Kraft Heinz (KHC) Competitors

$23.85 +0.06 (+0.25%)

As of 05/26/2026 04:00 PM Eastern

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? MarketBeat compares Kraft Heinz with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Kraft Heinz include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Celsius (NASDAQ:CELH) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

In the previous week, Kraft Heinz had 31 more articles in the media than Celsius. MarketBeat recorded 37 mentions for Kraft Heinz and 6 mentions for Celsius. Kraft Heinz's average media sentiment score of 0.78 beat Celsius' score of 0.75 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Celsius	1 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Celsius currently has a consensus target price of $63.55, indicating a potential upside of 114.19%. Kraft Heinz has a consensus target price of $23.06, indicating a potential downside of 3.30%. Given Celsius' stronger consensus rating and higher possible upside, equities research analysts plainly believe Celsius is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Celsius	0 Sell rating(s)	4 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.84
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90

61.0% of Celsius shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 2.3% of Celsius shares are owned by insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Celsius has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Celsius	$2.97B	2.56	$108M	$0.43	69.00
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A

Celsius has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.06, meaning that its stock price is 94% less volatile than the broader market.

Celsius has a net margin of 5.85% compared to Kraft Heinz's net margin of -23.05%. Celsius' return on equity of 37.95% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Celsius	5.85%	37.95%	9.62%
Kraft Heinz	-23.05%	7.26%	3.70%

Summary

Celsius beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Campbell's (NASDAQ:CPB) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, valuation, profitability, risk and dividends.

In the previous week, Kraft Heinz had 31 more articles in the media than Campbell's. MarketBeat recorded 37 mentions for Kraft Heinz and 6 mentions for Campbell's. Kraft Heinz's average media sentiment score of 0.78 beat Campbell's' score of 0.12 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Campbell's	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

52.4% of Campbell's shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 19.8% of Campbell's shares are held by insiders. Comparatively, 0.2% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Campbell's has a beta of 0.01, meaning that its stock price is 99% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.06, meaning that its stock price is 94% less volatile than the broader market.

Campbell's has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Campbell's	$10.25B	0.59	$602M	$1.83	11.00
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A

Campbell's pays an annual dividend of $1.56 per share and has a dividend yield of 7.7%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. Campbell's pays out 85.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend.

Campbell's presently has a consensus price target of $25.50, indicating a potential upside of 26.68%. Kraft Heinz has a consensus price target of $23.06, indicating a potential downside of 3.30%. Given Campbell's' higher probable upside, research analysts clearly believe Campbell's is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Campbell's	7 Sell rating(s)	14 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.73
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90

Campbell's has a net margin of 5.48% compared to Kraft Heinz's net margin of -23.05%. Campbell's' return on equity of 19.96% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Campbell's	5.48%	19.96%	5.21%
Kraft Heinz	-23.05%	7.26%	3.70%

Summary

Campbell's beats Kraft Heinz on 10 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Kraft Heinz (NASDAQ:KHC) and Mondelez International (NASDAQ:MDLZ) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 78.3% of Mondelez International shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 0.5% of Mondelez International shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Kraft Heinz had 23 more articles in the media than Mondelez International. MarketBeat recorded 37 mentions for Kraft Heinz and 14 mentions for Mondelez International. Mondelez International's average media sentiment score of 0.82 beat Kraft Heinz's score of 0.78 indicating that Mondelez International is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Mondelez International	7 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Kraft Heinz has a beta of 0.06, meaning that its share price is 94% less volatile than the broader market. Comparatively, Mondelez International has a beta of 0.39, meaning that its share price is 61% less volatile than the broader market.

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.3%. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Mondelez International pays out 99.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mondelez International has raised its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Kraft Heinz presently has a consensus target price of $23.06, suggesting a potential downside of 3.30%. Mondelez International has a consensus target price of $67.05, suggesting a potential upside of 9.49%. Given Mondelez International's stronger consensus rating and higher probable upside, analysts clearly believe Mondelez International is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90
Mondelez International	0 Sell rating(s)	9 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.65

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A
Mondelez International	$38.54B	2.04	$2.45B	$2.01	30.47

Mondelez International has a net margin of 6.64% compared to Kraft Heinz's net margin of -23.05%. Mondelez International's return on equity of 14.14% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	-23.05%	7.26%	3.70%
Mondelez International	6.64%	14.14%	5.17%

Summary

Mondelez International beats Kraft Heinz on 16 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

Kraft Heinz (NASDAQ:KHC) and PepsiCo (NASDAQ:PEP) are both large-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

PepsiCo has a net margin of 9.15% compared to Kraft Heinz's net margin of -23.05%. PepsiCo's return on equity of 56.61% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	-23.05%	7.26%	3.70%
PepsiCo	9.15%	56.61%	10.56%

In the previous week, PepsiCo had 21 more articles in the media than Kraft Heinz. MarketBeat recorded 58 mentions for PepsiCo and 37 mentions for Kraft Heinz. PepsiCo's average media sentiment score of 0.86 beat Kraft Heinz's score of 0.78 indicating that PepsiCo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
PepsiCo	37 Very Positive mention(s)	8 Positive mention(s)	10 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive

Kraft Heinz has a beta of 0.06, suggesting that its share price is 94% less volatile than the broader market. Comparatively, PepsiCo has a beta of 0.38, suggesting that its share price is 62% less volatile than the broader market.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A
PepsiCo	$95.45B	2.09	$8.24B	$6.37	22.87

Kraft Heinz currently has a consensus price target of $23.06, suggesting a potential downside of 3.30%. PepsiCo has a consensus price target of $170.11, suggesting a potential upside of 16.77%. Given PepsiCo's stronger consensus rating and higher possible upside, analysts clearly believe PepsiCo is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90
PepsiCo	1 Sell rating(s)	10 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.37

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 73.1% of PepsiCo shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 0.1% of PepsiCo shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.1%. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. PepsiCo pays out 92.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PepsiCo has raised its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

PepsiCo beats Kraft Heinz on 15 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Kraft Heinz (NASDAQ:KHC) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

Vital Farms has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A
Vital Farms	$759.44M	0.56	$66.28M	$1.04	9.49

Vital Farms has a net margin of 6.10% compared to Kraft Heinz's net margin of -23.05%. Vital Farms' return on equity of 14.47% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	-23.05%	7.26%	3.70%
Vital Farms	6.10%	14.47%	9.95%

Kraft Heinz has a beta of 0.06, suggesting that its share price is 94% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.2, suggesting that its share price is 20% more volatile than the broader market.

In the previous week, Kraft Heinz had 11 more articles in the media than Vital Farms. MarketBeat recorded 37 mentions for Kraft Heinz and 26 mentions for Vital Farms. Kraft Heinz's average media sentiment score of 0.78 beat Vital Farms' score of 0.59 indicating that Kraft Heinz is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	9 Very Positive mention(s)	0 Positive mention(s)	15 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 98.6% of Vital Farms shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by insiders. Comparatively, 21.3% of Vital Farms shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Kraft Heinz presently has a consensus target price of $23.06, suggesting a potential downside of 3.30%. Vital Farms has a consensus target price of $27.33, suggesting a potential upside of 176.93%. Given Vital Farms' stronger consensus rating and higher possible upside, analysts plainly believe Vital Farms is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27

Summary

Vital Farms beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

KHC vs. The Competition

Export

Metric	Kraft Heinz	FOOD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$28.21B	$7.46B	$16.18B	$12.34B
Dividend Yield	6.73%	4.31%	3.53%	5.28%
P/E Ratio	-4.91	15.25	25.79	25.81
Price / Sales	1.13	1.18	47.20	86.99
Price / Cash	2.11	9.69	16.52	56.67
Price / Book	0.67	2.55	5.23	7.17
Net Income	-$5.85B	$224.74M	$671.21M	$336.99M
7 Day Performance	1.36%	0.80%	0.42%	2.87%
1 Month Performance	8.80%	-1.85%	-1.57%	3.16%
1 Year Performance	-11.11%	-12.58%	-12.82%	35.93%

Kraft Heinz Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
KHC Kraft Heinz	2.2917 of 5 stars	$23.85 +0.3%	$23.06 -3.3%	-9.3%	$28.21B	$24.99B	N/A	35,000
CELH Celsius	4.6167 of 5 stars	$29.33 -2.8%	$63.89 +117.8%	-17.8%	$7.50B	$2.52B	68.21	1,497	Analyst Forecast Insider Trade High Trading Volume
CPB Campbell's	3.8496 of 5 stars	$20.34 +1.6%	$26.06 +28.1%	-39.9%	$6.06B	$10.25B	11.11	13,700
MDLZ Mondelez International	4.3952 of 5 stars	$61.64 +2.0%	$67.05 +8.8%	-7.4%	$79.12B	$39.30B	30.67	91,000
PEP PepsiCo	4.5644 of 5 stars	$149.06 0.0%	$170.11 +14.1%	+12.6%	$203.73B	$93.93B	23.40	306,000	Trending News

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This page (NASDAQ:KHC) was last updated on 5/27/2026 by MarketBeat.com Staff.

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Kraft Heinz (KHC) Competitors

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

How does Kraft Heinz compare to Celsius?

Summary

How does Kraft Heinz compare to Campbell's?

Summary

How does Kraft Heinz compare to Mondelez International?

Summary

How does Kraft Heinz compare to PepsiCo?

Summary

How does Kraft Heinz compare to Vital Farms?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

KHC vs. The Competition

Kraft Heinz Competitors List

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Stock Ideas and Recommendations

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Kraft Heinz (KHC) Competitors

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

How does Kraft Heinz compare to Celsius?

Does the media refer more to CELH or KHC?

Do analysts prefer CELH or KHC?

Do insiders & institutionals believe in CELH or KHC?

Which has stronger earnings & valuation, CELH or KHC?

Which has more volatility & risk, CELH or KHC?

Is CELH or KHC more profitable?

Summary

How does Kraft Heinz compare to Campbell's?

Does the media refer more to CPB or KHC?

Do institutionals & insiders hold more shares of CPB or KHC?

Which has more risk and volatility, CPB or KHC?

Which has preferable valuation and earnings, CPB or KHC?

Is CPB or KHC a better dividend stock?

Do analysts rate CPB or KHC?

Is CPB or KHC more profitable?

Summary

How does Kraft Heinz compare to Mondelez International?

Do insiders & institutionals believe in KHC or MDLZ?

Does the media favor KHC or MDLZ?

Which has more volatility & risk, KHC or MDLZ?

Is KHC or MDLZ a better dividend stock?

Do analysts recommend KHC or MDLZ?

Which has better valuation and earnings, KHC or MDLZ?

Is KHC or MDLZ more profitable?

Summary

How does Kraft Heinz compare to PepsiCo?

Is KHC or PEP more profitable?

Does the media favor KHC or PEP?

Which has more risk & volatility, KHC or PEP?

Which has higher earnings and valuation, KHC or PEP?

Do analysts rate KHC or PEP?

Do insiders and institutionals have more ownership in KHC or PEP?

Is KHC or PEP a better dividend stock?

Summary

How does Kraft Heinz compare to Vital Farms?

Which has preferable valuation and earnings, KHC or VITL?

Is KHC or VITL more profitable?

Which has more volatility and risk, KHC or VITL?

Does the media favor KHC or VITL?

Do institutionals & insiders hold more shares of KHC or VITL?

Do analysts rate KHC or VITL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

KHC vs. The Competition

Kraft Heinz Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools