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Kraft Heinz (KHC) Stock Forecast & Price Target

Kraft Heinz logo
$23.64 -0.23 (-0.94%)
Closing price 03:59 PM Eastern
Extended Trading
$23.62 -0.01 (-0.04%)
As of 04:20 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Kraft Heinz - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
5
Hold
11
Buy
1

Based on 17 Wall Street analysts who have issued ratings for Kraft Heinz in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 17 analysts, 5 have given a sell rating, 11 have given a hold rating, and 1 has given a buy rating for KHC.

Consensus Price Target

$23.88
1.02% Upside
According to the 17 analysts' twelve-month price targets for Kraft Heinz, the average price target is $23.88. The highest price target for KHC is $32.00, while the lowest price target for KHC is $19.00. The average price target represents a forecasted upside of 1.02% from the current price of $23.64.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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KHC Analyst Ratings Over Time

TypeCurrent Forecast
9/25/25 to 9/25/26
1 Month Ago
8/26/25 to 8/26/26
3 Months Ago
6/27/25 to 6/27/26
1 Year Ago
9/25/24 to 9/25/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
1 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
11 Hold rating(s)
12 Hold rating(s)
13 Hold rating(s)
16 Hold rating(s)
Sell
5 Sell rating(s)
5 Sell rating(s)
5 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$23.88$23.63$22.75$29.76
Forecasted Upside1.02% Upside-4.70% Downside-4.09% Downside15.32% Upside
Consensus RatingReduceReduceReduceHold

KHC Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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KHC Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Kraft Heinz Stock vs. The Competition

TypeKraft HeinzConsumer Staples CompaniesBroader Market
Consensus Rating Score
1.76
2.22
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside1.49% Upside158.42% Upside19.21% Upside
News Sentiment Rating
Positive News

See Recent KHC News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/24/2026
Nik Modi
Nik Modi
2 of 5 stars
Reiterated RatingOutperform$32.00+33.42%
9/22/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Robert Moskow
Robert Moskow
Not Rated
Reiterated RatingHold$22.00-9.64%
8/7/2026
Barclays PLC logo
Barclays
3 of 5 stars
Andrew Lazar
1 of 5 stars
Boost TargetEqual Weight$25.00 ➝ $26.00+4.17%
8/6/2026 DowngradeSell (D) ➝ Sell (D-)
8/6/2026Boost TargetNeutral$24.00 ➝ $25.00+0.18%
8/6/2026Set Target$24.00-3.83%
8/6/2026Boost TargetNeutral$25.00 ➝ $27.00+7.57%
7/15/2026Boost TargetUnderweight$21.00 ➝ $22.00-12.28%
7/8/2026Boost TargetEqual Weight$23.00 ➝ $25.00-1.19%
6/30/2026Boost TargetUnderperform$17.00 ➝ $19.00-21.46%
6/3/2026DowngradeMarket Perform ➝ Underperform$25.00 ➝ $21.00-9.99%
5/7/2026Boost TargetHold$20.00 ➝ $22.00-4.64%
4/23/2026 Set Target$22.00-0.24%
4/21/2026 UpgradeStrong Sell ➝ Hold
4/13/2026Initiated CoverageNeutral
3/30/2026 Lower TargetHold$23.00 ➝ $20.00-9.39%
2/23/2026Lower TargetNeutral$27.00 ➝ $25.00+2.46%
2/12/2026 Set Target$23.00-5.99%
10/30/2025 Lower Target$29.00 ➝ $27.00+9.14%
9/19/2025 UpgradeHold ➝ Strong-Buy
9/3/2025Lower TargetHold$30.00 ➝ $28.00+7.61%
4/16/2025DowngradeModerate Buy ➝ Hold
4/4/2025Reiterated RatingNeutral ➝ Sell$28.00 ➝ $27.00-12.37%
2/13/2025DowngradeBuy ➝ Underperform$36.00 ➝ $30.00+4.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 04:10 PM ET.


Should I Buy Kraft Heinz Stock? KHC Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 24, 2026. Please send any questions or comments about these Kraft Heinz pros and cons to contact@marketbeat.com.

Kraft Heinz
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kraft Heinz Company:

  • The stock is currently trading at $23.85, which is significantly below the $32.00 price target set by Royal Bank of Canada, suggesting a potential upside of over 34% for investors who align with the bank's bullish outlook on the company's strategic initiatives.
  • The company offers a high dividend yield of 6.57%, which is attractive to income-focused investors seeking reliable cash flow, as the firm has maintained its dividend at $0.40 per share while protecting free cash flow commitments despite increased marketing investments.
  • Recent product innovations, such as the launch of the limited-edition Capri Sun Big Pouch and the KD x Solly's Cream Soda collaboration, demonstrate the company's ability to generate consumer buzz and test new formats that could drive future volume growth and brand relevance.
  • Unusual options activity has shown a strong preference for call options, signaling that short-term traders are positioning for bullish price movements, which may indicate underlying market confidence in the stock's near-term performance despite recent index removals.
  • The company's low beta of 0.09 suggests that its stock price is relatively stable and less volatile than the broader market, making it a potentially defensive holding for investors looking to reduce portfolio risk during periods of market uncertainty.

Kraft Heinz
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kraft Heinz Company for these reasons:

  • The consensus rating from sell-side analysts is "Reduce," with a consensus price target of $23.88 that is nearly identical to the current stock price, indicating that most analysts see limited upside potential and recommend reducing exposure to the stock.
  • The company has been removed from major Nasdaq indices, which may create additional technical selling pressure and reinforce concerns about weak near-term momentum, as the stock has already declined approximately 6% over the past month.
  • Recent earnings data shows a negative net margin of 13.64% and a negative P/E ratio of -8.34, indicating that the company is currently unprofitable on a net basis, which raises concerns about its ability to sustain its high dividend yield and support long-term shareholder value.
  • Short interest has increased to 98.6 million shares, representing a short percentage of float of 8.34%, which suggests that a significant portion of the market is betting against the stock's future performance and could lead to further price declines if the short position is maintained or increased.
  • Insider selling activity, including a recent sale of 18,502 shares by Diana Frost at an average price of $23.05, may signal that company insiders are less confident in the stock's near-term prospects and are taking advantage of current price levels to reduce their personal holdings.

KHC Forecast - Frequently Asked Questions

According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Kraft Heinz is $23.88, with a high forecast of $32.00 and a low forecast of $19.00.

17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Kraft Heinz in the last year. There are currently 5 sell ratings, 11 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "reduce" KHC shares.

According to analysts, Kraft Heinz's stock has a predicted upside of 1.02% based on their 12-month stock forecasts.

Over the previous 90 days, Kraft Heinz's stock had 1 downgrade by analysts.

Kraft Heinz has been rated by research analysts at Barclays, BNP Paribas Exane, Evercore, JPMorgan Chase & Co., Piper Sandler, Royal Bank Of Canada, TD Cowen, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Kraft Heinz less than other "consumer staples" companies. The consensus rating for Kraft Heinz is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KHC compares to other companies.


MarketBeat monitors more than a dozen sources for Kraft Heinz analyst ratings, with the most recent rating issued on 9/24/2026.
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