Immersion (IMMR) Competitors

Western Digital (NASDAQ:WDC) and Immersion (NASDAQ:IMMR) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, media sentiment, earnings, institutional ownership, valuation, dividends and profitability.

Is WDC or IMMR more profitable?

Western Digital has a net margin of 14.13% compared to Immersion's net margin of 7.31%. Western Digital's return on equity of 24.93% beat Immersion's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Western Digital	14.13%	24.93%	10.59%
Immersion	7.31%	21.53%	8.75%

Which has more risk & volatility, WDC or IMMR?

Western Digital has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500. Comparatively, Immersion has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of WDC or IMMR?

92.5% of Western Digital shares are owned by institutional investors. Comparatively, 60.6% of Immersion shares are owned by institutional investors. 0.3% of Western Digital shares are owned by company insiders. Comparatively, 5.5% of Immersion shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Which has preferable earnings and valuation, WDC or IMMR?

Western Digital has higher revenue and earnings than Immersion. Immersion is trading at a lower price-to-earnings ratio than Western Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Western Digital	$9.52B	2.74	$1.89B	$5.15	14.50
Immersion	$33.92M	6.63	$90.07M	$2.78	2.50

Does the media refer more to WDC or IMMR?

In the previous week, Western Digital had 5 more articles in the media than Immersion. MarketBeat recorded 17 mentions for Western Digital and 12 mentions for Immersion. Western Digital's average media sentiment score of 1.16 beat Immersion's score of 0.60 indicating that Western Digital is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Western Digital	12 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Immersion	3 Very Positive mention(s)	5 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate WDC or IMMR?

Western Digital currently has a consensus price target of $78.39, suggesting a potential upside of 4.99%. Immersion has a consensus price target of $12.25, suggesting a potential upside of 76.51%. Given Immersion's stronger consensus rating and higher possible upside, analysts plainly believe Immersion is more favorable than Western Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Western Digital	0 Sell rating(s)	3 Hold rating(s)	17 Buy rating(s)	1 Strong Buy rating(s)	2.90
Immersion	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is WDC or IMMR a better dividend stock?

Western Digital pays an annual dividend of $0.40 per share and has a dividend yield of 0.5%. Immersion pays an annual dividend of $0.18 per share and has a dividend yield of 2.6%. Western Digital pays out 7.8% of its earnings in the form of a dividend. Immersion pays out 6.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Immersion is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Western Digital beats Immersion on 13 of the 19 factors compared between the two stocks.