NASDAQ:SOBR SOBR Safe (SOBR) Stock Price, News & Analysis $0.60 -0.09 (-12.60%) Closing price 04:00 PM EasternExtended Trading$0.56 -0.04 (-6.45%) As of 07:33 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsTrendsBuy This Stock About SOBR Safe Stock (NASDAQ:SOBR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get SOBR Safe alerts:Sign Up Key Stats Today's Range$0.57▼$0.6450-Day Range$0.43▼$2.0752-Week Range$0.35▼$4.39Volume371,469 shsAverage Volume24.98 million shsMarket Capitalization$1.67 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview SOBR Safe, Inc. (NASDAQ: SOBR) is a technology company specializing in the development and commercialization of cognitive impairment monitoring solutions. The company’s flagship offerings consist of handheld breath alcohol screening devices and integrated cognitive assessment tools designed to detect impairment in real time. SOBR Safe’s product line pairs portable breathalyzers with proprietary software that captures, records and analyzes impairment data to help organizations maintain safety and compliance standards. Founded in 2020 and headquartered in Vancouver, Canada, SOBR Safe has focused on research and development of non-invasive impairment detection technology. Its devices combine traditional breath alcohol measurement with cognitive testing modules, enabling employers and safety managers to assess not only blood alcohol content but also broader neuro-cognitive function. SOBR Safe’s solutions are delivered through cloud-based platforms, allowing for secure data storage, customizable reporting and integration with existing safety protocols. The company primarily serves industries where impairment management is critical, including transportation fleets, oil and gas operations, construction sites and manufacturing facilities, with a footprint spanning North America. Through partnerships and channel agreements, SOBR Safe has begun to expand its reach into additional markets and verticals that demand continuous safety monitoring. Under the leadership of CEO Thomas Llewellyn, the company continues to refine its technology roadmap and pursue strategic alliances aimed at reducing on-the-job impairment incidents.AI Generated. May Contain Errors. Read More SOBR Safe Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks10th Percentile Overall ScoreSOBR MarketRank™: SOBR Safe scored higher than 10% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingSOBR Safe has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageSOBR Safe has only been the subject of 1 research reports in the past 90 days.Read more about SOBR Safe's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of SOBR Safe is -0.11, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of SOBR Safe is -0.11, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioSOBR Safe has a P/B Ratio of 0.23. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about SOBR Safe's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted48.17% of the float of SOBR Safe has been sold short.Short Interest Ratio / Days to CoverSOBR Safe has a short interest ratio ("days to cover") of 0.03, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in SOBR Safe has recently increased by 3,686.20%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldSOBR Safe does not currently pay a dividend.Dividend GrowthSOBR Safe does not have a long track record of dividend growth. News and Social Media3.4 / 5News Sentiment0.39 News SentimentSOBR Safe has a news sentiment score of 0.39. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 2 news articles for SOBR Safe this week, compared to 1 article on an average week.Search Interest5 people have searched for SOBR on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days.MarketBeat Follows3 people have added SOBR Safe to their MarketBeat watchlist in the last 30 days. Company Ownership0.1 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, SOBR Safe insiders have not sold or bought any company stock.Percentage Held by Insiders0.13% of the stock of SOBR Safe is held by insiders.Percentage Held by Institutions7.93% of the stock of SOBR Safe is held by institutions.Read more about SOBR Safe's insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. SOBR Stock News HeadlinesSOBR Safe (SOBR) stock plunges 51% after-hours: Here's whyJuly 16, 2026 | msn.comTop Penny Stocks To Follow Now - July 13thJuly 16, 2026 | americanbankingnews.comBofA: Digital Dollar Coming 2025-2030Bank of America just revealed your expiration date. In their Bloomberg interview, they didn't just predict the digital dollar. They gave us the timeline… 2025 to 2030. We're in that window right now. Once the digital dollar launches, every transaction you make will be tracked. Your spending could be controlled. Your accounts could be frozen. Over 4,500 investors have already used this legal backdoor to hold assets CBDCs can't freeze and generate yields the Federal Reserve can't touch.July 24 at 1:00 AM | Decentralized Masters (Ad)SOBR Safe Shares Plummet as Warrants Are Exercised at Reduced PriceJuly 15, 2026 | marketwatch.comSOBR Safe launches major restructuring following merger plansJune 29, 2026 | theglobeandmail.comSobr Safe Cuts Workforce By 11 People Amid Restructuring, MergerMay 13, 2026 | marketwatch.comSOBR Safe shares soar on proposed Clean World Ventures business combinationMay 1, 2026 | quiverquant.comQThis nanocap stock surged more than 100% after a strategic pivot to tap into AI data center market – retail bulls see bigger upsideMay 1, 2026 | msn.comSee More Headlines SOBR Stock Analysis - Frequently Asked Questions How have SOBR shares performed this year? SOBR Safe's stock was trading at $2.14 at the beginning of the year. Since then, SOBR shares have decreased by 72.2% and is now trading at $0.5954. How were SOBR Safe's earnings last quarter? SOBR Safe, Inc. (NASDAQ:SOBR) released its earnings results on Thursday, April, 30th. The company reported ($0.82) earnings per share for the quarter. The firm had revenue of $0.08 million for the quarter. SOBR Safe had a negative net margin of 2,166.28% and a negative trailing twelve-month return on equity of 172.71%. When did SOBR Safe's stock split? SOBR Safe's stock reverse split on Wednesday, October 2nd 2024.The 1-110 reverse split was announced on Wednesday, October 2nd 2024. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, October 2nd 2024. An investor that had 100 shares of stock prior to the reverse split would have 1 shares after the split. When did SOBR Safe IPO? SOBR Safe (SOBR) raised $12 million in an IPO on Thursday, April 28th 2022. The company issued 2,700,000 shares at a price of $4.00-$5.00 per share. Alexander Capital, LP served as the underwriter for the IPO and Revere Securities LLC was co-manager. How do I buy shares of SOBR Safe? Shares of SOBR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of SOBR Safe own? Based on aggregate information from My MarketBeat watchlists, some other companies that SOBR Safe investors own include Ford Motor (F), Meta Platforms (META), Walt Disney (DIS), CrowdStrike (CRWD), NVIDIA (NVDA), PayPal (PYPL) and Company Calendar Last Earnings4/30/2026Today7/24/2026Next Earnings (Estimated)8/06/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (1w+) 1-Year History Jul 25 Oct 25 Jan 26 Apr 26 Jul 26 For the last 7 days, SOBR's financial health has been in the Yellow zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry Technology Services Sub-IndustryPrinting And Publishing Current SymbolNASDAQ:SOBR CIK1425627 Websobrsafe.com Phone(844) 762-7723FaxN/AEmployees9Year FoundedN/AProfitability EPS (Trailing Twelve Months)($5.59) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$8.95 million Net Margins-2,166.28% Pretax Margin-2,177.91% Return on Equity-172.71% Return on Assets-130.93% Debt Debt-to-Equity RatioN/A Current Ratio2.18 Quick Ratio2.05 Sales & Book Value Annual Sales$440 thousand Price / Sales3.80 Cash FlowN/A Price / Cash FlowN/A Book Value$2.61 per share Price / Book0.23Miscellaneous Outstanding Shares2,810,000Free Float2,803,000Market Cap$1.67 million OptionableNot Optionable Beta1.20 10 Best Stocks to Own - Summer 2026Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Summer 2026, despite the threat of tariffs and what's happening in Iran. 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