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FitLife Brands (FTLF) Competitors

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$10.80 -0.39 (-3.49%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$10.86 +0.06 (+0.60%)
As of 08/14/2026 07:34 PM Eastern
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FTLF vs. PRE, YSG, NATR, USNA, and NAGE

Should you buy FitLife Brands stock or one of its competitors? FitLife Brands's main competitors and comparable companies include Prenetics Global (PRE), Yatsen (YSG), Nature's Sunshine Products (NATR), USANA Health Sciences (USNA), and Niagen Bioscience (NAGE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does FitLife Brands compare to Prenetics Global?

FitLife Brands (NASDAQ:FTLF) and Prenetics Global (NASDAQ:PRE) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

FitLife Brands has higher earnings, but lower revenue than Prenetics Global. Prenetics Global is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FitLife Brands$81.46M1.24$6.33M$0.6018.00
Prenetics Global$92.39M3.61-$37.71M-$4.58N/A

FitLife Brands has a net margin of 6.15% compared to Prenetics Global's net margin of -62.45%. FitLife Brands' return on equity of 18.49% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
FitLife Brands6.15% 18.49% 7.55%
Prenetics Global -62.45%-20.33%-15.42%

In the previous week, FitLife Brands had 3 more articles in the media than Prenetics Global. MarketBeat recorded 6 mentions for FitLife Brands and 3 mentions for Prenetics Global. FitLife Brands' average media sentiment score of 0.89 beat Prenetics Global's score of 0.59 indicating that FitLife Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FitLife Brands
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prenetics Global
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

FitLife Brands currently has a consensus price target of $21.50, suggesting a potential upside of 99.07%. Prenetics Global has a consensus price target of $34.25, suggesting a potential upside of 73.42%. Given FitLife Brands' higher probable upside, research analysts plainly believe FitLife Brands is more favorable than Prenetics Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FitLife Brands
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.60

2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 25.0% of Prenetics Global shares are held by institutional investors. 61.7% of FitLife Brands shares are held by company insiders. Comparatively, 7.8% of Prenetics Global shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

FitLife Brands has a beta of 0.01, indicating that its share price is 99% less volatile than the broader market. Comparatively, Prenetics Global has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market.

Summary

FitLife Brands beats Prenetics Global on 10 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Yatsen?

Yatsen (NYSE:YSG) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

Yatsen has a beta of -1.55, meaning that its share price is 255% less volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.01, meaning that its share price is 99% less volatile than the broader market.

2.3% of FitLife Brands shares are held by institutional investors. 29.0% of Yatsen shares are held by company insiders. Comparatively, 61.7% of FitLife Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

FitLife Brands has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yatsen$614.62M0.52-$11.56M-$0.21N/A
FitLife Brands$81.46M1.24$6.33M$0.6018.00

FitLife Brands has a consensus target price of $21.50, suggesting a potential upside of 99.07%. Given FitLife Brands' stronger consensus rating and higher probable upside, analysts clearly believe FitLife Brands is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
FitLife Brands
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -3.04%. FitLife Brands' return on equity of 18.49% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Yatsen-3.04% -4.54% -3.49%
FitLife Brands 6.15%18.49%7.55%

In the previous week, FitLife Brands had 6 more articles in the media than Yatsen. MarketBeat recorded 6 mentions for FitLife Brands and 0 mentions for Yatsen. FitLife Brands' average media sentiment score of 0.89 beat Yatsen's score of 0.00 indicating that FitLife Brands is being referred to more favorably in the news media.

Company Overall Sentiment
Yatsen Neutral
FitLife Brands Positive

Summary

FitLife Brands beats Yatsen on 15 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Nature's Sunshine Products?

Nature's Sunshine Products (NASDAQ:NATR) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, media sentiment, institutional ownership, analyst recommendations and profitability.

Nature's Sunshine Products has higher revenue and earnings than FitLife Brands. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.55$19.52M$1.0114.97
FitLife Brands$81.46M1.24$6.33M$0.6018.00

FitLife Brands has a net margin of 6.15% compared to Nature's Sunshine Products' net margin of 3.68%. FitLife Brands' return on equity of 18.49% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
FitLife Brands 6.15%18.49%7.55%

In the previous week, Nature's Sunshine Products had 6 more articles in the media than FitLife Brands. MarketBeat recorded 12 mentions for Nature's Sunshine Products and 6 mentions for FitLife Brands. Nature's Sunshine Products' average media sentiment score of 1.69 beat FitLife Brands' score of 0.89 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
8 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
FitLife Brands
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nature's Sunshine Products has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.01, meaning that its stock price is 99% less volatile than the broader market.

Nature's Sunshine Products presently has a consensus price target of $30.50, suggesting a potential upside of 101.72%. FitLife Brands has a consensus price target of $21.50, suggesting a potential upside of 99.07%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, research analysts plainly believe Nature's Sunshine Products is more favorable than FitLife Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
FitLife Brands
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 2.3% of FitLife Brands shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by insiders. Comparatively, 61.7% of FitLife Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Nature's Sunshine Products beats FitLife Brands on 10 of the 15 factors compared between the two stocks.

How does FitLife Brands compare to USANA Health Sciences?

FitLife Brands (NASDAQ:FTLF) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

FitLife Brands has a net margin of 6.15% compared to USANA Health Sciences' net margin of -2.43%. FitLife Brands' return on equity of 18.49% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
FitLife Brands6.15% 18.49% 7.55%
USANA Health Sciences -2.43%3.41%2.50%

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

FitLife Brands has a beta of 0.01, meaning that its stock price is 99% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market.

USANA Health Sciences has higher revenue and earnings than FitLife Brands. USANA Health Sciences is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FitLife Brands$81.46M1.24$6.33M$0.6018.00
USANA Health Sciences$925.26M0.27$10.76M-$1.21N/A

FitLife Brands presently has a consensus price target of $21.50, indicating a potential upside of 99.07%. Given FitLife Brands' stronger consensus rating and higher probable upside, equities research analysts plainly believe FitLife Brands is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FitLife Brands
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50
USANA Health Sciences
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, USANA Health Sciences had 6 more articles in the media than FitLife Brands. MarketBeat recorded 12 mentions for USANA Health Sciences and 6 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 0.89 beat USANA Health Sciences' score of -0.18 indicating that FitLife Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FitLife Brands
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
USANA Health Sciences
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

FitLife Brands beats USANA Health Sciences on 11 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Niagen Bioscience?

Niagen Bioscience (NASDAQ:NAGE) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

In the previous week, Niagen Bioscience and Niagen Bioscience both had 6 articles in the media. FitLife Brands' average media sentiment score of 0.89 beat Niagen Bioscience's score of -0.20 indicating that FitLife Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Niagen Bioscience
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
FitLife Brands
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

15.4% of Niagen Bioscience shares are owned by institutional investors. Comparatively, 2.3% of FitLife Brands shares are owned by institutional investors. 10.0% of Niagen Bioscience shares are owned by insiders. Comparatively, 61.7% of FitLife Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Niagen Bioscience currently has a consensus target price of $10.33, suggesting a potential upside of 242.16%. FitLife Brands has a consensus target price of $21.50, suggesting a potential upside of 99.07%. Given Niagen Bioscience's stronger consensus rating and higher possible upside, equities analysts plainly believe Niagen Bioscience is more favorable than FitLife Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Niagen Bioscience
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00
FitLife Brands
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

Niagen Bioscience has a beta of 2.09, suggesting that its share price is 109% more volatile than the broader market. Comparatively, FitLife Brands has a beta of 0.01, suggesting that its share price is 99% less volatile than the broader market.

Niagen Bioscience has higher revenue and earnings than FitLife Brands. Niagen Bioscience is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Niagen Bioscience$129.42M1.86$17.38M$0.1816.78
FitLife Brands$81.46M1.24$6.33M$0.6018.00

Niagen Bioscience has a net margin of 12.39% compared to FitLife Brands' net margin of 6.15%. FitLife Brands' return on equity of 18.49% beat Niagen Bioscience's return on equity.

Company Net Margins Return on Equity Return on Assets
Niagen Bioscience12.39% 17.95% 13.17%
FitLife Brands 6.15%18.49%7.55%

Summary

Niagen Bioscience beats FitLife Brands on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FTLF vs. The Competition

MetricFitLife BrandsPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$105.09M$22.60B$16.13B$13.10B
Dividend YieldN/A4.29%3.20%10.45%
P/E Ratio17.3115.4613.3025.28
Price / Sales1.2412.56262,280.3791.31
Price / Cash9.6029.7357.6050.90
Price / Book2.322.805.066.24
Net Income$6.33M$1.08B$831.83M$347.60M
7 Day Performance7.68%-0.93%0.59%1.06%
1 Month Performance-2.35%-0.42%1.48%0.81%
1 Year Performance-34.98%-13.80%13.68%20.90%

FitLife Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FTLF
FitLife Brands
3.6923 of 5 stars
$10.80
-3.5%
$21.50
+99.1%
-33.1%$105.09M$81.46M17.3120
PRE
Prenetics Global
2.7305 of 5 stars
$18.68
-1.7%
$34.25
+83.4%
+156.8%$320.78M$120.07MN/A1
YSG
Yatsen
0.3164 of 5 stars
$3.36
+0.6%
N/A-64.3%$315.19M$4.49BN/A1,623
NATR
Nature's Sunshine Products
4.2265 of 5 stars
$15.51
-3.0%
$30.50
+96.6%
-8.8%$272.98M$480.14M15.36850
USNA
USANA Health Sciences
1.7151 of 5 stars
$13.57
-1.4%
N/A-56.2%$250.54M$925.94MN/A1,570

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This page (NASDAQ:FTLF) was last updated on 8/15/2026 by MarketBeat.com Staff.
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