S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
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Closing prices for crude oil, gold and other commodities
S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
5 Under-the-Radar Artificial Intelligence (AI) Stocks
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Monday, 3/4/2024
Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
DeSantis names Disney World district administrator to run elections in Democratic Orange County
Stock market today: Asian shares are mixed as China unveils 5% economic growth target for 2024
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Ohio foundation begins process to distribute millions in opioid settlement money
Closing prices for crude oil, gold and other commodities
S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
5 Under-the-Radar Artificial Intelligence (AI) Stocks
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Monday, 3/4/2024
Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
DeSantis names Disney World district administrator to run elections in Democratic Orange County
Stock market today: Asian shares are mixed as China unveils 5% economic growth target for 2024
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Ohio foundation begins process to distribute millions in opioid settlement money
Closing prices for crude oil, gold and other commodities
S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
5 Under-the-Radar Artificial Intelligence (AI) Stocks
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Monday, 3/4/2024
Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
DeSantis names Disney World district administrator to run elections in Democratic Orange County
Stock market today: Asian shares are mixed as China unveils 5% economic growth target for 2024
This is the #1 Stock to Buy for the AI Tidal Wave (Ad)
Ohio foundation begins process to distribute millions in opioid settlement money
Closing prices for crude oil, gold and other commodities

Dealertrack Technologies (TRAK) Competitors

Notice: This company has been marked as potentially delisted and may not be actively trading.

TRAK vs. BCOV, PCYG, QBTS, SOHU, OOMA, EGHT, INOD, TCX, TRVG, and LTRPA

Should you be buying Dealertrack Technologies stock or one of its competitors? The main competitors of Dealertrack Technologies include Brightcove (BCOV), Park City Group (PCYG), D-Wave Quantum (QBTS), Sohu.com (SOHU), Ooma (OOMA), 8X8 (EGHT), Innodata (INOD), Tucows (TCX), trivago (TRVG), and Liberty TripAdvisor (LTRPA). These companies are all part of the "data processing & preparation" industry.

Dealertrack Technologies vs.

Dealertrack Technologies (NASDAQ:TRAK) and Brightcove (NASDAQ:BCOV) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, community ranking, profitability, valuation, risk, earnings, media sentiment and dividends.

26.4% of Dealertrack Technologies shares are held by institutional investors. Comparatively, 85.7% of Brightcove shares are held by institutional investors. 42.0% of Dealertrack Technologies shares are held by insiders. Comparatively, 3.7% of Brightcove shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Brightcove had 6 more articles in the media than Dealertrack Technologies. MarketBeat recorded 7 mentions for Brightcove and 1 mentions for Dealertrack Technologies. Brightcove's average media sentiment score of 0.69 beat Dealertrack Technologies' score of 0.00 indicating that Brightcove is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dealertrack Technologies
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brightcove
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dealertrack Technologies has higher earnings, but lower revenue than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than Dealertrack Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dealertrack Technologies$19.10M14.20$5.59M$0.2951.34
Brightcove$201.19M0.46-$22.89M-$0.54-3.94

Brightcove has a consensus price target of $4.00, indicating a potential upside of 87.79%. Given Brightcove's higher possible upside, analysts plainly believe Brightcove is more favorable than Dealertrack Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dealertrack Technologies
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
N/A
Brightcove
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Dealertrack Technologies has a net margin of 29.63% compared to Brightcove's net margin of -11.38%. Dealertrack Technologies' return on equity of 12.87% beat Brightcove's return on equity.

Company Net Margins Return on Equity Return on Assets
Dealertrack Technologies29.63% 12.87% 11.70%
Brightcove -11.38%-17.02%-7.22%

Dealertrack Technologies has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Brightcove has a beta of 0.69, suggesting that its share price is 31% less volatile than the S&P 500.

Brightcove received 232 more outperform votes than Dealertrack Technologies when rated by MarketBeat users. Likewise, 72.22% of users gave Brightcove an outperform vote while only 58.74% of users gave Dealertrack Technologies an outperform vote.

CompanyUnderperformOutperform
Dealertrack TechnologiesOutperform Votes
158
58.74%
Underperform Votes
111
41.26%
BrightcoveOutperform Votes
390
72.22%
Underperform Votes
150
27.78%

Summary

Dealertrack Technologies beats Brightcove on 9 of the 17 factors compared between the two stocks.


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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRAK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TRAK vs. The Competition

MetricDealertrack TechnologiesData processing & preparation IndustryComputer SectorNASDAQ Exchange
Market Cap$271.15M$3.59B$19.30B$7.55B
Dividend Yield0.45%1.85%2.73%3.87%
P/E Ratio51.3425.90266.2918.63
Price / Sales14.208.63535.9277.05
Price / Cash40.1822.6828.2528.77
Price / Book5.986.917.034.46
Net Income$5.59M$11.29M$631.73M$212.48M

Dealertrack Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BCOV
Brightcove
3.7702 of 5 stars
$2.02
+4.1%
$4.00
+98.0%
-58.5%$88.29M$201.19M-3.74671Analyst Upgrade
Short Interest ↑
PCYG
Park City Group
0.3356 of 5 stars
$15.85
+4.1%
$10.00
-36.9%
+142.7%$288.07M$19.10M58.7069High Trading Volume
QBTS
D-Wave Quantum
1.5231 of 5 stars
$1.87
-1.6%
$2.00
+7.0%
+81.9%$299.07M$7.17M-2.92215Gap Up
SOHU
Sohu.com
3.2757 of 5 stars
$9.11
-0.7%
$20.00
+119.5%
-34.2%$307.37M$733.87M-12.484,900
OOMA
Ooma
3.5415 of 5 stars
$10.16
+0.3%
$18.75
+84.5%
-24.5%$262.13M$216.16M145.14454News Coverage
EGHT
8X8
2.0181 of 5 stars
$2.72
-1.4%
$3.72
+36.8%
-52.0%$335.70M$743.94M-6.181,921
INOD
Innodata
0 of 5 stars
$7.55
+6.6%
N/A+0.3%$216.76M$86.78M-151.004,209
TCX
Tucows
0.3807 of 5 stars
$18.78
+0.7%
N/A-22.8%$204.70M$339.34M-2.121,100Analyst Downgrade
High Trading Volume
TRVG
trivago
2.8056 of 5 stars
$2.61
+3.2%
$4.34
+66.3%
-70.9%$178.42M$524.90M-0.99709Positive News
LTRPA
Liberty TripAdvisor
0 of 5 stars
$1.40
-2.8%
N/A+37.6%$107.18M$1.79B-0.382,845Positive News

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This page (NASDAQ:TRAK) was last updated on 3/5/2024 by MarketBeat.com Staff