This company has been marked as potentially delisted and may not be actively trading. Dealertrack Technologies (TRAK) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsDividendEarningsHeadlinesInsider TradesOptions ChainOwnershipTrendsBuy This Stock TRAK vs. ZD, CMPR, QNST, ANGI, LQDT, TTGT, OPEN, BCOV, TZOO, and DHXShould you be buying Dealertrack Technologies stock or one of its competitors? The main competitors of Dealertrack Technologies include Ziff Davis (ZD), Cimpress (CMPR), QuinStreet (QNST), Angi (ANGI), Liquidity Services (LQDT), TechTarget (TTGT), Opendoor Technologies (OPEN), Brightcove (BCOV), Travelzoo (TZOO), and DHI Group (DHX). These companies are all part of the "internet software & services" industry. Dealertrack Technologies vs. Its Competitors Ziff Davis Cimpress QuinStreet Angi Liquidity Services TechTarget Opendoor Technologies Brightcove Travelzoo DHI Group Ziff Davis (NASDAQ:ZD) and Dealertrack Technologies (NASDAQ:TRAK) are both small-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation. Is ZD or TRAK more profitable? Dealertrack Technologies has a net margin of 29.35% compared to Ziff Davis' net margin of 5.41%. Ziff Davis' return on equity of 13.89% beat Dealertrack Technologies' return on equity.Company Net Margins Return on Equity Return on Assets Ziff Davis5.41% 13.89% 7.04% Dealertrack Technologies 29.35%13.19%11.85% Which has better earnings & valuation, ZD or TRAK? Ziff Davis has higher revenue and earnings than Dealertrack Technologies. Ziff Davis is trading at a lower price-to-earnings ratio than Dealertrack Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZiff Davis$1.40B0.97$63.05M$1.6519.55Dealertrack Technologies$20.45M17.37$5.96M$0.3260.77 Do institutionals and insiders believe in ZD or TRAK? 99.8% of Ziff Davis shares are held by institutional investors. Comparatively, 27.4% of Dealertrack Technologies shares are held by institutional investors. 2.2% of Ziff Davis shares are held by company insiders. Comparatively, 44.0% of Dealertrack Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Which has more volatility & risk, ZD or TRAK? Ziff Davis has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500. Comparatively, Dealertrack Technologies has a beta of 0.84, meaning that its share price is 16% less volatile than the S&P 500. Does the media refer more to ZD or TRAK? In the previous week, Ziff Davis had 5 more articles in the media than Dealertrack Technologies. MarketBeat recorded 5 mentions for Ziff Davis and 0 mentions for Dealertrack Technologies. Ziff Davis' average media sentiment score of 0.71 beat Dealertrack Technologies' score of 0.00 indicating that Ziff Davis is being referred to more favorably in the media. Company Overall Sentiment Ziff Davis Positive Dealertrack Technologies Neutral Do analysts recommend ZD or TRAK? Ziff Davis presently has a consensus price target of $47.00, indicating a potential upside of 45.67%. Given Ziff Davis' stronger consensus rating and higher possible upside, equities research analysts plainly believe Ziff Davis is more favorable than Dealertrack Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Ziff Davis 0 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.33Dealertrack Technologies 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryZiff Davis beats Dealertrack Technologies on 11 of the 16 factors compared between the two stocks. Get Dealertrack Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for TRAK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding TRAK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TRAK vs. The Competition Export to ExcelMetricDealertrack TechnologiesData processing & preparation IndustryComputer SectorNASDAQ ExchangeMarket Cap$377.13M$1.13B$27.59B$9.02BDividend Yield0.35%3.15%3.12%4.10%P/E Ratio60.774.7936.9920.28Price / Sales17.3718.042,038.07121.46Price / Cash52.1863.2137.8357.47Price / Book7.420.977.255.68Net Income$5.96M-$37.11M$762.89M$248.96M Dealertrack Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TRAKDealertrack TechnologiesN/A$19.45-7.9%N/A+18.8%$377.13M$20.45M60.77N/AZDZiff Davis4.5613 of 5 stars$30.27-0.5%$47.00+55.3%-40.6%$1.28B$1.40B18.353,800CMPRCimpress4.5908 of 5 stars$47.00+0.4%$62.50+33.0%-44.6%$1.16B$3.29B8.0216,000Positive NewsHigh Trading VolumeQNSTQuinStreet3.1175 of 5 stars$16.10+2.3%$29.00+80.1%+0.8%$888.82M$613.51M-1,608.39790ANGIAngi3.8656 of 5 stars$15.26-3.2%$21.36+40.0%-9.6%$756.27M$1.19B13.872,800High Trading VolumeLQDTLiquidity Services1.894 of 5 stars$23.59-0.3%$38.50+63.2%+22.5%$738.37M$363.32M29.86740High Trading VolumeTTGTTechTarget4.1556 of 5 stars$7.77+10.7%$19.33+148.8%-77.9%$501.85M$284.90M-18.502,100Analyst ForecastHigh Trading VolumeOPENOpendoor Technologies3.9059 of 5 stars$0.53-4.5%$1.55+190.8%-66.0%$407.02M$5.15B-1.031,470High Trading VolumeBCOVBrightcove0.5551 of 5 stars$4.45flat$3.98-10.7%N/A$202.12M$201.19M-21.19720TZOOTravelzoo3.9615 of 5 stars$12.73-4.6%$25.67+101.6%+74.7%$148.12M$83.90M12.73210DHXDHI Group3.7058 of 5 stars$2.98+0.3%$5.25+76.2%+29.7%$144.79M$141.93M-17.53530News Coverage Related Companies and Tools Related Companies Ziff Davis Alternatives Cimpress Alternatives QuinStreet Alternatives Angi Alternatives Liquidity Services Alternatives TechTarget Alternatives Opendoor Technologies Alternatives Brightcove Alternatives Travelzoo Alternatives DHI Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:TRAK) was last updated on 7/4/2025 by MarketBeat.com Staff From Our Partners[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? 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