FLL vs. BALY, PBPB, LOCO, CVEO, GHG, STKS, GENK, HCHL, THCH, and CNTY
Should you be buying Full House Resorts stock or one of its competitors? The main competitors of Full House Resorts include Bally's (BALY), Potbelly (PBPB), El Pollo Loco (LOCO), Civeo (CVEO), GreenTree Hospitality Group (GHG), ONE Group Hospitality (STKS), GEN Restaurant Group (GENK), Happy City (HCHL), TH International (THCH), and Century Casinos (CNTY). These companies are all part of the "restaurants, hotels, motels" industry.
Full House Resorts vs. Its Competitors
Bally's (NYSE:BALY) and Full House Resorts (NASDAQ:FLL) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.
Full House Resorts has a net margin of -13.18% compared to Bally's' net margin of -16.95%. Bally's' return on equity of -34.11% beat Full House Resorts' return on equity.
Full House Resorts has lower revenue, but higher earnings than Bally's. Full House Resorts is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.
Bally's has a beta of 1.82, suggesting that its share price is 82% more volatile than the S&P 500. Comparatively, Full House Resorts has a beta of 1.64, suggesting that its share price is 64% more volatile than the S&P 500.
70.4% of Bally's shares are owned by institutional investors. Comparatively, 37.7% of Full House Resorts shares are owned by institutional investors. 74.9% of Bally's shares are owned by insiders. Comparatively, 9.4% of Full House Resorts shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Bally's currently has a consensus target price of $16.96, suggesting a potential upside of 54.45%. Full House Resorts has a consensus target price of $5.67, suggesting a potential upside of 25.37%. Given Bally's' higher possible upside, equities analysts plainly believe Bally's is more favorable than Full House Resorts.
In the previous week, Bally's and Bally's both had 5 articles in the media. Bally's' average media sentiment score of 0.75 beat Full House Resorts' score of 0.72 indicating that Bally's is being referred to more favorably in the media.
Summary
Bally's beats Full House Resorts on 9 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FLL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:FLL) was last updated on 7/11/2025 by MarketBeat.com Staff