NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $0.90 +0.04 (+4.59%) As of 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Purple Innovation Stock (NASDAQ:PRPL) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Purple Innovation alerts:Sign Up Key Stats Today's Range$0.83▼$0.9150-Day Range$0.56▼$0.9452-Week Range$0.56▼$1.50Volume484,603 shsAverage Volume541,325 shsMarket Capitalization$96.72 millionP/E RatioN/ADividend YieldN/APrice Target$1.25Consensus RatingHold Company OverviewPurple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More… Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks50th Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 50% of companies evaluated by MarketBeat, and ranked 95th out of 147 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingHold Consensus RatingPurple Innovation has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 1 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.28) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.90, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.90, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 0.82. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted3.55% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 4.1.Change versus previous monthShort interest in Purple Innovation has recently increased by 2.41%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted3.55% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 4.1.Change versus previous monthShort interest in Purple Innovation has recently increased by 2.41%, indicating that investor sentiment is decreasing. News and Social Media1.9 / 5News Sentiment0.44 News SentimentPurple Innovation has a news sentiment score of 0.44. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.76 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 5 news articles for Purple Innovation this week, compared to 1 article on an average week.Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders53.70% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesPurple Innovation, LLC: Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 GuidanceMay 16, 2025 | finanznachrichten.dePositive week for Purple Innovation, Inc. (NASDAQ:PRPL) hedge funds investors who lost 39% over the past yearMay 14, 2025 | finance.yahoo.comThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.May 20, 2025 | Paradigm Press (Ad)Roth Capital Expects Weaker Earnings for Purple InnovationMay 13, 2025 | americanbankingnews.comHome furnishings and fixtures rally on thaw in U.S.-China trade relationshipMay 12, 2025 | msn.comPurple Innovation’s Q1 2025 Results and Strategic ExpansionMay 7, 2025 | tipranks.comPurple Innovation, Inc. (PRPL) Q1 2025 Earnings Call TranscriptMay 6, 2025 | seekingalpha.comPurple (NASDAQ:PRPL) Reports Q1 In Line With Expectations, Stock Jumps 20.3%May 6, 2025 | msn.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $0.78 on January 1st, 2025. Since then, PRPL shares have increased by 15.1% and is now trading at $0.8980. View the best growth stocks for 2025 here. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) released its quarterly earnings results on Tuesday, May, 6th. The company reported ($0.11) earnings per share for the quarter, topping analysts' consensus estimates of ($0.14) by $0.03. The business had revenue of $104.17 million for the quarter, compared to the consensus estimate of $104.17 million. Purple Innovation had a negative trailing twelve-month return on equity of 84.67% and a negative net margin of 21.34%. Read the conference call transcript. Who are Purple Innovation's major shareholders? Top institutional investors of Purple Innovation include Invenomic Capital Management LP (0.71%), Charles Schwab Investment Management Inc. (0.36%), Nuveen LLC (0.21%) and Invesco Ltd. (0.18%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings5/06/2025Today5/20/2025Next Earnings (Estimated)8/04/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,800Year FoundedN/APrice Target and Rating Average Stock Price Target$1.25 High Stock Price Target$1.50 Low Stock Price Target$1.00 Potential Upside/Downside+39.2%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage2 Analysts Profitability EPS (Most Recent Fiscal Year)($0.62) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-21.34% Pretax Margin-21.38% Return on Equity-84.67% Return on Assets-16.17% Debt Debt-to-Equity Ratio1.81 Current Ratio1.30 Quick Ratio0.67 Sales & Book Value Annual Sales$472.02 million Price / Sales0.20 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book0.82Miscellaneous Outstanding Shares107,710,000Free Float49,870,000Market Cap$96.72 million OptionableOptionable Beta1.62 Social Links 20 High-Yield Dividend Stocks that Could Ruin Your RetirementAlmost everyone loves strong dividend-paying stocks, but high yields can signal danger. Discover 20 high-yield dividend stocks paying an unsustainably large percentage of their earnings. Enter your email to get this report and avoid a high-yield dividend trap.Get This Free Report This page (NASDAQ:PRPL) was last updated on 5/20/2025 by MarketBeat.com Staff From Our PartnersEveryone’s watching Nvidia right now. Here’s why I’m excited.So, unless you’ve been living under a rock, you probably saw the news… Nvidia just signed a $7 BILLION deal...Timothy Sykes | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. By the time he left, it had soared to $1,839. ...Premier Gold Co | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... A single announcement by July 22nd could soon b...Altimetry | SponsoredBanks aren’t ready for this altcoin—are you?While everyone's distracted by Bitcoin's moves, a stealth revolution is underway. 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