Perion Network (PERI) Stock Price, News & Analysis

Company Overview

Perion Network Ltd. (NASDAQ: PERI) is a digital advertising technology company that offers a suite of solutions designed for both brand marketers and performance-driven advertisers. The firm’s platform integrates search monetization, programmatic display, video and connected TV (CTV) advertising to help clients reach and engage audiences across desktop, mobile and television environments. Through proprietary algorithms and AI-driven tools, Perion’s technology optimizes ad placements in real time, aiming to boost campaign efficiency and return on investment for publishers and advertisers alike.

Key offerings include search engine marketing services that cover major platforms such as Google and Bing, native and display advertising solutions under its Undertone brand, as well as social and video ad formats. The company also provides audience insights and data analytics to inform targeting strategies and creative messaging. By combining its direct-sold ad inventory with programmatic buying, Perion delivers cross-channel campaigns that cater to clients in industries ranging from e-commerce and retail to finance and entertainment.

Headquartered in New York City and Tel Aviv, Perion operates globally with offices in North America, Europe and the Asia-Pacific region. Over the years, the company has expanded both organically and through strategic acquisitions, including the 2017 purchase of Undertone. Under the leadership of CEO Doron Gerstel, Perion continues to develop innovative ad tech solutions aimed at refining digital media buying and maximizing publisher yield on a worldwide scale.

Key Stats

• Today's Range: $9.11 to $9.29
• 50-Day Range: $8.78 to $11.43
• 52-Week Range: $6.99 to $11.79
• Volume: 234,796 shs
• Average Volume: 416,879 shs
• Market Capitalization: $414.23 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $12.38
• Consensus Rating: Moderate Buy

Perion Network Stock Analysis - MarketRank™

Perion Network scored higher than 66% of companies evaluated by MarketBeat, and ranked 322nd out of 642 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Perion Network has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on 3 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Perion Network has a consensus price target of $12.38, representing about 33.9% upside from its current price of $9.24.

Amount of Analyst Coverage

Perion Network has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Perion Network is -76.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Perion Network is -76.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Perion Network has a PEG Ratio of 0.81. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Perion Network has a P/B Ratio of 0.62. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.17% of the outstanding shares of Perion Network have been sold short.

Short Interest Ratio / Days to Cover

Perion Network has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Perion Network has recently increased by 47.66%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Perion Network does not currently pay a dividend.

Dividend Growth

Perion Network does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.17% of the outstanding shares of Perion Network have been sold short.

Short Interest Ratio / Days to Cover

Perion Network has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Perion Network has recently increased by 47.66%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 1.10

News Sentiment

Perion Network has a news sentiment score of 1.10. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.76 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Perion Network this week, compared to 3 articles on an average week.

Search Interest

Only 2 people have searched for PERI on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

3 people have added Perion Network to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Perion Network insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 2.78% of the stock of Perion Network is held by insiders.

Percentage Held by Institutions

68.12% of the stock of Perion Network is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PERI Stock Analysis - Frequently Asked Questions

How have PERI shares performed this year?

Perion Network's stock was trading at $8.47 on January 1st, 2025. Since then, PERI shares have increased by 9.1% and is now trading at $9.24.

How were Perion Network's earnings last quarter?

Perion Network Ltd (NASDAQ:PERI) announced its earnings results on Wednesday, February, 19th. The technology company reported $0.19 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.34 by $0.15. The technology company earned $129.58 million during the quarter, compared to analysts' expectations of $130.44 million. Perion Network had a positive trailing twelve-month return on equity of 2.68% and a negative net margin of 1.12%.
Read the conference call transcript.

When did Perion Network's stock split?

Perion Network's stock reverse split before market open on Monday, August 27th 2018.The 1-3 reverse split was announced on Thursday, August 23rd 2018. The number of shares owned by shareholders was adjusted after the closing bell on Friday, August 24th 2018. An investor that had 100 shares of stock prior to the reverse split would have 33 shares after the split.

Who are Perion Network's major shareholders?

Perion Network's top institutional investors include Value Base Ltd. (5.04%), Phoenix Financial Ltd. (3.37%), Migdal Insurance & Financial Holdings Ltd. (3.37%) and Acadian Asset Management LLC (2.96%).

How do I buy shares of Perion Network?

Shares of PERI stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Perion Network own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Perion Network investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), Arista Networks (ANET), ServiceNow (NOW), Novo Nordisk A/S (NVO) and Super Micro Computer (SMCI).

Company Calendar

• Last Earnings: 2/19/2025
• Today: 9/08/2025
• Next Earnings (Estimated): 11/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET CONTENT
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:PERI
• Previous Symbol: NASDAQ:MAIL
• CIK: 1338940
• Web: www.perion.com
• Phone: 972733981582
• Fax: 972-3644-5502
• Employees: 420
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Perion Network: $12.38
• High Price Target: $14.00
• Low Price Target: $7.50
• Potential Upside/Downside: +33.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.12)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 18.12
• P/E Growth: 0.81
• Net Income: $12.61 million
• Net Margins: -1.12%
• Pretax Margin: -1.11%
• Return on Equity: 2.68%
• Return on Assets: 2.13%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.18
• Quick Ratio: 3.18

Sales & Book Value

• Annual Sales: $498.29 million
• Price / Sales: 0.83
• Cash Flow: $1.16 per share
• Price / Cash Flow: 7.94
• Book Value: $15.02 per share
• Price / Book: 0.62

Miscellaneous

• Outstanding Shares: 44,830,000
• Free Float: 43,579,000
• Market Cap: $414.23 million
• Optionable: Optionable
• Beta: 1.46