Happiness Development Group (HAPP) Competitors $0.87 +0.03 (+4.04%) As of 07/17/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsHeadlinesSEC FilingsTrendsBuy This Stock HAPP vs. BON, SMFL, FGF, AEI, JTAI, PAVS, ATXG, STRR, LRHC, and ELABShould you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Bon Natural Life (BON), Smart for Life (SMFL), Fundamental Global (FGF), Alset (AEI), Jet.AI (JTAI), Paranovus Entertainment Technology (PAVS), Addentax Group (ATXG), Star Equity (STRR), La Rosa (LRHC), and PMGC (ELAB). Happiness Development Group vs. Its Competitors Bon Natural Life Smart for Life Fundamental Global Alset Jet.AI Paranovus Entertainment Technology Addentax Group Star Equity La Rosa PMGC Happiness Development Group (NASDAQ:HAPP) and Bon Natural Life (NYSE:BON) are both small-cap medicinals & botanicals industry companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, profitability, valuation, risk, institutional ownership and dividends. Which has stronger valuation & earnings, HAPP or BON? Bon Natural Life has lower revenue, but higher earnings than Happiness Development Group. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHappiness Development Group$95.59M0.06-$49.19M$0.481.81Bon Natural Life$23.84M0.01$400KN/AN/A Do institutionals and insiders hold more shares of HAPP or BON? 15.2% of Happiness Development Group shares are held by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are held by institutional investors. 15.6% of Happiness Development Group shares are held by insiders. Comparatively, 26.5% of Bon Natural Life shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is HAPP or BON more profitable? Company Net Margins Return on Equity Return on Assets Happiness Development GroupN/A N/A N/A Bon Natural Life N/A N/A N/A Does the media favor HAPP or BON? In the previous week, Happiness Development Group and Happiness Development Group both had 1 articles in the media. Happiness Development Group's average media sentiment score of 0.92 beat Bon Natural Life's score of 0.69 indicating that Happiness Development Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Happiness Development Group 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Bon Natural Life 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, HAPP or BON? Happiness Development Group has a beta of 0.23, meaning that its stock price is 77% less volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.49, meaning that its stock price is 149% less volatile than the S&P 500. SummaryHappiness Development Group beats Bon Natural Life on 5 of the 7 factors compared between the two stocks. Get Happiness Development Group News Delivered to You Automatically Sign up to receive the latest news and ratings for HAPP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HAPP vs. The Competition Export to ExcelMetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ ExchangeMarket Cap$6.05M$3.44B$14.65B$9.41BDividend YieldN/AN/A3.99%4.03%P/E Ratio1.817.626.9120.09Price / Sales0.0626.384.1199.01Price / CashN/A5.6232.1858.27Price / Book0.041.102.075.65Net Income-$49.19M$17.44M$922.55M$257.91M7 Day Performance-3.87%-12.78%0.41%2.09%1 Month Performance-1.26%-6.55%1.89%11.13%1 Year Performance-3.52%-36.89%-6.01%18.40% Happiness Development Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HAPPHappiness Development GroupN/A$0.87+4.0%N/A-7.3%$6.05M$95.59M1.81215News CoverageGap UpBONBon Natural LifeN/A$1.48-3.3%N/A-97.4%$247K$23.84M0.00100Gap DownSMFLSmart for LifeN/A$0.02+411.9%N/A-99.8%$152K$11.11M0.00110FGFFundamental Global2.4076 of 5 stars$17.18-1.3%N/A-34.0%$22.14M$17.35M13.119Positive NewsGap UpAEIAlset2.0847 of 5 stars$1.22+13.6%N/A-0.7%$12.56M$21.12M-2.5930Positive NewsJTAIJet.AI0.5875 of 5 stars$3.63-0.5%N/A-95.1%$9.31M$14.02M-0.029PAVSParanovus Entertainment Technology0.3681 of 5 stars$0.87-4.4%N/A-5.1%$6.70M$6.55M0.00220Gap DownATXGAddentax Group1.1303 of 5 stars$0.64+0.9%N/A-6.7%$6.36M$4.18M-0.71130Positive NewsSTRRStar Equity3.6413 of 5 stars$1.96flat$5.00+155.1%-61.0%$6.29M$53.36M-0.57460Positive NewsLRHCLa Rosa1.7876 of 5 stars$7.20-2.7%N/A-94.3%$5.39M$69.45M-0.0142Gap UpHigh Trading VolumeELABPMGC0.6007 of 5 stars$2.29-10.9%N/A-99.7%$3.53M$1.71M-0.0118News CoverageGap Down Related Companies and Tools Related Companies BON Alternatives SMFL Alternatives FGF Alternatives AEI Alternatives JTAI Alternatives PAVS Alternatives ATXG Alternatives STRR Alternatives LRHC Alternatives ELAB Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HAPP) was last updated on 7/18/2025 by MarketBeat.com Staff From Our PartnersUtah’s New Oil FindThe Real Reason 218,000 Acres Just Vanished The government just quietly leased 218,000 acres in the middle ...Stansberry Research | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredCritical AI announcement set to ignite AI 2.0 I just put together an urgent new presentation that you need to see right away. 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