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FitLife Brands (FTLF) Competitors

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$8.67 -0.40 (-4.41%)
Closing price 04:00 PM Eastern
Extended Trading
$8.31 -0.36 (-4.19%)
As of 07:55 PM Eastern
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FTLF vs. USNA, YSG, NUS, NATR, and NAGE

Should you buy FitLife Brands stock or one of its competitors? FitLife Brands's main competitors and comparable companies include USANA Health Sciences (USNA), Yatsen (YSG), Nu Skin Enterprises (NUS), Nature's Sunshine Products (NATR), and Niagen Bioscience (NAGE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does FitLife Brands compare to USANA Health Sciences?

FitLife Brands (NASDAQ:FTLF) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, risk, media sentiment, analyst recommendations and institutional ownership.

USANA Health Sciences has higher revenue and earnings than FitLife Brands. USANA Health Sciences is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FitLife Brands$81.46M1.05$6.33M$0.6214.63
USANA Health Sciences$925.26M0.31$10.76M-$1.21N/A

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

FitLife Brands currently has a consensus price target of $18.00, indicating a potential upside of 98.46%. Given FitLife Brands' stronger consensus rating and higher probable upside, research analysts clearly believe FitLife Brands is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FitLife Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.00
USANA Health Sciences
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, USANA Health Sciences had 3 more articles in the media than FitLife Brands. MarketBeat recorded 7 mentions for USANA Health Sciences and 4 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 0.96 beat USANA Health Sciences' score of 0.29 indicating that FitLife Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FitLife Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
USANA Health Sciences
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FitLife Brands has a net margin of 6.15% compared to USANA Health Sciences' net margin of -2.43%. FitLife Brands' return on equity of 18.10% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
FitLife Brands6.15% 18.10% 7.63%
USANA Health Sciences -2.43%3.41%2.50%

FitLife Brands has a beta of 0.06, meaning that its share price is 94% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.68, meaning that its share price is 32% less volatile than the broader market.

Summary

FitLife Brands beats USANA Health Sciences on 12 of the 17 factors compared between the two stocks.

How does FitLife Brands compare to Yatsen?

Yatsen (NYSE:YSG) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings.

FitLife Brands has a consensus target price of $18.00, indicating a potential upside of 98.46%. Given FitLife Brands' stronger consensus rating and higher probable upside, analysts plainly believe FitLife Brands is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
FitLife Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.00

Yatsen has a beta of -1.71, meaning that its share price is 271% less volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.06, meaning that its share price is 94% less volatile than the broader market.

In the previous week, FitLife Brands had 2 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for FitLife Brands and 2 mentions for Yatsen. FitLife Brands' average media sentiment score of 0.96 beat Yatsen's score of 0.37 indicating that FitLife Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yatsen
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
FitLife Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

2.3% of FitLife Brands shares are owned by institutional investors. 29.0% of Yatsen shares are owned by company insiders. Comparatively, 61.7% of FitLife Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Yatsen-4.63% -7.26% -5.42%
FitLife Brands 6.15%18.10%7.63%

FitLife Brands has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yatsen$614.62M0.38-$11.56M-$0.32N/A
FitLife Brands$81.46M1.05$6.33M$0.6214.63

Summary

FitLife Brands beats Yatsen on 15 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Nu Skin Enterprises?

FitLife Brands (NASDAQ:FTLF) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, earnings, analyst recommendations, valuation and risk.

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, FitLife Brands had 4 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 4 mentions for FitLife Brands and 0 mentions for Nu Skin Enterprises. FitLife Brands' average media sentiment score of 0.96 beat Nu Skin Enterprises' score of 0.00 indicating that FitLife Brands is being referred to more favorably in the media.

Company Overall Sentiment
FitLife Brands Positive
Nu Skin Enterprises Neutral

Nu Skin Enterprises has higher revenue and earnings than FitLife Brands. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FitLife Brands$81.46M1.05$6.33M$0.6214.63
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A

FitLife Brands has a beta of 0.06, suggesting that its share price is 94% less volatile than the broader market. Comparatively, Nu Skin Enterprises has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market.

FitLife Brands presently has a consensus price target of $18.00, indicating a potential upside of 98.46%. Given FitLife Brands' stronger consensus rating and higher possible upside, equities research analysts clearly believe FitLife Brands is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FitLife Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.00
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

FitLife Brands has a net margin of 6.15% compared to Nu Skin Enterprises' net margin of -15.73%. FitLife Brands' return on equity of 18.10% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
FitLife Brands6.15% 18.10% 7.63%
Nu Skin Enterprises -15.73%6.58%3.63%

Summary

FitLife Brands beats Nu Skin Enterprises on 13 of the 17 factors compared between the two stocks.

How does FitLife Brands compare to Nature's Sunshine Products?

Nature's Sunshine Products (NASDAQ:NATR) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

In the previous week, FitLife Brands had 3 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 4 mentions for FitLife Brands and 1 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.63 beat FitLife Brands' score of 0.96 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Overall Sentiment
Nature's Sunshine Products Very Positive
FitLife Brands Positive

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 2.3% of FitLife Brands shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by company insiders. Comparatively, 61.7% of FitLife Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

FitLife Brands has a net margin of 6.15% compared to Nature's Sunshine Products' net margin of 3.68%. FitLife Brands' return on equity of 18.10% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
FitLife Brands 6.15%18.10%7.63%

Nature's Sunshine Products has higher revenue and earnings than FitLife Brands. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.47$19.52M$1.0112.63
FitLife Brands$81.46M1.05$6.33M$0.6214.63

Nature's Sunshine Products presently has a consensus price target of $30.50, suggesting a potential upside of 139.03%. FitLife Brands has a consensus price target of $18.00, suggesting a potential upside of 98.46%. Given Nature's Sunshine Products' higher probable upside, equities analysts clearly believe Nature's Sunshine Products is more favorable than FitLife Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
FitLife Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.00

Nature's Sunshine Products has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.06, indicating that its share price is 94% less volatile than the broader market.

Summary

Nature's Sunshine Products beats FitLife Brands on 9 of the 17 factors compared between the two stocks.

How does FitLife Brands compare to Niagen Bioscience?

FitLife Brands (NASDAQ:FTLF) and Niagen Bioscience (NASDAQ:NAGE) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.

FitLife Brands has a beta of 0.06, meaning that its stock price is 94% less volatile than the broader market. Comparatively, Niagen Bioscience has a beta of 2.02, meaning that its stock price is 102% more volatile than the broader market.

Niagen Bioscience has higher revenue and earnings than FitLife Brands. Niagen Bioscience is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FitLife Brands$81.46M1.05$6.33M$0.6214.63
Niagen Bioscience$129.42M1.59$17.38M$0.1814.33

2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 15.4% of Niagen Bioscience shares are held by institutional investors. 61.7% of FitLife Brands shares are held by company insiders. Comparatively, 10.0% of Niagen Bioscience shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, FitLife Brands and FitLife Brands both had 4 articles in the media. FitLife Brands' average media sentiment score of 0.96 beat Niagen Bioscience's score of 0.72 indicating that FitLife Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FitLife Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Niagen Bioscience
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FitLife Brands currently has a consensus price target of $18.00, indicating a potential upside of 98.46%. Niagen Bioscience has a consensus price target of $10.33, indicating a potential upside of 300.52%. Given Niagen Bioscience's higher possible upside, analysts clearly believe Niagen Bioscience is more favorable than FitLife Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FitLife Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.00
Niagen Bioscience
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00

Niagen Bioscience has a net margin of 12.39% compared to FitLife Brands' net margin of 6.15%. FitLife Brands' return on equity of 18.10% beat Niagen Bioscience's return on equity.

Company Net Margins Return on Equity Return on Assets
FitLife Brands6.15% 18.10% 7.63%
Niagen Bioscience 12.39%17.95%13.17%

Summary

Niagen Bioscience beats FitLife Brands on 10 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FTLF vs. The Competition

MetricFitLife BrandsPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$81.41M$23.92B$16.31B$12.93B
Dividend YieldN/A5.37%3.29%22.89%
P/E Ratio13.8922.2213.9625.30
Price / Sales1.0013.37264,297.1676.35
Price / Cash7.9226.7157.2153.04
Price / Book1.863.484.455.92
Net Income$6.33M$1.13B$844.17M$381.04M
7 Day Performance-6.07%-0.01%0.88%-4.38%
1 Month Performance-5.25%-6.00%-2.50%-7.25%
1 Year Performance-56.76%-21.10%9.67%-4.95%

FitLife Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FTLF
FitLife Brands
4.8392 of 5 stars
$8.67
-4.4%
$18.00
+107.6%
-55.0%$81.41M$81.46M13.8981
USNA
USANA Health Sciences
1.2351 of 5 stars
$14.70
-0.9%
N/A-24.9%$274.01M$925.26MN/A1,570
YSG
Yatsen
0.8881 of 5 stars
$2.65
+3.5%
N/A-67.9%$240.13M$614.62MN/A1,623
NUS
Nu Skin Enterprises
2.296 of 5 stars
$4.81
+1.4%
N/A-52.1%$230.73M$1.49BN/A2,800
NATR
Nature's Sunshine Products
3.839 of 5 stars
$12.59
+0.4%
$30.50
+142.3%
-13.2%$220.65M$480.14M12.47806

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This page (NASDAQ:FTLF) was last updated on 10/14/2026 by MarketBeat.com Staff.
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