TRAK vs. BCOV, PCYG, QBTS, EGHT, TCX, SOHU, OOMA, TRVG, LTRPA, and TASK
Should you be buying Dealertrack Technologies stock or one of its competitors? The main competitors of Dealertrack Technologies include Brightcove (BCOV), Park City Group (PCYG), D-Wave Quantum (QBTS), 8X8 (EGHT), Tucows (TCX), Sohu.com (SOHU), Ooma (OOMA), trivago (TRVG), Liberty TripAdvisor (LTRPA), and TaskUs (TASK). These companies are all part of the "data processing & preparation" industry.
Brightcove (NASDAQ:BCOV) and Dealertrack Technologies (NASDAQ:TRAK) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their community ranking, earnings, analyst recommendations, valuation, risk, media sentiment, dividends, institutional ownership and profitability.
In the previous week, Dealertrack Technologies had 1 more articles in the media than Brightcove. MarketBeat recorded 3 mentions for Dealertrack Technologies and 2 mentions for Brightcove. Dealertrack Technologies' average media sentiment score of 0.05 beat Brightcove's score of 0.00 indicating that Brightcove is being referred to more favorably in the media.
Brightcove received 233 more outperform votes than Dealertrack Technologies when rated by MarketBeat users. Likewise, 72.14% of users gave Brightcove an outperform vote while only 58.74% of users gave Dealertrack Technologies an outperform vote.
Brightcove has a beta of 0.68, suggesting that its stock price is 32% less volatile than the S&P 500. Comparatively, Dealertrack Technologies has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500.
Dealertrack Technologies has lower revenue, but higher earnings than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than Dealertrack Technologies, indicating that it is currently the more affordable of the two stocks.
80.1% of Brightcove shares are held by institutional investors. Comparatively, 27.4% of Dealertrack Technologies shares are held by institutional investors. 3.7% of Brightcove shares are held by insiders. Comparatively, 3.9% of Dealertrack Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Dealertrack Technologies has a net margin of 29.63% compared to Dealertrack Technologies' net margin of -11.38%. Brightcove's return on equity of 12.87% beat Dealertrack Technologies' return on equity.
Brightcove presently has a consensus price target of $4.00, suggesting a potential upside of 145.40%. Given Dealertrack Technologies' higher probable upside, analysts plainly believe Brightcove is more favorable than Dealertrack Technologies.
Summary
Dealertrack Technologies beats Brightcove on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding TRAK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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