Vivid Seats (SEAT) Stock Price, News & Analysis

Company Overview

Vivid Seats, traded on NASDAQ under the ticker SEAT, operates an online ticket marketplace that connects buyers and sellers of live event tickets. The company specializes in facilitating purchases for sports games, concerts, theater productions and other entertainment experiences. Through its digital platform and mobile application, Vivid Seats offers real-time access to available tickets, transparent pricing and a 100% Buyer Guarantee, which ensures ticket authenticity and timely delivery.

Founded in 2001 and headquartered in Chicago, Illinois, Vivid Seats has grown from a regional reseller into one of North America’s leading ticket marketplaces. The platform aggregates inventory from individual sellers, brokers and professional ticket operations, enabling customers to compare seat locations and prices across multiple events. Since its inception, the company has invested in proprietary technology to streamline transaction processing, enhance event discovery and improve seat selection tools.

Vivid Seats serves customers primarily in the United States and Canada, covering major sports leagues, music tours and live entertainment venues in key markets. The company’s user base spans a wide range of demographics, from casual eventgoers to avid fans seeking premium seating. In addition to standard ticket sales, Vivid Seats offers gift cards and group-buying options, catering to corporate and social event planners.

Leadership at Vivid Seats includes co-founder and Chief Executive Officer Eric Vassian, who has guided the company through its public listing in April 2021, and Jerry Bednyak, co-founder and Executive Chairman. Under their stewardship, the firm continues to pursue strategic partnerships, technology enhancements and market expansion initiatives aimed at solidifying its position in the competitive live-event ecosystem.

Key Stats

• Today's Range: $6.99 to $7.40
• 50-Day Range: $6.36 to $9.54
• 52-Week Range: $5.06 to $18.73
• Volume: 36,329 shs
• Average Volume: 68,324 shs
• Market Capitalization: $77.33 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $10.21
• Consensus Rating: Hold

Vivid Seats Stock Analysis - MarketRank™

Vivid Seats scored higher than 52% of companies evaluated by MarketBeat, and ranked 127th out of 245 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.8 / 5
• Analyst Rating: Hold

Consensus Rating

Vivid Seats has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 2 buy ratings, 5 hold ratings, and 2 sell ratings.

Upside Potential

Vivid Seats has a consensus price target of $10.21, representing about 42.2% upside from its current price of $7.18.

Amount of Analyst Coverage

Vivid Seats has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Vivid Seats are expected to grow in the coming year, from ($4.44) to ($2.61) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Vivid Seats is -0.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Vivid Seats is -0.16, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

22.21% of the float of Vivid Seats has been sold short.

Short Interest Ratio / Days to Cover

Vivid Seats has a short interest ratio ("days to cover") of 14.48, which indicates bearish sentiment.

Change versus previous month

Short interest in Vivid Seats has recently decreased by 5.82%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Vivid Seats does not currently pay a dividend.

Dividend Growth

Vivid Seats does not have a long track record of dividend growth.

News and Social Media

• Score: 1.6 / 5
• News Sentiment: 0.53

News Sentiment

Vivid Seats has a news sentiment score of 0.53. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.63 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Vivid Seats this week, compared to 9 articles on an average week.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Vivid Seats insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $598.00 in company stock.

Percentage Held by Insiders

60.50% of the stock of Vivid Seats is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

39.92% of the stock of Vivid Seats is held by institutions.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 8/14/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NASDAQ:SEAT
• CIK: 1856031
• Web: www.horizonacquisitioncorp.com
• Phone: 312-291-9966
• Fax: 203-298-5300
• Employees: 430
• Year Founded: 2001

Price Target and Rating

• Average Price Target for Vivid Seats: $10.21
• High Price Target: $16.00
• Low Price Target: $5.65
• Potential Upside/Downside: +42.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): ($45.51)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$429.30 million
• Net Margins: -60.26%
• Pretax Margin: -93.97%
• Return on Equity: -211.26%
• Return on Assets: 0.91%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.66
• Quick Ratio: 0.59

Sales & Book Value

• Annual Sales: $570.78 million
• Price / Sales: 0.14
• Cash Flow: $4.15 per share
• Price / Cash Flow: 1.73
• Book Value: ($9.76) per share
• Price / Book: -0.74

Miscellaneous

• Outstanding Shares: 10,770,000
• Free Float: 4,253,000
• Market Cap: $77.33 million
• Optionable: No Data
• Beta: 1.08