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Primis Financial (FRST) Competitors

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$16.28 +0.13 (+0.80%)
As of 01:08 PM Eastern
This is a fair market value price provided by Massive. Learn more.

FRST vs. ABCB, BUSE, CNOB, EFSC, and FRME

Should you buy Primis Financial stock or one of its competitors? Primis Financial's main competitors and comparable companies include Ameris Bancorp (ABCB), First Busey (BUSE), ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), and First Merchants (FRME). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Primis Financial compare to Ameris Bancorp?

Ameris Bancorp (NASDAQ:ABCB) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

In the previous week, Ameris Bancorp and Ameris Bancorp both had 4 articles in the media. Primis Financial's average media sentiment score of 1.32 beat Ameris Bancorp's score of 1.28 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameris Bancorp
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameris Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Ameris Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameris Bancorp$1.23B4.81$358.68M$5.5315.88
Primis Financial$277M1.46$61.44M$2.167.54

Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Ameris Bancorp pays out 14.5% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Ameris Bancorp has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, indicating that its stock price is 27% less volatile than the broader market.

91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 5.7% of Ameris Bancorp shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Ameris Bancorp has a net margin of 21.46% compared to Primis Financial's net margin of 19.19%. Ameris Bancorp's return on equity of 9.57% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameris Bancorp21.46% 9.57% 1.32%
Primis Financial 19.19%5.56%0.56%

Ameris Bancorp presently has a consensus target price of $91.67, indicating a potential upside of 4.37%. Primis Financial has a consensus target price of $18.00, indicating a potential upside of 10.57%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts plainly believe Primis Financial is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameris Bancorp
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Ameris Bancorp beats Primis Financial on 12 of the 18 factors compared between the two stocks.

How does Primis Financial compare to First Busey?

Primis Financial (NASDAQ:FRST) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, dividends, analyst recommendations, risk, profitability, media sentiment and institutional ownership.

Primis Financial currently has a consensus target price of $18.00, indicating a potential upside of 10.57%. First Busey has a consensus target price of $32.00, indicating a potential upside of 2.95%. Given Primis Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Primis Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.3%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. First Busey pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by insiders. Comparatively, 3.8% of First Busey shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, First Busey had 1 more articles in the media than Primis Financial. MarketBeat recorded 5 mentions for First Busey and 4 mentions for Primis Financial. Primis Financial's average media sentiment score of 1.32 beat First Busey's score of 0.90 indicating that Primis Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey has a net margin of 21.00% compared to Primis Financial's net margin of 19.19%. First Busey's return on equity of 10.42% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.19% 5.56% 0.56%
First Busey 21.00%10.42%1.41%

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.46$61.44M$2.167.54
First Busey$1.04B2.52$135.26M$2.4212.84

Primis Financial has a beta of 0.73, suggesting that its share price is 27% less volatile than the broader market. Comparatively, First Busey has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

Summary

First Busey beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to ConnectOne Bancorp?

Primis Financial (NASDAQ:FRST) and ConnectOne Bancorp (NASDAQ:CNOB) are both small-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, earnings, profitability, media sentiment and risk.

Primis Financial has a beta of 0.73, indicating that its stock price is 27% less volatile than the broader market. Comparatively, ConnectOne Bancorp has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.4%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. ConnectOne Bancorp pays out 25.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has raised its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primis Financial currently has a consensus target price of $18.00, suggesting a potential upside of 10.57%. ConnectOne Bancorp has a consensus target price of $35.00, suggesting a potential upside of 6.43%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts plainly believe Primis Financial is more favorable than ConnectOne Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
ConnectOne Bancorp
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.46$61.44M$2.167.54
ConnectOne Bancorp$679.93M2.43$80.44M$3.0510.78

ConnectOne Bancorp has a net margin of 20.21% compared to Primis Financial's net margin of 19.19%. ConnectOne Bancorp's return on equity of 11.24% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.19% 5.56% 0.56%
ConnectOne Bancorp 20.21%11.24%1.17%

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 67.7% of ConnectOne Bancorp shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by insiders. Comparatively, 5.2% of ConnectOne Bancorp shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Primis Financial and Primis Financial both had 4 articles in the media. ConnectOne Bancorp's average media sentiment score of 1.39 beat Primis Financial's score of 1.32 indicating that ConnectOne Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ConnectOne Bancorp
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ConnectOne Bancorp beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Primis Financial (NASDAQ:FRST) and Enterprise Financial Services (NASDAQ:EFSC) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, media sentiment, valuation, earnings, risk and dividends.

Primis Financial currently has a consensus price target of $18.00, indicating a potential upside of 10.57%. Enterprise Financial Services has a consensus price target of $70.00, indicating a potential upside of 5.52%. Given Primis Financial's stronger consensus rating and higher possible upside, equities research analysts plainly believe Primis Financial is more favorable than Enterprise Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
Enterprise Financial Services
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

In the previous week, Primis Financial and Primis Financial both had 4 articles in the media. Primis Financial's average media sentiment score of 1.32 beat Enterprise Financial Services' score of 0.70 indicating that Primis Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Enterprise Financial Services
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial has a net margin of 19.19% compared to Enterprise Financial Services' net margin of 18.72%. Enterprise Financial Services' return on equity of 9.70% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.19% 5.56% 0.56%
Enterprise Financial Services 18.72%9.70%1.11%

Primis Financial has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market. Comparatively, Enterprise Financial Services has a beta of 0.79, meaning that its stock price is 21% less volatile than the broader market.

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.46$61.44M$2.167.54
Enterprise Financial Services$1.00B2.40$201.37M$5.0313.19

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Enterprise Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.1%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Enterprise Financial Services pays out 27.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has increased its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

75.0% of Primis Financial shares are held by institutional investors. Comparatively, 72.2% of Enterprise Financial Services shares are held by institutional investors. 10.9% of Primis Financial shares are held by insiders. Comparatively, 2.2% of Enterprise Financial Services shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Enterprise Financial Services beats Primis Financial on 10 of the 19 factors compared between the two stocks.

How does Primis Financial compare to First Merchants?

First Merchants (NASDAQ:FRME) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, risk, earnings, valuation, institutional ownership and media sentiment.

First Merchants has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, suggesting that its stock price is 27% less volatile than the broader market.

In the previous week, Primis Financial had 3 more articles in the media than First Merchants. MarketBeat recorded 4 mentions for Primis Financial and 1 mentions for First Merchants. First Merchants' average media sentiment score of 1.79 beat Primis Financial's score of 1.32 indicating that First Merchants is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial has a net margin of 19.19% compared to First Merchants' net margin of 17.05%. First Merchants' return on equity of 8.86% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Merchants17.05% 8.86% 1.12%
Primis Financial 19.19%5.56%0.56%

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 1.8% of First Merchants shares are owned by company insiders. Comparatively, 10.9% of Primis Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

First Merchants currently has a consensus target price of $49.00, indicating a potential upside of 14.69%. Primis Financial has a consensus target price of $18.00, indicating a potential upside of 10.57%. Given First Merchants' higher possible upside, equities analysts clearly believe First Merchants is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Merchants
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

First Merchants has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Merchants$1.05B2.55$226M$3.1213.69
Primis Financial$277M1.46$61.44M$2.167.54

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Merchants pays out 47.4% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has increased its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Merchants beats Primis Financial on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRST vs. The Competition

MetricPrimis FinancialBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$404.50M$23.67B$14.03B$12.86B
Dividend Yield2.46%3.18%5.89%10.06%
P/E Ratio7.5328.1129.3924.78
Price / Sales1.469.55508.7896.31
Price / Cash20.8716.2030.2237.42
Price / Book0.951.393.726.44
Net Income$61.44M$2.57B$1.31B$347.05M
7 Day Performance-0.74%-0.12%0.00%0.91%
1 Month Performance3.42%2.93%0.98%-0.69%
1 Year Performance46.39%29.63%13.26%22.21%

Primis Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRST
Primis Financial
4.9134 of 5 stars
$16.28
+0.8%
$18.00
+10.6%
+44.7%$404.50M$277M7.53420
ABCB
Ameris Bancorp
3.986 of 5 stars
$89.67
+1.7%
$91.67
+2.2%
+30.3%$6.03B$1.23B17.212,850
BUSE
First Busey
4.2959 of 5 stars
$31.62
+1.1%
$32.00
+1.2%
+38.2%$2.67B$1.04B13.061,948
CNOB
ConnectOne Bancorp
4.3402 of 5 stars
$33.92
+1.4%
$35.00
+3.2%
+42.7%$1.71B$461.10M11.12520
EFSC
Enterprise Financial Services
4.422 of 5 stars
$67.80
+1.5%
$70.00
+3.2%
+20.2%$2.48B$643.45M13.471,418

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This page (NASDAQ:FRST) was last updated on 8/11/2026 by MarketBeat.com Staff.
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