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Kraft Heinz (KHC) Competitors

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$24.39 +0.17 (+0.70%)
Closing price 04:00 PM Eastern
Extended Trading
$24.36 -0.03 (-0.11%)
As of 07:58 PM Eastern
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KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? MarketBeat compares Kraft Heinz with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Kraft Heinz include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Kraft Heinz (NASDAQ:KHC) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.

In the previous week, Kraft Heinz had 8 more articles in the media than Celsius. MarketBeat recorded 25 mentions for Kraft Heinz and 17 mentions for Celsius. Kraft Heinz's average media sentiment score of 0.74 beat Celsius' score of 0.50 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
13 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Celsius
9 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Kraft Heinz presently has a consensus target price of $22.69, indicating a potential downside of 6.98%. Celsius has a consensus target price of $63.50, indicating a potential upside of 117.61%. Given Celsius' stronger consensus rating and higher possible upside, analysts plainly believe Celsius is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85
Celsius
0 Sell rating(s)
4 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.84

Celsius has a net margin of 5.85% compared to Kraft Heinz's net margin of -23.05%. Celsius' return on equity of 37.95% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-23.05% 7.26% 3.70%
Celsius 5.85%37.95%9.62%

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by insiders. Comparatively, 2.3% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Kraft Heinz has a beta of 0.08, indicating that its share price is 92% less volatile than the broader market. Comparatively, Celsius has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market.

Celsius has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.16-$5.85B-$4.86N/A
Celsius$2.52B2.97$108M$0.4367.86

Summary

Celsius beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Kraft Heinz (NASDAQ:KHC) and Campbell's (NASDAQ:CPB) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends, earnings and media sentiment.

Kraft Heinz currently has a consensus price target of $22.69, indicating a potential downside of 6.98%. Campbell's has a consensus price target of $21.88, indicating a potential downside of 4.10%. Given Campbell's' higher possible upside, analysts clearly believe Campbell's is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85
Campbell's
8 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.6%. Campbell's pays an annual dividend of $1.56 per share and has a dividend yield of 6.8%. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Campbell's pays out 77.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Campbell's has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.16-$5.85B-$4.86N/A
Campbell's$10.25B0.66$602M$2.0211.29

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 52.4% of Campbell's shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 19.8% of Campbell's shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Campbell's had 21 more articles in the media than Kraft Heinz. MarketBeat recorded 46 mentions for Campbell's and 25 mentions for Kraft Heinz. Kraft Heinz's average media sentiment score of 0.74 beat Campbell's' score of 0.23 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
13 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Campbell's
8 Very Positive mention(s)
2 Positive mention(s)
22 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Neutral

Campbell's has a net margin of 6.12% compared to Kraft Heinz's net margin of -23.05%. Campbell's' return on equity of 18.04% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-23.05% 7.26% 3.70%
Campbell's 6.12%18.04%4.74%

Kraft Heinz has a beta of 0.08, meaning that its share price is 92% less volatile than the broader market. Comparatively, Campbell's has a beta of 0.02, meaning that its share price is 98% less volatile than the broader market.

Summary

Campbell's beats Kraft Heinz on 10 of the 18 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Mondelez International (NASDAQ:MDLZ) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, risk, earnings, profitability, dividends, valuation and analyst recommendations.

Mondelez International presently has a consensus target price of $67.05, indicating a potential upside of 6.45%. Kraft Heinz has a consensus target price of $22.69, indicating a potential downside of 6.98%. Given Mondelez International's stronger consensus rating and higher probable upside, analysts plainly believe Mondelez International is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mondelez International
0 Sell rating(s)
9 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.65
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.2%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.6%. Mondelez International pays out 99.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Mondelez International has raised its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

78.3% of Mondelez International shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 0.5% of Mondelez International shares are owned by company insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Mondelez International has a net margin of 6.64% compared to Kraft Heinz's net margin of -23.05%. Mondelez International's return on equity of 14.14% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Mondelez International6.64% 14.14% 5.17%
Kraft Heinz -23.05%7.26%3.70%

In the previous week, Kraft Heinz had 14 more articles in the media than Mondelez International. MarketBeat recorded 25 mentions for Kraft Heinz and 11 mentions for Mondelez International. Mondelez International's average media sentiment score of 1.11 beat Kraft Heinz's score of 0.74 indicating that Mondelez International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mondelez International
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
13 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mondelez International$38.54B2.10$2.45B$2.0131.34
Kraft Heinz$24.94B1.16-$5.85B-$4.86N/A

Mondelez International has a beta of 0.38, suggesting that its share price is 62% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, suggesting that its share price is 92% less volatile than the broader market.

Summary

Mondelez International beats Kraft Heinz on 16 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

PepsiCo (NASDAQ:PEP) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

In the previous week, PepsiCo had 37 more articles in the media than Kraft Heinz. MarketBeat recorded 62 mentions for PepsiCo and 25 mentions for Kraft Heinz. PepsiCo's average media sentiment score of 1.00 beat Kraft Heinz's score of 0.74 indicating that PepsiCo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PepsiCo
40 Very Positive mention(s)
6 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
13 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.1%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.6%. PepsiCo pays out 92.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. PepsiCo has raised its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

PepsiCo has a net margin of 9.15% compared to Kraft Heinz's net margin of -23.05%. PepsiCo's return on equity of 56.61% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
PepsiCo9.15% 56.61% 10.56%
Kraft Heinz -23.05%7.26%3.70%

PepsiCo presently has a consensus target price of $167.35, indicating a potential upside of 16.00%. Kraft Heinz has a consensus target price of $22.69, indicating a potential downside of 6.98%. Given PepsiCo's stronger consensus rating and higher probable upside, analysts plainly believe PepsiCo is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PepsiCo
1 Sell rating(s)
11 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.35
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

73.1% of PepsiCo shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 0.1% of PepsiCo shares are owned by insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PepsiCo$93.93B2.10$8.24B$6.3722.65
Kraft Heinz$24.94B1.16-$5.85B-$4.86N/A

PepsiCo has a beta of 0.35, indicating that its share price is 65% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, indicating that its share price is 92% less volatile than the broader market.

Summary

PepsiCo beats Kraft Heinz on 15 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Kraft Heinz (NASDAQ:KHC) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, dividends, media sentiment and valuation.

Vital Farms has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.16-$5.85B-$4.86N/A
Vital Farms$759.44M0.60$66.28M$1.0410.19

Vital Farms has a net margin of 6.10% compared to Kraft Heinz's net margin of -23.05%. Vital Farms' return on equity of 14.47% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-23.05% 7.26% 3.70%
Vital Farms 6.10%14.47%9.95%

Kraft Heinz has a beta of 0.08, indicating that its stock price is 92% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market.

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 98.6% of Vital Farms shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by company insiders. Comparatively, 3.9% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Kraft Heinz had 23 more articles in the media than Vital Farms. MarketBeat recorded 25 mentions for Kraft Heinz and 2 mentions for Vital Farms. Kraft Heinz's average media sentiment score of 0.74 beat Vital Farms' score of 0.47 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
13 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Kraft Heinz currently has a consensus target price of $22.69, indicating a potential downside of 6.98%. Vital Farms has a consensus target price of $27.33, indicating a potential upside of 157.86%. Given Vital Farms' stronger consensus rating and higher probable upside, analysts clearly believe Vital Farms is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

Vital Farms beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KHC vs. The Competition

MetricKraft HeinzFOOD IndustryStaples SectorNASDAQ Exchange
Market Cap$28.72B$7.67B$16.37B$12.02B
Dividend Yield6.61%4.25%3.47%5.61%
P/E Ratio-5.0215.6926.2624.43
Price / Sales1.161.2647.37109.73
Price / Cash2.159.7316.6255.64
Price / Book0.692.735.616.79
Net Income-$5.85B$223.97M$673.16M$337.66M
7 Day Performance8.02%2.61%3.54%2.08%
1 Month Performance4.36%1.81%3.68%3.16%
1 Year Performance-7.82%-12.98%-10.80%27.78%

Kraft Heinz Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KHC
Kraft Heinz
1.7573 of 5 stars
$24.39
+0.7%
$22.69
-7.0%
-8.3%$28.72B$24.94BN/A35,000
CELH
Celsius
4.5497 of 5 stars
$28.00
-0.5%
$64.53
+130.5%
-32.5%$7.16B$2.97B65.121,497
CPB
Campbell's
2.5782 of 5 stars
$21.49
-0.9%
$22.63
+5.3%
-31.9%$6.41B$10.25B11.7413,700
MDLZ
Mondelez International
4.069 of 5 stars
$61.60
-0.7%
$67.05
+8.9%
-5.4%$79.07B$39.30B30.6591,000
PEP
PepsiCo
4.4099 of 5 stars
$140.68
-0.9%
$169.58
+20.5%
+10.6%$192.28B$95.45B22.08306,000

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This page (NASDAQ:KHC) was last updated on 6/12/2026 by MarketBeat.com Staff.
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