PURPLE INNOVATION (PRPL) Insider Trading & Ownership $0.92 -0.04 (-3.66%) Closing price 10/7/2025 04:00 PM EasternExtended Trading$0.93 +0.00 (+0.37%) As of 10/7/2025 07:51 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Insider Trades Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PURPLE INNOVATION (NASDAQ:PRPL) Insider Buying and Selling ActivityCurrentInsider OwnershipPercentage53.90%Number OfInsiders Buying(Last 3 Years)8Amount OfInsider Buying(Last 3 Years)$27.81MNumber OfInsiders Selling(Last 3 Years)0 Get PRPL Insider Trade Alerts Want to know when executives and insiders are buying or selling PURPLE INNOVATION stock? 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PRPL Insider Buying and Selling by Quarter PURPLE INNOVATION Insider and Congressional Trades History Insiders and Members of Congress Insiders Only Members of Congress Only Transaction Type Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years Time Frame Start Date End Date Export to Excel Transaction DateNameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails6/28/2024Robert DemartiniCEOBuy138,834$1.03$142,999.02 6/26/2024Robert DemartiniCEOBuy51,061$0.98$50,039.78 3/22/2024George Turner UlrichInsiderBuy4,000$1.52$6,080.00 8/28/2023Gary T DicamilloDirectorBuy10,000$2.22$22,200.00 6/2/2023Casey Kale McgarveyInsiderBuy22,300$2.85$63,555.00 5/26/2023Jeffery Scott KerbyInsiderBuy16,350$3.45$56,407.50 5/15/2023R Carter PateDirectorBuy16,949$2.95$49,999.55 5/15/2023Robert DemartiniCEOBuy50,000$2.97$148,500.00 3/23/2023Eric Scott HaynorCOOBuy138,598$2.75$381,144.50 3/23/2023Jeffery Scott KerbyInsiderBuy23,077$2.77$63,923.29 Get Insider Trades Delivered To Your InboxEnter your email address below to receive a concise daily summary of insider buying activity, insider selling activity and changes in hedge fund holdings. 2/13/2023Coliseum Capital Management, LDirectorBuy5,960,320$4.50$26,821,440.00 (Data available from 1/1/2013 forward) PRPL Insider Trading Activity - Frequently Asked Questions Who is on PURPLE INNOVATION's Insider Roster? The list of insiders at PURPLE INNOVATION includes Casey Kale Mcgarvey, Coliseum Capital Management, L, Eric Scott Haynor, Gary T Dicamillo, George Turner Ulrich, Jeffery Scott Kerby, R Carter Pate, and Robert Demartini. Learn more on insiders at PRPL. What percentage of PURPLE INNOVATION stock is owned by insiders? 53.90% of PURPLE INNOVATION stock is owned by insiders. Learn more on PRPL's insider holdings. Which PURPLE INNOVATION insiders have been buying company stock? The following insiders have purchased PRPL shares in the last 24 months: George Turner Ulrich ($6,080.00), and Robert Demartini ($193,038.80). How much insider buying is happening at PURPLE INNOVATION? Insiders have purchased a total of 193,895 PRPL shares in the last 24 months for a total of $199,118.80 bought. Purple Innovation Key ExecutivesMr. Robert T. DeMartini (Age 62)CEO & Director Compensation: $695.98kMr. Todd E. Vogensen (Age 55)Chief Financial Officer Compensation: $600.27kMr. Eric S. Haynor (Age 60)Chief Operating Officer Compensation: $504.17kMs. Keira M. Krausz (Age 58)Chief Marketing Officer Compensation: $416.62kMr. John Jack Roddy IV (Age 56)Chief People Officer Compensation: $450.61kMr. George Turner Ulrich (Age 63)Vice President of Accounting & Financial Reporting Ms. Tricia McDermott Thompkins (Age 52)Chief Legal Officer & Secretary Misty BondDirector of CommunicationsMr. Jeffrey L. Hutchings (Age 56)Chief Innovation Officer Mr. Jeffery Scott Kerby (Age 54)Chief of Owned Retail Officer More Insider Trading Tools from MarketBeat Related Companies GoPro Insider Trades Solesence Insider Trades Brilliant Earth Group Insider Trades Hamilton Beach Brands Insider Trades Traeger Insider Trades Sleep Number Insider Trades Safety Shot Insider Trades CPS Technologies Insider Trades Aterian Insider Trades Charles & Colvard, Ltd. 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