Vivid Seats (SEAT) Stock Price, News & Analysis

Company Overview

Vivid Seats, traded on NASDAQ under the ticker SEAT, operates an online ticket marketplace that connects buyers and sellers of live event tickets. The company specializes in facilitating purchases for sports games, concerts, theater productions and other entertainment experiences. Through its digital platform and mobile application, Vivid Seats offers real-time access to available tickets, transparent pricing and a 100% Buyer Guarantee, which ensures ticket authenticity and timely delivery.

Founded in 2001 and headquartered in Chicago, Illinois, Vivid Seats has grown from a regional reseller into one of North America’s leading ticket marketplaces. The platform aggregates inventory from individual sellers, brokers and professional ticket operations, enabling customers to compare seat locations and prices across multiple events. Since its inception, the company has invested in proprietary technology to streamline transaction processing, enhance event discovery and improve seat selection tools.

Vivid Seats serves customers primarily in the United States and Canada, covering major sports leagues, music tours and live entertainment venues in key markets. The company’s user base spans a wide range of demographics, from casual eventgoers to avid fans seeking premium seating. In addition to standard ticket sales, Vivid Seats offers gift cards and group-buying options, catering to corporate and social event planners.

Leadership at Vivid Seats includes co-founder and Chief Executive Officer Eric Vassian, who has guided the company through its public listing in April 2021, and Jerry Bednyak, co-founder and Executive Chairman. Under their stewardship, the firm continues to pursue strategic partnerships, technology enhancements and market expansion initiatives aimed at solidifying its position in the competitive live-event ecosystem.

Key Stats

• Today's Range: $14.66 to $15.43
• 50-Day Range: $14.91 to $34.60
• 52-Week Range: $14.54 to $100.00
• Volume: 53,878 shs
• Average Volume: 106,551 shs
• Market Capitalization: $156.37 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $47.00
• Consensus Rating: Hold

Vivid Seats Stock Analysis - MarketRank™

Vivid Seats scored higher than 70% of companies evaluated by MarketBeat, and ranked 280th out of 662 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Hold

Consensus Rating

Vivid Seats has received a consensus rating of Hold. The company's average rating score is 2.08, and is based on 3 buy ratings, 8 hold ratings, and 2 sell ratings.

Upside Potential

Vivid Seats has a consensus price target of $47.00, representing about 209.7% upside from its current price of $15.18.

Amount of Analyst Coverage

Vivid Seats has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 91.67%

Earnings Growth

Earnings for Vivid Seats are expected to grow by 91.67% in the coming year, from $0.12 to $0.23 per share.

Price to Earnings Growth Ratio

Vivid Seats has a PEG Ratio of 2.50. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Vivid Seats has a P/B Ratio of 0.64. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

20.57% of the float of Vivid Seats has been sold short.

Short Interest Ratio / Days to Cover

Vivid Seats has a short interest ratio ("days to cover") of 4.4.

Change versus previous month

Short interest in Vivid Seats has recently increased by 8.42%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Vivid Seats does not currently pay a dividend.

Dividend Growth

Vivid Seats does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

20.57% of the float of Vivid Seats has been sold short.

Short Interest Ratio / Days to Cover

Vivid Seats has a short interest ratio ("days to cover") of 4.4.

Change versus previous month

Short interest in Vivid Seats has recently increased by 8.42%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.8 / 5
• News Sentiment: 0.32

News Sentiment

Vivid Seats has a news sentiment score of 0.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.60 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 25 news articles for Vivid Seats this week, compared to 27 articles on an average week.

Search Interest

12 people have searched for SEAT on MarketBeat in the last 30 days. This is an increase of 1,100% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Vivid Seats insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $842.00 in company stock.

Percentage Held by Insiders

89.16% of the stock of Vivid Seats is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 39.92% of the stock of Vivid Seats is held by institutions.

SEAT Stock Analysis - Frequently Asked Questions

How have SEAT shares performed this year?

Vivid Seats' stock was trading at $92.60 at the beginning of 2025. Since then, SEAT stock has decreased by 83.6% and is now trading at $15.1760.

How were Vivid Seats' earnings last quarter?

Vivid Seats Inc. (NASDAQ:SEAT) posted its quarterly earnings results on Tuesday, May, 6th. The company reported ($1.00) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.40) by $0.60. The firm earned $164.02 million during the quarter, compared to the consensus estimate of $169.99 million. Vivid Seats had a positive trailing twelve-month return on equity of 8.93% and a negative net margin of 20.35%.
Read the conference call transcript.

When did Vivid Seats' stock split?

Vivid Seats shares reverse split on the morning of Wednesday, August 6th 2025.The 1-20 reverse split was announced on Monday, August 4th 2025. The number of shares owned by shareholders was adjusted after the market closes on Tuesday, August 5th 2025. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

How do I buy shares of Vivid Seats?

Shares of SEAT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Vivid Seats own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Vivid Seats investors own include YETI (YETI), NVIDIA (NVDA), Meta Platforms (META), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX) and Academy Sports and Outdoors (ASO).

Company Calendar

• Last Earnings: 5/06/2025
• Today: 10/06/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Entertainment
• Current Symbol: NASDAQ:SEAT
• CIK: 1856031
• Web: www.horizonacquisitioncorp.com
• Phone: 312-291-9966
• Fax: 203-298-5300
• Employees: 430
• Year Founded: 2001

Price Target and Rating

• Average Price Target for Vivid Seats: $47.00
• High Price Target: $80.00
• Low Price Target: $2.00
• Potential Upside/Downside: +214.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.08
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 124.58
• P/E Growth: 2.5
• Net Income: $9.43 million
• Net Margins: -20.35%
• Pretax Margin: -26.43%
• Return on Equity: 8.93%
• Return on Assets: 1.77%

Debt

• Debt-to-Equity Ratio: 1.77
• Current Ratio: 0.72
• Quick Ratio: 0.63

Sales & Book Value

• Annual Sales: $694.01 million
• Price / Sales: 0.22
• Cash Flow: $5.12 per share
• Price / Cash Flow: 2.92
• Book Value: $23.73 per share
• Price / Book: 0.63

Miscellaneous

• Outstanding Shares: 10,304,000
• Free Float: 1,117,000
• Market Cap: $154.04 million
• Optionable: Optionable
• Beta: 0.89