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Primis Financial (FRST) Competitors

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$15.23 +0.05 (+0.33%)
Closing price 06/10/2026 04:00 PM Eastern
Extended Trading
$15.35 +0.12 (+0.79%)
As of 09:22 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

FRST vs. AUB, BSRR, BUSE, CNOB, and EFSC

Should you buy Primis Financial stock or one of its competitors? MarketBeat compares Primis Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primis Financial include Atlantic Union Bankshares (AUB), Sierra Bancorp (BSRR), First Busey (BUSE), ConnectOne Bancorp (CNOB), and Enterprise Financial Services (EFSC). These companies are all part of the "finance" sector.

How does Primis Financial compare to Atlantic Union Bankshares?

Atlantic Union Bankshares (NASDAQ:AUB) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, media sentiment, earnings, institutional ownership, risk, analyst recommendations and valuation.

In the previous week, Primis Financial had 3 more articles in the media than Atlantic Union Bankshares. MarketBeat recorded 8 mentions for Primis Financial and 5 mentions for Atlantic Union Bankshares. Primis Financial's average media sentiment score of 1.26 beat Atlantic Union Bankshares' score of 0.52 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Atlantic Union Bankshares
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial has a net margin of 19.71% compared to Atlantic Union Bankshares' net margin of 15.53%. Atlantic Union Bankshares' return on equity of 8.50% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Atlantic Union Bankshares15.53% 8.50% 1.06%
Primis Financial 19.71%4.98%0.50%

Atlantic Union Bankshares pays an annual dividend of $1.48 per share and has a dividend yield of 3.8%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. Atlantic Union Bankshares pays out 62.7% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Atlantic Union Bankshares has increased its dividend for 14 consecutive years. Atlantic Union Bankshares is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Atlantic Union Bankshares currently has a consensus target price of $43.63, suggesting a potential upside of 12.38%. Primis Financial has a consensus target price of $17.00, suggesting a potential upside of 11.62%. Given Atlantic Union Bankshares' higher possible upside, equities research analysts clearly believe Atlantic Union Bankshares is more favorable than Primis Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Atlantic Union Bankshares
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

78.6% of Atlantic Union Bankshares shares are owned by institutional investors. Comparatively, 75.0% of Primis Financial shares are owned by institutional investors. 1.0% of Atlantic Union Bankshares shares are owned by company insiders. Comparatively, 10.9% of Primis Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Atlantic Union Bankshares has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.75, suggesting that its stock price is 25% less volatile than the broader market.

Atlantic Union Bankshares has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Atlantic Union Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Atlantic Union Bankshares$1.53B3.64$209.13M$2.3616.45
Primis Financial$277M1.36$61.44M$2.127.18

Summary

Atlantic Union Bankshares beats Primis Financial on 13 of the 19 factors compared between the two stocks.

How does Primis Financial compare to Sierra Bancorp?

Sierra Bancorp (NASDAQ:BSRR) and Primis Financial (NASDAQ:FRST) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

In the previous week, Primis Financial had 6 more articles in the media than Sierra Bancorp. MarketBeat recorded 8 mentions for Primis Financial and 2 mentions for Sierra Bancorp. Primis Financial's average media sentiment score of 1.26 beat Sierra Bancorp's score of 1.08 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sierra Bancorp
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

55.4% of Sierra Bancorp shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 11.8% of Sierra Bancorp shares are held by insiders. Comparatively, 10.9% of Primis Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sierra Bancorp has a net margin of 22.53% compared to Primis Financial's net margin of 19.71%. Sierra Bancorp's return on equity of 12.67% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sierra Bancorp22.53% 12.67% 1.21%
Primis Financial 19.71%4.98%0.50%

Sierra Bancorp has a beta of 0.77, indicating that its stock price is 23% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.75, indicating that its stock price is 25% less volatile than the broader market.

Sierra Bancorp presently has a consensus price target of $37.00, suggesting a potential downside of 7.91%. Primis Financial has a consensus price target of $17.00, suggesting a potential upside of 11.62%. Given Primis Financial's stronger consensus rating and higher probable upside, analysts clearly believe Primis Financial is more favorable than Sierra Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sierra Bancorp
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Sierra Bancorp pays an annual dividend of $1.04 per share and has a dividend yield of 2.6%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. Sierra Bancorp pays out 30.3% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sierra Bancorp has raised its dividend for 2 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primis Financial has higher revenue and earnings than Sierra Bancorp. Primis Financial is trading at a lower price-to-earnings ratio than Sierra Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sierra Bancorp$201.98M2.60$42.33M$3.4311.71
Primis Financial$277M1.36$61.44M$2.127.18

Summary

Sierra Bancorp and Primis Financial tied by winning 9 of the 18 factors compared between the two stocks.

How does Primis Financial compare to First Busey?

First Busey (NASDAQ:BUSE) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and dividends.

First Busey has a beta of 0.72, suggesting that its stock price is 28% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.75, suggesting that its stock price is 25% less volatile than the broader market.

56.5% of First Busey shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 3.8% of First Busey shares are held by company insiders. Comparatively, 10.9% of Primis Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.7%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. First Busey pays out 46.2% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$1.04B2.30$135.26M$2.2512.59
Primis Financial$277M1.36$61.44M$2.127.18

In the previous week, Primis Financial had 5 more articles in the media than First Busey. MarketBeat recorded 8 mentions for Primis Financial and 3 mentions for First Busey. Primis Financial's average media sentiment score of 1.26 beat First Busey's score of 0.72 indicating that Primis Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey presently has a consensus target price of $27.50, indicating a potential downside of 2.93%. Primis Financial has a consensus target price of $17.00, indicating a potential upside of 11.62%. Given Primis Financial's stronger consensus rating and higher probable upside, analysts plainly believe Primis Financial is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Primis Financial has a net margin of 19.71% compared to First Busey's net margin of 19.16%. First Busey's return on equity of 10.19% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey19.16% 10.19% 1.36%
Primis Financial 19.71%4.98%0.50%

Summary

First Busey beats Primis Financial on 10 of the 19 factors compared between the two stocks.

How does Primis Financial compare to ConnectOne Bancorp?

Primis Financial (NASDAQ:FRST) and ConnectOne Bancorp (NASDAQ:CNOB) are both small-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, earnings, media sentiment, institutional ownership, risk and dividends.

Primis Financial has a beta of 0.75, meaning that its share price is 25% less volatile than the broader market. Comparatively, ConnectOne Bancorp has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

In the previous week, Primis Financial had 6 more articles in the media than ConnectOne Bancorp. MarketBeat recorded 8 mentions for Primis Financial and 2 mentions for ConnectOne Bancorp. Primis Financial's average media sentiment score of 1.26 beat ConnectOne Bancorp's score of 1.03 indicating that Primis Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ConnectOne Bancorp
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primis Financial currently has a consensus price target of $17.00, suggesting a potential upside of 11.62%. ConnectOne Bancorp has a consensus price target of $33.25, suggesting a potential upside of 4.07%. Given Primis Financial's higher probable upside, equities research analysts clearly believe Primis Financial is more favorable than ConnectOne Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
ConnectOne Bancorp
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
3.40

75.0% of Primis Financial shares are held by institutional investors. Comparatively, 67.7% of ConnectOne Bancorp shares are held by institutional investors. 10.9% of Primis Financial shares are held by company insiders. Comparatively, 5.2% of ConnectOne Bancorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Primis Financial has a net margin of 19.71% compared to ConnectOne Bancorp's net margin of 13.21%. ConnectOne Bancorp's return on equity of 10.17% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primis Financial19.71% 4.98% 0.50%
ConnectOne Bancorp 13.21%10.17%1.04%

ConnectOne Bancorp has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than ConnectOne Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primis Financial$277M1.36$61.44M$2.127.18
ConnectOne Bancorp$679.93M2.36$80.44M$1.7318.47

Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. ConnectOne Bancorp pays an annual dividend of $0.78 per share and has a dividend yield of 2.4%. Primis Financial pays out 18.9% of its earnings in the form of a dividend. ConnectOne Bancorp pays out 45.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ConnectOne Bancorp has raised its dividend for 4 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

ConnectOne Bancorp beats Primis Financial on 11 of the 20 factors compared between the two stocks.

How does Primis Financial compare to Enterprise Financial Services?

Enterprise Financial Services (NASDAQ:EFSC) and Primis Financial (NASDAQ:FRST) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Enterprise Financial Services pays an annual dividend of $1.32 per share and has a dividend yield of 2.1%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 2.6%. Enterprise Financial Services pays out 24.9% of its earnings in the form of a dividend. Primis Financial pays out 18.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enterprise Financial Services has increased its dividend for 11 consecutive years. Primis Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Enterprise Financial Services currently has a consensus price target of $66.00, indicating a potential upside of 4.68%. Primis Financial has a consensus price target of $17.00, indicating a potential upside of 11.62%. Given Primis Financial's higher probable upside, analysts plainly believe Primis Financial is more favorable than Enterprise Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Enterprise Financial Services
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Primis Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, Primis Financial had 6 more articles in the media than Enterprise Financial Services. MarketBeat recorded 8 mentions for Primis Financial and 2 mentions for Enterprise Financial Services. Enterprise Financial Services' average media sentiment score of 1.31 beat Primis Financial's score of 1.26 indicating that Enterprise Financial Services is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Enterprise Financial Services
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primis Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Enterprise Financial Services has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market. Comparatively, Primis Financial has a beta of 0.75, suggesting that its stock price is 25% less volatile than the broader market.

72.2% of Enterprise Financial Services shares are held by institutional investors. Comparatively, 75.0% of Primis Financial shares are held by institutional investors. 2.2% of Enterprise Financial Services shares are held by company insiders. Comparatively, 10.9% of Primis Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Enterprise Financial Services has a net margin of 19.81% compared to Primis Financial's net margin of 19.71%. Enterprise Financial Services' return on equity of 10.35% beat Primis Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Enterprise Financial Services19.81% 10.35% 1.19%
Primis Financial 19.71%4.98%0.50%

Enterprise Financial Services has higher revenue and earnings than Primis Financial. Primis Financial is trading at a lower price-to-earnings ratio than Enterprise Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Enterprise Financial Services$1.00B2.30$201.37M$5.3011.90
Primis Financial$277M1.36$61.44M$2.127.18

Summary

Enterprise Financial Services beats Primis Financial on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRST vs. The Competition

MetricPrimis FinancialFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$376.04M$6.95B$13.56B$11.95B
Dividend Yield2.63%5.95%5.78%5.61%
P/E Ratio7.1817.4619.9723.63
Price / Sales1.368.49132.1784.19
Price / Cash19.4955.3619.3154.72
Price / Book0.893.242.206.70
Net Income$61.44M$305.88M$1.14B$337.26M
7 Day Performance1.94%-3.15%0.29%-2.46%
1 Month Performance7.78%-5.67%0.47%0.31%
1 Year Performance54.93%4.85%10.26%23.15%

Primis Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRST
Primis Financial
4.7866 of 5 stars
$15.23
+0.3%
$17.00
+11.6%
+54.0%$376.04M$277M7.18420
AUB
Atlantic Union Bankshares
4.834 of 5 stars
$37.51
-0.3%
$43.63
+16.3%
+20.3%$5.28B$1.53B16.131,880
BSRR
Sierra Bancorp
3.0216 of 5 stars
$38.24
+0.7%
$37.00
-3.2%
+42.0%$496.75M$201.98M11.09490
BUSE
First Busey
4.1835 of 5 stars
$27.32
-0.2%
$27.50
+0.7%
+22.6%$2.29B$790.86M12.161,948
CNOB
ConnectOne Bancorp
4.4858 of 5 stars
$30.03
-0.1%
$33.25
+10.7%
+36.4%$1.51B$679.93M17.26520

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This page (NASDAQ:FRST) was last updated on 6/11/2026 by MarketBeat.com Staff.
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