JAKKS Pacific (JAKK) Stock Price, News & Analysis

Company Overview

JAKKS Pacific, Inc. is a Santa Monica, California-based designer and marketer of toys, consumer electronics, seasonal and household products. Founded in 1995 by industry veteran Jack Friedman, the company has built a portfolio of branded and licensed merchandise that ranges from action figures and dolls to radio-controlled vehicles, video game accessories and kids’ electronics. Its products often leverage global entertainment properties and pop culture trends to appeal to a wide range of age groups and interests.

The company’s business model centers on securing licensing agreements with major entertainment and media companies, including some of the world’s leading film studios, television networks and toy brands. This strategy enables JAKKS Pacific to offer play-pattern toys based on well-known characters and franchises, while also developing proprietary products in categories such as seasonal costumes, inflatable pools and appliance-style housewares for everyday use. An emphasis on innovation and safety has helped the company meet evolving consumer preferences and regulatory requirements in key markets.

JAKKS Pacific serves a global customer base through a diversified distribution network that includes mass-market retailers, specialty toy stores, online marketplaces and wholesale partners. The company maintains offices and distribution centers in North America, Europe and Asia, allowing it to adapt swiftly to regional trends and seasonal buying cycles. Over the years, strategic partnerships and targeted acquisitions have strengthened its supply chain and broadened its product range.

Since the passing of founder Jack Friedman in 2010, JAKKS Pacific has been guided by a management team focused on growth through licensing expansion and digital integration. Under the leadership of President and CEO Darren S. Kisgen, the company continues to invest in research and development, marketing initiatives and sustainability programs, aiming to reinforce its standing in the global toy and consumer products industry.

Key Stats

• Today's Range: $20.10 to $20.89
• 50-Day Range: $17.91 to $23.17
• 52-Week Range: $17.20 to $35.79
• Volume: 216,579 shs
• Average Volume: 117,967 shs
• Market Capitalization: $227.13 million
• P/E Ratio: 5.00
• Dividend Yield: 4.91%
• Price Target: $43.50
• Consensus Rating: Buy

JAKKS Pacific Stock Analysis - MarketRank™

JAKKS Pacific scored higher than 91% of companies evaluated by MarketBeat, and ranked 34th out of 288 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Buy

Consensus Rating

JAKKS Pacific has received a consensus rating of Buy. The company's average rating score is 3.33, and is based on 2 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

JAKKS Pacific has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 8.52%

Earnings Growth

Earnings for JAKKS Pacific are expected to grow by 8.52% in the coming year, from $3.52 to $3.82 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of JAKKS Pacific is 5.00, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.93.

Price to Earnings Ratio vs. Sector

The P/E ratio of JAKKS Pacific is 5.00, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.91.

Price to Book Value per Share Ratio

JAKKS Pacific has a P/B Ratio of 0.93. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.77% of the float of JAKKS Pacific has been sold short.

Short Interest Ratio / Days to Cover

JAKKS Pacific has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in JAKKS Pacific has recently increased by 20.83%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

JAKKS Pacific is a leading dividend payer. It pays a dividend yield of 4.92%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

JAKKS Pacific does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of JAKKS Pacific is 24.57%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, JAKKS Pacific will have a dividend payout ratio of 26.18% next year. This indicates that JAKKS Pacific will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

3.77% of the float of JAKKS Pacific has been sold short.

Short Interest Ratio / Days to Cover

JAKKS Pacific has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in JAKKS Pacific has recently increased by 20.83%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: -0.26

News Sentiment

JAKKS Pacific has a news sentiment score of -0.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for JAKKS Pacific this week, compared to 4 articles on an average week.

Search Interest

4 people have searched for JAKK on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

6 people have added JAKKS Pacific to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, JAKKS Pacific insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,657,800.00 in company stock.

Percentage Held by Insiders

Only 3.90% of the stock of JAKKS Pacific is held by insiders.

Percentage Held by Institutions

44.38% of the stock of JAKKS Pacific is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

JAKK Stock Analysis - Frequently Asked Questions

How have JAKK shares performed this year?

JAKKS Pacific's stock was trading at $28.15 at the beginning of 2025. Since then, JAKK stock has decreased by 27.6% and is now trading at $20.37.

How were JAKKS Pacific's earnings last quarter?

JAKKS Pacific, Inc. (NASDAQ:JAKK) posted its quarterly earnings results on Thursday, February, 20th. The company reported ($0.88) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.05) by $0.83. The firm earned $130.74 million during the quarter, compared to the consensus estimate of $131.07 million. JAKKS Pacific had a trailing twelve-month return on equity of 19.30% and a net margin of 6.45%.
Read the conference call transcript.

How do I buy shares of JAKKS Pacific?

Shares of JAKK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of JAKKS Pacific own?

Based on aggregate information from My MarketBeat watchlists, some other companies that JAKKS Pacific investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), ServiceNow (NOW), Arista Networks (ANET) and Adobe (ADBE).

Company Calendar

• Last Earnings: 2/20/2025
• Record date for 6/27 Dividend: 5/30/2025
• Ex-Dividend for 6/27 Dividend: 5/30/2025
• Dividend Payable: 6/27/2025
• Today: 7/09/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: TOYS/GAME/HOBBY
• Sub-Industry: Leisure Products
• Current Symbol: NASDAQ:JAKK
• CIK: 1009829
• Web: www.jakks.com
• Phone: (424) 268-9444
• Fax: 310-317-8527
• Employees: 580
• Year Founded: 1995

Price Target and Rating

• Average Price Target for JAKKS Pacific: $43.50
• High Price Target: $46.00
• Low Price Target: $41.00
• Potential Upside/Downside: +113.5%
• Consensus Rating: Buy
• Rating Score (0-4): 3.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.07
• Trailing P/E Ratio: 5.00
• Forward P/E Ratio: 5.79
• P/E Growth: N/A
• Net Income: $33.92 million
• Net Margins: 6.45%
• Pretax Margin: 8.00%
• Return on Equity: 19.30%
• Return on Assets: 10.15%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.92
• Quick Ratio: 1.47

Sales & Book Value

• Annual Sales: $691.04 million
• Price / Sales: 0.33
• Cash Flow: $3.83 per share
• Price / Cash Flow: 5.32
• Book Value: $21.91 per share
• Price / Book: 0.93

Miscellaneous

• Outstanding Shares: 11,150,000
• Free Float: 10,711,000
• Market Cap: $227.13 million
• Optionable: Optionable
• Beta: 1.06