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Kraft Heinz (KHC) Competitors

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$23.54 -0.32 (-1.32%)
As of 02:48 PM Eastern
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KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? Kraft Heinz's main competitors and comparable companies include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Celsius (NASDAQ:CELH) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, valuation and profitability.

Celsius has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.09, indicating that its share price is 91% less volatile than the broader market.

In the previous week, Kraft Heinz had 5 more articles in the media than Celsius. MarketBeat recorded 24 mentions for Kraft Heinz and 19 mentions for Celsius. Kraft Heinz's average media sentiment score of 0.65 beat Celsius' score of 0.33 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
4 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Kraft Heinz
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Celsius currently has a consensus target price of $43.38, suggesting a potential upside of 56.28%. Kraft Heinz has a consensus target price of $23.88, suggesting a potential upside of 1.40%. Given Celsius' stronger consensus rating and higher probable upside, equities research analysts plainly believe Celsius is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
2 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.57
Kraft Heinz
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Celsius has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$2.52B2.79$108M$0.24115.65
Kraft Heinz$24.90B1.12-$5.85B-$2.86N/A

Celsius has a net margin of 4.24% compared to Kraft Heinz's net margin of -13.64%. Celsius' return on equity of 36.52% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius4.24% 36.52% 8.53%
Kraft Heinz -13.64%7.10%3.60%

61.0% of Celsius shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 2.3% of Celsius shares are held by company insiders. Comparatively, 0.2% of Kraft Heinz shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Celsius beats Kraft Heinz on 12 of the 16 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Campbell's (NASDAQ:CPB) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability and risk.

52.3% of Campbell's shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 19.8% of Campbell's shares are held by insiders. Comparatively, 0.2% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Campbell's presently has a consensus target price of $19.88, indicating a potential upside of 2.90%. Kraft Heinz has a consensus target price of $23.88, indicating a potential upside of 1.40%. Given Campbell's' higher probable upside, analysts clearly believe Campbell's is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Campbell's
7 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.63
Kraft Heinz
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Campbell's pays an annual dividend of $1.00 per share and has a dividend yield of 5.2%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.8%. Campbell's pays out 76.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Kraft Heinz had 14 more articles in the media than Campbell's. MarketBeat recorded 24 mentions for Kraft Heinz and 10 mentions for Campbell's. Kraft Heinz's average media sentiment score of 0.65 beat Campbell's' score of 0.34 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Campbell's
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Kraft Heinz
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Campbell's has a beta of 0.03, suggesting that its stock price is 97% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.09, suggesting that its stock price is 91% less volatile than the broader market.

Campbell's has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Campbell's$9.74B0.59$398M$1.3114.74
Kraft Heinz$24.90B1.12-$5.85B-$2.86N/A

Campbell's has a net margin of 4.04% compared to Kraft Heinz's net margin of -13.64%. Campbell's' return on equity of 16.44% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Campbell's4.04% 16.44% 4.25%
Kraft Heinz -13.64%7.10%3.60%

Summary

Kraft Heinz beats Campbell's on 10 of the 18 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Kraft Heinz (NASDAQ:KHC) and Mondelez International (NASDAQ:MDLZ) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, profitability, valuation, dividends and risk.

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 78.3% of Mondelez International shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by company insiders. Comparatively, 0.5% of Mondelez International shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Mondelez International has a net margin of 8.86% compared to Kraft Heinz's net margin of -13.64%. Mondelez International's return on equity of 14.07% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-13.64% 7.10% 3.60%
Mondelez International 8.86%14.07%5.16%

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.8%. Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.3%. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. Mondelez International pays out 73.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Mondelez International has raised its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Kraft Heinz presently has a consensus target price of $23.88, indicating a potential upside of 1.40%. Mondelez International has a consensus target price of $67.30, indicating a potential upside of 12.01%. Given Mondelez International's stronger consensus rating and higher possible upside, analysts clearly believe Mondelez International is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Mondelez International
0 Sell rating(s)
10 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.64

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.90B1.12-$5.85B-$2.86N/A
Mondelez International$38.54B1.99$2.45B$2.7222.09

In the previous week, Kraft Heinz had 13 more articles in the media than Mondelez International. MarketBeat recorded 24 mentions for Kraft Heinz and 11 mentions for Mondelez International. Kraft Heinz's average media sentiment score of 0.65 beat Mondelez International's score of 0.63 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Mondelez International
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Kraft Heinz has a beta of 0.09, suggesting that its share price is 91% less volatile than the broader market. Comparatively, Mondelez International has a beta of 0.39, suggesting that its share price is 61% less volatile than the broader market.

Summary

Mondelez International beats Kraft Heinz on 16 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

PepsiCo (NASDAQ:PEP) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

In the previous week, PepsiCo had 23 more articles in the media than Kraft Heinz. MarketBeat recorded 47 mentions for PepsiCo and 24 mentions for Kraft Heinz. Kraft Heinz's average media sentiment score of 0.65 beat PepsiCo's score of 0.43 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PepsiCo
16 Very Positive mention(s)
13 Positive mention(s)
8 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral
Kraft Heinz
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

PepsiCo currently has a consensus target price of $156.65, indicating a potential upside of 22.13%. Kraft Heinz has a consensus target price of $23.88, indicating a potential upside of 1.40%. Given PepsiCo's stronger consensus rating and higher probable upside, analysts clearly believe PepsiCo is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PepsiCo
1 Sell rating(s)
12 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.30
Kraft Heinz
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.6%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.8%. PepsiCo pays out 77.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -55.9% of its earnings in the form of a dividend. PepsiCo has increased its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PepsiCo$93.93B1.86$8.24B$7.6316.81
Kraft Heinz$24.90B1.12-$5.85B-$2.86N/A

PepsiCo has a beta of 0.35, meaning that its share price is 65% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.09, meaning that its share price is 91% less volatile than the broader market.

73.1% of PepsiCo shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 0.1% of PepsiCo shares are held by company insiders. Comparatively, 0.2% of Kraft Heinz shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

PepsiCo has a net margin of 10.78% compared to Kraft Heinz's net margin of -13.64%. PepsiCo's return on equity of 54.63% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
PepsiCo10.78% 54.63% 10.49%
Kraft Heinz -13.64%7.10%3.60%

Summary

PepsiCo beats Kraft Heinz on 14 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Kraft Heinz (NASDAQ:KHC) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Kraft Heinz has a beta of 0.09, meaning that its stock price is 91% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

Kraft Heinz presently has a consensus target price of $23.88, indicating a potential upside of 1.40%. Vital Farms has a consensus target price of $17.18, indicating a potential upside of 72.09%. Given Vital Farms' stronger consensus rating and higher probable upside, analysts plainly believe Vital Farms is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 98.6% of Vital Farms shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by company insiders. Comparatively, 3.9% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Vital Farms has lower revenue, but higher earnings than Kraft Heinz. Vital Farms is trading at a lower price-to-earnings ratio than Kraft Heinz, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.90B1.12-$5.85B-$2.86N/A
Vital Farms$759.44M0.56$66.28M-$0.04N/A

Vital Farms has a net margin of 0.02% compared to Kraft Heinz's net margin of -13.64%. Kraft Heinz's return on equity of 7.10% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-13.64% 7.10% 3.60%
Vital Farms 0.02%3.46%2.25%

In the previous week, Kraft Heinz had 14 more articles in the media than Vital Farms. MarketBeat recorded 24 mentions for Kraft Heinz and 10 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.73 beat Kraft Heinz's score of 0.65 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
9 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
3 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Vital Farms beats Kraft Heinz on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KHC vs. The Competition

MetricKraft HeinzFood Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$27.97B$5.40B$15.55B$13.16B
Dividend Yield6.57%3.23%3.27%12.57%
P/E Ratio-8.2513.4014.1425.81
Price / Sales1.1283.82262,948.98110.54
Price / Cash2.18113.0756.9652.76
Price / Book0.673.674.326.32
Net Income-$5.85B$772.51M$837.18M$359.77M
7 Day Performance-3.60%-1.28%-0.81%-0.15%
1 Month Performance-7.01%-4.57%-4.42%-4.08%
1 Year Performance-8.78%34.54%10.14%6.16%

Kraft Heinz Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KHC
Kraft Heinz
1.7491 of 5 stars
$23.55
-1.3%
$23.88
+1.4%
-10.8%$27.97B$24.90BN/A35,000
CELH
Celsius
4.3701 of 5 stars
$28.45
+4.5%
$43.38
+52.5%
-45.2%$7.20B$3.05B118.541,497
CPB
Campbell's
2.9835 of 5 stars
$21.25
+1.2%
$19.88
-6.5%
-41.2%$6.34B$9.74B16.2213,700
MDLZ
Mondelez International
4.7147 of 5 stars
$62.39
-0.1%
$67.30
+7.9%
-5.5%$79.63B$38.54B22.9491,000
PEP
PepsiCo
4.6366 of 5 stars
$136.34
+0.0%
$157.90
+15.8%
-9.9%$186.09B$96.90B17.87306,000

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This page (NASDAQ:KHC) was last updated on 9/25/2026 by MarketBeat.com Staff.
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