Primis Financial (FRST) Stock Price, News & Analysis

Company Overview

Primis Financial, Inc. (NASDAQ: FRST) is a diversified financial services holding company headquartered in Fishers, Indiana. Through its subsidiary Primis Bank, the company delivers a broad suite of retail and commercial banking products, including consumer and commercial real estate lending, deposit accounts, and wealth management services. Primis Financial is engaged in mortgage origination across retail, wholesale and correspondent channels, as well as in direct lending to small- and medium-sized businesses.

Primis Bank’s loan portfolio encompasses fixed- and adjustable-rate mortgages, home equity lines of credit, and construction financing for residential and commercial projects. On the deposit side, the company offers interest-bearing checking, savings and money market accounts, time deposits and individual retirement accounts. Complementing its banking operations, Primis Financial provides wealth management and brokerage services through its investment advisory group, which delivers financial planning, investment management and trust services to individuals and institutions.

Primis Financial serves communities throughout central and northern Indiana, operating a network of branch offices that emphasize local decision-making and relationship banking. The company’s correspondent lending division partners with mortgage bankers and community banks in the Midwest, supporting growth through technology platforms and secondary market distribution. By maintaining regional focus and streamlined underwriting processes, Primis aims to combine personalized service with competitive access to capital markets.

Founded in 2014 as a public company following a mutual-to-stock conversion, Primis Financial traces its roots to a community banking charter established in 1999. The leadership team is led by Chief Executive Officer James Anderson, who brings more than 30 years of banking experience. Primis’s board and management prioritize risk management, regulatory compliance and community reinvestment, positioning the firm for measured expansion within its core Midwest footprint.

Key Stats

• Today's Range: $11.49 to $11.92
• 50-Day Range: $9.28 to $11.90
• 52-Week Range: $7.59 to $13.52
• Volume: 192,868 shs
• Average Volume: 78,888 shs
• Market Capitalization: $294.17 million
• P/E Ratio: N/A
• Dividend Yield: 3.36%
• Price Target: $7.50
• Consensus Rating: Buy

Primis Financial Stock Analysis - MarketRank™

Primis Financial scored higher than 89% of companies evaluated by MarketBeat, and ranked 146th out of 933 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

Primis Financial has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 2 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Primis Financial has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 25.00%

Earnings Growth

Earnings for Primis Financial are expected to grow by 25.00% in the coming year, from $1.40 to $1.75 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Primis Financial is -41.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Primis Financial is -41.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Primis Financial has a P/B Ratio of 0.81. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.68% of the float of Primis Financial has been sold short.

Short Interest Ratio / Days to Cover

Primis Financial has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Primis Financial has recently decreased by 23.12%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Primis Financial is a leading dividend payer. It pays a dividend yield of 3.51%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Primis Financial does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Primis Financial will have a dividend payout ratio of 22.86% next year. This indicates that Primis Financial will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.60

Percentage of Shares Shorted

0.68% of the float of Primis Financial has been sold short.

Short Interest Ratio / Days to Cover

Primis Financial has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Primis Financial has recently decreased by 23.12%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: N/A

News Sentiment

Primis Financial has a news sentiment score of 0.56. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.91 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Primis Financial this week, compared to 2 articles on an average week.

Search Interest

3 people have searched for FRST on MarketBeat in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Primis Financial insiders have not sold or bought any company stock.

Percentage Held by Insiders

10.96% of the stock of Primis Financial is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

74.96% of the stock of Primis Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

FRST Stock Analysis - Frequently Asked Questions

How have FRST shares performed this year?

Primis Financial's stock was trading at $11.66 at the start of the year. Since then, FRST stock has increased by 2.1% and is now trading at $11.90.

How were Primis Financial's earnings last quarter?

Primis Financial Corp. (NASDAQ:FRST) posted its earnings results on Tuesday, April, 29th. The company reported $0.14 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.26 by $0.12. The business had revenue of $32.53 million for the quarter, compared to analysts' expectations of $26.90 million. Primis Financial had a negative net margin of 2.94% and a negative trailing twelve-month return on equity of 1.83%.
Read the conference call transcript.

Who are Primis Financial's major shareholders?

Top institutional investors of Primis Financial include Public Employees Retirement System of Ohio (0.02%). Insiders that own company stock include Matthew Alan Switzer, John Fitzgerald Biagas, Charles A Kabbash, F L Garrett III, F L Garrett III, Robert Yates Clagett, Eric Alan Johnson, William Rand Cook, Clinton Tyler Stafford, George Cody Sheflett Jr, Deborah Diaz, Rickey Allen Fulk, Susan B Williamson, Barry P Almond and Ann-Stanton C Gore.
View institutional ownership trends.

How do I buy shares of Primis Financial?

Shares of FRST stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Primis Financial own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Primis Financial investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), Adobe (ADBE), Arista Networks (ANET), ServiceNow (NOW) and e.l.f. Beauty (ELF).

Company Calendar

• Last Earnings: 4/29/2025
• Record date for 5/28 Dividend: 5/14/2025
• Ex-Dividend for 5/28 Dividend: 5/14/2025
• Dividend Payable: 5/28/2025
• Today: 7/18/2025
• Next Earnings (Estimated): 7/24/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: FIN - MISC SVCS
• Sub-Industry: Banking
• Current Symbol: NASDAQ:FRST
• CIK: 1325670
• Web: www.primisbank.com
• Phone: (703) 893-7400
• Fax: 703-893-7488
• Employees: 420
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Primis Financial: $7.50
• High Price Target: $14.00
• Low Price Target: $1.00
• Potential Upside/Downside: -37.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.29)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 8.50
• P/E Growth: N/A
• Net Income: -$16.20 million
• Net Margins: -2.94%
• Pretax Margin: -2.34%
• Return on Equity: -1.83%
• Return on Assets: -0.18%

Debt

• Debt-to-Equity Ratio: 0.26
• Current Ratio: 0.98
• Quick Ratio: 0.96

Sales & Book Value

• Annual Sales: $254.63 million
• Price / Sales: 1.16
• Cash Flow: $0.10 per share
• Price / Cash Flow: 121.93
• Book Value: $14.76 per share
• Price / Book: 0.81

Miscellaneous

• Outstanding Shares: 24,720,000
• Free Float: 22,013,000
• Market Cap: $294.17 million
• Optionable: Optionable
• Beta: 0.74