NASDAQ:PRPL PURPLE INNOVATION (PRPL) Stock Price, News & Analysis $0.82 +0.02 (+3.00%) Closing price 08/8/2025 04:00 PM EasternExtended Trading$0.80 -0.02 (-3.03%) As of 08/8/2025 07:34 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About PURPLE INNOVATION Stock (NASDAQ:PRPL) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get PURPLE INNOVATION alerts:Sign Up Key Stats Today's Range$0.80▼$0.8450-Day Range$0.65▼$1.0052-Week Range$0.56▼$1.37Volume253,505 shsAverage Volume904,146 shsMarket Capitalization$88.75 millionP/E RatioN/ADividend YieldN/APrice Target$1.00Consensus RatingHold Company Overview Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah. Read More PURPLE INNOVATION Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks37th Percentile Overall ScorePRPL MarketRank™: PURPLE INNOVATION scored higher than 37% of companies evaluated by MarketBeat, and ranked 117th out of 149 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.0 / 5Analyst RatingHold Consensus RatingPURPLE INNOVATION has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.Amount of Analyst CoveragePURPLE INNOVATION has received no research coverage in the past 90 days.Read more about PURPLE INNOVATION's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for PURPLE INNOVATION are expected to grow in the coming year, from ($0.47) to ($0.28) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of PURPLE INNOVATION is -1.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of PURPLE INNOVATION is -1.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted1.94% of the outstanding shares of PURPLE INNOVATION have been sold short.Short Interest Ratio / Days to CoverPURPLE INNOVATION has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in PURPLE INNOVATION has recently increased by 1.46%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPURPLE INNOVATION does not currently pay a dividend.Dividend GrowthPURPLE INNOVATION does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted1.94% of the outstanding shares of PURPLE INNOVATION have been sold short.Short Interest Ratio / Days to CoverPURPLE INNOVATION has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in PURPLE INNOVATION has recently increased by 1.46%, indicating that investor sentiment is decreasing. News and Social Media2.3 / 5News Sentiment0.17 News SentimentPURPLE INNOVATION has a news sentiment score of 0.17. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 5 news articles for PURPLE INNOVATION this week, compared to 1 article on an average week.Search Interest3 people have searched for PRPL on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, PURPLE INNOVATION insiders have not sold or bought any company stock.Percentage Held by Insiders53.90% of the stock of PURPLE INNOVATION is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of PURPLE INNOVATION is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about PURPLE INNOVATION's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for PURPLE INNOVATION and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesPurple Innovation (PRPL) Gets a Hold from OppenheimerAugust 6 at 6:50 AM | theglobeandmail.comRoth Capital Has Pessimistic Outlook of PRPL Q3 EarningsAugust 3, 2025 | americanbankingnews.comMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tariffs just lit the fuse. Millions of investors are blindsided as stocks plunge… but this is only Phase 1. If you're still holding the wrong assets, you could lose 30% or more in the coming weeks. | American Alternative (Ad)Analysts’ Opinions Are Mixed on These Consumer Cyclical Stocks: Carvana Co (CVNA), Purple Innovation (PRPL) and Rush Street Interactive (RSI)August 2, 2025 | theglobeandmail.comPurple Innovation, LLC: Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 GuidanceAugust 1, 2025 | finanznachrichten.dePurple Innovation (PRPL) Receives a Hold from Raymond JamesAugust 1, 2025 | theglobeandmail.comPurple Innovation Amends Executive Bonus ArrangementsJuly 31, 2025 | theglobeandmail.comPurple Innovation, Inc. (PRPL) Q2 2025 Earnings Call TranscriptJuly 29, 2025 | seekingalpha.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? PURPLE INNOVATION's stock was trading at $0.78 at the beginning of the year. Since then, PRPL stock has increased by 5.6% and is now trading at $0.8240. How were PURPLE INNOVATION's earnings last quarter? PURPLE INNOVATION, INC. (NASDAQ:PRPL) issued its earnings results on Tuesday, July, 29th. The company reported ($0.11) EPS for the quarter, topping analysts' consensus estimates of ($0.12) by $0.01. The firm earned $105.10 million during the quarter, compared to the consensus estimate of $103.69 million. PURPLE INNOVATION had a negative net margin of 18.43% and a negative trailing twelve-month return on equity of 472.12%. Read the conference call transcript. Who are PURPLE INNOVATION's major shareholders? PURPLE INNOVATION's top institutional shareholders include Geode Capital Management LLC (0.58%), Truist Financial Corp (0.32%), Crumly & Associates Inc. (0.24%) and Y Intercept Hong Kong Ltd (0.13%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy. View institutional ownership trends. How do I buy shares of PURPLE INNOVATION? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of PURPLE INNOVATION own? Based on aggregate information from My MarketBeat watchlists, some other companies that PURPLE INNOVATION investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings7/29/2025Today8/08/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry CONS PD - MISC STPL Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,200Year Founded2010Price Target and Rating Average Price Target for PURPLE INNOVATION$1.00 High Price Target$1.00 Low Price Target$1.00 Potential Upside/Downside+21.4%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage1 Analysts Profitability EPS (Trailing Twelve Months)($0.78) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$97.90 million Net Margins-18.43% Pretax Margin-18.46% Return on Equity-472.12% Return on Assets-13.20% Debt Debt-to-Equity Ratio54.69 Current Ratio1.49 Quick Ratio0.77 Sales & Book Value Annual Sales$487.88 million Price / Sales0.18 Cash FlowN/A Price / Cash FlowN/A Book Value($0.14) per share Price / Book-5.89Miscellaneous Outstanding Shares107,710,000Free Float49,654,000Market Cap$88.75 million OptionableOptionable Beta1.42 Social Links Analysts Agree—These Gold Picks Outshine the RestUnlock the timeless value of gold with our exclusive 2025 Gold Forecasting Report. 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