Kraft Heinz (KHC) Competitors

$23.85 +0.06 (+0.25%)

As of 05/26/2026 04:00 PM Eastern

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? MarketBeat compares Kraft Heinz with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Kraft Heinz include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Kraft Heinz (NASDAQ:KHC) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Kraft Heinz presently has a consensus target price of $23.06, indicating a potential downside of 3.30%. Celsius has a consensus target price of $63.55, indicating a potential upside of 114.19%. Given Celsius' stronger consensus rating and higher probable upside, analysts clearly believe Celsius is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90
Celsius	0 Sell rating(s)	4 Hold rating(s)	21 Buy rating(s)	0 Strong Buy rating(s)	2.84

Celsius has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A
Celsius	$2.97B	2.56	$108M	$0.43	69.00

Kraft Heinz has a beta of 0.06, meaning that its stock price is 94% less volatile than the broader market. Comparatively, Celsius has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market.

In the previous week, Kraft Heinz had 31 more articles in the media than Celsius. MarketBeat recorded 37 mentions for Kraft Heinz and 6 mentions for Celsius. Kraft Heinz's average media sentiment score of 0.78 beat Celsius' score of 0.75 indicating that Kraft Heinz is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Celsius	1 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by company insiders. Comparatively, 2.3% of Celsius shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Celsius has a net margin of 5.85% compared to Kraft Heinz's net margin of -23.05%. Celsius' return on equity of 37.95% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	-23.05%	7.26%	3.70%
Celsius	5.85%	37.95%	9.62%

Summary

Celsius beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Kraft Heinz (NASDAQ:KHC) and Campbell's (NASDAQ:CPB) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

In the previous week, Kraft Heinz had 31 more articles in the media than Campbell's. MarketBeat recorded 37 mentions for Kraft Heinz and 6 mentions for Campbell's. Kraft Heinz's average media sentiment score of 0.78 beat Campbell's' score of 0.12 indicating that Kraft Heinz is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Campbell's	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Kraft Heinz presently has a consensus price target of $23.06, indicating a potential downside of 3.30%. Campbell's has a consensus price target of $25.50, indicating a potential upside of 26.68%. Given Campbell's' higher probable upside, analysts clearly believe Campbell's is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90
Campbell's	7 Sell rating(s)	14 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.73

Kraft Heinz has a beta of 0.06, indicating that its stock price is 94% less volatile than the broader market. Comparatively, Campbell's has a beta of 0.01, indicating that its stock price is 99% less volatile than the broader market.

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. Campbell's pays an annual dividend of $1.56 per share and has a dividend yield of 7.7%. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Campbell's pays out 85.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Campbell's has a net margin of 5.48% compared to Kraft Heinz's net margin of -23.05%. Campbell's' return on equity of 19.96% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kraft Heinz	-23.05%	7.26%	3.70%
Campbell's	5.48%	19.96%	5.21%

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 52.4% of Campbell's shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 19.8% of Campbell's shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Campbell's has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A
Campbell's	$10.25B	0.59	$602M	$1.83	11.00

Summary

Campbell's beats Kraft Heinz on 10 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Mondelez International (NASDAQ:MDLZ) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation.

Mondelez International has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.06, meaning that its stock price is 94% less volatile than the broader market.

Mondelez International has a net margin of 6.64% compared to Kraft Heinz's net margin of -23.05%. Mondelez International's return on equity of 14.14% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mondelez International	6.64%	14.14%	5.17%
Kraft Heinz	-23.05%	7.26%	3.70%

Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.3%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. Mondelez International pays out 99.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Mondelez International has increased its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Mondelez International currently has a consensus target price of $67.05, indicating a potential upside of 9.49%. Kraft Heinz has a consensus target price of $23.06, indicating a potential downside of 3.30%. Given Mondelez International's stronger consensus rating and higher probable upside, equities analysts clearly believe Mondelez International is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mondelez International	0 Sell rating(s)	9 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.65
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90

78.3% of Mondelez International shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 0.5% of Mondelez International shares are owned by company insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Kraft Heinz had 24 more articles in the media than Mondelez International. MarketBeat recorded 37 mentions for Kraft Heinz and 13 mentions for Mondelez International. Mondelez International's average media sentiment score of 0.82 beat Kraft Heinz's score of 0.78 indicating that Mondelez International is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mondelez International	6 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mondelez International	$38.54B	2.04	$2.45B	$2.01	30.47
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A

Summary

Mondelez International beats Kraft Heinz on 16 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

PepsiCo (NASDAQ:PEP) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.1%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.7%. PepsiCo pays out 92.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. PepsiCo has increased its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, PepsiCo had 22 more articles in the media than Kraft Heinz. MarketBeat recorded 59 mentions for PepsiCo and 37 mentions for Kraft Heinz. PepsiCo's average media sentiment score of 0.86 beat Kraft Heinz's score of 0.78 indicating that PepsiCo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PepsiCo	38 Very Positive mention(s)	8 Positive mention(s)	10 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

PepsiCo has a net margin of 9.15% compared to Kraft Heinz's net margin of -23.05%. PepsiCo's return on equity of 56.61% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PepsiCo	9.15%	56.61%	10.56%
Kraft Heinz	-23.05%	7.26%	3.70%

PepsiCo currently has a consensus target price of $170.11, suggesting a potential upside of 16.77%. Kraft Heinz has a consensus target price of $23.06, suggesting a potential downside of 3.30%. Given PepsiCo's stronger consensus rating and higher possible upside, analysts clearly believe PepsiCo is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PepsiCo	1 Sell rating(s)	10 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.37
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90

PepsiCo has a beta of 0.38, suggesting that its stock price is 62% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.06, suggesting that its stock price is 94% less volatile than the broader market.

73.1% of PepsiCo shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 0.1% of PepsiCo shares are owned by company insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PepsiCo	$95.45B	2.09	$8.24B	$6.37	22.87
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A

Summary

PepsiCo beats Kraft Heinz on 15 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Vital Farms (NASDAQ:VITL) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

In the previous week, Kraft Heinz had 11 more articles in the media than Vital Farms. MarketBeat recorded 37 mentions for Kraft Heinz and 26 mentions for Vital Farms. Kraft Heinz's average media sentiment score of 0.78 beat Vital Farms' score of 0.59 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	9 Very Positive mention(s)	0 Positive mention(s)	15 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kraft Heinz	17 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 21.3% of Vital Farms shares are held by insiders. Comparatively, 0.2% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Vital Farms presently has a consensus price target of $27.33, suggesting a potential upside of 176.93%. Kraft Heinz has a consensus price target of $23.06, suggesting a potential downside of 3.30%. Given Vital Farms' stronger consensus rating and higher possible upside, analysts plainly believe Vital Farms is more favorable than Kraft Heinz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27
Kraft Heinz	4 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.90

Vital Farms has a net margin of 6.10% compared to Kraft Heinz's net margin of -23.05%. Vital Farms' return on equity of 14.47% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	6.10%	14.47%	9.95%
Kraft Heinz	-23.05%	7.26%	3.70%

Vital Farms has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$759.44M	0.56	$66.28M	$1.04	9.49
Kraft Heinz	$24.99B	1.13	-$5.85B	-$4.86	N/A

Vital Farms has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.06, indicating that its stock price is 94% less volatile than the broader market.

Summary

Vital Farms beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

KHC vs. The Competition

Export

Metric	Kraft Heinz	FOOD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$28.21B	$7.46B	$16.18B	$12.34B
Dividend Yield	6.73%	4.31%	3.53%	5.28%
P/E Ratio	-4.91	15.25	25.79	25.81
Price / Sales	1.13	1.18	47.20	88.16
Price / Cash	2.11	9.69	16.52	56.67
Price / Book	0.67	2.55	5.23	7.17
Net Income	-$5.85B	$224.74M	$671.21M	$336.99M
7 Day Performance	1.36%	0.80%	0.42%	2.87%
1 Month Performance	8.80%	-1.85%	-1.57%	3.16%
1 Year Performance	-11.11%	-12.58%	-12.82%	35.93%

Kraft Heinz Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
KHC Kraft Heinz	2.2917 of 5 stars	$23.85 +0.3%	$23.06 -3.3%	-9.3%	$28.21B	$24.99B	N/A	35,000
CELH Celsius	4.6167 of 5 stars	$29.33 -2.8%	$63.89 +117.8%	-17.8%	$7.50B	$2.52B	68.21	1,497	Analyst Forecast Insider Trade High Trading Volume
CPB Campbell's	3.8574 of 5 stars	$20.34 +1.6%	$26.06 +28.1%	-39.9%	$6.06B	$10.25B	11.11	13,700
MDLZ Mondelez International	4.3952 of 5 stars	$61.64 +2.0%	$67.05 +8.8%	-7.4%	$79.12B	$39.30B	30.67	91,000
PEP PepsiCo	4.5643 of 5 stars	$149.06 0.0%	$170.11 +14.1%	+12.6%	$203.73B	$93.93B	23.40	306,000	Trending News

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This page (NASDAQ:KHC) was last updated on 5/27/2026 by MarketBeat.com Staff.

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Kraft Heinz (KHC) Competitors

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

How does Kraft Heinz compare to Celsius?

Summary

How does Kraft Heinz compare to Campbell's?

Summary

How does Kraft Heinz compare to Mondelez International?

Summary

How does Kraft Heinz compare to PepsiCo?

Summary

How does Kraft Heinz compare to Vital Farms?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

KHC vs. The Competition

Kraft Heinz Competitors List

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Kraft Heinz (KHC) Competitors

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

How does Kraft Heinz compare to Celsius?

Do analysts prefer KHC or CELH?

Which has better valuation & earnings, KHC or CELH?

Which has more volatility and risk, KHC or CELH?

Does the media prefer KHC or CELH?

Do insiders and institutionals have more ownership in KHC or CELH?

Is KHC or CELH more profitable?

Summary

How does Kraft Heinz compare to Campbell's?

Does the media prefer KHC or CPB?

Do analysts recommend KHC or CPB?

Which has more volatility and risk, KHC or CPB?

Is KHC or CPB a better dividend stock?

Is KHC or CPB more profitable?

Do institutionals & insiders have more ownership in KHC or CPB?

Which has preferable valuation and earnings, KHC or CPB?

Summary

How does Kraft Heinz compare to Mondelez International?

Which has more risk and volatility, MDLZ or KHC?

Is MDLZ or KHC more profitable?

Is MDLZ or KHC a better dividend stock?

Do analysts rate MDLZ or KHC?

Do institutionals and insiders hold more shares of MDLZ or KHC?

Does the media refer more to MDLZ or KHC?

Which has better earnings and valuation, MDLZ or KHC?

Summary

How does Kraft Heinz compare to PepsiCo?

Is PEP or KHC a better dividend stock?

Does the media prefer PEP or KHC?

Is PEP or KHC more profitable?

Do analysts rate PEP or KHC?

Which has more risk & volatility, PEP or KHC?

Do institutionals & insiders have more ownership in PEP or KHC?

Which has better valuation and earnings, PEP or KHC?

Summary

How does Kraft Heinz compare to Vital Farms?

Does the media favor VITL or KHC?

Do institutionals and insiders hold more shares of VITL or KHC?

Do analysts rate VITL or KHC?

Is VITL or KHC more profitable?

Which has higher valuation & earnings, VITL or KHC?

Which has more volatility & risk, VITL or KHC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

KHC vs. The Competition

Kraft Heinz Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools