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Primis Financial (FRST) Competitors

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$16.28 +0.13 (+0.80%)
As of 12:08 PM Eastern
This is a fair market value price provided by Massive. Learn more.

FRST vs. ABCB, BUSE, CNOB, EFSC, and FRME

Should you buy Primis Financial stock or one of its competitors? Primis Financial's main competitors and comparable companies include Ameris Bancorp (ABCB), First Busey (BUSE), ConnectOne Bancorp (CNOB), Enterprise Financial Services (EFSC), and First Merchants (FRME). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Primis Financial compare to Ameris Bancorp?

Primis Financial (NASDAQ:FRST) and Ameris Bancorp (NASDAQ:ABCB) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, dividends and earnings.

75.0% of Primis Financial shares are owned by institutional investors. Comparatively, 91.6% of Ameris Bancorp shares are owned by institutional investors. 10.9% of Primis Financial shares are owned by insiders. Comparatively, 5.7% of Ameris Bancorp shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Primis Financial and Primis Financial both had 4 articles in the media. Primis Financial's average media sentiment score of 1.32 beat Ameris Bancorp's score of 1.28 indicating that Primis Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameris Bancorp
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameris Bancorp has a net margin of 21.46% compared to Primis Financial's net margin of 19.19%. Ameris Bancorp's return on equity of 9.57% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.19% 5.56% 0.56%
Ameris Bancorp 21.46%9.57%1.32%

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Ameris Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 0.9%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Ameris Bancorp pays out 14.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Primis Financial currently has a consensus target price of $18.00, suggesting a potential upside of 10.57%. Ameris Bancorp has a consensus target price of $91.67, suggesting a potential upside of 4.19%. Given Primis Financial's stronger consensus rating and higher possible upside, equities analysts plainly believe Primis Financial is more favorable than Ameris Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
Ameris Bancorp
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Primis Financial has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market. Comparatively, Ameris Bancorp has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market.

Ameris Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Ameris Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.46$61.44M$2.167.54
Ameris Bancorp$1.23B4.82$358.68M$5.5315.91

Summary

Ameris Bancorp beats Primis Financial on 12 of the 18 factors compared between the two stocks.

How does Primis Financial compare to First Busey?

Primis Financial (NASDAQ:FRST) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, dividends, valuation and profitability.

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.46$61.44M$2.167.54
First Busey$1.04B2.53$135.26M$2.4212.88

Primis Financial currently has a consensus target price of $18.00, suggesting a potential upside of 10.57%. First Busey has a consensus target price of $32.00, suggesting a potential upside of 2.67%. Given Primis Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Primis Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
First Busey
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

In the previous week, First Busey had 1 more articles in the media than Primis Financial. MarketBeat recorded 5 mentions for First Busey and 4 mentions for Primis Financial. Primis Financial's average media sentiment score of 1.32 beat First Busey's score of 0.90 indicating that Primis Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market. Comparatively, First Busey has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market.

First Busey has a net margin of 21.00% compared to Primis Financial's net margin of 19.19%. First Busey's return on equity of 10.42% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.19% 5.56% 0.56%
First Busey 21.00%10.42%1.41%

75.0% of Primis Financial shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 10.9% of Primis Financial shares are held by insiders. Comparatively, 3.8% of First Busey shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.3%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. First Busey pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Busey beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to ConnectOne Bancorp?

ConnectOne Bancorp (NASDAQ:CNOB) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation and earnings.

67.7% of ConnectOne Bancorp shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 5.2% of ConnectOne Bancorp shares are held by company insiders. Comparatively, 10.9% of Primis Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ConnectOne Bancorp$679.93M2.44$80.44M$3.0510.80
Primis Financial$277M1.46$61.44M$2.167.54

In the previous week, ConnectOne Bancorp and ConnectOne Bancorp both had 4 articles in the media. ConnectOne Bancorp's average media sentiment score of 1.39 beat Primis Financial's score of 1.32 indicating that ConnectOne Bancorp is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ConnectOne Bancorp
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ConnectOne Bancorp has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market.

ConnectOne Bancorp currently has a consensus price target of $35.00, suggesting a potential upside of 6.30%. Primis Financial has a consensus price target of $18.00, suggesting a potential upside of 10.57%. Given Primis Financial's stronger consensus rating and higher probable upside, analysts clearly believe Primis Financial is more favorable than ConnectOne Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ConnectOne Bancorp
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.4%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. ConnectOne Bancorp pays out 25.6% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has increased its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

ConnectOne Bancorp has a net margin of 20.21% compared to Primis Financial's net margin of 19.19%. ConnectOne Bancorp's return on equity of 11.24% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
ConnectOne Bancorp20.21% 11.24% 1.17%
Primis Financial 19.19%5.56%0.56%

Summary

ConnectOne Bancorp beats Primis Financial on 12 of the 19 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Enterprise Financial Services (NASDAQ:EFSC) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, earnings, analyst recommendations, valuation, media sentiment and institutional ownership.

Enterprise Financial Services currently has a consensus target price of $70.00, indicating a potential upside of 5.28%. Primis Financial has a consensus target price of $18.00, indicating a potential upside of 10.57%. Given Primis Financial's stronger consensus rating and higher possible upside, analysts plainly believe Primis Financial is more favorable than Enterprise Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Enterprise Financial Services
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

Primis Financial has a net margin of 19.19% compared to Enterprise Financial Services' net margin of 18.72%. Enterprise Financial Services' return on equity of 9.70% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Enterprise Financial Services18.72% 9.70% 1.11%
Primis Financial 19.19%5.56%0.56%

Enterprise Financial Services pays an annual dividend of $1.36 per share and has a dividend yield of 2.0%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. Enterprise Financial Services pays out 27.0% of its earnings in the form of a dividend. Primis Financial pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has increased its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

72.2% of Enterprise Financial Services shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 2.2% of Enterprise Financial Services shares are owned by insiders. Comparatively, 10.9% of Primis Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Enterprise Financial Services has a beta of 0.79, meaning that its share price is 21% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.73, meaning that its share price is 27% less volatile than the broader market.

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Enterprise Financial Services$1.00B2.40$201.37M$5.0313.22
Primis Financial$277M1.46$61.44M$2.167.54

In the previous week, Enterprise Financial Services and Enterprise Financial Services both had 4 articles in the media. Primis Financial's average media sentiment score of 1.32 beat Enterprise Financial Services' score of 0.70 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Enterprise Financial Services
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Enterprise Financial Services beats Primis Financial on 10 of the 19 factors compared between the two stocks.

How does Primis Financial compare to First Merchants?

Primis Financial (NASDAQ:FRST) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

75.0% of Primis Financial shares are held by institutional investors. Comparatively, 73.9% of First Merchants shares are held by institutional investors. 10.9% of Primis Financial shares are held by insiders. Comparatively, 1.8% of First Merchants shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Primis Financial had 3 more articles in the media than First Merchants. MarketBeat recorded 4 mentions for Primis Financial and 1 mentions for First Merchants. First Merchants' average media sentiment score of 1.79 beat Primis Financial's score of 1.32 indicating that First Merchants is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Merchants
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Primis Financial presently has a consensus price target of $18.00, suggesting a potential upside of 10.57%. First Merchants has a consensus price target of $49.00, suggesting a potential upside of 14.45%. Given First Merchants' higher possible upside, analysts clearly believe First Merchants is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
First Merchants
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

First Merchants has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.46$61.44M$2.167.54
First Merchants$1.05B2.56$226M$3.1213.72

Primis Financial has a net margin of 19.19% compared to First Merchants' net margin of 17.05%. First Merchants' return on equity of 8.86% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.19% 5.56% 0.56%
First Merchants 17.05%8.86%1.12%

Primis Financial has a beta of 0.73, suggesting that its stock price is 27% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.5%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. Primis Financial pays out 18.5% of its earnings in the form of a dividend. First Merchants pays out 47.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has increased its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Merchants beats Primis Financial on 13 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRST vs. The Competition

MetricPrimis FinancialBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$405.05M$23.65B$14.03B$12.88B
Dividend Yield2.46%3.18%5.89%10.06%
P/E Ratio7.5428.0729.3624.78
Price / Sales1.469.53509.4895.60
Price / Cash20.8716.2030.2237.42
Price / Book0.951.393.726.43
Net Income$61.44M$2.57B$1.31B$347.05M
7 Day Performance-0.74%-0.16%-0.05%0.81%
1 Month Performance3.42%2.89%0.91%-0.79%
1 Year Performance46.39%29.60%13.21%21.99%

Primis Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRST
Primis Financial
4.9223 of 5 stars
$16.28
+0.8%
$18.00
+10.6%
+44.7%$405.05M$277M7.54420
ABCB
Ameris Bancorp
3.986 of 5 stars
$89.67
+1.7%
$91.67
+2.2%
+30.3%$6.03B$1.23B17.212,850
BUSE
First Busey
4.2959 of 5 stars
$31.62
+1.1%
$32.00
+1.2%
+38.2%$2.67B$1.04B13.061,948
CNOB
ConnectOne Bancorp
4.3402 of 5 stars
$33.92
+1.4%
$35.00
+3.2%
+42.7%$1.71B$461.10M11.12520
EFSC
Enterprise Financial Services
4.422 of 5 stars
$67.80
+1.5%
$70.00
+3.2%
+20.2%$2.48B$643.45M13.471,418

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This page (NASDAQ:FRST) was last updated on 8/11/2026 by MarketBeat.com Staff.
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