comScore (SCOR) Stock Price, News & Analysis

Company Overview

comScore, Inc. (NASDAQ: SCOR) is a media measurement and analytics company that provides data and insights on how audiences consume content across television, digital media, mobile devices, video platforms and movies. Its services are designed to help media owners, advertisers and agencies evaluate audience reach, engagement and campaign performance.

The company’s offerings include cross-platform audience measurement, digital and video analytics, television measurement, movie measurement and consumer research. Its products and services support media planning, advertising evaluation, content licensing, audience segmentation and competitive analysis by combining viewing, visitation and consumer behavior data.

Founded in 1999, comScore has developed measurement solutions for media and advertising markets in the United States and international markets. The company serves broadcasters, cable and streaming providers, publishers, advertisers, agencies, movie studios and other businesses seeking independent data about media audiences and consumer engagement.

Key Stats

• Today's Range: $3.91 to $4.10
• 50-Day Range: $4.03 to $7.58
• 52-Week Range: $3.82 to $9.34
• Volume: 6,067 shs
• Average Volume: 34,761 shs
• Market Capitalization: $61.18 million
• P/E Ratio: 0.81
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Hold

comScore Stock Analysis - MarketRank™

comScore scored higher than 59% of companies evaluated by MarketBeat, and ranked 108th out of 239 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.4 / 5
• Analyst Rating: Hold

Consensus Rating

comScore has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

comScore has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for comScore are expected to grow in the coming year, from ($1.79) to ($0.34) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of comScore is 0.98, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.06.

Price to Earnings Ratio vs. Sector

The P/E ratio of comScore is 0.98, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 20.67.

Price to Book Value per Share Ratio

comScore has a P/B Ratio of 0.54. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.22% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 1.12, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently increased by 45.00%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

comScore does not currently pay a dividend.

Dividend Growth

comScore does not have a long track record of dividend growth.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 1.00

News Sentiment

comScore has a news sentiment score of 1.00. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for comScore this week, compared to 4 articles on an average week.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

3 insiders have purchased shares of comScore in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $348,468.00 in company stock, which represents 0.5696% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, comScore insiders have bought more of their company's stock than they have sold. Specifically, they have bought $348,468.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

3.10% of the stock of comScore is held by insiders.

Percentage Held by Institutions

42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 3/04/2025
• Today: 10/10/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:SCOR
• CIK: 1158172
• Web: www.comscore.com
• Phone: (703) 438-2000
• Fax: 703-438-2051
• Employees: 1,200
• Year Founded: 1999

Profitability

• EPS (Trailing Twelve Months): $4.10
• Trailing P/E Ratio: 0.81
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$10 million
• Net Margins: 24.01%
• Pretax Margin: -4.77%
• Return on Equity: 133.03%
• Return on Assets: 24.12%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.76
• Quick Ratio: 0.76

Sales & Book Value

• Annual Sales: $357.47 million
• Price / Sales: 0.17
• Cash Flow: $7.75 per share
• Price / Cash Flow: 0.52
• Book Value: $7.49 per share
• Price / Book: 0.54

Miscellaneous

• Outstanding Shares: 15,180,000
• Free Float: 14,713,000
• Market Cap: $61.18 million
• Optionable: No Data
• Beta: 1.12