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Kraft Heinz (KHC) Competitors

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$23.86 -0.13 (-0.55%)
As of 09:45 AM Eastern
This is a fair market value price provided by Massive. Learn more.

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? MarketBeat compares Kraft Heinz with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Kraft Heinz include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Celsius (NASDAQ:CELH) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, risk and valuation.

Celsius has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, indicating that its stock price is 92% less volatile than the broader market.

In the previous week, Celsius had 1 more articles in the media than Kraft Heinz. MarketBeat recorded 19 mentions for Celsius and 18 mentions for Kraft Heinz. Celsius' average media sentiment score of 0.77 beat Kraft Heinz's score of 0.58 indicating that Celsius is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
3 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

61.0% of Celsius shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 2.3% of Celsius shares are held by insiders. Comparatively, 0.2% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Celsius currently has a consensus target price of $63.50, suggesting a potential upside of 120.95%. Kraft Heinz has a consensus target price of $22.69, suggesting a potential downside of 5.43%. Given Celsius' stronger consensus rating and higher possible upside, research analysts clearly believe Celsius is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
0 Sell rating(s)
4 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.84
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

Celsius has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$2.52B2.92$108M$0.4366.84
Kraft Heinz$24.94B1.14-$5.85B-$4.86N/A

Celsius has a net margin of 5.85% compared to Kraft Heinz's net margin of -23.05%. Celsius' return on equity of 37.95% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius5.85% 37.95% 9.62%
Kraft Heinz -23.05%7.26%3.70%

Summary

Celsius beats Kraft Heinz on 14 of the 17 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Campbell's (NASDAQ:CPB) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

Campbell's pays an annual dividend of $1.56 per share and has a dividend yield of 7.0%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. Campbell's pays out 77.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend.

Campbell's has a beta of 0.02, suggesting that its share price is 98% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, suggesting that its share price is 92% less volatile than the broader market.

Campbell's currently has a consensus target price of $21.88, suggesting a potential downside of 1.95%. Kraft Heinz has a consensus target price of $22.69, suggesting a potential downside of 5.43%. Given Campbell's' higher probable upside, equities analysts plainly believe Campbell's is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Campbell's
8 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

Campbell's has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Campbell's$10.25B0.65$602M$2.0211.04
Kraft Heinz$24.94B1.14-$5.85B-$4.86N/A

52.4% of Campbell's shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 19.8% of Campbell's shares are owned by insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Campbell's has a net margin of 6.12% compared to Kraft Heinz's net margin of -23.05%. Campbell's' return on equity of 18.04% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Campbell's6.12% 18.04% 4.74%
Kraft Heinz -23.05%7.26%3.70%

In the previous week, Kraft Heinz had 2 more articles in the media than Campbell's. MarketBeat recorded 18 mentions for Kraft Heinz and 16 mentions for Campbell's. Kraft Heinz's average media sentiment score of 0.58 beat Campbell's' score of 0.22 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Campbell's
5 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Kraft Heinz
3 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Campbell's and Kraft Heinz tied by winning 9 of the 18 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Mondelez International (NASDAQ:MDLZ) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, profitability, dividends, media sentiment and analyst recommendations.

In the previous week, Kraft Heinz had 7 more articles in the media than Mondelez International. MarketBeat recorded 18 mentions for Kraft Heinz and 11 mentions for Mondelez International. Mondelez International's average media sentiment score of 0.99 beat Kraft Heinz's score of 0.58 indicating that Mondelez International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mondelez International
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
3 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.3%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. Mondelez International pays out 99.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Mondelez International has raised its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Mondelez International has a beta of 0.38, suggesting that its stock price is 62% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, suggesting that its stock price is 92% less volatile than the broader market.

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mondelez International$38.54B2.05$2.45B$2.0130.60
Kraft Heinz$24.94B1.14-$5.85B-$4.86N/A

Mondelez International presently has a consensus price target of $67.05, suggesting a potential upside of 9.03%. Kraft Heinz has a consensus price target of $22.69, suggesting a potential downside of 5.43%. Given Mondelez International's stronger consensus rating and higher possible upside, analysts clearly believe Mondelez International is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mondelez International
0 Sell rating(s)
9 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.65
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

Mondelez International has a net margin of 6.64% compared to Kraft Heinz's net margin of -23.05%. Mondelez International's return on equity of 14.14% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Mondelez International6.64% 14.14% 5.17%
Kraft Heinz -23.05%7.26%3.70%

78.3% of Mondelez International shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 0.5% of Mondelez International shares are owned by insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Mondelez International beats Kraft Heinz on 16 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

PepsiCo (NASDAQ:PEP) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, analyst recommendations, institutional ownership, dividends, valuation and profitability.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PepsiCo$93.93B2.13$8.24B$6.3722.96
Kraft Heinz$24.94B1.14-$5.85B-$4.86N/A

PepsiCo has a beta of 0.35, meaning that its share price is 65% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, meaning that its share price is 92% less volatile than the broader market.

PepsiCo currently has a consensus price target of $167.35, suggesting a potential upside of 14.43%. Kraft Heinz has a consensus price target of $22.69, suggesting a potential downside of 5.43%. Given PepsiCo's stronger consensus rating and higher possible upside, research analysts plainly believe PepsiCo is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PepsiCo
1 Sell rating(s)
11 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.35
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

73.1% of PepsiCo shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 0.1% of PepsiCo shares are owned by company insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

PepsiCo has a net margin of 9.15% compared to Kraft Heinz's net margin of -23.05%. PepsiCo's return on equity of 56.61% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
PepsiCo9.15% 56.61% 10.56%
Kraft Heinz -23.05%7.26%3.70%

In the previous week, PepsiCo had 72 more articles in the media than Kraft Heinz. MarketBeat recorded 90 mentions for PepsiCo and 18 mentions for Kraft Heinz. PepsiCo's average media sentiment score of 1.14 beat Kraft Heinz's score of 0.58 indicating that PepsiCo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PepsiCo
65 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
3 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.0%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. PepsiCo pays out 92.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. PepsiCo has raised its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

PepsiCo beats Kraft Heinz on 15 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Vital Farms (NASDAQ:VITL) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk, analyst recommendations and media sentiment.

In the previous week, Kraft Heinz had 13 more articles in the media than Vital Farms. MarketBeat recorded 18 mentions for Kraft Heinz and 5 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.85 beat Kraft Heinz's score of 0.58 indicating that Vital Farms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
3 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 3.9% of Vital Farms shares are held by company insiders. Comparatively, 0.2% of Kraft Heinz shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Vital Farms has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.60$66.28M$1.0410.20
Kraft Heinz$24.94B1.14-$5.85B-$4.86N/A

Vital Farms has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.08, suggesting that its stock price is 92% less volatile than the broader market.

Vital Farms currently has a consensus price target of $27.33, indicating a potential upside of 157.62%. Kraft Heinz has a consensus price target of $22.69, indicating a potential downside of 5.43%. Given Vital Farms' stronger consensus rating and higher probable upside, analysts plainly believe Vital Farms is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20
Kraft Heinz
5 Sell rating(s)
14 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.85

Vital Farms has a net margin of 6.10% compared to Kraft Heinz's net margin of -23.05%. Vital Farms' return on equity of 14.47% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms6.10% 14.47% 9.95%
Kraft Heinz -23.05%7.26%3.70%

Summary

Vital Farms beats Kraft Heinz on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KHC vs. The Competition

MetricKraft HeinzFOOD IndustryStaples SectorNASDAQ Exchange
Market Cap$28.92B$7.76B$16.62B$12.07B
Dividend Yield6.56%4.02%3.40%5.66%
P/E Ratio-4.9415.2826.0324.57
Price / Sales1.141.2547.50141.49
Price / Cash2.169.7613.3837.92
Price / Book0.682.735.606.78
Net Income-$5.85B$243.40M$680.43M$337.32M
7 Day Performance2.39%2.13%2.05%2.19%
1 Month Performance4.67%1.22%3.84%4.06%
1 Year Performance-6.98%-13.07%-10.37%29.91%

Kraft Heinz Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KHC
Kraft Heinz
1.7262 of 5 stars
$23.86
-0.6%
$22.69
-4.9%
-8.0%$28.37B$24.94BN/A35,000
CELH
Celsius
4.5777 of 5 stars
$28.00
-0.5%
$64.53
+130.5%
-30.2%$7.16B$2.97B65.121,497
CPB
Campbell's
2.5833 of 5 stars
$21.49
-0.9%
$22.63
+5.3%
-32.0%$6.41B$10.25B11.7413,700
MDLZ
Mondelez International
4.1909 of 5 stars
$61.60
-0.7%
$67.05
+8.9%
-8.1%$79.07B$39.30B30.6591,000
PEP
PepsiCo
4.5494 of 5 stars
$140.68
-0.9%
$169.58
+20.5%
+11.8%$192.28B$95.45B22.08306,000

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This page (NASDAQ:KHC) was last updated on 6/16/2026 by MarketBeat.com Staff.
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