Forrester Research, Inc. is a global research and advisory firm that helps business and technology leaders make decisions about customers, digital transformation, technology investments, marketing, sales and organizational strategy. The company provides independent research, data and analysis designed to help clients understand market trends, evaluate business and technology providers, and improve customer and employee experiences.
Its offerings include syndicated research reports, forecasts, benchmarks, analyst guidance, consulting services, executive peer networks and events. Forrester is also known for The Forrester Wave evaluations, which assess technology and service providers across defined criteria to help organizations compare potential vendors. Its research and advisory services are used by companies, government organizations and other institutions across multiple industries.
Founded in 1983 by George F. Colony, Forrester is headquartered in Cambridge, Massachusetts, and serves clients internationally, with research and advisory coverage spanning North America, Europe and other global markets. George Colony has served as the company's chairman and chief executive officer.
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