Forrester Research, Inc. is a global research and advisory firm that helps business and technology leaders make decisions about customer experience, digital transformation, marketing, sales, product management and technology. The company provides independent research, data, analysis and practical guidance to organizations across a range of industries.
Its offerings include subscription-based research, analyst advisory services, consulting engagements, executive peer exchanges, conferences and other events. Forrester also publishes evaluations and rankings of technology and service providers, including its Forrester Wave reports, which are designed to help organizations assess vendors and select solutions.
Founded in 1983 by George F. Colony, Forrester is headquartered in Cambridge, Massachusetts, and serves clients internationally, including organizations in North America, Europe and the Asia-Pacific region. George Colony has served as the company’s chairman and chief executive officer.
AI Generated. May Contain Errors.