Mattel (MAT) News Today

Mattel, Inc. (NASDAQ:MAT) shares have risen following a string of positive analyst actions, institutional moves, and strategic product and media initiatives.

• Analyst Forecasts and Ratings: DA Davidson reiterated a “Buy” rating and $30 price target, forecasting FY2025 EPS of $1.68 and FY2026 EPS of $1.86 (versus a $1.70 consensus for FY2025). Overall, seven analysts rate the stock a “Moderate Buy” (five Buy, two Hold).
• Institutional Activity: Point72 Asset Management increased its Mattel stake by 24.4% (adding ~385,800 shares), while Point72 Hong Kong and Gotham Asset Management trimmed their positions, reflecting mixed but generally positive institutional sentiment.
• Entertainment Expansion: Riding the momentum from “Barbie,” Mattel’s cinematic universe now spans 16 planned films, including a Whac-A-Mole live-action/animation hybrid in partnership with TriStar Pictures—signaling new revenue streams beyond toys.
• Product Innovation: The launch of UNO Social Clubs targets the lucrative “kidult” demographic, aiming to bolster engagement and revitalize a core game franchise.
• Cost and Tariff Risks: Recent political remarks about tariff-driven price increases underscore potential margin pressure if higher import costs cannot be fully passed on to consumers.

Overall, supportive analyst estimates, renewed institutional buying and exciting entertainment and product initiatives are driving today’s upward movement in Mattel stock.