Free Trial
NASDAQ:PRPL

Purple Innovation (PRPL) Stock Price, News & Analysis

Purple Innovation logo
$0.81 0.00 (-0.30%)
Closing price 08/1/2025 04:00 PM Eastern
Extended Trading
$0.86 +0.05 (+5.93%)
As of 08/1/2025 07:35 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Purple Innovation Stock (NASDAQ:PRPL)

Key Stats

Today's Range
$0.78
$0.83
50-Day Range
$0.65
$1.00
52-Week Range
$0.56
$1.37
Volume
256,720 shs
Average Volume
913,239 shs
Market Capitalization
$87.14 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$1.25
Consensus Rating
Hold

Company Overview

Purple Innovation Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
55th Percentile Overall Score

PRPL MarketRank™: 

Purple Innovation scored higher than 55% of companies evaluated by MarketBeat, and ranked 96th out of 150 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Purple Innovation has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    Purple Innovation has received no research coverage in the past 90 days.

  • Read more about Purple Innovation's stock forecast and price target.
  • Earnings Growth

    Earnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.28) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Purple Innovation is -1.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Purple Innovation is -1.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Percentage of Shares Shorted

    1.94% of the outstanding shares of Purple Innovation have been sold short.
  • Short Interest Ratio / Days to Cover

    Purple Innovation has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Purple Innovation has recently increased by 1.46%, indicating that investor sentiment is decreasing.
  • Dividend Yield

    Purple Innovation does not currently pay a dividend.

  • Dividend Growth

    Purple Innovation does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    1.94% of the outstanding shares of Purple Innovation have been sold short.
  • Short Interest Ratio / Days to Cover

    Purple Innovation has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Purple Innovation has recently increased by 1.46%, indicating that investor sentiment is decreasing.
  • News Sentiment

    Purple Innovation has a news sentiment score of 0.66. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.
  • News Coverage This Week

    MarketBeat has tracked 14 news articles for Purple Innovation this week, compared to 2 articles on an average week.
  • Search Interest

    4 people have searched for PRPL on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Purple Innovation insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    53.90% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Purple Innovation's insider trading history.
Receive PRPL Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter.

PRPL Stock News Headlines

Purple Innovation (PRPL) Receives a Hold from Raymond James
Trump’s national nightmare is here
Porter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger the biggest forced rotation of capital since World War II. They reveal why Trump is mobilizing America’s tech giants… and name the two stocks most likely to soar as trillions shift behind the scenes.
Purple Innovation Amends Executive Bonus Arrangements
See More Headlines

PRPL Stock Analysis - Frequently Asked Questions

Purple Innovation's stock was trading at $0.78 at the start of the year. Since then, PRPL shares have increased by 3.7% and is now trading at $0.8090.

Purple Innovation, Inc. (NASDAQ:PRPL) posted its earnings results on Tuesday, July, 29th. The company reported ($0.11) EPS for the quarter, topping the consensus estimate of ($0.12) by $0.01. The firm had revenue of $105.10 million for the quarter, compared to analyst estimates of $103.69 million. Purple Innovation had a negative net margin of 18.43% and a negative trailing twelve-month return on equity of 472.12%.
Read the conference call transcript
.

Top institutional investors of Purple Innovation include Truist Financial Corp (0.32%), Crumly & Associates Inc. (0.24%), Y Intercept Hong Kong Ltd (0.13%) and Midwest Financial Group LLC (0.11%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy.
View institutional ownership trends
.

Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM).

Company Calendar

Last Earnings
7/29/2025
Today
8/01/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
CONS PD - MISC STPL
Sub-Industry
Consumer Goods
Current Symbol
NASDAQ:PRPL
CIK
1643953
Fax
N/A
Employees
1,200
Year Founded
N/A

Price Target and Rating

High Price Target
$1.50
Low Price Target
$1.00
Potential Upside/Downside
+54.5%
Consensus Rating
Hold
Rating Score (0-4)
2.00
Research Coverage
2 Analysts

Profitability

EPS (Trailing Twelve Months)
($0.78)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$97.90 million
Net Margins
-18.43%
Pretax Margin
-18.46%
Return on Equity
-472.12%
Return on Assets
-13.20%

Debt

Debt-to-Equity Ratio
54.69
Current Ratio
1.49
Quick Ratio
0.64

Sales & Book Value

Annual Sales
$487.88 million
Price / Sales
0.18
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
($0.14) per share
Price / Book
-5.78

Miscellaneous

Outstanding Shares
107,710,000
Free Float
49,654,000
Market Cap
$87.14 million
Optionable
Optionable
Beta
1.42

Social Links

The Best High-Yield Dividend Stocks for 2025 Cover

Discover the 10 Best High-Yield Dividend Stocks for 2025 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.

Get This Free Report

This page (NASDAQ:PRPL) was last updated on 8/2/2025 by MarketBeat.com Staff
From Our Partners