FitLife Brands (FTLF) Stock Price, News & Analysis

Company Overview

FitLife Brands, Inc. is a health and wellness company that develops, manufactures, markets and distributes nutritional supplements for health-conscious consumers. Its product categories include sports nutrition, weight management, energy and general wellness supplements.

The company markets products under several brands, including Nubreed Nutrition, iSatori and PMD Sports. Its offerings are sold through e-commerce channels, specialty retailers, health clubs and other distribution partners, with products available in the United States and select international markets.

FitLife Brands was founded in 2005 and is headquartered in Omaha, Nebraska. The company has expanded its portfolio through the development and acquisition of supplement brands and is led by Chief Executive Officer Dayton Judd.

Key Stats

• Today's Range: $9.13 to $9.22
• 50-Day Range: $9.09 to $11.19
• 52-Week Range: $8.67 to $20.98
• Volume: 2,117 shs
• Average Volume: 11,123 shs
• Market Capitalization: $85.64 million
• P/E Ratio: 14.62
• Dividend Yield: N/A
• Price Target: $18.00
• Consensus Rating: Hold

FitLife Brands Stock Analysis - MarketRank™

FitLife Brands scored higher than 83% of companies evaluated by MarketBeat, and ranked 42nd out of 167 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Hold

Consensus Rating

FitLife Brands has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on no strong buy ratings, 1 buy rating, 2 hold ratings, and no sell ratings.

Upside Potential

FitLife Brands has a consensus price target of $18.00, representing about 97.4% upside from its current price of $9.12.

Amount of Analyst Coverage

FitLife Brands has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 48.28%

Earnings Growth

Earnings for FitLife Brands are expected to grow by 48.28% in the coming year, from $0.87 to $1.29 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FitLife Brands is 14.62, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.66.

Price to Earnings Ratio vs. Sector

The P/E ratio of FitLife Brands is 14.62, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.94.

Price to Book Value per Share Ratio

FitLife Brands has a P/B Ratio of 1.96. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

2.32% of the float of FitLife Brands has been sold short.

Short Interest Ratio / Days to Cover

FitLife Brands has a short interest ratio ("days to cover") of 6.14.

Change versus previous month

Short interest in FitLife Brands has recently increased by 31.80%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

FitLife Brands does not currently pay a dividend.

Dividend Growth

FitLife Brands does not have a long track record of dividend growth.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: N/A

News Sentiment

FitLife Brands has a news sentiment score of 0.94. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.50 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 1 news article for FitLife Brands this week, compared to 2 articles on an average week.

Company Ownership

• Score: 3.6 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $10,250.00 in company stock, which represents 0.0120% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, FitLife Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $10,250.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

61.70% of the stock of FitLife Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

2.32% of the stock of FitLife Brands is held by institutions.

Company Calendar

• Last Earnings: 8/13/2026
• Today: 10/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: Personal Care Products
• Sub-Industry: Personal Care Products
• Current Symbol: NASDAQ:FTLF
• CIK: 1374328
• Web: www.fitlifebrands.com
• Phone: (402) 884-1894
• Fax: N/A
• Employees: 81
• Year Founded: 2005

Price Target and Rating

• Average Price Target for FitLife Brands: $18.00
• High Price Target: $18.00
• Low Price Target: $18.00
• Potential Upside/Downside: +97.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.62
• Trailing P/E Ratio: 14.62
• Forward P/E Ratio: 10.48
• P/E Growth: N/A
• Net Income: $6.33 million
• Net Margins: 6.15%
• Pretax Margin: 8.06%
• Return on Equity: 18.10%
• Return on Assets: 7.63%

Debt

• Debt-to-Equity Ratio: 0.67
• Current Ratio: 1.46
• Quick Ratio: 0.45

Sales & Book Value

• Annual Sales: $81.46 million
• Price / Sales: 1.05
• Cash Flow: $1.15 per share
• Price / Cash Flow: 7.91
• Book Value: $4.65 per share
• Price / Book: 1.96

Miscellaneous

• Outstanding Shares: 9,390,000
• Free Float: 3,597,000
• Market Cap: $85.64 million
• Optionable: Not Optionable
• Beta: 0.06