Does the media favor WOOF or IMMR?

In the previous week, Petco Health and Wellness had 24 more articles in the media than Immersion. MarketBeat recorded 35 mentions for Petco Health and Wellness and 11 mentions for Immersion. Petco Health and Wellness' average media sentiment score of 0.89 beat Immersion's score of 0.52 indicating that Petco Health and Wellness is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Petco Health and Wellness 14 Very Positive mention(s) 10 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Immersion 5 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to BNED or IMMR?

In the previous week, Immersion had 10 more articles in the media than Barnes & Noble Education. MarketBeat recorded 11 mentions for Immersion and 1 mentions for Barnes & Noble Education. Barnes & Noble Education's average media sentiment score of 1.40 beat Immersion's score of 0.52 indicating that Barnes & Noble Education is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Barnes & Noble Education 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Immersion 5 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor IMMR or BBW?

In the previous week, Build-A-Bear Workshop had 12 more articles in the media than Immersion. MarketBeat recorded 23 mentions for Build-A-Bear Workshop and 11 mentions for Immersion. Immersion's average media sentiment score of 0.52 beat Build-A-Bear Workshop's score of 0.09 indicating that Immersion is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Immersion 5 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Build-A-Bear Workshop 6 Very Positive mention(s) 2 Positive mention(s) 8 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend SNDL or IMMR?

Immersion has a consensus price target of $13.50, suggesting a potential upside of 75.10%. Given Immersion's stronger consensus rating and higher probable upside, analysts plainly believe Immersion is more favorable than SNDL. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score SNDL 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Immersion 0 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.33

Which has preferable earnings & valuation, SNDL or IMMR?

Immersion has higher revenue and earnings than SNDL. SNDL is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio SNDL $677.32M 0.55 -$11.29M -$0.06 N/A Immersion $1.73B 0.15 $4.52M $0.14 55.07

Is SNDL or IMMR more profitable?

Immersion has a net margin of 0.26% compared to SNDL's net margin of -2.36%. Immersion's return on equity of 0.80% beat SNDL's return on equity. Company Net Margins Return on Equity Return on Assets SNDL -2.36% -2.01% -1.67% Immersion 0.26% 0.80% 0.35%

Does the media favor SNDL or IMMR?

In the previous week, Immersion had 10 more articles in the media than SNDL. MarketBeat recorded 11 mentions for Immersion and 1 mentions for SNDL. SNDL's average media sentiment score of 1.81 beat Immersion's score of 0.52 indicating that SNDL is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment SNDL 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Immersion 5 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher earnings and valuation, POWW or IMMR?

Immersion has higher revenue and earnings than Outdoor. Immersion is trading at a lower price-to-earnings ratio than Outdoor, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Outdoor $51.12M 4.92 -$3.54M $0.03 72.33 Immersion $1.73B 0.15 $4.52M $0.14 55.07

Is POWW or IMMR more profitable?

Outdoor has a net margin of 12.08% compared to Immersion's net margin of 0.26%. Outdoor's return on equity of 1.90% beat Immersion's return on equity. Company Net Margins Return on Equity Return on Assets Outdoor 12.08% 1.90% 1.67% Immersion 0.26% 0.80% 0.35%

Does the media refer more to POWW or IMMR?

In the previous week, Immersion had 8 more articles in the media than Outdoor. MarketBeat recorded 11 mentions for Immersion and 3 mentions for Outdoor. Outdoor's average media sentiment score of 1.22 beat Immersion's score of 0.52 indicating that Outdoor is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Outdoor 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Immersion 5 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Immersion (IMMR) Competitors

$7.71 +0.15 (+1.98%)

As of 09/4/2026 04:00 PM Eastern

Compare

IMMR vs. WOOF, BNED, BBW, SNDL, and POWW

Should you buy Immersion stock or one of its competitors? Immersion's main competitors and comparable companies include Petco Health and Wellness (WOOF), Barnes & Noble Education (BNED), Build-A-Bear Workshop (BBW), SNDL (SNDL), and Outdoor (POWW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "other specialty retail" industry.

How does Immersion compare to Petco Health and Wellness?

Petco Health and Wellness (NASDAQ:WOOF) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, analyst recommendations, profitability, institutional ownership, dividends, media sentiment and valuation.

Petco Health and Wellness has higher revenue and earnings than Immersion. Petco Health and Wellness is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Petco Health and Wellness	$5.97B	0.15	$9.07M	$0.10	27.00
Immersion	$1.73B	0.15	$4.52M	$0.14	55.07

Petco Health and Wellness presently has a consensus price target of $3.42, suggesting a potential upside of 26.67%. Immersion has a consensus price target of $13.50, suggesting a potential upside of 75.10%. Given Immersion's stronger consensus rating and higher probable upside, analysts plainly believe Immersion is more favorable than Petco Health and Wellness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Petco Health and Wellness	2 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.89
Immersion	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Petco Health and Wellness had 24 more articles in the media than Immersion. MarketBeat recorded 35 mentions for Petco Health and Wellness and 11 mentions for Immersion. Petco Health and Wellness' average media sentiment score of 0.89 beat Immersion's score of 0.52 indicating that Petco Health and Wellness is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Petco Health and Wellness	14 Very Positive mention(s)	10 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Immersion	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Petco Health and Wellness has a beta of 1.53, suggesting that its share price is 53% more volatile than the broader market. Comparatively, Immersion has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

Petco Health and Wellness has a net margin of 0.51% compared to Immersion's net margin of 0.26%. Petco Health and Wellness' return on equity of 3.44% beat Immersion's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Petco Health and Wellness	0.51%	3.44%	0.78%
Immersion	0.26%	0.80%	0.35%

60.6% of Immersion shares are owned by institutional investors. 6.5% of Petco Health and Wellness shares are owned by company insiders. Comparatively, 12.0% of Immersion shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Petco Health and Wellness beats Immersion on 8 of the 15 factors compared between the two stocks.

How does Immersion compare to Barnes & Noble Education?

Barnes & Noble Education (NYSE:BNED) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.

Barnes & Noble Education has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, Immersion has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market.

Barnes & Noble Education has a net margin of 0.98% compared to Immersion's net margin of 0.26%. Barnes & Noble Education's return on equity of 7.92% beat Immersion's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Barnes & Noble Education	0.98%	7.92%	2.29%
Immersion	0.26%	0.80%	0.35%

Barnes & Noble Education presently has a consensus target price of $17.25, indicating a potential upside of 35.40%. Immersion has a consensus target price of $13.50, indicating a potential upside of 75.10%. Given Immersion's stronger consensus rating and higher probable upside, analysts clearly believe Immersion is more favorable than Barnes & Noble Education.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Barnes & Noble Education	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
Immersion	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Barnes & Noble Education has higher earnings, but lower revenue than Immersion. Barnes & Noble Education is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Barnes & Noble Education	$1.71B	0.26	$16.87M	$0.47	27.11
Immersion	$1.73B	0.15	$4.52M	$0.14	55.07

38.5% of Barnes & Noble Education shares are held by institutional investors. Comparatively, 60.6% of Immersion shares are held by institutional investors. 1.7% of Barnes & Noble Education shares are held by company insiders. Comparatively, 12.0% of Immersion shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Immersion had 10 more articles in the media than Barnes & Noble Education. MarketBeat recorded 11 mentions for Immersion and 1 mentions for Barnes & Noble Education. Barnes & Noble Education's average media sentiment score of 1.40 beat Immersion's score of 0.52 indicating that Barnes & Noble Education is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Barnes & Noble Education	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Immersion	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Barnes & Noble Education pays an annual dividend of $0.32 per share and has a dividend yield of 2.5%. Immersion pays an annual dividend of $0.30 per share and has a dividend yield of 3.9%. Barnes & Noble Education pays out 68.1% of its earnings in the form of a dividend. Immersion pays out 214.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Barnes & Noble Education beats Immersion on 10 of the 18 factors compared between the two stocks.

How does Immersion compare to Build-A-Bear Workshop?

Immersion (NASDAQ:IMMR) and Build-A-Bear Workshop (NYSE:BBW) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, dividends, media sentiment and valuation.

60.6% of Immersion shares are owned by institutional investors. Comparatively, 79.3% of Build-A-Bear Workshop shares are owned by institutional investors. 12.0% of Immersion shares are owned by insiders. Comparatively, 4.0% of Build-A-Bear Workshop shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Build-A-Bear Workshop had 12 more articles in the media than Immersion. MarketBeat recorded 23 mentions for Build-A-Bear Workshop and 11 mentions for Immersion. Immersion's average media sentiment score of 0.52 beat Build-A-Bear Workshop's score of 0.09 indicating that Immersion is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Immersion	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Build-A-Bear Workshop	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Immersion pays an annual dividend of $0.30 per share and has a dividend yield of 3.9%. Build-A-Bear Workshop pays an annual dividend of $0.92 per share and has a dividend yield of 3.1%. Immersion pays out 214.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Build-A-Bear Workshop pays out 22.8% of its earnings in the form of a dividend. Build-A-Bear Workshop has raised its dividend for 1 consecutive years.

Immersion has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market. Comparatively, Build-A-Bear Workshop has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market.

Immersion currently has a consensus target price of $13.50, indicating a potential upside of 75.10%. Build-A-Bear Workshop has a consensus target price of $53.50, indicating a potential upside of 81.97%. Given Build-A-Bear Workshop's higher probable upside, analysts clearly believe Build-A-Bear Workshop is more favorable than Immersion.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Immersion	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Build-A-Bear Workshop	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

Build-A-Bear Workshop has a net margin of 9.96% compared to Immersion's net margin of 0.26%. Build-A-Bear Workshop's return on equity of 29.85% beat Immersion's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Immersion	0.26%	0.80%	0.35%
Build-A-Bear Workshop	9.96%	29.85%	13.52%

Build-A-Bear Workshop has lower revenue, but higher earnings than Immersion. Build-A-Bear Workshop is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Immersion	$1.73B	0.15	$4.52M	$0.14	55.07
Build-A-Bear Workshop	$517.75M	0.71	$52.20M	$4.03	7.30

Summary

Build-A-Bear Workshop beats Immersion on 13 of the 19 factors compared between the two stocks.

How does Immersion compare to SNDL?

SNDL (NASDAQ:SNDL) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.

Immersion has higher revenue and earnings than SNDL. SNDL is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SNDL	$677.32M	0.55	-$11.29M	-$0.06	N/A
Immersion	$1.73B	0.15	$4.52M	$0.14	55.07

In the previous week, Immersion had 10 more articles in the media than SNDL. MarketBeat recorded 11 mentions for Immersion and 1 mentions for SNDL. SNDL's average media sentiment score of 1.81 beat Immersion's score of 0.52 indicating that SNDL is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SNDL	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Immersion	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Immersion has a consensus price target of $13.50, suggesting a potential upside of 75.10%. Given Immersion's stronger consensus rating and higher probable upside, analysts plainly believe Immersion is more favorable than SNDL.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SNDL	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Immersion	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

SNDL has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market. Comparatively, Immersion has a beta of 1.02, meaning that its stock price is 2% more volatile than the broader market.

Immersion has a net margin of 0.26% compared to SNDL's net margin of -2.36%. Immersion's return on equity of 0.80% beat SNDL's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SNDL	-2.36%	-2.01%	-1.67%
Immersion	0.26%	0.80%	0.35%

60.6% of Immersion shares are owned by institutional investors. 12.0% of Immersion shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Immersion beats SNDL on 14 of the 16 factors compared between the two stocks.

How does Immersion compare to Outdoor?

Outdoor (NASDAQ:POWW) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, analyst recommendations, institutional ownership and media sentiment.

Outdoor currently has a consensus price target of $2.63, indicating a potential upside of 20.97%. Immersion has a consensus price target of $13.50, indicating a potential upside of 75.10%. Given Immersion's higher probable upside, analysts clearly believe Immersion is more favorable than Outdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Outdoor	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00
Immersion	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Outdoor has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market. Comparatively, Immersion has a beta of 1.02, meaning that its stock price is 2% more volatile than the broader market.

In the previous week, Immersion had 8 more articles in the media than Outdoor. MarketBeat recorded 11 mentions for Immersion and 3 mentions for Outdoor. Outdoor's average media sentiment score of 1.22 beat Immersion's score of 0.52 indicating that Outdoor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Outdoor	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Immersion	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

26.4% of Outdoor shares are owned by institutional investors. Comparatively, 60.6% of Immersion shares are owned by institutional investors. 25.0% of Outdoor shares are owned by company insiders. Comparatively, 12.0% of Immersion shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Outdoor has a net margin of 12.08% compared to Immersion's net margin of 0.26%. Outdoor's return on equity of 1.90% beat Immersion's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Outdoor	12.08%	1.90%	1.67%
Immersion	0.26%	0.80%	0.35%

Immersion has higher revenue and earnings than Outdoor. Immersion is trading at a lower price-to-earnings ratio than Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Outdoor	$51.12M	4.92	-$3.54M	$0.03	72.33
Immersion	$1.73B	0.15	$4.52M	$0.14	55.07

Summary

Outdoor beats Immersion on 10 of the 17 factors compared between the two stocks.

Get Immersion News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMMR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IMMR vs. The Competition

Export

Metric	Immersion	Specialty Retail Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$255.92M	$11.16B	$12.94B	$12.91B
Dividend Yield	3.97%	87.24%	51.61%	9.14%
P/E Ratio	55.07	25.36	46.50	25.45
Price / Sales	0.15	17.94	88.15	125.94
Price / Cash	5.42	13.26	28.83	52.44
Price / Book	0.45	5.53	5.82	6.17
Net Income	$4.52M	$438.66M	$444.56M	$350.08M
7 Day Performance	0.78%	-0.10%	-0.59%	-0.14%
1 Month Performance	4.19%	-2.31%	-1.60%	0.94%
1 Year Performance	8.74%	-6.25%	-4.35%	14.02%

Immersion Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IMMR Immersion	3.2835 of 5 stars	$7.71 +2.0%	$13.50 +75.1%	+8.7%	$255.92M	$1.73B	55.07	20	News Coverage Insider Trade
WOOF Petco Health and Wellness	3.8985 of 5 stars	$2.66 -1.5%	$3.85 +44.6%	-26.4%	$873.06M	$5.96B	133.07	29,000	Trending News Earnings Report Analyst Forecast
BNED Barnes & Noble Education	4.1076 of 5 stars	$12.16 +1.6%	$17.25 +41.9%	+48.9%	$414.94M	$1.71B	25.87	3,613	News Coverage Positive News
BBW Build-A-Bear Workshop	3.9198 of 5 stars	$30.09 +0.8%	$53.50 +77.8%	-54.4%	$374.24M	$529.83M	7.47	5,500	News Coverage Analyst Revision High Trading Volume
SNDL SNDL	1.5294 of 5 stars	$1.37 +1.1%	$5.00 +265.0%	-42.1%	$348.77M	$677.32M	N/A	2,751	Positive News

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NASDAQ:IMMR) was last updated on 9/6/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Immersion (IMMR) Competitors

IMMR vs. WOOF, BNED, BBW, SNDL, and POWW

How does Immersion compare to Petco Health and Wellness?

Summary

How does Immersion compare to Barnes & Noble Education?

Summary

How does Immersion compare to Build-A-Bear Workshop?

Summary

How does Immersion compare to SNDL?

Summary

How does Immersion compare to Outdoor?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMMR vs. The Competition

Immersion Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Immersion (IMMR) Competitors

IMMR vs. WOOF, BNED, BBW, SNDL, and POWW

How does Immersion compare to Petco Health and Wellness?

Which has preferable earnings and valuation, WOOF or IMMR?

Do analysts prefer WOOF or IMMR?

Does the media favor WOOF or IMMR?

Which has more risk and volatility, WOOF or IMMR?

Is WOOF or IMMR more profitable?

Do insiders and institutionals hold more shares of WOOF or IMMR?

Summary

How does Immersion compare to Barnes & Noble Education?

Which has more risk & volatility, BNED or IMMR?

Is BNED or IMMR more profitable?

Do analysts recommend BNED or IMMR?

Which has preferable earnings and valuation, BNED or IMMR?

Do insiders & institutionals believe in BNED or IMMR?

Does the media refer more to BNED or IMMR?

Is BNED or IMMR a better dividend stock?

Summary

How does Immersion compare to Build-A-Bear Workshop?

Do institutionals & insiders have more ownership in IMMR or BBW?

Does the media favor IMMR or BBW?

Is IMMR or BBW a better dividend stock?

Which has more risk & volatility, IMMR or BBW?

Do analysts rate IMMR or BBW?

Is IMMR or BBW more profitable?

Which has better valuation and earnings, IMMR or BBW?

Summary

How does Immersion compare to SNDL?

Which has preferable earnings & valuation, SNDL or IMMR?

Does the media favor SNDL or IMMR?

Do analysts recommend SNDL or IMMR?

Which has more volatility & risk, SNDL or IMMR?

Is SNDL or IMMR more profitable?

Do institutionals and insiders hold more shares of SNDL or IMMR?

Summary

How does Immersion compare to Outdoor?

Do analysts rate POWW or IMMR?

Which has more volatility & risk, POWW or IMMR?

Does the media refer more to POWW or IMMR?

Do institutionals & insiders have more ownership in POWW or IMMR?

Is POWW or IMMR more profitable?

Which has higher earnings and valuation, POWW or IMMR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMMR vs. The Competition

Immersion Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools