FitLife Brands (FTLF) Stock Price, News & Analysis

Company Overview

FitLife Brands (NASDAQ: FTLF) is a consumer products company specializing in health, wellness and lifestyle brands. The company’s core operations encompass the development, manufacturing and distribution of nutritional supplements, weight management solutions and personal care items. FitLife Brands operates a vertically integrated model that spans product formulation, quality assurance and direct-to-consumer and wholesale channels.

FitLife’s product portfolio includes protein and meal replacement shakes, dietary supplements enriched with vitamins and minerals, and specialized weight loss formulations. In addition to its nutrition lines, the company offers personal care products such as skin and hair wellness essentials designed to complement its health and fitness offerings. FitLife Brands collaborates with contract manufacturers and research partners to maintain rigorous standards of ingredient sourcing and production quality.

Originating in North America, FitLife Brands has expanded its reach through e-commerce platforms and select international distributors. The company’s products are available through its own branded websites, third-party online retailers and a network of specialty wellness outlets. This multi-channel approach has enabled FitLife Brands to grow its customer base across the United States, Canada and parts of Europe and Asia.

Since its founding, FitLife Brands has focused on building an experienced leadership team to drive innovation and market expansion. The company is governed by a Board of Directors and led by a seasoned executive management team responsible for strategic planning, product development and operational oversight. FitLife Brands continues to pursue growth opportunities in the health and wellness sector through new product launches, strategic partnerships and market development initiatives.

Key Stats

• Today's Range: $12.82 to $13.49
• 50-Day Range: $12.74 to $15.73
• 52-Week Range: $9.83 to $17.75
• Volume: 13,799 shs
• Average Volume: 19,005 shs
• Market Capitalization: $124.42 million
• P/E Ratio: 15.77
• Dividend Yield: N/A
• Price Target: $20.50
• Consensus Rating: Buy

FitLife Brands Stock Analysis - MarketRank™

FitLife Brands scored higher than 73% of companies evaluated by MarketBeat, and ranked 269th out of 917 stocks in the medical sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Buy

Consensus Rating

FitLife Brands has received a consensus rating of Buy. The company's average rating score is 3.33, and is based on 2 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

FitLife Brands has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 17.02%

Earnings Growth

Earnings for FitLife Brands are expected to grow by 17.02% in the coming year, from $0.94 to $1.10 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FitLife Brands is 15.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.38.

Price to Earnings Ratio vs. Sector

The P/E ratio of FitLife Brands is 15.77, which means that it is trading at a less expensive P/E ratio than the Medical sector average P/E ratio of about 28.33.

Price to Book Value per Share Ratio

FitLife Brands has a P/B Ratio of 3.37. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.23% of the float of FitLife Brands has been sold short.

Short Interest Ratio / Days to Cover

FitLife Brands has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in FitLife Brands has recently increased by 349.31%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

FitLife Brands does not currently pay a dividend.

Dividend Growth

FitLife Brands does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.23% of the float of FitLife Brands has been sold short.

Short Interest Ratio / Days to Cover

FitLife Brands has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in FitLife Brands has recently increased by 349.31%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for FitLife Brands this week, compared to 1 article on an average week.

Search Interest

1 people have searched for FTLF on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, FitLife Brands insiders have not sold or bought any company stock.

Percentage Held by Insiders

61.40% of the stock of FitLife Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 2.32% of the stock of FitLife Brands is held by institutions.

FTLF Stock Analysis - Frequently Asked Questions

How have FTLF shares performed this year?

FitLife Brands' stock was trading at $16.30 on January 1st, 2025. Since then, FTLF shares have decreased by 18.7% and is now trading at $13.25.

How were FitLife Brands' earnings last quarter?

FitLife Brands Inc. (NASDAQ:FTLF) posted its quarterly earnings results on Thursday, May, 15th. The company reported $0.20 earnings per share for the quarter, missing analysts' consensus estimates of $0.24 by $0.04. FitLife Brands had a trailing twelve-month return on equity of 25.59% and a net margin of 13.85%.
Read the conference call transcript.

When did FitLife Brands' stock split?

FitLife Brands's stock split on Friday, February 7th 2025.The 2-1 split was announced on Wednesday, February 5th 2025. The newly created shares were issued to shareholders after the market closes on Thursday, February 6th 2025. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

How do I buy shares of FitLife Brands?

Shares of FTLF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of FitLife Brands own?

Based on aggregate information from My MarketBeat watchlists, some other companies that FitLife Brands investors own include NVIDIA (NVDA), Broadcom (AVGO), e.l.f. Beauty (ELF), Arista Networks (ANET), Disc Medicine (IRON), Jabil (JBL) and Adobe (ADBE).

Company Calendar

• Last Earnings: 5/15/2025
• Today: 7/22/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Medical
• Industry: MED PRODUCTS
• Sub-Industry: Pharmaceutical Products
• Current Symbol: NASDAQ:FTLF
• CIK: 1374328
• Web: www.fitlifebrands.com
• Phone: 402-991-5618
• Fax: N/A
• Employees: 20
• Year Founded: N/A

Price Target and Rating

• Average Price Target for FitLife Brands: $20.50
• High Price Target: $21.00
• Low Price Target: $20.00
• Potential Upside/Downside: +54.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.84
• Trailing P/E Ratio: 15.77
• Forward P/E Ratio: 14.10
• P/E Growth: N/A
• Net Income: $8.98 million
• Net Margins: 13.85%
• Pretax Margin: 18.20%
• Return on Equity: 25.59%
• Return on Assets: 15.26%

Debt

• Debt-to-Equity Ratio: 0.19
• Current Ratio: 1.64
• Quick Ratio: 0.72

Sales & Book Value

• Annual Sales: $64.47 million
• Price / Sales: 1.93
• Cash Flow: $1.04 per share
• Price / Cash Flow: 12.80
• Book Value: $3.93 per share
• Price / Book: 3.37

Miscellaneous

• Outstanding Shares: 9,390,000
• Free Float: 3,625,000
• Market Cap: $124.42 million
• Optionable: Not Optionable
• Beta: 0.76