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Primis Financial (FRST) Competitors

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$15.25 -0.08 (-0.52%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$15.24 -0.01 (-0.03%)
As of 10/9/2026 04:38 PM Eastern
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FRST vs. CNOB, EFSC, FMBH, FRME, and SHBI

Should you buy Primis Financial stock or one of its competitors? Primis Financial's main competitors and comparable companies include ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), First Mid Bancshares (FMBH), First Merchants (FRME), and Shore Bancshares (SHBI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Primis Financial compare to ConnectOne Bancorp?

ConnectOne Bancorp (NASDAQ:CNOB) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

ConnectOne Bancorp has a net margin of 20.21% compared to Primis Financial's net margin of 19.19%. ConnectOne Bancorp's return on equity of 11.24% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
ConnectOne Bancorp20.21% 11.24% 1.17%
Primis Financial 19.19%5.49%0.55%

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ConnectOne Bancorp$679.93M2.22$80.44M$3.059.82
Primis Financial$277M1.37$61.44M$2.167.06

67.7% of ConnectOne Bancorp shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 5.2% of ConnectOne Bancorp shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, ConnectOne Bancorp had 1 more articles in the media than Primis Financial. MarketBeat recorded 4 mentions for ConnectOne Bancorp and 3 mentions for Primis Financial. Primis Financial's average media sentiment score of 0.72 beat ConnectOne Bancorp's score of 0.66 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ConnectOne Bancorp
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ConnectOne Bancorp has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, indicating that its share price is 27% less volatile than the broader market.

ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.6%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. ConnectOne Bancorp pays out 25.6% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has increased its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

ConnectOne Bancorp currently has a consensus price target of $35.00, indicating a potential upside of 16.90%. Primis Financial has a consensus price target of $17.50, indicating a potential upside of 14.75%. Given ConnectOne Bancorp's higher possible upside, equities research analysts plainly believe ConnectOne Bancorp is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ConnectOne Bancorp
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

ConnectOne Bancorp beats Primis Financial on 13 of the 20 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Enterprise Financial Services (NASDAQ:EFSC) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, risk, profitability, earnings, dividends, analyst recommendations, valuation and institutional ownership.

Enterprise Financial Services has a beta of 0.82, meaning that its stock price is 18% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market.

72.2% of Enterprise Financial Services shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 2.2% of Enterprise Financial Services shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Enterprise Financial Services$1.00B2.12$201.37M$5.0311.65
Primis Financial$277M1.37$61.44M$2.167.06

In the previous week, Enterprise Financial Services and Enterprise Financial Services both had 3 articles in the media. Primis Financial's average media sentiment score of 0.72 beat Enterprise Financial Services' score of 0.70 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Enterprise Financial Services
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Enterprise Financial Services pays an annual dividend of $1.40 per share and has a dividend yield of 2.4%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. Enterprise Financial Services pays out 27.8% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has increased its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primis Financial has a net margin of 19.19% compared to Enterprise Financial Services' net margin of 18.72%. Enterprise Financial Services' return on equity of 9.70% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Enterprise Financial Services18.72% 9.70% 1.11%
Primis Financial 19.19%5.49%0.55%

Enterprise Financial Services currently has a consensus price target of $70.00, indicating a potential upside of 19.47%. Primis Financial has a consensus price target of $17.50, indicating a potential upside of 14.75%. Given Enterprise Financial Services' higher probable upside, equities research analysts clearly believe Enterprise Financial Services is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Enterprise Financial Services
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Enterprise Financial Services beats Primis Financial on 11 of the 18 factors compared between the two stocks.

How does Primis Financial compare to First Mid Bancshares?

First Mid Bancshares (NASDAQ:FMBH) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation and profitability.

First Mid Bancshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Mid Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Mid Bancshares$466.04M2.77$91.75M$4.0312.04
Primis Financial$277M1.37$61.44M$2.167.06

First Mid Bancshares has a net margin of 19.76% compared to Primis Financial's net margin of 19.19%. First Mid Bancshares' return on equity of 10.86% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Mid Bancshares19.76% 10.86% 1.29%
Primis Financial 19.19%5.49%0.55%

First Mid Bancshares pays an annual dividend of $1.04 per share and has a dividend yield of 2.1%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. First Mid Bancshares pays out 25.8% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Mid Bancshares has increased its dividend for 3 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

47.6% of First Mid Bancshares shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 6.0% of First Mid Bancshares shares are held by insiders. Comparatively, 10.9% of Primis Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

First Mid Bancshares presently has a consensus target price of $54.63, suggesting a potential upside of 12.58%. Primis Financial has a consensus target price of $17.50, suggesting a potential upside of 14.75%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts plainly believe Primis Financial is more favorable than First Mid Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Mid Bancshares
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

In the previous week, First Mid Bancshares and First Mid Bancshares both had 3 articles in the media. First Mid Bancshares' average media sentiment score of 0.98 beat Primis Financial's score of 0.72 indicating that First Mid Bancshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Mid Bancshares
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Mid Bancshares has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, suggesting that its stock price is 27% less volatile than the broader market.

Summary

First Mid Bancshares beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to First Merchants?

First Merchants (NASDAQ:FRME) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, analyst recommendations, profitability, institutional ownership and valuation.

First Merchants has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, suggesting that its share price is 27% less volatile than the broader market.

In the previous week, First Merchants had 5 more articles in the media than Primis Financial. MarketBeat recorded 8 mentions for First Merchants and 3 mentions for Primis Financial. Primis Financial's average media sentiment score of 0.72 beat First Merchants' score of 0.42 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Merchants
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Merchants presently has a consensus price target of $46.00, indicating a potential upside of 17.95%. Primis Financial has a consensus price target of $17.50, indicating a potential upside of 14.75%. Given First Merchants' higher possible upside, equities research analysts clearly believe First Merchants is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Merchants
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.8%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. First Merchants pays out 47.4% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Primis Financial has a net margin of 19.19% compared to First Merchants' net margin of 17.05%. First Merchants' return on equity of 8.86% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Merchants17.05% 8.86% 1.12%
Primis Financial 19.19%5.49%0.55%

73.9% of First Merchants shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 1.8% of First Merchants shares are owned by company insiders. Comparatively, 10.9% of Primis Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

First Merchants has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Merchants$1.05B2.33$226M$3.1212.50
Primis Financial$277M1.37$61.44M$2.167.06

Summary

First Merchants beats Primis Financial on 13 of the 20 factors compared between the two stocks.

How does Primis Financial compare to Shore Bancshares?

Shore Bancshares (NASDAQ:SHBI) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk.

Shore Bancshares presently has a consensus target price of $25.75, indicating a potential upside of 15.63%. Primis Financial has a consensus target price of $17.50, indicating a potential upside of 14.75%. Given Shore Bancshares' higher probable upside, analysts clearly believe Shore Bancshares is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shore Bancshares
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Shore Bancshares has a beta of 0.82, suggesting that its share price is 18% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, suggesting that its share price is 27% less volatile than the broader market.

Primis Financial has lower revenue, but higher earnings than Shore Bancshares. Primis Financial is trading at a lower price-to-earnings ratio than Shore Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Shore Bancshares$342.72M2.17$59.51M$1.9811.25
Primis Financial$277M1.37$61.44M$2.167.06

Primis Financial has a net margin of 19.19% compared to Shore Bancshares' net margin of 19.15%. Shore Bancshares' return on equity of 12.11% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Shore Bancshares19.15% 12.11% 1.16%
Primis Financial 19.19%5.49%0.55%

Shore Bancshares pays an annual dividend of $0.56 per share and has a dividend yield of 2.5%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. Shore Bancshares pays out 28.3% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Shore Bancshares and Shore Bancshares both had 3 articles in the media. Shore Bancshares' average media sentiment score of 1.29 beat Primis Financial's score of 0.72 indicating that Shore Bancshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Shore Bancshares
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

59.8% of Shore Bancshares shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 8.7% of Shore Bancshares shares are held by insiders. Comparatively, 10.9% of Primis Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Shore Bancshares and Primis Financial tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRST vs. The Competition

MetricPrimis FinancialBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$378.18M$21.61B$13.16B$13.30B
Dividend Yield2.62%3.16%6.08%22.58%
P/E Ratio7.0625.6224.7326.14
Price / Sales1.378.83486.2685.23
Price / Cash19.5814.6346.6553.71
Price / Book0.891.322.716.33
Net Income$61.44M$2.60B$1.32B$382.15M
7 Day Performance-2.37%-1.17%-0.51%-1.40%
1 Month Performance-5.57%-3.47%-2.62%-3.35%
1 Year Performance51.29%21.86%10.49%1.49%

Primis Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRST
Primis Financial
4.8992 of 5 stars
$15.25
-0.5%
$17.50
+14.8%
+51.3%$378.18M$277M7.06593
CNOB
ConnectOne Bancorp
3.5411 of 5 stars
$30.52
flat
$35.00
+14.7%
+22.7%$1.54B$679.93M10.00756
EFSC
Enterprise Financial Services
4.8814 of 5 stars
$59.81
0.0%
$70.00
+17.0%
+6.6%$2.16B$1.00B11.891,418
FMBH
First Mid Bancshares
3.4337 of 5 stars
$49.59
-0.2%
$54.63
+10.2%
+36.9%$1.32B$466.04M12.301,170
FRME
First Merchants
4.7181 of 5 stars
$39.75
-0.1%
$46.00
+15.7%
+7.8%$2.49B$1.05B12.732,086

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This page (NASDAQ:FRST) was last updated on 10/11/2026 by MarketBeat.com Staff.
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