Go Pro

Immersion (IMMR) Competitors

Immersion logo
$7.43 -0.05 (-0.67%)
As of 08/12/2026 04:00 PM Eastern

IMMR vs. WOOF, HZO, BNED, BBW, and SNDL

Should you buy Immersion stock or one of its competitors? Immersion's main competitors and comparable companies include Petco Health and Wellness (WOOF), MarineMax (HZO), Barnes & Noble Education (BNED), Build-A-Bear Workshop (BBW), and SNDL (SNDL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "other specialty retail" industry.

How does Immersion compare to Petco Health and Wellness?

Immersion (NASDAQ:IMMR) and Petco Health and Wellness (NASDAQ:WOOF) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

In the previous week, Immersion had 3 more articles in the media than Petco Health and Wellness. MarketBeat recorded 6 mentions for Immersion and 3 mentions for Petco Health and Wellness. Petco Health and Wellness' average media sentiment score of 1.67 beat Immersion's score of 0.71 indicating that Petco Health and Wellness is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Immersion
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Petco Health and Wellness
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Immersion presently has a consensus price target of $13.50, suggesting a potential upside of 81.70%. Petco Health and Wellness has a consensus price target of $3.89, suggesting a potential upside of 42.31%. Given Immersion's stronger consensus rating and higher possible upside, equities analysts plainly believe Immersion is more favorable than Petco Health and Wellness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Immersion
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Petco Health and Wellness
1 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.09

Immersion has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market. Comparatively, Petco Health and Wellness has a beta of 1.54, meaning that its share price is 54% more volatile than the broader market.

60.6% of Immersion shares are held by institutional investors. 12.0% of Immersion shares are held by company insiders. Comparatively, 6.5% of Petco Health and Wellness shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Petco Health and Wellness has higher revenue and earnings than Immersion. Immersion is trading at a lower price-to-earnings ratio than Petco Health and Wellness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Immersion$1.73B0.14$4.52M$0.1453.07
Petco Health and Wellness$5.96B0.15$9.07M$0.02136.50

Immersion has a net margin of 0.26% compared to Petco Health and Wellness' net margin of 0.09%. Petco Health and Wellness' return on equity of 1.36% beat Immersion's return on equity.

Company Net Margins Return on Equity Return on Assets
Immersion0.26% 0.80% 0.35%
Petco Health and Wellness 0.09%1.36%0.30%

Summary

Immersion and Petco Health and Wellness tied by winning 8 of the 16 factors compared between the two stocks.

How does Immersion compare to MarineMax?

Immersion (NASDAQ:IMMR) and MarineMax (NYSE:HZO) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends.

Immersion has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market. Comparatively, MarineMax has a beta of 1.58, indicating that its stock price is 58% more volatile than the broader market.

Immersion has a net margin of 0.26% compared to MarineMax's net margin of 0.18%. MarineMax's return on equity of 1.51% beat Immersion's return on equity.

Company Net Margins Return on Equity Return on Assets
Immersion0.26% 0.80% 0.35%
MarineMax 0.18%1.51%0.59%

Immersion has higher earnings, but lower revenue than MarineMax. Immersion is trading at a lower price-to-earnings ratio than MarineMax, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Immersion$1.73B0.14$4.52M$0.1453.07
MarineMax$2.31B0.50-$31.63M$0.14372.71

Immersion presently has a consensus price target of $13.50, indicating a potential upside of 81.70%. MarineMax has a consensus price target of $43.00, indicating a potential downside of 17.59%. Given Immersion's stronger consensus rating and higher possible upside, analysts clearly believe Immersion is more favorable than MarineMax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Immersion
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
MarineMax
0 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.14

60.6% of Immersion shares are held by institutional investors. Comparatively, 92.9% of MarineMax shares are held by institutional investors. 12.0% of Immersion shares are held by company insiders. Comparatively, 3.2% of MarineMax shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, MarineMax had 10 more articles in the media than Immersion. MarketBeat recorded 16 mentions for MarineMax and 6 mentions for Immersion. MarineMax's average media sentiment score of 0.97 beat Immersion's score of 0.71 indicating that MarineMax is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Immersion
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MarineMax
10 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

MarineMax beats Immersion on 9 of the 14 factors compared between the two stocks.

How does Immersion compare to Barnes & Noble Education?

Barnes & Noble Education (NYSE:BNED) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings, media sentiment and analyst recommendations.

Barnes & Noble Education pays an annual dividend of $0.32 per share and has a dividend yield of 2.7%. Immersion pays an annual dividend of $0.30 per share and has a dividend yield of 4.0%. Barnes & Noble Education pays out 68.1% of its earnings in the form of a dividend. Immersion pays out 214.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Barnes & Noble Education has higher earnings, but lower revenue than Immersion. Barnes & Noble Education is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Barnes & Noble Education$1.71B0.24$16.87M$0.4725.66
Immersion$1.73B0.14$4.52M$0.1453.07

Barnes & Noble Education currently has a consensus price target of $17.25, suggesting a potential upside of 43.03%. Immersion has a consensus price target of $13.50, suggesting a potential upside of 81.70%. Given Immersion's stronger consensus rating and higher probable upside, analysts clearly believe Immersion is more favorable than Barnes & Noble Education.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barnes & Noble Education
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Immersion
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

38.5% of Barnes & Noble Education shares are owned by institutional investors. Comparatively, 60.6% of Immersion shares are owned by institutional investors. 1.2% of Barnes & Noble Education shares are owned by company insiders. Comparatively, 12.0% of Immersion shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Barnes & Noble Education has a net margin of 0.98% compared to Immersion's net margin of 0.26%. Barnes & Noble Education's return on equity of 7.92% beat Immersion's return on equity.

Company Net Margins Return on Equity Return on Assets
Barnes & Noble Education0.98% 7.92% 2.29%
Immersion 0.26%0.80%0.35%

Barnes & Noble Education has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, Immersion has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market.

In the previous week, Immersion had 4 more articles in the media than Barnes & Noble Education. MarketBeat recorded 6 mentions for Immersion and 2 mentions for Barnes & Noble Education. Barnes & Noble Education's average media sentiment score of 1.22 beat Immersion's score of 0.71 indicating that Barnes & Noble Education is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Barnes & Noble Education
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Immersion
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Barnes & Noble Education beats Immersion on 10 of the 18 factors compared between the two stocks.

How does Immersion compare to Build-A-Bear Workshop?

Build-A-Bear Workshop (NYSE:BBW) and Immersion (NASDAQ:IMMR) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, profitability, risk, dividends, media sentiment, institutional ownership and valuation.

Build-A-Bear Workshop has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, Immersion has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

Build-A-Bear Workshop has a net margin of 10.48% compared to Immersion's net margin of 0.26%. Build-A-Bear Workshop's return on equity of 32.15% beat Immersion's return on equity.

Company Net Margins Return on Equity Return on Assets
Build-A-Bear Workshop10.48% 32.15% 14.83%
Immersion 0.26%0.80%0.35%

Build-A-Bear Workshop pays an annual dividend of $0.92 per share and has a dividend yield of 2.5%. Immersion pays an annual dividend of $0.30 per share and has a dividend yield of 4.0%. Build-A-Bear Workshop pays out 21.5% of its earnings in the form of a dividend. Immersion pays out 214.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Build-A-Bear Workshop has raised its dividend for 1 consecutive years.

Build-A-Bear Workshop presently has a consensus price target of $70.00, indicating a potential upside of 88.37%. Immersion has a consensus price target of $13.50, indicating a potential upside of 81.70%. Given Build-A-Bear Workshop's stronger consensus rating and higher probable upside, equities research analysts plainly believe Build-A-Bear Workshop is more favorable than Immersion.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Build-A-Bear Workshop
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Immersion
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Build-A-Bear Workshop has higher earnings, but lower revenue than Immersion. Build-A-Bear Workshop is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Build-A-Bear Workshop$529.83M0.88$52.20M$4.278.70
Immersion$1.73B0.14$4.52M$0.1453.07

79.3% of Build-A-Bear Workshop shares are held by institutional investors. Comparatively, 60.6% of Immersion shares are held by institutional investors. 4.0% of Build-A-Bear Workshop shares are held by company insiders. Comparatively, 12.0% of Immersion shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Immersion had 5 more articles in the media than Build-A-Bear Workshop. MarketBeat recorded 6 mentions for Immersion and 1 mentions for Build-A-Bear Workshop. Immersion's average media sentiment score of 0.71 beat Build-A-Bear Workshop's score of 0.00 indicating that Immersion is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Build-A-Bear Workshop
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Immersion
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Build-A-Bear Workshop beats Immersion on 13 of the 19 factors compared between the two stocks.

How does Immersion compare to SNDL?

Immersion (NASDAQ:IMMR) and SNDL (NASDAQ:SNDL) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Immersion currently has a consensus target price of $13.50, indicating a potential upside of 81.70%. SNDL has a consensus target price of $5.00, indicating a potential upside of 296.83%. Given SNDL's higher possible upside, analysts plainly believe SNDL is more favorable than Immersion.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Immersion
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
SNDL
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Immersion has higher revenue and earnings than SNDL. SNDL is trading at a lower price-to-earnings ratio than Immersion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Immersion$1.73B0.14$4.52M$0.1453.07
SNDL$677.32M0.48-$11.29M-$0.06N/A

In the previous week, Immersion had 5 more articles in the media than SNDL. MarketBeat recorded 6 mentions for Immersion and 1 mentions for SNDL. Immersion's average media sentiment score of 0.71 beat SNDL's score of 0.37 indicating that Immersion is being referred to more favorably in the media.

Company Overall Sentiment
Immersion Positive
SNDL Neutral

60.6% of Immersion shares are owned by institutional investors. 12.0% of Immersion shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Immersion has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market. Comparatively, SNDL has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market.

Immersion has a net margin of 0.26% compared to SNDL's net margin of -2.36%. Immersion's return on equity of 0.80% beat SNDL's return on equity.

Company Net Margins Return on Equity Return on Assets
Immersion0.26% 0.80% 0.35%
SNDL -2.36%-2.01%-1.67%

Summary

Immersion beats SNDL on 13 of the 15 factors compared between the two stocks.

Get Immersion News Delivered to You Automatically

Sign up to receive the latest news and ratings for IMMR and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMMR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

IMMR vs. The Competition

MetricImmersionSpecialty Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$248.27M$11.87B$13.38B$12.88B
Dividend Yield4.01%111.90%55.49%10.74%
P/E Ratio53.0726.2546.5825.06
Price / Sales0.1418.6190.7585.22
Price / Cash5.2513.9126.2950.58
Price / Book0.435.834.496.23
Net Income$4.52M$435.71M$443.65M$347.40M
7 Day Performance0.41%0.21%0.18%1.42%
1 Month Performance9.75%3.01%1.77%0.56%
1 Year Performance1.36%0.02%0.27%19.01%

Immersion Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
IMMR
Immersion
3.576 of 5 stars
$7.43
-0.7%
$13.50
+81.7%
+3.5%$248.27M$1.73B53.0720
WOOF
Petco Health and Wellness
3.7607 of 5 stars
$2.91
+4.3%
$3.89
+33.5%
-20.9%$902.16M$5.96B145.5729,000
HZO
MarineMax
1.8553 of 5 stars
$35.07
+1.7%
$35.40
+0.9%
+109.9%$761.33M$2.31B250.513,385
BNED
Barnes & Noble Education
3.8504 of 5 stars
$12.83
+3.1%
$17.25
+34.4%
+44.4%$430.96M$1.71B27.303,613
BBW
Build-A-Bear Workshop
3.3476 of 5 stars
$33.81
-0.3%
$70.00
+107.1%
-33.4%$425.27M$529.83M7.925,500

Related Companies and Tools


This page (NASDAQ:IMMR) was last updated on 8/13/2026 by MarketBeat.com Staff.
From Our Partners