Do analysts recommend FTLF or USNA?

FitLife Brands presently has a consensus target price of $18.00, suggesting a potential upside of 83.67%. Given FitLife Brands' stronger consensus rating and higher probable upside, research analysts clearly believe FitLife Brands is more favorable than USANA Health Sciences. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 USANA Health Sciences 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts rate FTLF or YSG?

FitLife Brands currently has a consensus price target of $18.00, suggesting a potential upside of 83.67%. Given FitLife Brands' stronger consensus rating and higher possible upside, research analysts clearly believe FitLife Brands is more favorable than Yatsen. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33 Yatsen 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is FTLF or YSG more profitable?

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity. Company Net Margins Return on Equity Return on Assets FitLife Brands 6.15% 18.10% 7.63% Yatsen -4.63% -7.13% -5.49%

Do analysts rate NUS or FTLF?

FitLife Brands has a consensus target price of $18.00, suggesting a potential upside of 83.67%. Given FitLife Brands' stronger consensus rating and higher probable upside, analysts clearly believe FitLife Brands is more favorable than Nu Skin Enterprises. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nu Skin Enterprises 2 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 FitLife Brands 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33

FitLife Brands (FTLF) Competitors

$9.80 -0.30 (-2.97%)

As of 09/3/2026 03:55 PM Eastern

Compare

FTLF vs. USNA, YSG, NAGE, NATR, and NUS

Should you buy FitLife Brands stock or one of its competitors? FitLife Brands's main competitors and comparable companies include USANA Health Sciences (USNA), Yatsen (YSG), Niagen Bioscience (NAGE), Nature's Sunshine Products (NATR), and Nu Skin Enterprises (NUS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does FitLife Brands compare to USANA Health Sciences?

FitLife Brands (NASDAQ:FTLF) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

FitLife Brands presently has a consensus target price of $18.00, suggesting a potential upside of 83.67%. Given FitLife Brands' stronger consensus rating and higher probable upside, research analysts clearly believe FitLife Brands is more favorable than USANA Health Sciences.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
USANA Health Sciences	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are held by institutional investors. 61.7% of FitLife Brands shares are held by insiders. Comparatively, 0.8% of USANA Health Sciences shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

FitLife Brands has a net margin of 6.15% compared to USANA Health Sciences' net margin of -2.43%. FitLife Brands' return on equity of 18.10% beat USANA Health Sciences' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
USANA Health Sciences	-2.43%	3.41%	2.50%

In the previous week, USANA Health Sciences had 5 more articles in the media than FitLife Brands. MarketBeat recorded 5 mentions for USANA Health Sciences and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat USANA Health Sciences' score of 0.85 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
USANA Health Sciences	Positive

USANA Health Sciences has higher revenue and earnings than FitLife Brands. USANA Health Sciences is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46M	1.13	$6.33M	$0.62	15.81
USANA Health Sciences	$925.26M	0.29	$10.76M	-$1.21	N/A

Summary

FitLife Brands beats USANA Health Sciences on 11 of the 15 factors compared between the two stocks.

How does FitLife Brands compare to Yatsen?

FitLife Brands (NASDAQ:FTLF) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

2.3% of FitLife Brands shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

FitLife Brands currently has a consensus price target of $18.00, suggesting a potential upside of 83.67%. Given FitLife Brands' stronger consensus rating and higher possible upside, research analysts clearly believe FitLife Brands is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Yatsen	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

FitLife Brands has a net margin of 6.15% compared to Yatsen's net margin of -4.63%. FitLife Brands' return on equity of 18.10% beat Yatsen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Yatsen	-4.63%	-7.13%	-5.49%

In the previous week, Yatsen had 8 more articles in the media than FitLife Brands. MarketBeat recorded 8 mentions for Yatsen and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat Yatsen's score of 0.15 indicating that FitLife Brands is being referred to more favorably in the media.

Company	Overall Sentiment
FitLife Brands	Positive
Yatsen	Neutral

FitLife Brands has higher earnings, but lower revenue than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46M	1.13	$6.33M	$0.62	15.81
Yatsen	$614.62M	0.36	-$11.56M	-$0.21	N/A

Summary

FitLife Brands beats Yatsen on 13 of the 15 factors compared between the two stocks.

How does FitLife Brands compare to Niagen Bioscience?

Niagen Bioscience (NASDAQ:NAGE) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, media sentiment, institutional ownership, analyst recommendations and profitability.

15.4% of Niagen Bioscience shares are held by institutional investors. Comparatively, 2.3% of FitLife Brands shares are held by institutional investors. 10.0% of Niagen Bioscience shares are held by insiders. Comparatively, 61.7% of FitLife Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Niagen Bioscience presently has a consensus price target of $10.33, suggesting a potential upside of 232.26%. FitLife Brands has a consensus price target of $18.00, suggesting a potential upside of 83.67%. Given Niagen Bioscience's stronger consensus rating and higher possible upside, research analysts plainly believe Niagen Bioscience is more favorable than FitLife Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Niagen Bioscience	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	3.00
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Niagen Bioscience has a net margin of 12.39% compared to FitLife Brands' net margin of 6.15%. FitLife Brands' return on equity of 18.10% beat Niagen Bioscience's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Niagen Bioscience	12.39%	17.95%	13.17%
FitLife Brands	6.15%	18.10%	7.63%

In the previous week, Niagen Bioscience had 5 more articles in the media than FitLife Brands. MarketBeat recorded 5 mentions for Niagen Bioscience and 0 mentions for FitLife Brands. FitLife Brands' average media sentiment score of 1.00 beat Niagen Bioscience's score of 0.13 indicating that FitLife Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Niagen Bioscience	Neutral
FitLife Brands	Positive

Niagen Bioscience has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Niagen Bioscience, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Niagen Bioscience	$129.42M	1.91	$17.38M	$0.18	17.28
FitLife Brands	$81.46M	1.13	$6.33M	$0.62	15.81

Summary

Niagen Bioscience beats FitLife Brands on 12 of the 16 factors compared between the two stocks.

How does FitLife Brands compare to Nature's Sunshine Products?

FitLife Brands (NASDAQ:FTLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their earnings, media sentiment, analyst recommendations, profitability, risk, valuation, institutional ownership and dividends.

In the previous week, Nature's Sunshine Products had 4 more articles in the media than FitLife Brands. MarketBeat recorded 4 mentions for Nature's Sunshine Products and 0 mentions for FitLife Brands. Nature's Sunshine Products' average media sentiment score of 1.71 beat FitLife Brands' score of 1.00 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company	Overall Sentiment
FitLife Brands	Positive
Nature's Sunshine Products	Very Positive

FitLife Brands has a net margin of 6.15% compared to Nature's Sunshine Products' net margin of 3.68%. FitLife Brands' return on equity of 18.10% beat Nature's Sunshine Products' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Nature's Sunshine Products	3.68%	12.88%	8.17%

Nature's Sunshine Products has higher revenue and earnings than FitLife Brands. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46M	1.13	$6.33M	$0.62	15.81
Nature's Sunshine Products	$480.14M	0.51	$19.52M	$1.01	13.66

FitLife Brands currently has a consensus price target of $18.00, suggesting a potential upside of 83.67%. Nature's Sunshine Products has a consensus price target of $30.50, suggesting a potential upside of 121.01%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, analysts clearly believe Nature's Sunshine Products is more favorable than FitLife Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Nature's Sunshine Products	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by insiders. Comparatively, 3.1% of Nature's Sunshine Products shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Nature's Sunshine Products beats FitLife Brands on 10 of the 15 factors compared between the two stocks.

How does FitLife Brands compare to Nu Skin Enterprises?

Nu Skin Enterprises (NYSE:NUS) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 2.3% of FitLife Brands shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Comparatively, 61.7% of FitLife Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

FitLife Brands has a consensus target price of $18.00, suggesting a potential upside of 83.67%. Given FitLife Brands' stronger consensus rating and higher probable upside, analysts clearly believe FitLife Brands is more favorable than Nu Skin Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nu Skin Enterprises	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
FitLife Brands	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Nu Skin Enterprises had 1 more articles in the media than FitLife Brands. MarketBeat recorded 1 mentions for Nu Skin Enterprises and 0 mentions for FitLife Brands. Nu Skin Enterprises' average media sentiment score of 1.54 beat FitLife Brands' score of 1.00 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Nu Skin Enterprises	Very Positive
FitLife Brands	Positive

FitLife Brands has a net margin of 6.15% compared to Nu Skin Enterprises' net margin of -15.73%. FitLife Brands' return on equity of 18.10% beat Nu Skin Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nu Skin Enterprises	-15.73%	6.58%	3.63%
FitLife Brands	6.15%	18.10%	7.63%

Nu Skin Enterprises has higher revenue and earnings than FitLife Brands. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nu Skin Enterprises	$1.49B	0.15	$160.20M	-$4.47	N/A
FitLife Brands	$81.46M	1.13	$6.33M	$0.62	15.81

Summary

FitLife Brands beats Nu Skin Enterprises on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FTLF vs. The Competition

Export

Metric	FitLife Brands	Personal Care Products Industry	Consumer Staples Sector	NASDAQ Exchange
Market Cap	$94.85M	$23.61B	$15.88B	$12.73B
Dividend Yield	N/A	4.33%	3.20%	8.86%
P/E Ratio	15.71	19.28	13.53	25.25
Price / Sales	1.13	13.16	262,949.17	97.64
Price / Cash	8.66	27.10	57.26	52.26
Price / Book	1.94	2.92	4.59	6.14
Net Income	$6.33M	$1.13B	$836.00M	$349.01M
7 Day Performance	0.10%	-1.48%	-0.95%	-0.31%
1 Month Performance	-0.41%	-0.73%	-0.56%	0.64%
1 Year Performance	-46.83%	-18.73%	12.06%	14.83%

FitLife Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FTLF FitLife Brands	4.4392 of 5 stars	$9.80 -3.0%	$18.00 +83.7%	-43.0%	$94.85M	$81.46M	15.71	20	Positive News Analyst Forecast
USNA USANA Health Sciences	1.8672 of 5 stars	$14.56 +4.3%	N/A	-54.4%	$257.93M	$925.26M	N/A	1,570
YSG Yatsen	1.0218 of 5 stars	$2.55 -4.2%	N/A	-74.3%	$249.52M	$614.62M	N/A	1,623	Earnings Report Short Interest Decrease
NAGE Niagen Bioscience	3.6857 of 5 stars	$3.17 +1.3%	$10.33 +226.0%	-67.8%	$249.29M	$129.42M	19.56	120
NATR Nature's Sunshine Products	4.0904 of 5 stars	$14.16 +2.1%	$30.50 +115.4%	-19.9%	$244.05M	$480.14M	14.02	850	Positive News

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This page (NASDAQ:FTLF) was last updated on 9/4/2026 by MarketBeat.com Staff.

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FitLife Brands (FTLF) Competitors

FTLF vs. USNA, YSG, NAGE, NATR, and NUS

How does FitLife Brands compare to USANA Health Sciences?

Summary

How does FitLife Brands compare to Yatsen?

Summary

How does FitLife Brands compare to Niagen Bioscience?

Summary

How does FitLife Brands compare to Nature's Sunshine Products?

Summary

How does FitLife Brands compare to Nu Skin Enterprises?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FTLF vs. The Competition

FitLife Brands Competitors List

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Stock Ideas and Recommendations

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FitLife Brands (FTLF) Competitors

FTLF vs. USNA, YSG, NAGE, NATR, and NUS

How does FitLife Brands compare to USANA Health Sciences?

Do analysts recommend FTLF or USNA?

Do insiders & institutionals hold more shares of FTLF or USNA?

Is FTLF or USNA more profitable?

Does the media prefer FTLF or USNA?

Which has better earnings & valuation, FTLF or USNA?

Summary

How does FitLife Brands compare to Yatsen?

Do institutionals and insiders hold more shares of FTLF or YSG?

Do analysts rate FTLF or YSG?

Is FTLF or YSG more profitable?

Does the media refer more to FTLF or YSG?

Which has higher earnings and valuation, FTLF or YSG?

Summary

How does FitLife Brands compare to Niagen Bioscience?

Do institutionals & insiders hold more shares of NAGE or FTLF?

Do analysts recommend NAGE or FTLF?

Is NAGE or FTLF more profitable?

Does the media prefer NAGE or FTLF?

Which has stronger valuation & earnings, NAGE or FTLF?

Summary

How does FitLife Brands compare to Nature's Sunshine Products?

Does the media favor FTLF or NATR?

Is FTLF or NATR more profitable?

Which has stronger earnings and valuation, FTLF or NATR?

Do analysts recommend FTLF or NATR?

Do institutionals and insiders hold more shares of FTLF or NATR?

Summary

How does FitLife Brands compare to Nu Skin Enterprises?

Do insiders and institutionals hold more shares of NUS or FTLF?

Do analysts rate NUS or FTLF?

Does the media favor NUS or FTLF?

Is NUS or FTLF more profitable?

Which has higher valuation & earnings, NUS or FTLF?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FTLF vs. The Competition

FitLife Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools