FORR vs. SOHU, KODK, AMSC, FARO, UIS, NVEC, MIXT, BLZE, AMSWA, and ZH
Should you be buying Forrester Research stock or one of its competitors? The main competitors of Forrester Research include Sohu.com (SOHU), Eastman Kodak (KODK), American Superconductor (AMSC), FARO Technologies (FARO), Unisys (UIS), NVE (NVEC), MiX Telematics (MIXT), Backblaze (BLZE), American Software (AMSWA), and Zhihu (ZH). These companies are all part of the "computer and technology" sector.
Forrester Research (NASDAQ:FORR) and Sohu.com (NASDAQ:SOHU) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation, profitability and community ranking.
Forrester Research has a net margin of 0.10% compared to Sohu.com's net margin of -5.06%. Forrester Research's return on equity of 9.26% beat Sohu.com's return on equity.
Forrester Research received 120 more outperform votes than Sohu.com when rated by MarketBeat users. Likewise, 59.67% of users gave Forrester Research an outperform vote while only 46.67% of users gave Sohu.com an outperform vote.
In the previous week, Forrester Research had 27 more articles in the media than Sohu.com. MarketBeat recorded 28 mentions for Forrester Research and 1 mentions for Sohu.com. Sohu.com's average media sentiment score of 0.41 beat Forrester Research's score of -0.02 indicating that Sohu.com is being referred to more favorably in the news media.
55.2% of Forrester Research shares are held by institutional investors. Comparatively, 33.0% of Sohu.com shares are held by institutional investors. 39.2% of Forrester Research shares are held by insiders. Comparatively, 21.1% of Sohu.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Forrester Research has higher earnings, but lower revenue than Sohu.com. Sohu.com is trading at a lower price-to-earnings ratio than Forrester Research, indicating that it is currently the more affordable of the two stocks.
Forrester Research has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, Sohu.com has a beta of 1.28, indicating that its share price is 28% more volatile than the S&P 500.
Forrester Research currently has a consensus target price of $37.00, indicating a potential upside of 103.41%. Sohu.com has a consensus target price of $20.00, indicating a potential upside of 67.22%. Given Forrester Research's higher probable upside, equities research analysts plainly believe Forrester Research is more favorable than Sohu.com.
Summary
Forrester Research beats Sohu.com on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FORR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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