LUNA vs. NOTV, INUV, DLHC, PHUN, BTOC, BIYA, QRHC, FLNT, TZUP, and PIXY
Should you be buying Luna Innovations stock or one of its competitors? The main competitors of Luna Innovations include Inotiv (NOTV), Inuvo (INUV), DLH (DLHC), Phunware (PHUN), Armlogi (BTOC), Baiya International Group (BIYA), Quest Resource (QRHC), Fluent (FLNT), Thumzup Media (TZUP), and ShiftPixy (PIXY). These companies are all part of the "business services" industry.
Luna Innovations vs.
Luna Innovations (NASDAQ:LUNA) and Inotiv (NASDAQ:NOTV) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, institutional ownership, profitability, dividends, analyst recommendations, community ranking, media sentiment and valuation.
Luna Innovations presently has a consensus price target of $8.00, indicating a potential upside of 1,900.00%. Inotiv has a consensus price target of $5.92, indicating a potential upside of 185.14%. Given Luna Innovations' stronger consensus rating and higher probable upside, research analysts plainly believe Luna Innovations is more favorable than Inotiv.
Luna Innovations received 180 more outperform votes than Inotiv when rated by MarketBeat users. Likewise, 55.43% of users gave Luna Innovations an outperform vote while only 48.72% of users gave Inotiv an outperform vote.
87.5% of Luna Innovations shares are held by institutional investors. Comparatively, 18.2% of Inotiv shares are held by institutional investors. 7.6% of Luna Innovations shares are held by company insiders. Comparatively, 7.8% of Inotiv shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Luna Innovations has a net margin of 0.00% compared to Inotiv's net margin of -25.40%. Luna Innovations' return on equity of 0.00% beat Inotiv's return on equity.
Luna Innovations has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, Inotiv has a beta of 3.96, meaning that its share price is 296% more volatile than the S&P 500.
In the previous week, Inotiv had 2 more articles in the media than Luna Innovations. MarketBeat recorded 3 mentions for Inotiv and 1 mentions for Luna Innovations. Inotiv's average media sentiment score of 0.88 beat Luna Innovations' score of 0.00 indicating that Inotiv is being referred to more favorably in the news media.
Luna Innovations has higher earnings, but lower revenue than Inotiv.
Summary
Luna Innovations beats Inotiv on 9 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:LUNA) was last updated on 5/2/2025 by MarketBeat.com Staff