Gen Digital (GEN) Stock Forecast & Price Target $24.82 -0.19 (-0.74%) As of 01:45 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Gen Digital - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating HoldBased on 9 Analyst RatingsSell0Hold7Buy2 Based on 9 Wall Street analysts who have issued ratings for Gen Digital in the last 12 months, the stock has a consensus rating of "Hold." Out of the 9 analysts, 7 have given a hold rating, and 2 have given a buy rating for GEN. Consensus Price Target $31.2926.08% Upside According to the 9 analysts' twelve-month price targets for Gen Digital, the average price target is $31.29. The highest price target for GEN is $46.00, while the lowest price target for GEN is $22.00. The average price target represents a forecasted upside of 26.08% from the current price of $24.82. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for GEN and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Gen Digital and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. 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GEN Analyst Ratings Over TimeTypeCurrent Forecast5/21/25 to 5/21/261 Month Ago4/21/25 to 4/21/263 Months Ago2/20/25 to 2/20/261 Year Ago5/21/24 to 5/21/25Strong Buy0 Strong Buy rating(s)1 Strong Buy rating(s)0 Strong Buy rating(s)3 Strong Buy rating(s)Buy2 Buy rating(s)2 Buy rating(s)3 Buy rating(s)0 Buy rating(s)Hold7 Hold rating(s)6 Hold rating(s)6 Hold rating(s)2 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$31.29$31.86$35.29$27.50Forecasted Upside26.08% Upside60.01% Upside57.88% Upside-0.36% DownsideConsensus RatingHoldHoldHoldBuy GEN Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History GEN Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Gen Digital Stock vs. The CompetitionTypeGen DigitalBusiness Services CompaniesBroader MarketConsensus Rating Score 2.22 1.97 2.52Consensus RatingHoldReduceModerate BuyPredicted Upside25.14% Upside352.34% Upside16.45% UpsideNews Sentiment RatingNeutral NewsSee Recent GEN NewsNeutral NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/8/2026 Barclays3 of 5 starsSaket Kalia1 of 5 starsBoost TargetEqual Weight$26.00 ➝ $27.00+33.73%5/8/2026 Royal Bank Of Canada3 of 5 starsMatthew Hedberg2 of 5 starsBoost TargetSector Perform$22.00 ➝ $24.00+7.21%4/27/2026 Jefferies Financial Group2 of 5 stars DowngradeStrong-Buy ➝ Hold3/3/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRichard PolandSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageEqual Weight$22.00-1.57%2/18/2026 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeStrong Sell ➝ Hold1/22/2026 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingHold (C+)11/7/2025 EvercoreSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRobert CoolbrithSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$35.00 ➝ $37.00+46.08%9/2/2025 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingHamza FodderwalaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetEqual Weight$25.00 ➝ $32.00+5.96%7/14/2025 B. Riley FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingHal GoetschSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageBuy$46.00+60.33%12/4/2024 UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRoger BoydSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeStrong-Buy Get the Latest News and Ratings for GEN and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Gen Digital and its competitors with MarketBeat's FREE daily newsletter. 5/28/2024 ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoseph BonnerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeStrong-BuyAnalyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:46 PM ET. GEN Forecast - Frequently Asked Questions What is Gen Digital's forecast for 2026? According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Gen Digital is $31.29, with a high forecast of $46.00 and a low forecast of $22.00. Should I buy or sell Gen Digital stock right now? 9 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Gen Digital in the last twelve months. There are currently 7 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" GEN shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in GEN, but not buy additional shares or sell existing shares. Does Gen Digital's stock price have much upside? According to analysts, Gen Digital's stock has a predicted upside of 26.08% based on their 12-month stock forecasts. Has Gen Digital been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Gen Digital's stock had 2 upgrades and 1 downgrade by analysts. What analysts cover Gen Digital? Gen Digital has been rated by research analysts at Barclays, Jefferies Financial Group, Royal Bank Of Canada, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Gen Digital more than its competitors? Analysts like Gen Digital more than other "business services" companies. The consensus rating for Gen Digital is Hold while the average consensus rating for "business services" companies is Reduce. Learn more on how GEN compares to other companies. Stock Forecasts and Research Tools Related Companies Snowflake Stock Forecast Infosys Stock Forecast CoreWeave Stock Forecast Electronic Arts Stock Forecast Baidu Stock Forecast Block Stock Forecast Nebius Group Stock Forecast Zoom Communications Stock Forecast Twilio Stock Forecast Roblox Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With Gen Digital RecommendationsWall Street ZenBarclaysRoyal Bank Of CanadaJefferies Financial GroupWells Fargo & CompanyZacks ResearchWeiss RatingsEvercoreMorgan StanleyB. Riley Financial This page (NASDAQ:GEN) was last updated on 5/21/2026 by MarketBeat.com Staff. 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