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Full House Resorts (FLL) Competitors

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$3.46 -0.03 (-0.86%)
Closing price 09/16/2025 04:00 PM Eastern
Extended Trading
$3.44 -0.02 (-0.43%)
As of 09/16/2025 04:10 PM Eastern
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FLL vs. BALY, MRNO, PBPB, LOCO, CVEO, GHG, GENK, THCH, STKS, and CNTY

Should you be buying Full House Resorts stock or one of its competitors? The main competitors of Full House Resorts include Bally's (BALY), Murano Global BV (MRNO), Potbelly (PBPB), El Pollo Loco (LOCO), Civeo (CVEO), GreenTree Hospitality Group (GHG), GEN Restaurant Group (GENK), TH International (THCH), ONE Group Hospitality (STKS), and Century Casinos (CNTY). These companies are all part of the "restaurants, hotels, motels" industry.

Full House Resorts vs. Its Competitors

Full House Resorts (NASDAQ:FLL) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, dividends, media sentiment, analyst recommendations, institutional ownership, earnings, risk and profitability.

37.7% of Full House Resorts shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 9.4% of Full House Resorts shares are owned by insiders. Comparatively, 74.9% of Bally's shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Full House Resorts has a net margin of -13.75% compared to Bally's' net margin of -23.55%. Bally's' return on equity of -72.98% beat Full House Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Full House Resorts-13.75% -118.79% -6.48%
Bally's -23.55%-72.98%-4.55%

Full House Resorts presently has a consensus price target of $5.50, suggesting a potential upside of 58.96%. Bally's has a consensus price target of $11.00, suggesting a potential upside of 10.33%. Given Full House Resorts' stronger consensus rating and higher possible upside, equities research analysts clearly believe Full House Resorts is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Full House Resorts
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Bally's
0 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Full House Resorts has a beta of 1.54, suggesting that its share price is 54% more volatile than the S&P 500. Comparatively, Bally's has a beta of 1.86, suggesting that its share price is 86% more volatile than the S&P 500.

Full House Resorts has higher earnings, but lower revenue than Bally's. Full House Resorts is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Full House Resorts$292.07M0.43-$40.67M-$1.15-3.01
Bally's$2.45B0.20-$567.75M-$11.71-0.85

In the previous week, Bally's had 3 more articles in the media than Full House Resorts. MarketBeat recorded 4 mentions for Bally's and 1 mentions for Full House Resorts. Full House Resorts' average media sentiment score of 1.89 beat Bally's' score of 0.14 indicating that Full House Resorts is being referred to more favorably in the media.

Company Overall Sentiment
Full House Resorts Very Positive
Bally's Neutral

Summary

Full House Resorts and Bally's tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FLL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FLL vs. The Competition

MetricFull House ResortsGAMING IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$126.03M$9.44B$8.41B$10.31B
Dividend YieldN/A2.11%2.97%4.63%
P/E Ratio-3.0119.9718.5226.51
Price / Sales0.4318.065.69123.58
Price / Cash28.1420.8417.2060.46
Price / Book3.0414.375.086.29
Net Income-$40.67M$12.37M$255.59M$270.51M
7 Day Performance3.90%0.61%1.91%1.95%
1 Month Performance-2.54%0.50%18.39%6.33%
1 Year Performance-32.16%10.87%50.61%25.62%

Full House Resorts Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FLL
Full House Resorts
2.6014 of 5 stars
$3.46
-0.9%
$5.50
+59.0%
-31.9%$126.03M$292.07M-3.011,160Positive News
BALY
Bally's
1.7745 of 5 stars
$10.08
+0.8%
$11.00
+9.1%
-42.5%$495.13M$2.45B-0.8610,000
MRNO
Murano Global BV
1.2268 of 5 stars
$5.60
+0.3%
N/A-72.5%$443.80M$40.07M0.001,088Gap Down
PBPB
Potbelly
2.3944 of 5 stars
$12.72
+0.7%
$18.00
+41.6%
+117.1%$387.18M$462.60M36.565,000
LOCO
El Pollo Loco
3.7942 of 5 stars
$10.52
+1.3%
$18.00
+71.1%
-26.9%$315.78M$473.01M12.534,630News Coverage
CVEO
Civeo
2.6492 of 5 stars
$23.64
+0.8%
$27.00
+14.2%
-19.1%$294.49M$682.12M-9.661,400Positive News
GHG
GreenTree Hospitality Group
1.8679 of 5 stars
$2.13
-2.5%
N/A-10.0%$215.73M$184.05M4.942,890News Coverage
Short Interest ↑
Gap Down
GENK
GEN Restaurant Group
2.8731 of 5 stars
$3.19
+1.4%
$8.00
+151.2%
-63.1%$104.22M$208.38M-22.612,700
THCH
TH International
1.2349 of 5 stars
$2.60
+1.0%
N/A-83.9%$86.07M$190.59M-1.711,577News Coverage
Short Interest ↓
Gap Down
STKS
ONE Group Hospitality
2.8006 of 5 stars
$2.73
+0.3%
$4.63
+69.5%
-26.3%$84.49M$673.34M-1.823,360
CNTY
Century Casinos
3.4874 of 5 stars
$2.74
-1.6%
$5.00
+82.8%
+14.7%$82.11M$575.92M-0.804,067

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This page (NASDAQ:FLL) was last updated on 9/17/2025 by MarketBeat.com Staff
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