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Primis Financial (FRST) Competitors

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$16.05 +0.05 (+0.31%)
Closing price 04:00 PM Eastern
Extended Trading
$16.06 +0.00 (+0.03%)
As of 04:10 PM Eastern
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FRST vs. ABCB, BUSE, CNOB, EFSC, and FRME

Should you buy Primis Financial stock or one of its competitors? MarketBeat compares Primis Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primis Financial include Ameris Bancorp (ABCB), First Busey (BUSE), ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), and First Merchants (FRME). These companies are all part of the "finance" sector.

How does Primis Financial compare to Ameris Bancorp?

Ameris Bancorp (NASDAQ:ABCB) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, analyst recommendations, institutional ownership, dividends, valuation and profitability.

91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 5.7% of Ameris Bancorp shares are owned by company insiders. Comparatively, 10.9% of Primis Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Ameris Bancorp currently has a consensus price target of $92.67, suggesting a potential upside of 2.36%. Primis Financial has a consensus price target of $18.00, suggesting a potential upside of 12.15%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts plainly believe Primis Financial is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameris Bancorp
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Ameris Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Ameris Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameris Bancorp$1.20B5.06$358.68M$6.3614.23
Primis Financial$277M1.44$61.44M$2.127.57

Ameris Bancorp has a net margin of 21.46% compared to Primis Financial's net margin of 19.71%. Ameris Bancorp's return on equity of 9.57% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameris Bancorp21.46% 9.57% 1.32%
Primis Financial 19.71%4.98%0.50%

In the previous week, Ameris Bancorp had 4 more articles in the media than Primis Financial. MarketBeat recorded 6 mentions for Ameris Bancorp and 2 mentions for Primis Financial. Ameris Bancorp's average media sentiment score of 0.91 beat Primis Financial's score of 0.00 indicating that Ameris Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameris Bancorp
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Ameris Bancorp has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market.

Summary

Ameris Bancorp beats Primis Financial on 13 of the 19 factors compared between the two stocks.

How does Primis Financial compare to First Busey?

Primis Financial (NASDAQ:FRST) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, profitability, dividends, valuation and analyst recommendations.

Primis Financial has a net margin of 19.71% compared to First Busey's net margin of 19.16%. First Busey's return on equity of 10.19% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.71% 4.98% 0.50%
First Busey 19.16%10.19%1.36%

In the previous week, First Busey had 6 more articles in the media than Primis Financial. MarketBeat recorded 8 mentions for First Busey and 2 mentions for Primis Financial. First Busey's average media sentiment score of 0.69 beat Primis Financial's score of 0.00 indicating that First Busey is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
First Busey
1 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.44$61.44M$2.127.57
First Busey$1.04B2.42$135.26M$2.2513.28

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.5%. Primis Financial pays out 18.9% of its earnings in the form of a dividend. First Busey pays out 46.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Primis Financial currently has a consensus price target of $18.00, indicating a potential upside of 12.15%. First Busey has a consensus price target of $29.60, indicating a potential downside of 0.97%. Given Primis Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Primis Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

Primis Financial has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market. Comparatively, First Busey has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market.

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by company insiders. Comparatively, 3.8% of First Busey shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

First Busey beats Primis Financial on 11 of the 19 factors compared between the two stocks.

How does Primis Financial compare to ConnectOne Bancorp?

ConnectOne Bancorp (NASDAQ:CNOB) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, dividends, analyst recommendations, institutional ownership, earnings and risk.

ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.3%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. ConnectOne Bancorp pays out 45.1% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has raised its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

ConnectOne Bancorp currently has a consensus price target of $35.00, suggesting a potential upside of 4.76%. Primis Financial has a consensus price target of $18.00, suggesting a potential upside of 12.15%. Given Primis Financial's stronger consensus rating and higher probable upside, analysts clearly believe Primis Financial is more favorable than ConnectOne Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ConnectOne Bancorp
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Primis Financial has a net margin of 19.71% compared to ConnectOne Bancorp's net margin of 13.21%. ConnectOne Bancorp's return on equity of 10.17% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
ConnectOne Bancorp13.21% 10.17% 1.04%
Primis Financial 19.71%4.98%0.50%

In the previous week, ConnectOne Bancorp had 2 more articles in the media than Primis Financial. MarketBeat recorded 4 mentions for ConnectOne Bancorp and 2 mentions for Primis Financial. ConnectOne Bancorp's average media sentiment score of 0.44 beat Primis Financial's score of 0.00 indicating that ConnectOne Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ConnectOne Bancorp
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primis Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

ConnectOne Bancorp has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market. Comparatively, Primis Financial has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ConnectOne Bancorp$679.93M2.47$80.44M$1.7319.31
Primis Financial$277M1.44$61.44M$2.127.57

67.7% of ConnectOne Bancorp shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 5.2% of ConnectOne Bancorp shares are held by company insiders. Comparatively, 10.9% of Primis Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

ConnectOne Bancorp and Primis Financial tied by winning 10 of the 20 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Enterprise Financial Services (NASDAQ:EFSC) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, media sentiment, dividends, profitability, risk and institutional ownership.

Enterprise Financial Services has a net margin of 19.81% compared to Primis Financial's net margin of 19.71%. Enterprise Financial Services' return on equity of 10.35% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Enterprise Financial Services19.81% 10.35% 1.19%
Primis Financial 19.71%4.98%0.50%

In the previous week, Enterprise Financial Services had 5 more articles in the media than Primis Financial. MarketBeat recorded 7 mentions for Enterprise Financial Services and 2 mentions for Primis Financial. Primis Financial's average media sentiment score of 0.00 beat Enterprise Financial Services' score of -0.22 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Enterprise Financial Services
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primis Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Enterprise Financial Services$1.00B2.44$201.37M$5.3012.60
Primis Financial$277M1.44$61.44M$2.127.57

72.2% of Enterprise Financial Services shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 2.2% of Enterprise Financial Services shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Enterprise Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.0%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Enterprise Financial Services pays out 25.7% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has increased its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Enterprise Financial Services presently has a consensus target price of $68.50, indicating a potential upside of 2.61%. Primis Financial has a consensus target price of $18.00, indicating a potential upside of 12.15%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts clearly believe Primis Financial is more favorable than Enterprise Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Enterprise Financial Services
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Enterprise Financial Services has a beta of 0.79, suggesting that its share price is 21% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

Summary

Enterprise Financial Services beats Primis Financial on 11 of the 20 factors compared between the two stocks.

How does Primis Financial compare to First Merchants?

First Merchants (NASDAQ:FRME) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, valuation, dividends, media sentiment, profitability, earnings and institutional ownership.

In the previous week, First Merchants had 5 more articles in the media than Primis Financial. MarketBeat recorded 7 mentions for First Merchants and 2 mentions for Primis Financial. First Merchants' average media sentiment score of 0.24 beat Primis Financial's score of 0.00 indicating that First Merchants is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Merchants
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primis Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Primis Financial has a net margin of 19.71% compared to First Merchants' net margin of 18.87%. First Merchants' return on equity of 9.58% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Merchants18.87% 9.58% 1.21%
Primis Financial 19.71%4.98%0.50%

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Merchants pays out 43.5% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Merchants presently has a consensus price target of $49.00, indicating a potential upside of 11.29%. Primis Financial has a consensus price target of $18.00, indicating a potential upside of 12.15%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts clearly believe Primis Financial is more favorable than First Merchants.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 1.8% of First Merchants shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

First Merchants has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market.

First Merchants has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Merchants$1.05B2.64$226M$3.4012.95
Primis Financial$277M1.44$61.44M$2.127.57

Summary

First Merchants beats Primis Financial on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRST vs. The Competition

MetricPrimis FinancialFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$398.06M$7.32B$14.41B$12.41B
Dividend Yield2.50%5.00%5.66%9.39%
P/E Ratio19.5117.1820.5724.19
Price / Sales1.448.6244.1092.93
Price / Cash20.5547.6019.2447.25
Price / Book0.943.302.266.26
Net Income$61.44M$308.48M$1.14B$331.76M
7 Day Performance2.43%0.48%0.44%-1.10%
1 Month Performance3.88%-3.82%1.60%-1.29%
1 Year Performance35.21%-4.91%13.40%18.84%

Primis Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRST
Primis Financial
4.7605 of 5 stars
$16.05
+0.3%
$18.00
+12.1%
+34.5%$398.06M$277M7.57420
ABCB
Ameris Bancorp
3.5903 of 5 stars
$89.91
+0.1%
$92.67
+3.1%
+35.0%$6.05B$1.20B17.252,850
BUSE
First Busey
3.9609 of 5 stars
$29.31
+0.1%
$29.60
+1.0%
+21.8%$2.48B$1.04B13.021,948
CNOB
ConnectOne Bancorp
3.7829 of 5 stars
$32.38
+0.3%
$35.00
+8.1%
+33.1%$1.63B$423.60M18.71520
EFSC
Enterprise Financial Services
3.4442 of 5 stars
$65.45
-0.6%
$68.50
+4.7%
+14.1%$2.39B$1.00B12.341,418

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This page (NASDAQ:FRST) was last updated on 7/21/2026 by MarketBeat.com Staff.
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