Skillz (SKLZ) Competitors

Skillz (NYSE:SKLZ) and Advantage Solutions (NASDAQ:ADV) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, media sentiment, valuation, profitability, dividends, community ranking and institutional ownership.

Do institutionals & insiders have more ownership in SKLZ or ADV?

19.4% of Skillz shares are held by institutional investors. Comparatively, 49.8% of Advantage Solutions shares are held by institutional investors. 30.4% of Skillz shares are held by insiders. Comparatively, 6.2% of Advantage Solutions shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Which has more risk and volatility, SKLZ or ADV?

Skillz has a beta of 2.71, indicating that its stock price is 171% more volatile than the S&P 500. Comparatively, Advantage Solutions has a beta of 2.1, indicating that its stock price is 110% more volatile than the S&P 500.

Is SKLZ or ADV more profitable?

Advantage Solutions has a net margin of -3.32% compared to Skillz's net margin of -40.87%. Advantage Solutions' return on equity of -7.58% beat Skillz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Skillz	-40.87%	-38.95%	-20.10%
Advantage Solutions	-3.32%	-7.58%	-2.17%

Do analysts prefer SKLZ or ADV?

Skillz presently has a consensus price target of $10.75, indicating a potential upside of 68.68%. Advantage Solutions has a consensus price target of $2.50, indicating a potential upside of 98.41%. Given Advantage Solutions' stronger consensus rating and higher probable upside, analysts plainly believe Advantage Solutions is more favorable than Skillz.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Skillz	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Advantage Solutions	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community believe in SKLZ or ADV?

Skillz received 26 more outperform votes than Advantage Solutions when rated by MarketBeat users. Likewise, 55.88% of users gave Skillz an outperform vote while only 31.58% of users gave Advantage Solutions an outperform vote.

Company	Underperform	Outperform
Skillz	Outperform Votes 38 55.88%	Underperform Votes 30 44.12%
Advantage Solutions	Outperform Votes 12 31.58%	Underperform Votes 26 68.42%

Does the media refer more to SKLZ or ADV?

In the previous week, Advantage Solutions had 7 more articles in the media than Skillz. MarketBeat recorded 9 mentions for Advantage Solutions and 2 mentions for Skillz. Advantage Solutions' average media sentiment score of 0.27 beat Skillz's score of -0.36 indicating that Advantage Solutions is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Skillz	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Advantage Solutions	2 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable valuation and earnings, SKLZ or ADV?

Advantage Solutions has higher revenue and earnings than Skillz. Skillz is trading at a lower price-to-earnings ratio than Advantage Solutions, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Skillz	$95.47M	1.16	-$101.36M	-$2.18	-2.92
Advantage Solutions	$3.53B	0.11	-$63.26M	-$1.16	-1.09

Summary

Advantage Solutions beats Skillz on 11 of the 17 factors compared between the two stocks.