Katapult Holdings, Inc. (NASDAQ: KPLT) is a fintech company specializing in lease-to-own and e-commerce installment payment solutions. The firm partners with merchants across a variety of retail categories—such as furniture, electronics, apparel and outdoor equipment—to provide consumers with flexible payment plans. By integrating its proprietary point-of-sale platform directly into merchant websites, Katapult enables customers who may have limited or no credit history to access goods through manageable, recurring installments rather than traditional credit products.
Since its founding in 2014, Katapult has leveraged data science and alternative credit analytics to underwrite and manage consumer leases. The company’s platform combines machine learning algorithms with non-traditional data sources to assess risk and make real-time credit decisions. This approach allows Katapult to serve an underserved segment of the market while helping merchants increase average order value, reduce cart abandonment and improve customer loyalty. The firm’s technology stack supports a fully branded checkout experience, seamless customer onboarding and automated lease management.
Katapult began operations in the United States and subsequently expanded its footprint to Mexico, reflecting its commitment to addressing credit access in emerging markets. Through strategic partnerships with both national and regional retailers, the company has built a network of merchants that spans online-only storefronts and omnichannel retail operations. Katapult continues to explore additional international opportunities and potential integrations with third-party financial service providers to broaden its reach and diversify its partner ecosystem.
The company is led by Christian W. Johnson, who serves as Chairman and Chief Executive Officer. Under his leadership, Katapult has grown from a consumer-facing rental business into a technology-driven financial platform. The senior management team includes experienced executives in finance, operations and technology who collectively oversee underwriting, product development, marketing and risk management. With its IPO in 2021, Katapult aims to scale its merchant partnerships, enhance its underwriting capabilities and further innovate its lease-to-own solutions for the benefit of both retailers and consumers.
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