FLL vs. BALY, PBPB, LOCO, CVEO, GHG, MRNO, STKS, GENK, THCH, and CNTY
Should you be buying Full House Resorts stock or one of its competitors? The main competitors of Full House Resorts include Bally's (BALY), Potbelly (PBPB), El Pollo Loco (LOCO), Civeo (CVEO), GreenTree Hospitality Group (GHG), Murano Global BV (MRNO), ONE Group Hospitality (STKS), GEN Restaurant Group (GENK), TH International (THCH), and Century Casinos (CNTY). These companies are all part of the "restaurants, hotels, motels" industry.
Full House Resorts vs. Its Competitors
Bally's (NYSE:BALY) and Full House Resorts (NASDAQ:FLL) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, profitability, valuation, risk and institutional ownership.
Full House Resorts has a net margin of -13.18% compared to Bally's' net margin of -16.95%. Bally's' return on equity of -34.11% beat Full House Resorts' return on equity.
Bally's currently has a consensus target price of $16.96, indicating a potential upside of 51.82%. Full House Resorts has a consensus target price of $5.67, indicating a potential upside of 38.01%. Given Bally's' higher probable upside, equities research analysts clearly believe Bally's is more favorable than Full House Resorts.
In the previous week, Bally's had 10 more articles in the media than Full House Resorts. MarketBeat recorded 11 mentions for Bally's and 1 mentions for Full House Resorts. Full House Resorts' average media sentiment score of 0.59 beat Bally's' score of 0.29 indicating that Full House Resorts is being referred to more favorably in the news media.
Bally's has a beta of 1.82, meaning that its stock price is 82% more volatile than the S&P 500. Comparatively, Full House Resorts has a beta of 1.64, meaning that its stock price is 64% more volatile than the S&P 500.
70.4% of Bally's shares are owned by institutional investors. Comparatively, 37.7% of Full House Resorts shares are owned by institutional investors. 74.9% of Bally's shares are owned by company insiders. Comparatively, 9.4% of Full House Resorts shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Full House Resorts has lower revenue, but higher earnings than Bally's. Full House Resorts is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.
Summary
Bally's beats Full House Resorts on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FLL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:FLL) was last updated on 7/4/2025 by MarketBeat.com Staff