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El Pollo Loco (LOCO) Competitors

El Pollo Loco logo
$11.08 -0.39 (-3.40%)
As of 07/7/2025 04:00 PM Eastern

LOCO vs. WING, CNNE, XHR, HDL, KRUS, FWRG, PTLO, MRNO, TH, and MSC

Should you be buying El Pollo Loco stock or one of its competitors? The main competitors of El Pollo Loco include Wingstop (WING), Cannae (CNNE), Xenia Hotels & Resorts (XHR), Super Hi International (HDL), Kura Sushi USA (KRUS), First Watch Restaurant Group (FWRG), Portillo's (PTLO), Murano Global BV (MRNO), Target Hospitality (TH), and STUDIO CITY IH (MSC). These companies are all part of the "restaurants, hotels, motels" industry.

El Pollo Loco vs. Its Competitors

Wingstop (NASDAQ:WING) and El Pollo Loco (NASDAQ:LOCO) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.

Wingstop has a net margin of 26.45% compared to El Pollo Loco's net margin of 5.30%. El Pollo Loco's return on equity of 9.91% beat Wingstop's return on equity.

Company Net Margins Return on Equity Return on Assets
Wingstop26.45% -18.85% 18.26%
El Pollo Loco 5.30%9.91%4.31%

Wingstop currently has a consensus price target of $362.26, suggesting a potential upside of 11.33%. El Pollo Loco has a consensus price target of $15.50, suggesting a potential upside of 39.89%. Given El Pollo Loco's higher possible upside, analysts clearly believe El Pollo Loco is more favorable than Wingstop.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wingstop
1 Sell rating(s)
4 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.80
El Pollo Loco
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

81.3% of El Pollo Loco shares are held by institutional investors. 0.7% of Wingstop shares are held by insiders. Comparatively, 3.1% of El Pollo Loco shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Wingstop has higher revenue and earnings than El Pollo Loco. El Pollo Loco is trading at a lower price-to-earnings ratio than Wingstop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wingstop$625.81M14.51$108.72M$5.9754.51
El Pollo Loco$473.01M0.70$25.68M$0.8513.04

In the previous week, Wingstop had 12 more articles in the media than El Pollo Loco. MarketBeat recorded 13 mentions for Wingstop and 1 mentions for El Pollo Loco. Wingstop's average media sentiment score of 0.40 beat El Pollo Loco's score of -0.24 indicating that Wingstop is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wingstop
2 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
El Pollo Loco
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Wingstop has a beta of 1.84, indicating that its share price is 84% more volatile than the S&P 500. Comparatively, El Pollo Loco has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Summary

Wingstop beats El Pollo Loco on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LOCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LOCO vs. The Competition

MetricEl Pollo LocoRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$344.70M$11.87B$26.48B$9.02B
Dividend YieldN/A3.65%175.53%4.08%
P/E Ratio13.0439.5229.3020.04
Price / Sales0.702.134.6893.27
Price / Cash8.0418.3017.1528.59
Price / Book1.2711.295.825.55
Net Income$25.68M$400.87M$869.96M$248.49M
7 Day Performance-2.38%-0.04%0.80%4.87%
1 Month Performance0.27%4.20%2.80%6.63%
1 Year Performance1.00%6.75%31.22%20.38%

El Pollo Loco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LOCO
El Pollo Loco
3.8258 of 5 stars
$11.08
-3.4%
$15.50
+39.9%
+1.1%$344.70M$473.01M13.044,143
WING
Wingstop
3.72 of 5 stars
$336.74
-3.1%
$362.26
+7.6%
-22.3%$9.70B$625.81M56.411,335
CNNE
Cannae
2.2717 of 5 stars
$20.84
+0.6%
$22.00
+5.6%
+16.7%$1.30B$452.50M-3.967,317
XHR
Xenia Hotels & Resorts
1.5284 of 5 stars
$12.57
-1.7%
$13.50
+7.4%
-7.2%$1.26B$1.04B57.1440
HDL
Super Hi International
N/A$19.52
+2.2%
N/A+8.9%$1.24B$778.31M32.5313,057Positive News
Gap Up
KRUS
Kura Sushi USA
0.924 of 5 stars
$86.08
+5.3%
$79.10
-8.1%
+45.2%$987.62M$237.86M-95.643,300
FWRG
First Watch Restaurant Group
3.4275 of 5 stars
$16.04
-0.4%
$21.36
+33.2%
+10.2%$982.60M$1.02B94.3515,000Positive News
PTLO
Portillo's
1.0469 of 5 stars
$11.67
+1.2%
$13.71
+17.5%
+25.6%$862.62M$710.55M27.147,450
MRNO
Murano Global BV
0.1964 of 5 stars
$10.55
+4.7%
N/A+9.0%$799.50M$40.07M0.001,088News Coverage
Positive News
Gap Up
High Trading Volume
TH
Target Hospitality
2.7058 of 5 stars
$7.12
-0.7%
$11.25
+58.0%
-12.9%$712.45M$386.27M16.56820
MSC
STUDIO CITY IH
1.0344 of 5 stars
$3.18
+1.9%
N/A-40.2%$657.35M$639.15M-6.365,848Gap Up

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This page (NASDAQ:LOCO) was last updated on 7/8/2025 by MarketBeat.com Staff
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