Do analysts prefer FTLF or USNA?

FitLife Brands currently has a consensus target price of $18.00, indicating a potential upside of 94.81%. Given FitLife Brands' stronger consensus rating and higher probable upside, research analysts clearly believe FitLife Brands is more favorable than USANA Health Sciences. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 USANA Health Sciences 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts recommend YSG or FTLF?

FitLife Brands has a consensus target price of $18.00, indicating a potential upside of 94.81%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Yatsen. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Yatsen 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33

Is YSG or FTLF more profitable?

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity. Company Net Margins Return on Equity Return on Assets Yatsen -4.63% -7.26% -5.42% FitLife Brands 6.15% 18.10% 7.63%

Do analysts prefer FTLF or NUS?

FitLife Brands presently has a consensus target price of $18.00, suggesting a potential upside of 94.81%. Given FitLife Brands' stronger consensus rating and higher probable upside, equities analysts plainly believe FitLife Brands is more favorable than Nu Skin Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 Nu Skin Enterprises 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

FitLife Brands (FTLF) Competitors

$9.21 -0.18 (-1.92%)

As of 11:32 AM Eastern

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FTLF vs. USNA, YSG, NAGE, NUS, and NATR

Should you buy FitLife Brands stock or one of its competitors? FitLife Brands's main competitors and comparable companies include USANA Health Sciences (USNA), Yatsen (YSG), Niagen Bioscience (NAGE), Nu Skin Enterprises (NUS), and Nature's Sunshine Products (NATR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does FitLife Brands compare to USANA Health Sciences?

FitLife Brands (NASDAQ:FTLF) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, media sentiment, institutional ownership, dividends, valuation and risk.

USANA Health Sciences has higher revenue and earnings than FitLife Brands. USANA Health Sciences is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$101.27M	0.86	$6.33M	$0.62	14.90
USANA Health Sciences	$913.36M	0.29	$10.76M	-$1.21	N/A

In the previous week, USANA Health Sciences had 1 more articles in the media than FitLife Brands. MarketBeat recorded 1 mentions for USANA Health Sciences and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat USANA Health Sciences' score of 0.00 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
USANA Health Sciences	Neutral

FitLife Brands has a net margin of 6.15% compared to USANA Health Sciences' net margin of -2.43%. FitLife Brands' return on equity of 18.10% beat USANA Health Sciences' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
USANA Health Sciences	-2.43%	3.41%	2.50%

FitLife Brands currently has a consensus target price of $18.00, indicating a potential upside of 94.81%. Given FitLife Brands' stronger consensus rating and higher probable upside, research analysts clearly believe FitLife Brands is more favorable than USANA Health Sciences.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
USANA Health Sciences	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

FitLife Brands beats USANA Health Sciences on 11 of the 15 factors compared between the two stocks.

How does FitLife Brands compare to Yatsen?

Yatsen (NYSE:YSG) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

2.3% of FitLife Brands shares are owned by institutional investors. 29.0% of Yatsen shares are owned by company insiders. Comparatively, 61.7% of FitLife Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, FitLife Brands' average media sentiment score of 1.00 beat Yatsen's score of 0.00 indicating that FitLife Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Yatsen	Neutral
FitLife Brands	Positive

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yatsen	-4.63%	-7.26%	-5.42%
FitLife Brands	6.15%	18.10%	7.63%

FitLife Brands has a consensus target price of $18.00, indicating a potential upside of 94.81%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yatsen	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

FitLife Brands has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yatsen	$4.54B	0.05	-$11.56M	-$0.32	N/A
FitLife Brands	$101.27M	0.86	$6.33M	$0.62	14.90

Summary

FitLife Brands beats Yatsen on 13 of the 14 factors compared between the two stocks.

How does FitLife Brands compare to Niagen Bioscience?

Niagen Bioscience (NASDAQ:NAGE) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, media sentiment, institutional ownership, valuation and profitability.

15.4% of Niagen Bioscience shares are held by institutional investors. Comparatively, 2.3% of FitLife Brands shares are held by institutional investors. 10.0% of Niagen Bioscience shares are held by company insiders. Comparatively, 61.7% of FitLife Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Niagen Bioscience presently has a consensus target price of $10.33, indicating a potential upside of 243.87%. FitLife Brands has a consensus target price of $18.00, indicating a potential upside of 94.81%. Given Niagen Bioscience's stronger consensus rating and higher possible upside, equities analysts clearly believe Niagen Bioscience is more favorable than FitLife Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Niagen Bioscience	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.00
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Niagen Bioscience has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Niagen Bioscience, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Niagen Bioscience	$129.42M	1.85	$17.38M	$0.18	16.69
FitLife Brands	$101.27M	0.86	$6.33M	$0.62	14.90

In the previous week, Niagen Bioscience had 6 more articles in the media than FitLife Brands. MarketBeat recorded 6 mentions for Niagen Bioscience and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat Niagen Bioscience's score of 0.05 indicating that FitLife Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Niagen Bioscience	Neutral
FitLife Brands	Positive

Niagen Bioscience has a net margin of 12.39% compared to FitLife Brands' net margin of 6.15%. FitLife Brands' return on equity of 18.10% beat Niagen Bioscience's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Niagen Bioscience	12.39%	17.95%	13.17%
FitLife Brands	6.15%	18.10%	7.63%

Summary

Niagen Bioscience beats FitLife Brands on 12 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Nu Skin Enterprises?

FitLife Brands (NASDAQ:FTLF) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, institutional ownership, profitability, valuation, dividends, earnings and risk.

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

FitLife Brands has a net margin of 6.15% compared to Nu Skin Enterprises' net margin of -15.73%. FitLife Brands' return on equity of 18.10% beat Nu Skin Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Nu Skin Enterprises	-15.73%	6.58%	3.63%

FitLife Brands presently has a consensus target price of $18.00, suggesting a potential upside of 94.81%. Given FitLife Brands' stronger consensus rating and higher probable upside, equities analysts plainly believe FitLife Brands is more favorable than Nu Skin Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Nu Skin Enterprises	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Nu Skin Enterprises has higher revenue and earnings than FitLife Brands. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$101.27M	0.86	$6.33M	$0.62	14.90
Nu Skin Enterprises	$1.38B	0.16	$160.20M	-$4.47	N/A

In the previous week, FitLife Brands' average media sentiment score of 1.00 beat Nu Skin Enterprises' score of 0.00 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
Nu Skin Enterprises	Neutral

Summary

FitLife Brands beats Nu Skin Enterprises on 11 of the 14 factors compared between the two stocks.

How does FitLife Brands compare to Nature's Sunshine Products?

FitLife Brands (NASDAQ:FTLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, valuation, dividends, profitability and analyst recommendations.

Nature's Sunshine Products has higher revenue and earnings than FitLife Brands. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$101.27M	0.86	$6.33M	$0.62	14.90
Nature's Sunshine Products	$480.14M	0.47	$19.52M	$1.01	12.63

FitLife Brands presently has a consensus price target of $18.00, indicating a potential upside of 94.81%. Nature's Sunshine Products has a consensus price target of $30.50, indicating a potential upside of 139.10%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts plainly believe Nature's Sunshine Products is more favorable than FitLife Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Nature's Sunshine Products	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

FitLife Brands has a net margin of 6.15% compared to Nature's Sunshine Products' net margin of 3.68%. FitLife Brands' return on equity of 18.10% beat Nature's Sunshine Products' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Nature's Sunshine Products	3.68%	12.88%	8.17%

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Nature's Sunshine Products had 2 more articles in the media than FitLife Brands. MarketBeat recorded 2 mentions for Nature's Sunshine Products and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat Nature's Sunshine Products' score of 0.85 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
Nature's Sunshine Products	Positive

Summary

Nature's Sunshine Products beats FitLife Brands on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FTLF vs. The Competition

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Metric	FitLife Brands	Personal Care Products Industry	Consumer Staples Sector	NASDAQ Exchange
Market Cap	$87.06M	$23.12B	$15.61B	$13.03B
Dividend Yield	N/A	5.11%	3.27%	12.57%
P/E Ratio	14.86	21.13	14.17	25.63
Price / Sales	0.86	12.97	262,948.78	97.27
Price / Cash	7.98	27.44	56.96	52.76
Price / Book	1.99	2.88	4.32	6.26
Net Income	$6.33M	$1.13B	$837.18M	$360.12M
7 Day Performance	-2.38%	-1.68%	-1.21%	-0.42%
1 Month Performance	-7.60%	-6.01%	-4.37%	-3.75%
1 Year Performance	-51.50%	-16.15%	10.32%	4.84%

FitLife Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FTLF FitLife Brands	4.3856 of 5 stars	$9.21 -1.9%	$18.00 +95.4%	-50.6%	$86.49M	$101.27M	14.76	81	Positive News
USNA USANA Health Sciences	1.531 of 5 stars	$14.71 -1.3%	N/A	-51.6%	$275.30M	$925.26M	N/A	1,570	Analyst Forecast
YSG Yatsen	0.4286 of 5 stars	$2.62 +2.3%	N/A	-70.1%	$240.14M	$614.62M	N/A	1,623
NAGE Niagen Bioscience	3.6712 of 5 stars	$3.00 flat	$10.33 +244.4%	-70.6%	$238.93M	$129.42M	18.75	117	News Coverage
NUS Nu Skin Enterprises	1.421 of 5 stars	$4.59 -3.3%	N/A	-62.6%	$230.73M	$1.49B	N/A	2,800	Gap Up

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This page (NASDAQ:FTLF) was last updated on 9/24/2026 by MarketBeat.com Staff.

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FitLife Brands (FTLF) Competitors

FTLF vs. USNA, YSG, NAGE, NUS, and NATR

How does FitLife Brands compare to USANA Health Sciences?

Summary

How does FitLife Brands compare to Yatsen?

Summary

How does FitLife Brands compare to Niagen Bioscience?

Summary

How does FitLife Brands compare to Nu Skin Enterprises?

Summary

How does FitLife Brands compare to Nature's Sunshine Products?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FTLF vs. The Competition

FitLife Brands Competitors List

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Stock Ideas and Recommendations

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FitLife Brands (FTLF) Competitors

FTLF vs. USNA, YSG, NAGE, NUS, and NATR

How does FitLife Brands compare to USANA Health Sciences?

Which has stronger valuation & earnings, FTLF or USNA?

Does the media favor FTLF or USNA?

Is FTLF or USNA more profitable?

Do analysts prefer FTLF or USNA?

Do insiders & institutionals believe in FTLF or USNA?

Summary

How does FitLife Brands compare to Yatsen?

Do insiders and institutionals believe in YSG or FTLF?

Does the media refer more to YSG or FTLF?

Is YSG or FTLF more profitable?

Do analysts recommend YSG or FTLF?

Which has better earnings & valuation, YSG or FTLF?

Summary

How does FitLife Brands compare to Niagen Bioscience?

Do institutionals and insiders believe in NAGE or FTLF?

Do analysts rate NAGE or FTLF?

Which has better earnings and valuation, NAGE or FTLF?

Does the media prefer NAGE or FTLF?

Is NAGE or FTLF more profitable?

Summary

How does FitLife Brands compare to Nu Skin Enterprises?

Do institutionals and insiders have more ownership in FTLF or NUS?

Is FTLF or NUS more profitable?

Do analysts prefer FTLF or NUS?

Which has better earnings & valuation, FTLF or NUS?

Does the media refer more to FTLF or NUS?

Summary

How does FitLife Brands compare to Nature's Sunshine Products?

Which has better valuation and earnings, FTLF or NATR?

Do analysts recommend FTLF or NATR?

Is FTLF or NATR more profitable?

Do institutionals & insiders believe in FTLF or NATR?

Does the media favor FTLF or NATR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FTLF vs. The Competition

FitLife Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools