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Happiness Development Group (HAPP) Competitors

Happiness Development Group logo
$0.87 +0.03 (+4.04%)
As of 07/17/2025

HAPP vs. BON, SMFL, FGF, AEI, JTAI, PAVS, ATXG, STRR, LRHC, and ELAB

Should you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Bon Natural Life (BON), Smart for Life (SMFL), Fundamental Global (FGF), Alset (AEI), Jet.AI (JTAI), Paranovus Entertainment Technology (PAVS), Addentax Group (ATXG), Star Equity (STRR), La Rosa (LRHC), and PMGC (ELAB).

Happiness Development Group vs. Its Competitors

Happiness Development Group (NASDAQ:HAPP) and Bon Natural Life (NYSE:BON) are both small-cap medicinals & botanicals industry companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, profitability, valuation, risk, institutional ownership and dividends.

Bon Natural Life has lower revenue, but higher earnings than Happiness Development Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Happiness Development Group$95.59M0.06-$49.19M$0.481.81
Bon Natural Life$23.84M0.01$400KN/AN/A

15.2% of Happiness Development Group shares are held by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are held by institutional investors. 15.6% of Happiness Development Group shares are held by insiders. Comparatively, 26.5% of Bon Natural Life shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Company Net Margins Return on Equity Return on Assets
Happiness Development GroupN/A N/A N/A
Bon Natural Life N/A N/A N/A

In the previous week, Happiness Development Group and Happiness Development Group both had 1 articles in the media. Happiness Development Group's average media sentiment score of 0.92 beat Bon Natural Life's score of 0.69 indicating that Happiness Development Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Happiness Development Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bon Natural Life
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Happiness Development Group has a beta of 0.23, meaning that its stock price is 77% less volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.49, meaning that its stock price is 149% less volatile than the S&P 500.

Summary

Happiness Development Group beats Bon Natural Life on 5 of the 7 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAPP vs. The Competition

MetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ Exchange
Market Cap$6.05M$3.44B$14.65B$9.41B
Dividend YieldN/AN/A3.99%4.03%
P/E Ratio1.817.626.9120.09
Price / Sales0.0626.384.1199.01
Price / CashN/A5.6232.1858.27
Price / Book0.041.102.075.65
Net Income-$49.19M$17.44M$922.55M$257.91M
7 Day Performance-3.87%-12.78%0.41%2.09%
1 Month Performance-1.26%-6.55%1.89%11.13%
1 Year Performance-3.52%-36.89%-6.01%18.40%

Happiness Development Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAPP
Happiness Development Group
N/A$0.87
+4.0%
N/A-7.3%$6.05M$95.59M1.81215News Coverage
Gap Up
BON
Bon Natural Life
N/A$1.48
-3.3%
N/A-97.4%$247K$23.84M0.00100Gap Down
SMFL
Smart for Life
N/A$0.02
+411.9%
N/A-99.8%$152K$11.11M0.00110
FGF
Fundamental Global
2.4076 of 5 stars
$17.18
-1.3%
N/A-34.0%$22.14M$17.35M13.119Positive News
Gap Up
AEI
Alset
2.0847 of 5 stars
$1.22
+13.6%
N/A-0.7%$12.56M$21.12M-2.5930Positive News
JTAI
Jet.AI
0.5875 of 5 stars
$3.63
-0.5%
N/A-95.1%$9.31M$14.02M-0.029
PAVS
Paranovus Entertainment Technology
0.3681 of 5 stars
$0.87
-4.4%
N/A-5.1%$6.70M$6.55M0.00220Gap Down
ATXG
Addentax Group
1.1303 of 5 stars
$0.64
+0.9%
N/A-6.7%$6.36M$4.18M-0.71130Positive News
STRR
Star Equity
3.6413 of 5 stars
$1.96
flat
$5.00
+155.1%
-61.0%$6.29M$53.36M-0.57460Positive News
LRHC
La Rosa
1.7876 of 5 stars
$7.20
-2.7%
N/A-94.3%$5.39M$69.45M-0.0142Gap Up
High Trading Volume
ELAB
PMGC
0.6007 of 5 stars
$2.29
-10.9%
N/A-99.7%$3.53M$1.71M-0.0118News Coverage
Gap Down

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This page (NASDAQ:HAPP) was last updated on 7/18/2025 by MarketBeat.com Staff
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