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Kraft Heinz (KHC) Competitors

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$25.67 +0.31 (+1.22%)
Closing price 07/24/2026 04:00 PM Eastern
Extended Trading
$25.55 -0.12 (-0.47%)
As of 07/24/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

KHC vs. CELH, CPB, MDLZ, PEP, and VITL

Should you buy Kraft Heinz stock or one of its competitors? MarketBeat compares Kraft Heinz with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Kraft Heinz include Celsius (CELH), Campbell's (CPB), Mondelez International (MDLZ), PepsiCo (PEP), and Vital Farms (VITL). These companies are all part of the "consumer staples" sector.

How does Kraft Heinz compare to Celsius?

Kraft Heinz (NASDAQ:KHC) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, media sentiment, analyst recommendations, risk and dividends.

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 61.0% of Celsius shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 2.3% of Celsius shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Kraft Heinz has a beta of 0.09, meaning that its share price is 91% less volatile than the broader market. Comparatively, Celsius has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market.

Celsius has a net margin of 5.85% compared to Kraft Heinz's net margin of -23.05%. Celsius' return on equity of 37.95% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-23.05% 7.26% 3.70%
Celsius 5.85%37.95%9.62%

In the previous week, Kraft Heinz had 25 more articles in the media than Celsius. MarketBeat recorded 37 mentions for Kraft Heinz and 12 mentions for Celsius. Kraft Heinz's average media sentiment score of 1.04 beat Celsius' score of 0.66 indicating that Kraft Heinz is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
24 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Celsius
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Kraft Heinz presently has a consensus price target of $23.19, suggesting a potential downside of 9.67%. Celsius has a consensus price target of $58.65, suggesting a potential upside of 116.26%. Given Celsius' stronger consensus rating and higher probable upside, analysts plainly believe Celsius is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.84
Celsius
0 Sell rating(s)
4 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.84

Celsius has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.22-$5.85B-$4.86N/A
Celsius$2.52B2.76$108M$0.4363.07

Summary

Celsius beats Kraft Heinz on 12 of the 17 factors compared between the two stocks.

How does Kraft Heinz compare to Campbell's?

Campbell's (NASDAQ:CPB) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment.

Campbell's has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Campbell's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Campbell's$9.93B0.66$602M$2.0210.81
Kraft Heinz$24.94B1.22-$5.85B-$4.86N/A

Campbell's has a net margin of 6.12% compared to Kraft Heinz's net margin of -23.05%. Campbell's' return on equity of 18.04% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Campbell's6.12% 18.04% 4.74%
Kraft Heinz -23.05%7.26%3.70%

In the previous week, Kraft Heinz had 26 more articles in the media than Campbell's. MarketBeat recorded 37 mentions for Kraft Heinz and 11 mentions for Campbell's. Kraft Heinz's average media sentiment score of 1.04 beat Campbell's' score of 1.02 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Campbell's
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
24 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Campbell's has a beta of 0.02, suggesting that its share price is 98% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.09, suggesting that its share price is 91% less volatile than the broader market.

Campbell's currently has a consensus target price of $22.00, indicating a potential upside of 0.73%. Kraft Heinz has a consensus target price of $23.19, indicating a potential downside of 9.67%. Given Campbell's' higher probable upside, equities analysts plainly believe Campbell's is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Campbell's
8 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Kraft Heinz
5 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.84

52.3% of Campbell's shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 19.8% of Campbell's shares are held by insiders. Comparatively, 0.2% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Campbell's pays an annual dividend of $1.56 per share and has a dividend yield of 7.1%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.2%. Campbell's pays out 77.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend.

Summary

Campbell's and Kraft Heinz tied by winning 9 of the 18 factors compared between the two stocks.

How does Kraft Heinz compare to Mondelez International?

Kraft Heinz (NASDAQ:KHC) and Mondelez International (NASDAQ:MDLZ) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership, media sentiment and analyst recommendations.

Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.2%. Mondelez International pays an annual dividend of $2.00 per share and has a dividend yield of 3.3%. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. Mondelez International pays out 99.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mondelez International has raised its dividend for 13 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

Kraft Heinz has a beta of 0.09, suggesting that its share price is 91% less volatile than the broader market. Comparatively, Mondelez International has a beta of 0.39, suggesting that its share price is 61% less volatile than the broader market.

Mondelez International has a net margin of 6.64% compared to Kraft Heinz's net margin of -23.05%. Mondelez International's return on equity of 14.14% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Kraft Heinz-23.05% 7.26% 3.70%
Mondelez International 6.64%14.14%5.17%

Mondelez International has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mondelez International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kraft Heinz$24.94B1.22-$5.85B-$4.86N/A
Mondelez International$38.54B2.02$2.45B$2.0130.11

Kraft Heinz presently has a consensus price target of $23.19, indicating a potential downside of 9.67%. Mondelez International has a consensus price target of $66.44, indicating a potential upside of 9.79%. Given Mondelez International's stronger consensus rating and higher probable upside, analysts clearly believe Mondelez International is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kraft Heinz
5 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.84
Mondelez International
0 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.61

In the previous week, Kraft Heinz had 12 more articles in the media than Mondelez International. MarketBeat recorded 37 mentions for Kraft Heinz and 25 mentions for Mondelez International. Mondelez International's average media sentiment score of 1.14 beat Kraft Heinz's score of 1.04 indicating that Mondelez International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kraft Heinz
24 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Mondelez International
18 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 78.3% of Mondelez International shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 0.5% of Mondelez International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Mondelez International beats Kraft Heinz on 16 of the 19 factors compared between the two stocks.

How does Kraft Heinz compare to PepsiCo?

PepsiCo (NASDAQ:PEP) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.

PepsiCo has a net margin of 10.78% compared to Kraft Heinz's net margin of -23.05%. PepsiCo's return on equity of 54.63% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
PepsiCo10.78% 54.63% 10.49%
Kraft Heinz -23.05%7.26%3.70%

PepsiCo currently has a consensus target price of $157.90, indicating a potential upside of 15.56%. Kraft Heinz has a consensus target price of $23.19, indicating a potential downside of 9.67%. Given PepsiCo's stronger consensus rating and higher probable upside, equities research analysts clearly believe PepsiCo is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PepsiCo
1 Sell rating(s)
12 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.30
Kraft Heinz
5 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.84

73.1% of PepsiCo shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 0.1% of PepsiCo shares are held by company insiders. Comparatively, 0.2% of Kraft Heinz shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

PepsiCo pays an annual dividend of $5.92 per share and has a dividend yield of 4.3%. Kraft Heinz pays an annual dividend of $1.60 per share and has a dividend yield of 6.2%. PepsiCo pays out 77.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kraft Heinz pays out -32.9% of its earnings in the form of a dividend. PepsiCo has increased its dividend for 54 consecutive years. Kraft Heinz is clearly the better dividend stock, given its higher yield and lower payout ratio.

PepsiCo has a beta of 0.36, meaning that its share price is 64% less volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.09, meaning that its share price is 91% less volatile than the broader market.

PepsiCo has higher revenue and earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than PepsiCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PepsiCo$93.93B1.99$8.24B$7.6317.91
Kraft Heinz$24.94B1.22-$5.85B-$4.86N/A

In the previous week, PepsiCo had 24 more articles in the media than Kraft Heinz. MarketBeat recorded 61 mentions for PepsiCo and 37 mentions for Kraft Heinz. Kraft Heinz's average media sentiment score of 1.04 beat PepsiCo's score of 0.97 indicating that Kraft Heinz is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PepsiCo
37 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Kraft Heinz
24 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

PepsiCo beats Kraft Heinz on 14 of the 20 factors compared between the two stocks.

How does Kraft Heinz compare to Vital Farms?

Vital Farms (NASDAQ:VITL) and Kraft Heinz (NASDAQ:KHC) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, dividends, media sentiment, institutional ownership and risk.

Vital Farms currently has a consensus target price of $24.08, suggesting a potential upside of 84.97%. Kraft Heinz has a consensus target price of $23.19, suggesting a potential downside of 9.67%. Given Vital Farms' stronger consensus rating and higher probable upside, equities research analysts clearly believe Vital Farms is more favorable than Kraft Heinz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
1 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.27
Kraft Heinz
5 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.84

Vital Farms has a net margin of 6.10% compared to Kraft Heinz's net margin of -23.05%. Vital Farms' return on equity of 14.47% beat Kraft Heinz's return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms6.10% 14.47% 9.95%
Kraft Heinz -23.05%7.26%3.70%

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Comparatively, 0.2% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Vital Farms has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.73$66.28M$1.0412.52
Kraft Heinz$24.94B1.22-$5.85B-$4.86N/A

Vital Farms has a beta of 1.07, suggesting that its stock price is 7% more volatile than the broader market. Comparatively, Kraft Heinz has a beta of 0.09, suggesting that its stock price is 91% less volatile than the broader market.

In the previous week, Kraft Heinz had 31 more articles in the media than Vital Farms. MarketBeat recorded 37 mentions for Kraft Heinz and 6 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.22 beat Kraft Heinz's score of 1.04 indicating that Vital Farms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kraft Heinz
24 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Vital Farms beats Kraft Heinz on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KHC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KHC vs. The Competition

MetricKraft HeinzFOOD IndustryStaples SectorNASDAQ Exchange
Market Cap$30.44B$7.85B$16.40B$12.20B
Dividend Yield6.23%3.70%3.33%9.42%
P/E Ratio-5.2816.5026.0123.63
Price / Sales1.221.2444.43111.97
Price / Cash2.2810.0016.3958.78
Price / Book0.732.805.706.01
Net Income-$5.85B$149.81M$659.99M$331.99M
7 Day Performance-0.81%0.74%-1.65%-0.63%
1 Month Performance8.23%-1.66%-1.12%-3.04%
1 Year Performance-10.50%-14.89%-14.13%13.30%

Kraft Heinz Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KHC
Kraft Heinz
2.2777 of 5 stars
$25.67
+1.2%
$23.19
-9.7%
-10.5%$30.44B$24.94BN/A35,000
CELH
Celsius
4.2491 of 5 stars
$29.42
+1.5%
$58.65
+99.4%
-41.9%$7.52B$2.52B68.421,497
CPB
Campbell's
2.7373 of 5 stars
$22.09
+0.0%
$21.88
-1.0%
-33.1%$6.59B$9.93B10.9413,700
MDLZ
Mondelez International
4.5384 of 5 stars
$60.27
-1.2%
$66.44
+10.2%
-14.3%$77.37B$38.54B29.9991,000
PEP
PepsiCo
4.6569 of 5 stars
$135.46
-1.2%
$157.70
+16.4%
-4.7%$184.89B$93.93B17.75306,000

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This page (NASDAQ:KHC) was last updated on 7/26/2026 by MarketBeat.com Staff.
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