Which has higher valuation and earnings, LOCO or WING?

Wingstop has higher revenue and earnings than El Pollo Loco. El Pollo Loco is trading at a lower price-to-earnings ratio than Wingstop, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio El Pollo Loco $497.05M 0.92 $26.49M $0.98 15.37 Wingstop $709.48M 5.59 $174.27M $4.02 36.22

Is LOCO or WING more profitable?

Wingstop has a net margin of 15.77% compared to El Pollo Loco's net margin of 5.87%. El Pollo Loco's return on equity of 11.04% beat Wingstop's return on equity. Company Net Margins Return on Equity Return on Assets El Pollo Loco 5.87% 11.04% 5.26% Wingstop 15.77% -16.22% 17.12%

Do analysts prefer HBNB or LOCO?

El Pollo Loco has a consensus target price of $14.88, indicating a potential downside of 1.23%. Given El Pollo Loco's stronger consensus rating and higher probable upside, analysts clearly believe El Pollo Loco is more favorable than Hotel101 Global. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hotel101 Global 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 El Pollo Loco 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43

Which has stronger valuation and earnings, HBNB or LOCO?

El Pollo Loco has higher revenue and earnings than Hotel101 Global. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hotel101 Global $75.87M 16.23 -$26.71M N/A N/A El Pollo Loco $497.05M 0.92 $26.49M $0.98 15.37

Which has better valuation and earnings, LOCO or SG?

El Pollo Loco has higher earnings, but lower revenue than Sweetgreen. El Pollo Loco is trading at a lower price-to-earnings ratio than Sweetgreen, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio El Pollo Loco $497.05M 0.92 $26.49M $0.98 15.37 Sweetgreen $679.47M 1.50 -$134.07M $0.12 71.54

Is LOCO or SG more profitable?

El Pollo Loco has a net margin of 5.87% compared to Sweetgreen's net margin of 2.49%. El Pollo Loco's return on equity of 11.04% beat Sweetgreen's return on equity. Company Net Margins Return on Equity Return on Assets El Pollo Loco 5.87% 11.04% 5.26% Sweetgreen 2.49% -33.07% -16.37%

El Pollo Loco (LOCO) Competitors

$15.06 +0.63 (+4.37%)

Closing price 06/10/2026 04:00 PM Eastern

Extended Trading

$15.20 +0.14 (+0.94%)

As of 06/10/2026 06:26 PM Eastern

Compare

LOCO vs. WING, TH, XHR, HBNB, and SG

Should you buy El Pollo Loco stock or one of its competitors? MarketBeat compares El Pollo Loco with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with El Pollo Loco include Wingstop (WING), Target Hospitality (TH), Xenia Hotels & Resorts (XHR), Hotel101 Global (HBNB), and Sweetgreen (SG). These companies are all part of the "restaurants, hotels, motels" industry.

How does El Pollo Loco compare to Wingstop?

El Pollo Loco (NASDAQ:LOCO) and Wingstop (NASDAQ:WING) are both retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and risk.

El Pollo Loco has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, Wingstop has a beta of 1.82, suggesting that its stock price is 82% more volatile than the broader market.

Wingstop has higher revenue and earnings than El Pollo Loco. El Pollo Loco is trading at a lower price-to-earnings ratio than Wingstop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
El Pollo Loco	$497.05M	0.92	$26.49M	$0.98	15.37
Wingstop	$709.48M	5.59	$174.27M	$4.02	36.22

Wingstop has a net margin of 15.77% compared to El Pollo Loco's net margin of 5.87%. El Pollo Loco's return on equity of 11.04% beat Wingstop's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
El Pollo Loco	5.87%	11.04%	5.26%
Wingstop	15.77%	-16.22%	17.12%

81.3% of El Pollo Loco shares are owned by institutional investors. 3.1% of El Pollo Loco shares are owned by company insiders. Comparatively, 0.5% of Wingstop shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

El Pollo Loco currently has a consensus price target of $14.88, suggesting a potential downside of 1.23%. Wingstop has a consensus price target of $274.82, suggesting a potential upside of 88.76%. Given Wingstop's stronger consensus rating and higher possible upside, analysts plainly believe Wingstop is more favorable than El Pollo Loco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
El Pollo Loco	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Wingstop	1 Sell rating(s)	5 Hold rating(s)	25 Buy rating(s)	2 Strong Buy rating(s)	2.85

In the previous week, Wingstop had 12 more articles in the media than El Pollo Loco. MarketBeat recorded 13 mentions for Wingstop and 1 mentions for El Pollo Loco. El Pollo Loco's average media sentiment score of 1.89 beat Wingstop's score of 0.05 indicating that El Pollo Loco is being referred to more favorably in the media.

Company	Overall Sentiment
El Pollo Loco	Very Positive
Wingstop	Neutral

Summary

Wingstop beats El Pollo Loco on 13 of the 17 factors compared between the two stocks.

How does El Pollo Loco compare to Target Hospitality?

El Pollo Loco (NASDAQ:LOCO) and Target Hospitality (NASDAQ:TH) are both small-cap restaurants, hotels, motels companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

El Pollo Loco has a net margin of 5.87% compared to Target Hospitality's net margin of -13.47%. El Pollo Loco's return on equity of 11.04% beat Target Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
El Pollo Loco	5.87%	11.04%	5.26%
Target Hospitality	-13.47%	-11.11%	-8.13%

81.3% of El Pollo Loco shares are owned by institutional investors. Comparatively, 32.4% of Target Hospitality shares are owned by institutional investors. 3.1% of El Pollo Loco shares are owned by company insiders. Comparatively, 3.8% of Target Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

El Pollo Loco has higher revenue and earnings than Target Hospitality. Target Hospitality is trading at a lower price-to-earnings ratio than El Pollo Loco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
El Pollo Loco	$497.05M	0.92	$26.49M	$0.98	15.37
Target Hospitality	$320.64M	5.32	-$37.12M	-$0.44	N/A

El Pollo Loco has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, Target Hospitality has a beta of 1.47, indicating that its stock price is 47% more volatile than the broader market.

El Pollo Loco presently has a consensus target price of $14.88, indicating a potential downside of 1.23%. Target Hospitality has a consensus target price of $19.33, indicating a potential upside of 13.46%. Given Target Hospitality's stronger consensus rating and higher probable upside, analysts plainly believe Target Hospitality is more favorable than El Pollo Loco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
El Pollo Loco	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Target Hospitality	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.60

In the previous week, Target Hospitality had 2 more articles in the media than El Pollo Loco. MarketBeat recorded 3 mentions for Target Hospitality and 1 mentions for El Pollo Loco. El Pollo Loco's average media sentiment score of 1.89 beat Target Hospitality's score of 0.88 indicating that El Pollo Loco is being referred to more favorably in the media.

Company	Overall Sentiment
El Pollo Loco	Very Positive
Target Hospitality	Positive

Summary

El Pollo Loco beats Target Hospitality on 10 of the 17 factors compared between the two stocks.

How does El Pollo Loco compare to Xenia Hotels & Resorts?

El Pollo Loco (NASDAQ:LOCO) and Xenia Hotels & Resorts (NYSE:XHR) are both small-cap restaurants, hotels, motels companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

El Pollo Loco has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, Xenia Hotels & Resorts has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market.

In the previous week, Xenia Hotels & Resorts had 1 more articles in the media than El Pollo Loco. MarketBeat recorded 2 mentions for Xenia Hotels & Resorts and 1 mentions for El Pollo Loco. El Pollo Loco's average media sentiment score of 1.89 beat Xenia Hotels & Resorts' score of 0.88 indicating that El Pollo Loco is being referred to more favorably in the media.

Company	Overall Sentiment
El Pollo Loco	Very Positive
Xenia Hotels & Resorts	Positive

81.3% of El Pollo Loco shares are held by institutional investors. Comparatively, 92.4% of Xenia Hotels & Resorts shares are held by institutional investors. 3.1% of El Pollo Loco shares are held by company insiders. Comparatively, 4.4% of Xenia Hotels & Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

El Pollo Loco currently has a consensus price target of $14.88, suggesting a potential downside of 1.23%. Xenia Hotels & Resorts has a consensus price target of $18.00, suggesting a potential downside of 2.67%. Given El Pollo Loco's higher probable upside, equities research analysts plainly believe El Pollo Loco is more favorable than Xenia Hotels & Resorts.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
El Pollo Loco	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Xenia Hotels & Resorts	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Xenia Hotels & Resorts has higher revenue and earnings than El Pollo Loco. El Pollo Loco is trading at a lower price-to-earnings ratio than Xenia Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
El Pollo Loco	$497.05M	0.92	$26.49M	$0.98	15.37
Xenia Hotels & Resorts	$1.08B	1.57	$63.09M	$0.70	26.42

Xenia Hotels & Resorts has a net margin of 6.20% compared to El Pollo Loco's net margin of 5.87%. El Pollo Loco's return on equity of 11.04% beat Xenia Hotels & Resorts' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
El Pollo Loco	5.87%	11.04%	5.26%
Xenia Hotels & Resorts	6.20%	5.53%	2.38%

Summary

Xenia Hotels & Resorts beats El Pollo Loco on 10 of the 15 factors compared between the two stocks.

How does El Pollo Loco compare to Hotel101 Global?

Hotel101 Global (NASDAQ:HBNB) and El Pollo Loco (NASDAQ:LOCO) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

El Pollo Loco has a net margin of 5.87% compared to Hotel101 Global's net margin of 0.00%. El Pollo Loco's return on equity of 11.04% beat Hotel101 Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hotel101 Global	N/A	N/A	N/A
El Pollo Loco	5.87%	11.04%	5.26%

81.3% of El Pollo Loco shares are owned by institutional investors. 3.1% of El Pollo Loco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

El Pollo Loco has higher revenue and earnings than Hotel101 Global.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hotel101 Global	$75.87M	16.23	-$26.71M	N/A	N/A
El Pollo Loco	$497.05M	0.92	$26.49M	$0.98	15.37

In the previous week, Hotel101 Global had 1 more articles in the media than El Pollo Loco. MarketBeat recorded 2 mentions for Hotel101 Global and 1 mentions for El Pollo Loco. El Pollo Loco's average media sentiment score of 1.89 beat Hotel101 Global's score of 0.44 indicating that El Pollo Loco is being referred to more favorably in the news media.

Company	Overall Sentiment
Hotel101 Global	Neutral
El Pollo Loco	Very Positive

El Pollo Loco has a consensus target price of $14.88, indicating a potential downside of 1.23%. Given El Pollo Loco's stronger consensus rating and higher probable upside, analysts clearly believe El Pollo Loco is more favorable than Hotel101 Global.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hotel101 Global	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
El Pollo Loco	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43

Hotel101 Global has a beta of -1.18, indicating that its stock price is 218% less volatile than the broader market. Comparatively, El Pollo Loco has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market.

Summary

El Pollo Loco beats Hotel101 Global on 12 of the 14 factors compared between the two stocks.

How does El Pollo Loco compare to Sweetgreen?

El Pollo Loco (NASDAQ:LOCO) and Sweetgreen (NYSE:SG) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

81.3% of El Pollo Loco shares are owned by institutional investors. Comparatively, 95.8% of Sweetgreen shares are owned by institutional investors. 3.1% of El Pollo Loco shares are owned by insiders. Comparatively, 18.2% of Sweetgreen shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Sweetgreen had 1 more articles in the media than El Pollo Loco. MarketBeat recorded 2 mentions for Sweetgreen and 1 mentions for El Pollo Loco. El Pollo Loco's average media sentiment score of 1.89 beat Sweetgreen's score of 0.84 indicating that El Pollo Loco is being referred to more favorably in the media.

Company	Overall Sentiment
El Pollo Loco	Very Positive
Sweetgreen	Positive

El Pollo Loco has higher earnings, but lower revenue than Sweetgreen. El Pollo Loco is trading at a lower price-to-earnings ratio than Sweetgreen, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
El Pollo Loco	$497.05M	0.92	$26.49M	$0.98	15.37
Sweetgreen	$679.47M	1.50	-$134.07M	$0.12	71.54

El Pollo Loco presently has a consensus target price of $14.88, indicating a potential downside of 1.23%. Sweetgreen has a consensus target price of $8.04, indicating a potential downside of 6.38%. Given El Pollo Loco's stronger consensus rating and higher possible upside, equities analysts plainly believe El Pollo Loco is more favorable than Sweetgreen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
El Pollo Loco	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Sweetgreen	3 Sell rating(s)	12 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.05

El Pollo Loco has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, Sweetgreen has a beta of 2.16, suggesting that its share price is 116% more volatile than the broader market.

El Pollo Loco has a net margin of 5.87% compared to Sweetgreen's net margin of 2.49%. El Pollo Loco's return on equity of 11.04% beat Sweetgreen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
El Pollo Loco	5.87%	11.04%	5.26%
Sweetgreen	2.49%	-33.07%	-16.37%

Summary

El Pollo Loco and Sweetgreen tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LOCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

LOCO vs. The Competition

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Metric	El Pollo Loco	RETAIL Industry	Retail Sector	NASDAQ Exchange
Market Cap	$439.47M	$10.90B	$27.01B	$11.95B
Dividend Yield	N/A	2.79%	178.43%	5.61%
P/E Ratio	15.37	26.83	19.38	23.63
Price / Sales	0.92	1.65	3.79	102.25
Price / Cash	9.58	14.50	14.56	54.72
Price / Book	1.55	4.70	6.23	6.70
Net Income	$26.49M	$392.96M	$963.17M	$337.26M
7 Day Performance	8.82%	4.35%	0.60%	-2.43%
1 Month Performance	10.17%	3.08%	1.22%	0.19%
1 Year Performance	38.17%	-13.90%	-1.03%	23.15%

El Pollo Loco Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
LOCO El Pollo Loco	2.646 of 5 stars	$15.06 +4.4%	$14.88 -1.2%	+37.8%	$439.47M	$497.05M	15.37	4,034	Positive News
WING Wingstop	4.3071 of 5 stars	$152.59 -2.8%	$277.68 +82.0%	-61.8%	$4.27B	$709.48M	37.15	1,367	Analyst Forecast
TH Target Hospitality	3.2398 of 5 stars	$17.16 -1.2%	$19.33 +12.7%	+143.8%	$1.72B	$323.52M	N/A	820
XHR Xenia Hotels & Resorts	1.6965 of 5 stars	$17.57 +1.1%	$18.00 +2.5%	+47.6%	$1.60B	$1.08B	25.02	40
HBNB Hotel101 Global	0.4737 of 5 stars	$5.55 -6.6%	N/A	N/A	$1.39B	$75.87M	N/A	N/A	Short Interest Increase Gap Up

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This page (NASDAQ:LOCO) was last updated on 6/11/2026 by MarketBeat.com Staff.

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El Pollo Loco (LOCO) Competitors

LOCO vs. WING, TH, XHR, HBNB, and SG

How does El Pollo Loco compare to Wingstop?

Summary

How does El Pollo Loco compare to Target Hospitality?

Summary

How does El Pollo Loco compare to Xenia Hotels & Resorts?

Summary

How does El Pollo Loco compare to Hotel101 Global?

Summary

How does El Pollo Loco compare to Sweetgreen?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

LOCO vs. The Competition

El Pollo Loco Competitors List

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Stock Ideas and Recommendations

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El Pollo Loco (LOCO) Competitors

LOCO vs. WING, TH, XHR, HBNB, and SG

How does El Pollo Loco compare to Wingstop?

Which has more volatility and risk, LOCO or WING?

Which has higher valuation and earnings, LOCO or WING?

Is LOCO or WING more profitable?

Do insiders and institutionals hold more shares of LOCO or WING?

Do analysts prefer LOCO or WING?

Does the media favor LOCO or WING?

Summary

How does El Pollo Loco compare to Target Hospitality?

Is LOCO or TH more profitable?

Do insiders and institutionals believe in LOCO or TH?

Which has stronger earnings and valuation, LOCO or TH?

Which has more risk & volatility, LOCO or TH?

Do analysts recommend LOCO or TH?

Does the media favor LOCO or TH?

Summary

How does El Pollo Loco compare to Xenia Hotels & Resorts?

Which has more risk and volatility, LOCO or XHR?

Does the media refer more to LOCO or XHR?

Do insiders & institutionals hold more shares of LOCO or XHR?

Do analysts recommend LOCO or XHR?

Which has better earnings and valuation, LOCO or XHR?

Is LOCO or XHR more profitable?

Summary

How does El Pollo Loco compare to Hotel101 Global?

Is HBNB or LOCO more profitable?

Do insiders & institutionals believe in HBNB or LOCO?

Which has stronger valuation and earnings, HBNB or LOCO?

Does the media refer more to HBNB or LOCO?

Do analysts prefer HBNB or LOCO?

Which has more risk and volatility, HBNB or LOCO?

Summary

How does El Pollo Loco compare to Sweetgreen?

Do insiders & institutionals believe in LOCO or SG?

Does the media refer more to LOCO or SG?

Which has better valuation and earnings, LOCO or SG?

Do analysts rate LOCO or SG?

Which has more volatility and risk, LOCO or SG?

Is LOCO or SG more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

LOCO vs. The Competition

El Pollo Loco Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools