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Kraft Heinz (KHC) Competitors

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$25.51 +0.13 (+0.51%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$25.46 -0.05 (-0.18%)
As of 08/14/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? Kraft Heinz's main competitors and comparable companies include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Kraft Heinz (NASDAQ:KHC) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

Celsius has a net margin of 4.24% compared to Kraft Heinz's net margin of -13.64%. Celsius' return on equity of 36.52% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-13.64% 7.10% 3.60%
Celsius 4.24%36.52%8.53%

Celsius has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.21-$5.85B-$2.86N/A
Celsius$2.52B2.93$108M$0.24121.21

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 61.0% of Celsius shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by company insiders. Comparatively, 2.3% of Celsius shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Kraft Heinz presently has a consensus price target of $23.63, indicating a potential downside of 7.39%. Celsius has a consensus price target of $50.50, indicating a potential upside of 73.60%. Given Celsius' stronger consensus rating and higher probable upside, analysts clearly believe Celsius is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83
Celsius
2 Sell rating(s)
4 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.68

In the previous week, Celsius had 12 more articles in the media than Kraft Heinz. MarketBeat recorded 33 mentions for Celsius and 21 mentions for Kraft Heinz. Kraft Heinz's average media sentiment score of 1.19 beat Celsius' score of 0.28 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
13 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Celsius
10 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Neutral

Kraft Heinz has a beta of 0.08, meaning that its share price is 92% less volatile than the broader market. Comparatively, Celsius has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

Summary

Celsius beats Kraft Heinz on 13 of the 17 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Kraft Heinz (NASDAQ:KHC) and Campbell's (NASDAQ:CPB) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, media sentiment, risk, earnings, analyst recommendations, dividends, institutional ownership and profitability.

Campbell's has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.21-$5.85B-$2.86N/A
Campbell's$10.25B0.67$602M$2.0211.47

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.3%. Campbell's pays an annual dividend of $1.56 per share and has a dividend yield of 6.7%. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. Campbell's pays out 77.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 52.4% of Campbell's shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by company insiders. Comparatively, 19.8% of Campbell's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Kraft Heinz has a beta of 0.08, meaning that its share price is 92% less volatile than the broader market. Comparatively, Campbell's has a beta of 0.02, meaning that its share price is 98% less volatile than the broader market.

Kraft Heinz currently has a consensus target price of $23.63, indicating a potential downside of 7.39%. Campbell's has a consensus target price of $21.20, indicating a potential downside of 8.50%. Given Kraft Heinz's stronger consensus rating and higher possible upside, research analysts plainly believe Kraft Heinz is more favorable than Campbell's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83
Campbell's
7 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.63

Campbell's has a net margin of 6.12% compared to Kraft Heinz's net margin of -13.64%. Campbell's' return on equity of 18.04% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-13.64% 7.10% 3.60%
Campbell's 6.12%18.04%4.74%

In the previous week, Kraft Heinz had 8 more articles in the media than Campbell's. MarketBeat recorded 21 mentions for Kraft Heinz and 13 mentions for Campbell's. Campbell's' average media sentiment score of 1.23 beat Kraft Heinz's score of 1.19 indicating that Campbell's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
13 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Campbell's
8 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Kraft Heinz and Campbell's tied by winning 9 of the 18 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Kraft Heinz (NASDAQ:KHC) and Mondelez International (NASDAQ:MDLZ) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, media sentiment, profitability, valuation, dividends, analyst recommendations and risk.

Kraft Heinz presently has a consensus target price of $23.63, suggesting a potential downside of 7.39%. Mondelez International has a consensus target price of $67.30, suggesting a potential upside of 5.80%. Given Mondelez International's stronger consensus rating and higher possible upside, analysts plainly believe Mondelez International is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83
Mondelez International
0 Sell rating(s)
10 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.64

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 78.3% of Mondelez International shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by company insiders. Comparatively, 0.5% of Mondelez International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Kraft Heinz has a beta of 0.08, indicating that its stock price is 92% less volatile than the broader market. Comparatively, Mondelez International has a beta of 0.38, indicating that its stock price is 62% less volatile than the broader market.

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.21-$5.85B-$2.86N/A
Mondelez International$38.54B2.11$2.45B$2.7223.39

Mondelez International has a net margin of 8.86% compared to Kraft Heinz's net margin of -13.64%. Mondelez International's return on equity of 14.07% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-13.64% 7.10% 3.60%
Mondelez International 8.86%14.07%5.16%

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.3%. Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.1%. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. Mondelez International pays out 73.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mondelez International has raised its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Kraft Heinz had 2 more articles in the media than Mondelez International. MarketBeat recorded 21 mentions for Kraft Heinz and 19 mentions for Mondelez International. Mondelez International's average media sentiment score of 1.55 beat Kraft Heinz's score of 1.19 indicating that Mondelez International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
13 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Mondelez International
17 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Mondelez International beats Kraft Heinz on 16 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

PepsiCo (NASDAQ:PEP) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, earnings, dividends, analyst recommendations, valuation and profitability.

PepsiCo has a net margin of 10.78% compared to Kraft Heinz's net margin of -13.64%. PepsiCo's return on equity of 54.63% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
PepsiCo10.78% 54.63% 10.49%
Kraft Heinz -13.64%7.10%3.60%

In the previous week, PepsiCo had 17 more articles in the media than Kraft Heinz. MarketBeat recorded 38 mentions for PepsiCo and 21 mentions for Kraft Heinz. Kraft Heinz's average media sentiment score of 1.19 beat PepsiCo's score of 0.72 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PepsiCo
17 Very Positive mention(s)
8 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
Kraft Heinz
13 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.2%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.3%. PepsiCo pays out 77.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. PepsiCo has raised its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

PepsiCo currently has a consensus price target of $157.90, suggesting a potential upside of 12.15%. Kraft Heinz has a consensus price target of $23.63, suggesting a potential downside of 7.39%. Given PepsiCo's stronger consensus rating and higher probable upside, equities analysts plainly believe PepsiCo is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PepsiCo
1 Sell rating(s)
12 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.30
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83

PepsiCo has a beta of 0.35, suggesting that its stock price is 65% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, suggesting that its stock price is 92% less volatile than the broader market.

73.1% of PepsiCo shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 0.1% of PepsiCo shares are held by company insiders. Comparatively, 0.2% of Kraft Heinz shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PepsiCo$93.93B2.05$8.24B$7.6318.45
Kraft Heinz$24.94B1.21-$5.85B-$2.86N/A

Summary

PepsiCo beats Kraft Heinz on 14 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Vital Farms (NASDAQ:VITL) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

In the previous week, Kraft Heinz had 14 more articles in the media than Vital Farms. MarketBeat recorded 21 mentions for Kraft Heinz and 7 mentions for Vital Farms. Kraft Heinz's average media sentiment score of 1.19 beat Vital Farms' score of 1.13 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Kraft Heinz
13 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Vital Farms has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, meaning that its share price is 92% less volatile than the broader market.

Vital Farms has higher earnings, but lower revenue than Kraft Heinz. Vital Farms is trading at a lower price-to-earnings ratio than Kraft Heinz, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.62$66.28M-$0.04N/A
Kraft Heinz$24.94B1.21-$5.85B-$2.86N/A

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Vital Farms presently has a consensus target price of $17.18, indicating a potential upside of 57.63%. Kraft Heinz has a consensus target price of $23.63, indicating a potential downside of 7.39%. Given Vital Farms' stronger consensus rating and higher probable upside, research analysts plainly believe Vital Farms is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
Kraft Heinz
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83

Vital Farms has a net margin of 0.02% compared to Kraft Heinz's net margin of -13.64%. Kraft Heinz's return on equity of 7.10% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms0.02% 3.46% 2.25%
Kraft Heinz -13.64%7.10%3.60%

Summary

Vital Farms beats Kraft Heinz on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KHC vs. The Competition

MetricKraft HeinzFood Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$30.25B$5.79B$16.13B$13.07B
Dividend Yield6.27%3.14%3.20%10.65%
P/E Ratio-8.9211.8613.3225.37
Price / Sales1.2183.83262,280.31106.15
Price / Cash2.26112.4257.5653.27
Price / Book0.844.004.716.21
Net Income-$5.85B$766.88M$831.83M$347.71M
7 Day Performance0.75%1.69%0.52%1.08%
1 Month Performance0.24%2.27%1.41%0.82%
1 Year Performance-7.81%41.20%13.60%20.99%

Kraft Heinz Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KHC
Kraft Heinz
2.834 of 5 stars
$25.51
+0.5%
$23.63
-7.4%
-7.7%$30.25B$24.94BN/A35,000
CELH
Celsius
4.6751 of 5 stars
$27.21
-2.0%
$50.50
+85.6%
-48.7%$6.89B$2.52B113.381,497
CPB
Campbell's
2.3297 of 5 stars
$22.42
-2.7%
$21.20
-5.4%
-28.5%$6.69B$10.25B11.1013,700
MDLZ
Mondelez International
4.5347 of 5 stars
$61.53
-1.7%
$67.30
+9.4%
+3.5%$78.53B$38.54B22.6291,000
PEP
PepsiCo
4.6648 of 5 stars
$137.73
-0.9%
$157.90
+14.6%
-5.3%$187.99B$93.93B18.05306,000

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This page (NASDAQ:KHC) was last updated on 8/15/2026 by MarketBeat.com Staff.
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