Kraft Heinz (KHC) Competitors

Kraft Heinz (NASDAQ:KHC) and Celsius (NASDAQ:CELH) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings, valuation and media sentiment.

Is KHC or CELH more profitable?

Kraft Heinz has a net margin of 10.44% compared to Celsius' net margin of 8.40%. Celsius' return on equity of 42.12% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	10.44%	7.37%	4.06%
Celsius	8.40%	42.12%	10.05%

Which has more risk & volatility, KHC or CELH?

Kraft Heinz has a beta of 0.25, suggesting that its share price is 75% less volatile than the S&P 500. Comparatively, Celsius has a beta of 1.45, suggesting that its share price is 45% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in KHC or CELH?

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 0.4% of Kraft Heinz shares are owned by insiders. Comparatively, 2.6% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has better valuation and earnings, KHC or CELH?

Kraft Heinz has higher revenue and earnings than Celsius. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$25.85B	1.24	$2.74B	$2.19	12.39
Celsius	$1.36B	8.57	$145.07M	$0.32	140.91

Does the media favor KHC or CELH?

In the previous week, Kraft Heinz had 27 more articles in the media than Celsius. MarketBeat recorded 40 mentions for Kraft Heinz and 13 mentions for Celsius. Celsius' average media sentiment score of 1.06 beat Kraft Heinz's score of 0.88 indicating that Celsius is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	18 Very Positive mention(s)	6 Positive mention(s)	10 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Celsius	8 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend KHC or CELH?

Kraft Heinz currently has a consensus price target of $30.29, suggesting a potential upside of 11.62%. Celsius has a consensus price target of $45.65, suggesting a potential upside of 1.24%. Given Kraft Heinz's higher possible upside, equities analysts clearly believe Kraft Heinz is more favorable than Celsius.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	3 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.83
Celsius	1 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.71

Summary

Celsius beats Kraft Heinz on 9 of the 16 factors compared between the two stocks.