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Primis Financial (FRST) Competitors

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$16.45 +0.08 (+0.49%)
As of 02:17 PM Eastern
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FRST vs. ABCB, AUB, BUSE, CNOB, and EFSC

Should you buy Primis Financial stock or one of its competitors? MarketBeat compares Primis Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primis Financial include Ameris Bancorp (ABCB), Atlantic Union Bankshares (AUB), First Busey (BUSE), ConnectOne Bancorp (CNOB), and Enterprise Financial Services (EFSC). These companies are all part of the "finance" sector.

How does Primis Financial compare to Ameris Bancorp?

Primis Financial (NASDAQ:FRST) and Ameris Bancorp (NASDAQ:ABCB) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, institutional ownership, risk, dividends, earnings and profitability.

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.4%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Ameris Bancorp pays out 12.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Ameris Bancorp has a net margin of 21.46% compared to Primis Financial's net margin of 19.71%. Ameris Bancorp's return on equity of 9.57% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.71% 4.98% 0.50%
Ameris Bancorp 21.46%9.57%1.32%

Ameris Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Ameris Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.48$61.44M$2.127.76
Ameris Bancorp$1.20B5.13$358.68M$6.3614.41

Primis Financial has a beta of 0.75, meaning that its stock price is 25% less volatile than the broader market. Comparatively, Ameris Bancorp has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

Primis Financial presently has a consensus price target of $18.00, suggesting a potential upside of 9.42%. Ameris Bancorp has a consensus price target of $92.17, suggesting a potential upside of 0.57%. Given Primis Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Primis Financial is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
Ameris Bancorp
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by company insiders. Comparatively, 5.7% of Ameris Bancorp shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Primis Financial and Primis Financial both had 5 articles in the media. Primis Financial's average media sentiment score of 0.89 beat Ameris Bancorp's score of 0.56 indicating that Primis Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameris Bancorp
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ameris Bancorp beats Primis Financial on 12 of the 18 factors compared between the two stocks.

How does Primis Financial compare to Atlantic Union Bankshares?

Primis Financial (NASDAQ:FRST) and Atlantic Union Bankshares (NASDAQ:AUB) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

Primis Financial has a beta of 0.75, suggesting that its stock price is 25% less volatile than the broader market. Comparatively, Atlantic Union Bankshares has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market.

Primis Financial has a net margin of 19.71% compared to Atlantic Union Bankshares' net margin of 15.53%. Atlantic Union Bankshares' return on equity of 8.50% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.71% 4.98% 0.50%
Atlantic Union Bankshares 15.53%8.50%1.06%

Atlantic Union Bankshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Atlantic Union Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.48$61.44M$2.127.76
Atlantic Union Bankshares$1.53B4.07$209.13M$2.3618.41

In the previous week, Atlantic Union Bankshares had 3 more articles in the media than Primis Financial. MarketBeat recorded 8 mentions for Atlantic Union Bankshares and 5 mentions for Primis Financial. Atlantic Union Bankshares' average media sentiment score of 1.35 beat Primis Financial's score of 0.89 indicating that Atlantic Union Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Atlantic Union Bankshares
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

75.0% of Primis Financial shares are held by institutional investors. Comparatively, 78.6% of Atlantic Union Bankshares shares are held by institutional investors. 10.9% of Primis Financial shares are held by insiders. Comparatively, 1.0% of Atlantic Union Bankshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.4%. Atlantic Union Bankshares pays an annual dividend of $1.48 per share and has a dividend yield of 3.4%. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Atlantic Union Bankshares pays out 62.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Atlantic Union Bankshares has increased its dividend for 14 consecutive years. Atlantic Union Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Primis Financial presently has a consensus price target of $18.00, suggesting a potential upside of 9.42%. Atlantic Union Bankshares has a consensus price target of $43.63, suggesting a potential upside of 0.39%. Given Primis Financial's stronger consensus rating and higher possible upside, equities analysts clearly believe Primis Financial is more favorable than Atlantic Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
Atlantic Union Bankshares
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Atlantic Union Bankshares beats Primis Financial on 14 of the 20 factors compared between the two stocks.

How does Primis Financial compare to First Busey?

Primis Financial (NASDAQ:FRST) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, profitability, risk, analyst recommendations, valuation, dividends and media sentiment.

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.48$61.44M$2.127.76
First Busey$1.04B2.45$135.26M$2.2513.43

Primis Financial has a net margin of 19.71% compared to First Busey's net margin of 19.16%. First Busey's return on equity of 10.19% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.71% 4.98% 0.50%
First Busey 19.16%10.19%1.36%

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.4%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Primis Financial pays out 18.9% of its earnings in the form of a dividend. First Busey pays out 46.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by company insiders. Comparatively, 3.8% of First Busey shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Primis Financial had 1 more articles in the media than First Busey. MarketBeat recorded 5 mentions for Primis Financial and 4 mentions for First Busey. First Busey's average media sentiment score of 0.91 beat Primis Financial's score of 0.89 indicating that First Busey is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial has a beta of 0.75, indicating that its stock price is 25% less volatile than the broader market. Comparatively, First Busey has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market.

Primis Financial currently has a consensus price target of $18.00, indicating a potential upside of 9.42%. First Busey has a consensus price target of $29.60, indicating a potential downside of 2.01%. Given Primis Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Primis Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

Summary

First Busey beats Primis Financial on 11 of the 20 factors compared between the two stocks.

How does Primis Financial compare to ConnectOne Bancorp?

ConnectOne Bancorp (NASDAQ:CNOB) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, valuation, institutional ownership, media sentiment, risk, profitability, dividends and analyst recommendations.

In the previous week, Primis Financial had 1 more articles in the media than ConnectOne Bancorp. MarketBeat recorded 5 mentions for Primis Financial and 4 mentions for ConnectOne Bancorp. Primis Financial's average media sentiment score of 0.89 beat ConnectOne Bancorp's score of 0.79 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ConnectOne Bancorp
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ConnectOne Bancorp$423.60M4.01$80.44M$1.7319.50
Primis Financial$277M1.48$61.44M$2.127.76

ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.3%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.4%. ConnectOne Bancorp pays out 45.1% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has raised its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

ConnectOne Bancorp has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market. Comparatively, Primis Financial has a beta of 0.75, meaning that its stock price is 25% less volatile than the broader market.

67.7% of ConnectOne Bancorp shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 5.2% of ConnectOne Bancorp shares are owned by company insiders. Comparatively, 10.9% of Primis Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Primis Financial has a net margin of 19.71% compared to ConnectOne Bancorp's net margin of 13.21%. ConnectOne Bancorp's return on equity of 10.17% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
ConnectOne Bancorp13.21% 10.17% 1.04%
Primis Financial 19.71%4.98%0.50%

ConnectOne Bancorp currently has a consensus target price of $35.00, suggesting a potential upside of 3.73%. Primis Financial has a consensus target price of $18.00, suggesting a potential upside of 9.42%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts clearly believe Primis Financial is more favorable than ConnectOne Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ConnectOne Bancorp
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Primis Financial beats ConnectOne Bancorp on 11 of the 20 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Primis Financial (NASDAQ:FRST) and Enterprise Financial Services (NASDAQ:EFSC) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, media sentiment, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.

In the previous week, Primis Financial had 1 more articles in the media than Enterprise Financial Services. MarketBeat recorded 5 mentions for Primis Financial and 4 mentions for Enterprise Financial Services. Enterprise Financial Services' average media sentiment score of 0.95 beat Primis Financial's score of 0.89 indicating that Enterprise Financial Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Enterprise Financial Services
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.4%. Enterprise Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.0%. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Enterprise Financial Services pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has raised its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Enterprise Financial Services has a net margin of 19.81% compared to Primis Financial's net margin of 19.71%. Enterprise Financial Services' return on equity of 10.35% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.71% 4.98% 0.50%
Enterprise Financial Services 19.81%10.35%1.19%

Primis Financial currently has a consensus target price of $18.00, suggesting a potential upside of 9.42%. Enterprise Financial Services has a consensus target price of $68.50, suggesting a potential upside of 2.21%. Given Primis Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Primis Financial is more favorable than Enterprise Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
Enterprise Financial Services
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 72.2% of Enterprise Financial Services shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by company insiders. Comparatively, 2.2% of Enterprise Financial Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.48$61.44M$2.127.76
Enterprise Financial Services$1.00B2.45$201.37M$5.3012.65

Primis Financial has a beta of 0.75, suggesting that its stock price is 25% less volatile than the broader market. Comparatively, Enterprise Financial Services has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market.

Summary

Enterprise Financial Services beats Primis Financial on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRST vs. The Competition

MetricPrimis FinancialFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$409.28M$7.15B$13.98B$12.57B
Dividend Yield2.42%5.01%5.69%6.16%
P/E Ratio7.7618.4920.6325.42
Price / Sales1.4810.78129.92103.41
Price / Cash21.2755.2119.7558.59
Price / Book0.963.352.276.65
Net Income$61.44M$303.39M$1.14B$336.83M
7 Day Performance4.91%0.90%1.50%3.02%
1 Month Performance13.68%-4.00%2.38%0.62%
1 Year Performance49.00%5.07%13.94%30.39%

Primis Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRST
Primis Financial
4.9479 of 5 stars
$16.45
+0.5%
$18.00
+9.4%
+50.9%$409.77M$277M7.77420
ABCB
Ameris Bancorp
3.4513 of 5 stars
$88.02
+0.8%
$90.17
+2.4%
+39.4%$5.93B$1.20B16.902,850
AUB
Atlantic Union Bankshares
4.6303 of 5 stars
$40.02
+1.0%
$43.88
+9.6%
+35.0%$5.73B$1.53B17.491,880
BUSE
First Busey
4.5689 of 5 stars
$28.71
+0.6%
$27.50
-4.2%
+28.9%$2.43B$1.04B12.771,948
CNOB
ConnectOne Bancorp
4.3011 of 5 stars
$32.91
+0.6%
$33.25
+1.0%
+44.4%$1.66B$679.93M19.04520

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This page (NASDAQ:FRST) was last updated on 7/1/2026 by MarketBeat.com Staff.
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