Sohu.com (SOHU) Stock Price, News & Analysis

Company Overview

Sohu.com Inc. (NASDAQ: SOHU) is a Beijing-based technology and media company that operates one of China’s earliest and most comprehensive online portals. Established in 1996 by Charles Zhang, the company provides a diverse array of internet services including news, entertainment, video streaming and UGC (user-generated content) platforms. Over the years, Sohu.com has expanded its content offerings to cover topics such as finance, sports, automotive news and lifestyle, catering primarily to users across Mainland China.

In addition to its content portal, Sohu.com is active in the online advertising market, leveraging its high-traffic websites and mobile apps to deliver targeted ads for brand marketers. The company originally built its search capabilities through the Sogou search engine, which was listed as a separate entity in 2017. Sohu’s core internet media business remains complemented by its participation in China’s booming online game market, operating through Changyou.com, a gaming subsidiary that develops and publishes multiplayer online games.

Throughout its history, Sohu.com has placed an emphasis on technological innovation and strategic partnerships. Its video-on-demand platform competes among China’s leading streaming services, offering both licensed and original video content. The company’s mobile news and community applications continue to draw millions of daily active users, reinforcing its position in China’s competitive digital landscape.

Charles Zhang, the company’s founder and chairman, leads Sohu.com’s executive team. Under his guidance, Sohu has navigated the rapid evolution of China’s internet sector, maintaining a diversified portfolio of services that address media consumption, social networking and online gaming. The company remains headquartered in Beijing, serving users and advertisers nationwide.

Key Stats

• Today's Range: $13.32 to $13.59
• 50-Day Range: $12.39 to $14.60
• 52-Week Range: $11.61 to $17.30
• Volume: 59,636 shs
• Average Volume: 65,737 shs
• Market Capitalization: $351.95 million
• P/E Ratio: 1.58
• Dividend Yield: N/A
• Price Target: $19.00
• Consensus Rating: Moderate Buy

Sohu.com Stock Analysis - MarketRank™

Sohu.com scored higher than 75% of companies evaluated by MarketBeat, and ranked 64th out of 244 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Sohu.com has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Sohu.com has a consensus price target of $19.00, representing about 40.7% upside from its current price of $13.50.

Amount of Analyst Coverage

Sohu.com has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Sohu.com is 1.58, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.02.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sohu.com is 1.58, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 23.85.

Price to Book Value per Share Ratio

Sohu.com has a P/B Ratio of 0.32. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.11% of the float of Sohu.com has been sold short.

Short Interest Ratio / Days to Cover

Sohu.com has a short interest ratio ("days to cover") of 3.15, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sohu.com has recently increased by 14.62%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sohu.com does not currently pay a dividend.

Dividend Growth

Sohu.com does not have a long track record of dividend growth.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.03

News Sentiment

Sohu.com has a news sentiment score of 0.03. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.71 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Sohu.com this week, compared to 0 articles on an average week.

Search Interest

1 people have searched for SOHU on MarketBeat in the last 30 days.

MarketBeat Follows

2 people have added Sohu.com to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sohu.com insiders have not sold or bought any company stock.

Percentage Held by Insiders

21.07% of the stock of Sohu.com is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

33.02% of the stock of Sohu.com is held by institutions.

Company Calendar

• Last Earnings: 6/30/2026
• Today: 9/11/2026
• Next Earnings (Estimated): 11/16/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Entertainment
• Sub-Industry: Interactive Home Entertainment
• Current Symbol: NASDAQ:SOHU
• CIK: 1734107
• Web: www.sohu.com
• Phone: 861062726666
• Fax: 86-10-6272-6588
• Employees: 4,000
• Year Founded: 1999

Price Target and Rating

• Average Price Target for Sohu.com: $19.00
• High Price Target: $19.00
• Low Price Target: $19.00
• Potential Upside/Downside: +40.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.57
• Trailing P/E Ratio: 1.58
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $394.10 million
• Net Margins: 38.15%
• Pretax Margin: -5.88%
• Return on Equity: 21.63%
• Return on Assets: 16.13%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.02
• Quick Ratio: 3.02

Sales & Book Value

• Annual Sales: $584.33 million
• Price / Sales: 0.60
• Cash Flow: $9.78 per share
• Price / Cash Flow: 1.38
• Book Value: $42.51 per share
• Price / Book: 0.32

Miscellaneous

• Outstanding Shares: 26,070,000
• Free Float: 20,576,000
• Market Cap: $351.95 million
• Optionable: Optionable
• Beta: 0.33