Which has preferable valuation and earnings, BUSE or FRST?

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio First Busey $789.53M 3.18 $135.26M $2.42 12.56 Primis Financial $172M 2.30 $61.44M $2.16 7.38

Primis Financial (FRST) Competitors

$15.98 +0.07 (+0.41%)

As of 10:24 AM Eastern

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FRST vs. BUSE, CNOB, EFSC, FMBH, and FRME

Should you buy Primis Financial stock or one of its competitors? Primis Financial's main competitors and comparable companies include First Busey (BUSE), ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), First Mid Bancshares (FMBH), and First Merchants (FRME). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Primis Financial compare to First Busey?

First Busey (NASDAQ:BUSE) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, media sentiment, earnings, institutional ownership, profitability, risk, dividends and analyst recommendations.

First Busey presently has a consensus target price of $32.00, indicating a potential upside of 5.24%. Primis Financial has a consensus target price of $18.00, indicating a potential upside of 12.89%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts clearly believe Primis Financial is more favorable than First Busey.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Busey	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Primis Financial	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00

First Busey has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, suggesting that its stock price is 27% less volatile than the broader market.

In the previous week, First Busey had 4 more articles in the media than Primis Financial. MarketBeat recorded 4 mentions for First Busey and 0 mentions for Primis Financial. First Busey's average media sentiment score of 0.50 beat Primis Financial's score of 0.00 indicating that First Busey is being referred to more favorably in the media.

Company	Overall Sentiment
First Busey	Positive
Primis Financial	Neutral

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Busey pays out 43.0% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey has a net margin of 21.00% compared to Primis Financial's net margin of 19.19%. First Busey's return on equity of 10.48% beat Primis Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Busey	21.00%	10.48%	1.40%
Primis Financial	19.19%	5.49%	0.55%

56.5% of First Busey shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 3.8% of First Busey shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Busey	$789.53M	3.18	$135.26M	$2.42	12.56
Primis Financial	$172M	2.30	$61.44M	$2.16	7.38

Summary

First Busey beats Primis Financial on 13 of the 20 factors compared between the two stocks.

How does Primis Financial compare to ConnectOne Bancorp?

Primis Financial (NASDAQ:FRST) and ConnectOne Bancorp (NASDAQ:CNOB) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, media sentiment, analyst recommendations, dividends, earnings and institutional ownership.

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primis Financial	$172M	2.30	$61.44M	$2.16	7.38
ConnectOne Bancorp	$679.93M	2.35	$80.44M	$3.05	10.42

Primis Financial has a beta of 0.73, suggesting that its share price is 27% less volatile than the broader market. Comparatively, ConnectOne Bancorp has a beta of 1.03, suggesting that its share price is 3% more volatile than the broader market.

Primis Financial presently has a consensus price target of $18.00, indicating a potential upside of 12.89%. ConnectOne Bancorp has a consensus price target of $35.00, indicating a potential upside of 10.13%. Given Primis Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Primis Financial is more favorable than ConnectOne Bancorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primis Financial	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00
ConnectOne Bancorp	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

In the previous week, ConnectOne Bancorp's average media sentiment score of 0.20 beat Primis Financial's score of 0.00 indicating that ConnectOne Bancorp is being referred to more favorably in the news media.

Company	Overall Sentiment
Primis Financial	Neutral
ConnectOne Bancorp	Neutral

75.0% of Primis Financial shares are held by institutional investors. Comparatively, 67.7% of ConnectOne Bancorp shares are held by institutional investors. 10.9% of Primis Financial shares are held by company insiders. Comparatively, 5.2% of ConnectOne Bancorp shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

ConnectOne Bancorp has a net margin of 20.21% compared to Primis Financial's net margin of 19.19%. ConnectOne Bancorp's return on equity of 11.24% beat Primis Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primis Financial	19.19%	5.49%	0.55%
ConnectOne Bancorp	20.21%	11.24%	1.17%

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.5%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. ConnectOne Bancorp pays out 25.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has increased its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

ConnectOne Bancorp beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Primis Financial (NASDAQ:FRST) and Enterprise Financial Services (NASDAQ:EFSC) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation and profitability.

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 72.2% of Enterprise Financial Services shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by insiders. Comparatively, 2.2% of Enterprise Financial Services shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Enterprise Financial Services had 8 more articles in the media than Primis Financial. MarketBeat recorded 8 mentions for Enterprise Financial Services and 0 mentions for Primis Financial. Enterprise Financial Services' average media sentiment score of 0.61 beat Primis Financial's score of 0.00 indicating that Enterprise Financial Services is being referred to more favorably in the news media.

Company	Overall Sentiment
Primis Financial	Neutral
Enterprise Financial Services	Positive

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Enterprise Financial Services pays an annual dividend of $1.40 per share and has a dividend yield of 2.3%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Enterprise Financial Services pays out 27.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has increased its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primis Financial has a beta of 0.73, suggesting that its share price is 27% less volatile than the broader market. Comparatively, Enterprise Financial Services has a beta of 0.78, suggesting that its share price is 22% less volatile than the broader market.

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primis Financial	$172M	2.30	$61.44M	$2.16	7.38
Enterprise Financial Services	$1.00B	2.23	$201.37M	$5.03	12.27

Primis Financial has a net margin of 19.19% compared to Enterprise Financial Services' net margin of 18.72%. Enterprise Financial Services' return on equity of 9.70% beat Primis Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primis Financial	19.19%	5.49%	0.55%
Enterprise Financial Services	18.72%	9.70%	1.11%

Primis Financial currently has a consensus target price of $18.00, suggesting a potential upside of 12.89%. Enterprise Financial Services has a consensus target price of $70.00, suggesting a potential upside of 13.41%. Given Enterprise Financial Services' higher probable upside, analysts plainly believe Enterprise Financial Services is more favorable than Primis Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primis Financial	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00
Enterprise Financial Services	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Enterprise Financial Services beats Primis Financial on 12 of the 20 factors compared between the two stocks.

How does Primis Financial compare to First Mid Bancshares?

Primis Financial (NASDAQ:FRST) and First Mid Bancshares (NASDAQ:FMBH) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability and analyst recommendations.

In the previous week, First Mid Bancshares' average media sentiment score of 1.34 beat Primis Financial's score of 0.00 indicating that First Mid Bancshares is being referred to more favorably in the news media.

Company	Overall Sentiment
Primis Financial	Neutral
First Mid Bancshares	Positive

First Mid Bancshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Mid Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primis Financial	$172M	2.30	$61.44M	$2.16	7.38
First Mid Bancshares	$466.04M	2.86	$91.75M	$4.03	12.42

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Mid Bancshares pays an annual dividend of $1.04 per share and has a dividend yield of 2.1%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. First Mid Bancshares pays out 25.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Mid Bancshares has raised its dividend for 3 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primis Financial has a beta of 0.73, indicating that its share price is 27% less volatile than the broader market. Comparatively, First Mid Bancshares has a beta of 0.78, indicating that its share price is 22% less volatile than the broader market.

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 47.6% of First Mid Bancshares shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by company insiders. Comparatively, 6.0% of First Mid Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Mid Bancshares has a net margin of 19.76% compared to Primis Financial's net margin of 19.19%. First Mid Bancshares' return on equity of 10.86% beat Primis Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primis Financial	19.19%	5.49%	0.55%
First Mid Bancshares	19.76%	10.86%	1.29%

Primis Financial currently has a consensus target price of $18.00, suggesting a potential upside of 12.89%. First Mid Bancshares has a consensus target price of $54.63, suggesting a potential upside of 9.11%. Given Primis Financial's stronger consensus rating and higher probable upside, equities analysts clearly believe Primis Financial is more favorable than First Mid Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primis Financial	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00
First Mid Bancshares	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

First Mid Bancshares beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to First Merchants?

First Merchants (NASDAQ:FRME) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

In the previous week, First Merchants had 2 more articles in the media than Primis Financial. MarketBeat recorded 2 mentions for First Merchants and 0 mentions for Primis Financial. First Merchants' average media sentiment score of 0.34 beat Primis Financial's score of 0.00 indicating that First Merchants is being referred to more favorably in the media.

Company	Overall Sentiment
First Merchants	Neutral
Primis Financial	Neutral

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.6%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Merchants pays out 47.4% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has increased its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Merchants has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Merchants	$1.05B	2.45	$226M	$3.12	13.14
Primis Financial	$172M	2.30	$61.44M	$2.16	7.38

First Merchants has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, indicating that its share price is 27% less volatile than the broader market.

Primis Financial has a net margin of 19.19% compared to First Merchants' net margin of 17.05%. First Merchants' return on equity of 8.86% beat Primis Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Merchants	17.05%	8.86%	1.12%
Primis Financial	19.19%	5.49%	0.55%

First Merchants currently has a consensus price target of $49.00, indicating a potential upside of 19.56%. Primis Financial has a consensus price target of $18.00, indicating a potential upside of 12.89%. Given First Merchants' higher possible upside, equities research analysts plainly believe First Merchants is more favorable than Primis Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Merchants	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Primis Financial	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 1.8% of First Merchants shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

First Merchants beats Primis Financial on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FRST vs. The Competition

Export

Metric	Primis Financial	Banks Industry	Finance Sector	NASDAQ Exchange
Market Cap	$395.42M	$23.56B	$13.79B	$12.94B
Dividend Yield	2.51%	3.07%	5.94%	12.80%
P/E Ratio	7.38	27.03	25.33	25.40
Price / Sales	2.30	9.68	518.88	97.52
Price / Cash	20.43	15.55	30.07	34.74
Price / Book	0.93	1.37	2.73	6.32
Net Income	$61.44M	$2.58B	$1.31B	$358.20M
7 Day Performance	-1.27%	-0.69%	-0.15%	0.42%
1 Month Performance	-1.27%	0.21%	-0.22%	-3.30%
1 Year Performance	47.91%	22.28%	7.94%	5.33%

Primis Financial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FRST Primis Financial	4.3694 of 5 stars	$15.98 +0.4%	$18.00 +12.7%	+47.6%	$396.16M	$172M	7.40	593
BUSE First Busey	3.696 of 5 stars	$30.50 -0.1%	$32.00 +4.9%	+22.6%	$2.52B	$789.53M	12.60	1,948
CNOB ConnectOne Bancorp	3.2838 of 5 stars	$31.93 +0.2%	$35.00 +9.6%	+22.4%	$1.61B	$679.93M	10.47	756	Positive News
EFSC Enterprise Financial Services	4.3214 of 5 stars	$63.28 -1.3%	$70.00 +10.6%	+2.1%	$2.29B	$643.45M	12.58	1,418	Positive News Analyst Forecast
FMBH First Mid Bancshares	3.4999 of 5 stars	$51.19 +0.3%	$54.63 +6.7%	+27.5%	$1.36B	$466.04M	12.70	1,170	Positive News

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This page (NASDAQ:FRST) was last updated on 9/21/2026 by MarketBeat.com Staff.

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Primis Financial (FRST) Competitors

FRST vs. BUSE, CNOB, EFSC, FMBH, and FRME

How does Primis Financial compare to First Busey?

Summary

How does Primis Financial compare to ConnectOne Bancorp?

Summary

How does Primis Financial compare to Enterprise Financial Services?

Summary

How does Primis Financial compare to First Mid Bancshares?

Summary

How does Primis Financial compare to First Merchants?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FRST vs. The Competition

Primis Financial Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Primis Financial (FRST) Competitors

FRST vs. BUSE, CNOB, EFSC, FMBH, and FRME

How does Primis Financial compare to First Busey?

Do analysts rate BUSE or FRST?

Which has more volatility and risk, BUSE or FRST?

Does the media refer more to BUSE or FRST?

Is BUSE or FRST a better dividend stock?

Is BUSE or FRST more profitable?

Do insiders & institutionals have more ownership in BUSE or FRST?

Which has preferable valuation and earnings, BUSE or FRST?

Summary

How does Primis Financial compare to ConnectOne Bancorp?

Which has higher earnings and valuation, FRST or CNOB?

Which has more risk and volatility, FRST or CNOB?

Do analysts prefer FRST or CNOB?

Does the media refer more to FRST or CNOB?

Do insiders & institutionals believe in FRST or CNOB?

Is FRST or CNOB more profitable?

Is FRST or CNOB a better dividend stock?

Summary

How does Primis Financial compare to Enterprise Financial Services?

Do insiders & institutionals have more ownership in FRST or EFSC?

Does the media favor FRST or EFSC?

Is FRST or EFSC a better dividend stock?

Which has more volatility & risk, FRST or EFSC?

Which has stronger earnings and valuation, FRST or EFSC?

Is FRST or EFSC more profitable?

Do analysts recommend FRST or EFSC?

Summary

How does Primis Financial compare to First Mid Bancshares?

Does the media refer more to FRST or FMBH?

Which has higher earnings and valuation, FRST or FMBH?

Is FRST or FMBH a better dividend stock?

Which has more volatility & risk, FRST or FMBH?

Do insiders & institutionals believe in FRST or FMBH?

Is FRST or FMBH more profitable?

Do analysts recommend FRST or FMBH?

Summary

How does Primis Financial compare to First Merchants?

Does the media favor FRME or FRST?

Is FRME or FRST a better dividend stock?

Which has stronger earnings & valuation, FRME or FRST?

Which has more risk & volatility, FRME or FRST?

Is FRME or FRST more profitable?

Do analysts prefer FRME or FRST?

Do insiders & institutionals believe in FRME or FRST?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FRST vs. The Competition

Primis Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools