Primis Financial (FRST) Stock Price, News & Analysis

Company Overview

Primis Financial Corp. is a bank holding company headquartered in Glen Allen, Virginia. Through its subsidiary, Primis Bank, the company provides banking services to individuals, families, businesses and nonprofit organizations.

Primis Bank offers deposit accounts, personal and commercial lending, mortgage lending, cash management, online and mobile banking, and other financial services. Its lending activities include residential and commercial real estate loans, business loans and consumer credit products.

The bank serves customers primarily in Virginia and Maryland through a combination of community banking offices and digital channels. Primis Bank was formerly known as Sonabank and adopted the Primis name as part of a broader rebranding initiative. Dennis J. Zember serves as president and chief executive officer of Primis Financial and Primis Bank.

Key Stats

• Today's Range: $15.46 to $15.72
• 50-Day Range: $15.34 to $16.67
• 52-Week Range: $9.55 to $16.88
• Volume: 111,570 shs
• Average Volume: 148,122 shs
• Market Capitalization: $385.39 million
• P/E Ratio: 7.19
• Dividend Yield: 2.57%
• Price Target: $18.00
• Consensus Rating: Buy

Primis Financial Stock Analysis - MarketRank™

Primis Financial scored higher than 98% of companies evaluated by MarketBeat, and ranked 57th out of 854 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Buy

Consensus Rating

Primis Financial has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 strong buy rating, 2 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Primis Financial has a consensus price target of $18.00, representing about 15.8% upside from its current price of $15.54.

Amount of Analyst Coverage

Primis Financial has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 39.44%

Earnings Growth

Earnings for Primis Financial are expected to grow by 39.44% in the coming year, from $1.42 to $1.98 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Primis Financial is 7.19, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.82.

Price to Earnings Ratio vs. Sector

The P/E ratio of Primis Financial is 7.19, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.58.

Price to Book Value per Share Ratio

Primis Financial has a P/B Ratio of 0.91. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.34% of the float of Primis Financial has been sold short.

Short Interest Ratio / Days to Cover

Primis Financial has a short interest ratio ("days to cover") of 5.27.

Change versus previous month

Short interest in Primis Financial has recently decreased by 4.46%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Primis Financial pays a meaningful dividend of 2.55%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Primis Financial does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Primis Financial is 18.52%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Primis Financial will have a dividend payout ratio of 20.20% next year. This indicates that Primis Financial will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: N/A

News Sentiment

Primis Financial has a news sentiment score of 1.82. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.72 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Primis Financial this week, compared to 2 articles on an average week.

MarketBeat Follows

1 people have added Primis Financial to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.2 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $6,599.00 in company stock, which represents 0.0017% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Primis Financial insiders have bought more of their company's stock than they have sold. Specifically, they have bought $6,599.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

10.87% of the stock of Primis Financial is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

74.96% of the stock of Primis Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/23/2026
• Record date for 8/21 Dividend: 8/07/2026
• Ex-Dividend for 8/21 Dividend: 8/07/2026
• Dividend Payable: 8/21/2026
• Today: 9/28/2026
• Next Earnings (Estimated): 10/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Banks
• Sub-Industry: Regional Banks
• Current Symbol: NASDAQ:FRST
• CIK: 1325670
• Web: www.primisbank.com
• Phone: (703) 893-7400
• Fax: 703-893-7488
• Employees: 593
• Year Founded: 2004

Price Target and Rating

• Average Price Target for Primis Financial: $18.00
• High Price Target: $19.00
• Low Price Target: $17.00
• Potential Upside/Downside: +15.8%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.16
• Trailing P/E Ratio: 16.69
• Forward P/E Ratio: 10.94
• P/E Growth: N/A
• Net Income: $61.44 million
• Net Margins: 19.19%
• Pretax Margin: 24.38%
• Return on Equity: 5.49%
• Return on Assets: 0.55%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.02
• Quick Ratio: 0.96

Sales & Book Value

• Annual Sales: $277 million
• Price / Sales: 1.39
• Cash Flow: $0.77 per share
• Price / Cash Flow: 20.15
• Book Value: $17.16 per share
• Price / Book: 0.91

Miscellaneous

• Outstanding Shares: 24,800,000
• Free Float: 22,103,000
• Market Cap: $385.39 million
• Optionable: Optionable
• Beta: 0.73