Do analysts prefer FTLF or USNA?

FitLife Brands currently has a consensus target price of $18.00, indicating a potential upside of 95.02%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts plainly believe FitLife Brands is more favorable than USANA Health Sciences. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 USANA Health Sciences 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts rate YSG or FTLF?

FitLife Brands has a consensus price target of $18.00, suggesting a potential upside of 95.02%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Yatsen. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Yatsen 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33

Is YSG or FTLF more profitable?

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity. Company Net Margins Return on Equity Return on Assets Yatsen -4.63% -7.26% -5.42% FitLife Brands 6.15% 18.10% 7.63%

Do analysts prefer NUS or FTLF?

FitLife Brands has a consensus price target of $18.00, indicating a potential upside of 95.02%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Nu Skin Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nu Skin Enterprises 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33

FitLife Brands (FTLF) Competitors

$8.70 -0.53 (-5.74%)

Closing price 03:58 PM Eastern

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$8.77 +0.07 (+0.80%)

As of 04:49 PM Eastern

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FTLF vs. USNA, YSG, NAGE, NATR, and NUS

Should you buy FitLife Brands stock or one of its competitors? FitLife Brands's main competitors and comparable companies include USANA Health Sciences (USNA), Yatsen (YSG), Niagen Bioscience (NAGE), Nature's Sunshine Products (NATR), and Nu Skin Enterprises (NUS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does FitLife Brands compare to USANA Health Sciences?

FitLife Brands (NASDAQ:FTLF) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

USANA Health Sciences has higher revenue and earnings than FitLife Brands. USANA Health Sciences is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46M	1.06	$6.33M	$0.62	14.89
USANA Health Sciences	$925.26M	0.29	$10.76M	-$1.21	N/A

In the previous week, USANA Health Sciences had 8 more articles in the media than FitLife Brands. MarketBeat recorded 8 mentions for USANA Health Sciences and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat USANA Health Sciences' score of 0.03 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
USANA Health Sciences	Neutral

FitLife Brands has a beta of 0.06, meaning that its share price is 94% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.68, meaning that its share price is 32% less volatile than the broader market.

FitLife Brands currently has a consensus target price of $18.00, indicating a potential upside of 95.02%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts plainly believe FitLife Brands is more favorable than USANA Health Sciences.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
USANA Health Sciences	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

FitLife Brands has a net margin of 6.15% compared to USANA Health Sciences' net margin of -2.43%. FitLife Brands' return on equity of 18.10% beat USANA Health Sciences' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
USANA Health Sciences	-2.43%	3.41%	2.50%

Summary

FitLife Brands beats USANA Health Sciences on 11 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Yatsen?

Yatsen (NYSE:YSG) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and risk.

Yatsen has a beta of -1.71, suggesting that its stock price is 271% less volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.06, suggesting that its stock price is 94% less volatile than the broader market.

In the previous week, FitLife Brands' average media sentiment score of 1.00 beat Yatsen's score of 0.00 indicating that FitLife Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Yatsen	Neutral
FitLife Brands	Positive

FitLife Brands has a consensus price target of $18.00, suggesting a potential upside of 95.02%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yatsen	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

FitLife Brands has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yatsen	$614.62M	0.40	-$11.56M	-$0.32	N/A
FitLife Brands	$81.46M	1.06	$6.33M	$0.62	14.89

2.3% of FitLife Brands shares are owned by institutional investors. 29.0% of Yatsen shares are owned by company insiders. Comparatively, 61.7% of FitLife Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yatsen	-4.63%	-7.26%	-5.42%
FitLife Brands	6.15%	18.10%	7.63%

Summary

FitLife Brands beats Yatsen on 14 of the 15 factors compared between the two stocks.

How does FitLife Brands compare to Niagen Bioscience?

FitLife Brands (NASDAQ:FTLF) and Niagen Bioscience (NASDAQ:NAGE) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, risk, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

In the previous week, Niagen Bioscience had 3 more articles in the media than FitLife Brands. MarketBeat recorded 3 mentions for Niagen Bioscience and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat Niagen Bioscience's score of 0.13 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
Niagen Bioscience	Neutral

Niagen Bioscience has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Niagen Bioscience, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46M	1.06	$6.33M	$0.62	14.89
Niagen Bioscience	$129.42M	1.67	$17.38M	$0.18	15.11

FitLife Brands has a beta of 0.06, indicating that its stock price is 94% less volatile than the broader market. Comparatively, Niagen Bioscience has a beta of 2.02, indicating that its stock price is 102% more volatile than the broader market.

FitLife Brands presently has a consensus target price of $18.00, suggesting a potential upside of 95.02%. Niagen Bioscience has a consensus target price of $10.33, suggesting a potential upside of 279.90%. Given Niagen Bioscience's stronger consensus rating and higher possible upside, analysts clearly believe Niagen Bioscience is more favorable than FitLife Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Niagen Bioscience	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.00

Niagen Bioscience has a net margin of 12.39% compared to FitLife Brands' net margin of 6.15%. FitLife Brands' return on equity of 18.10% beat Niagen Bioscience's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Niagen Bioscience	12.39%	17.95%	13.17%

2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 15.4% of Niagen Bioscience shares are held by institutional investors. 61.7% of FitLife Brands shares are held by insiders. Comparatively, 10.0% of Niagen Bioscience shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Niagen Bioscience beats FitLife Brands on 13 of the 17 factors compared between the two stocks.

How does FitLife Brands compare to Nature's Sunshine Products?

FitLife Brands (NASDAQ:FTLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

FitLife Brands presently has a consensus price target of $18.00, suggesting a potential upside of 95.02%. Nature's Sunshine Products has a consensus price target of $30.50, suggesting a potential upside of 142.26%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts clearly believe Nature's Sunshine Products is more favorable than FitLife Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Nature's Sunshine Products	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

FitLife Brands has a net margin of 6.15% compared to Nature's Sunshine Products' net margin of 3.68%. FitLife Brands' return on equity of 18.10% beat Nature's Sunshine Products' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Nature's Sunshine Products	3.68%	12.88%	8.17%

FitLife Brands has a beta of 0.06, suggesting that its share price is 94% less volatile than the broader market. Comparatively, Nature's Sunshine Products has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

Nature's Sunshine Products has higher revenue and earnings than FitLife Brands. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46M	1.06	$6.33M	$0.62	14.89
Nature's Sunshine Products	$480.14M	0.46	$19.52M	$1.01	12.47

In the previous week, Nature's Sunshine Products had 3 more articles in the media than FitLife Brands. MarketBeat recorded 3 mentions for Nature's Sunshine Products and 0 mentions for FitLife Brands. Nature's Sunshine Products' average media sentiment score of 1.43 beat FitLife Brands' score of 1.00 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company	Overall Sentiment
FitLife Brands	Positive
Nature's Sunshine Products	Positive

2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are held by institutional investors. 61.7% of FitLife Brands shares are held by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Nature's Sunshine Products beats FitLife Brands on 11 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Nu Skin Enterprises?

Nu Skin Enterprises (NYSE:NUS) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

Nu Skin Enterprises has higher revenue and earnings than FitLife Brands. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nu Skin Enterprises	$1.49B	0.16	$160.20M	-$4.47	N/A
FitLife Brands	$81.46M	1.06	$6.33M	$0.62	14.89

In the previous week, FitLife Brands' average media sentiment score of 1.00 beat Nu Skin Enterprises' score of 0.38 indicating that FitLife Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Nu Skin Enterprises	Neutral
FitLife Brands	Positive

Nu Skin Enterprises has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.06, meaning that its share price is 94% less volatile than the broader market.

FitLife Brands has a consensus price target of $18.00, indicating a potential upside of 95.02%. Given FitLife Brands' stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Nu Skin Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nu Skin Enterprises	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 2.3% of FitLife Brands shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 61.7% of FitLife Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

FitLife Brands has a net margin of 6.15% compared to Nu Skin Enterprises' net margin of -15.73%. FitLife Brands' return on equity of 18.10% beat Nu Skin Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nu Skin Enterprises	-15.73%	6.58%	3.63%
FitLife Brands	6.15%	18.10%	7.63%

Summary

FitLife Brands beats Nu Skin Enterprises on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FTLF vs. The Competition

Export

Metric	FitLife Brands	Personal Care Products Industry	Consumer Staples Sector	NASDAQ Exchange
Market Cap	$81.69M	$23.00B	$15.76B	$13.21B
Dividend Yield	N/A	5.39%	3.32%	16.47%
P/E Ratio	13.94	21.21	13.84	25.94
Price / Sales	1.00	12.71	262,948.49	83.59
Price / Cash	7.74	26.24	57.01	52.81
Price / Book	1.87	2.84	4.30	6.27
Net Income	$6.33M	$1.13B	$839.81M	$382.13M
7 Day Performance	-6.25%	-0.56%	0.51%	-1.39%
1 Month Performance	-10.95%	-7.09%	-3.90%	-5.62%
1 Year Performance	-58.09%	-23.07%	9.07%	-1.54%

FitLife Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FTLF FitLife Brands	4.4566 of 5 stars	$8.70 -5.7%	$18.00 +106.9%	-54.0%	$81.69M	$81.46M	13.94	81	News Coverage Analyst Upgrade
USNA USANA Health Sciences	1.5579 of 5 stars	$14.49 -1.4%	N/A	-44.2%	$271.61M	$925.26M	N/A	1,570	News Coverage Analyst Upgrade
YSG Yatsen	0.3893 of 5 stars	$2.80 +9.7%	N/A	-65.7%	$239.19M	$614.62M	N/A	1,623
NAGE Niagen Bioscience	2.8597 of 5 stars	$2.92 -1.0%	$10.33 +253.9%	-62.1%	$234.95M	$129.42M	18.44	117
NATR Nature's Sunshine Products	4.2059 of 5 stars	$12.69 -0.5%	$30.50 +140.3%	-16.8%	$224.52M	$480.14M	12.56	806	Positive News

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This page (NASDAQ:FTLF) was last updated on 10/8/2026 by MarketBeat.com Staff.

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FitLife Brands (FTLF) Competitors

FTLF vs. USNA, YSG, NAGE, NATR, and NUS

How does FitLife Brands compare to USANA Health Sciences?

Summary

How does FitLife Brands compare to Yatsen?

Summary

How does FitLife Brands compare to Niagen Bioscience?

Summary

How does FitLife Brands compare to Nature's Sunshine Products?

Summary

How does FitLife Brands compare to Nu Skin Enterprises?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FTLF vs. The Competition

FitLife Brands Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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FitLife Brands (FTLF) Competitors

FTLF vs. USNA, YSG, NAGE, NATR, and NUS

How does FitLife Brands compare to USANA Health Sciences?

Which has higher valuation and earnings, FTLF or USNA?

Does the media prefer FTLF or USNA?

Which has more volatility and risk, FTLF or USNA?

Do analysts prefer FTLF or USNA?

Do institutionals & insiders believe in FTLF or USNA?

Is FTLF or USNA more profitable?

Summary

How does FitLife Brands compare to Yatsen?

Which has more volatility & risk, YSG or FTLF?

Does the media favor YSG or FTLF?

Do analysts rate YSG or FTLF?

Which has higher earnings & valuation, YSG or FTLF?

Do institutionals and insiders hold more shares of YSG or FTLF?

Is YSG or FTLF more profitable?

Summary

How does FitLife Brands compare to Niagen Bioscience?

Does the media prefer FTLF or NAGE?

Which has better earnings & valuation, FTLF or NAGE?

Which has more risk and volatility, FTLF or NAGE?

Do analysts rate FTLF or NAGE?

Is FTLF or NAGE more profitable?

Do institutionals & insiders hold more shares of FTLF or NAGE?

Summary

How does FitLife Brands compare to Nature's Sunshine Products?

Do analysts prefer FTLF or NATR?

Is FTLF or NATR more profitable?

Which has more risk and volatility, FTLF or NATR?

Which has better earnings and valuation, FTLF or NATR?

Does the media prefer FTLF or NATR?

Do insiders and institutionals hold more shares of FTLF or NATR?

Summary

How does FitLife Brands compare to Nu Skin Enterprises?

Which has better earnings & valuation, NUS or FTLF?

Does the media favor NUS or FTLF?

Which has more volatility and risk, NUS or FTLF?

Do analysts prefer NUS or FTLF?

Do institutionals & insiders believe in NUS or FTLF?

Is NUS or FTLF more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FTLF vs. The Competition

FitLife Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools