Do analysts recommend CZNC or UNB?

Citizens & Northern currently has a consensus price target of $23.50, indicating a potential downside of 6.71%. Given Citizens & Northern's stronger consensus rating and higher possible upside, research analysts clearly believe Citizens & Northern is more favorable than Union Bankshares. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens & Northern 0 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.25 Union Bankshares 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media prefer CZNC or UNB?

In the previous week, Citizens & Northern had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for Citizens & Northern and 1 mentions for Union Bankshares. Citizens & Northern's average media sentiment score of 1.07 beat Union Bankshares' score of 0.91 indicating that Citizens & Northern is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Citizens & Northern 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Union Bankshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate BMRC or UNB?

Bank of Marin Bancorp currently has a consensus price target of $31.33, suggesting a potential upside of 14.94%. Given Bank of Marin Bancorp's stronger consensus rating and higher probable upside, equities analysts plainly believe Bank of Marin Bancorp is more favorable than Union Bankshares. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Bank of Marin Bancorp 0 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.29 Union Bankshares 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media favor BMRC or UNB?

In the previous week, Bank of Marin Bancorp had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for Bank of Marin Bancorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat Bank of Marin Bancorp's score of 0.84 indicating that Union Bankshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Bank of Marin Bancorp 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Union Bankshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer UNB or RBB?

RBB Bancorp has a consensus price target of $25.50, suggesting a potential downside of 2.75%. Given RBB Bancorp's stronger consensus rating and higher possible upside, analysts plainly believe RBB Bancorp is more favorable than Union Bankshares. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Union Bankshares 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 RBB Bancorp 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50

Does the media refer more to UNB or RBB?

In the previous week, RBB Bancorp had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for RBB Bancorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat RBB Bancorp's score of 0.60 indicating that Union Bankshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Union Bankshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive RBB Bancorp 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer UNB or FRBA?

First Bank has a consensus target price of $19.67, suggesting a potential upside of 12.32%. Given First Bank's stronger consensus rating and higher probable upside, analysts clearly believe First Bank is more favorable than Union Bankshares. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Union Bankshares 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 First Bank 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60

Does the media prefer UNB or FRBA?

In the previous week, First Bank had 4 more articles in the media than Union Bankshares. MarketBeat recorded 5 mentions for First Bank and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat First Bank's score of 0.90 indicating that Union Bankshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Union Bankshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive First Bank 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend UNB or CBAN?

Colony Bankcorp has a consensus target price of $23.00, suggesting a potential upside of 13.52%. Given Colony Bankcorp's stronger consensus rating and higher possible upside, analysts plainly believe Colony Bankcorp is more favorable than Union Bankshares. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Union Bankshares 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Colony Bankcorp 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75

Does the media prefer UNB or CBAN?

In the previous week, Colony Bankcorp had 2 more articles in the media than Union Bankshares. MarketBeat recorded 3 mentions for Colony Bankcorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat Colony Bankcorp's score of 0.00 indicating that Union Bankshares is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Union Bankshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Colony Bankcorp 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Union Bankshares (UNB) Competitors

$23.00 0.00 (0.00%)

Closing price 04:00 PM Eastern

Extended Trading

$23.04 +0.05 (+0.20%)

As of 04:40 PM Eastern

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UNB vs. CZNC, BMRC, RBB, FRBA, and CBAN

Should you buy Union Bankshares stock or one of its competitors? Union Bankshares's main competitors and comparable companies include Citizens & Northern (CZNC), Bank of Marin Bancorp (BMRC), RBB Bancorp (RBB), First Bank (FRBA), and Colony Bankcorp (CBAN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Union Bankshares compare to Citizens & Northern?

Citizens & Northern (NASDAQ:CZNC) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, profitability and institutional ownership.

In the previous week, Citizens & Northern had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for Citizens & Northern and 1 mentions for Union Bankshares. Citizens & Northern's average media sentiment score of 1.07 beat Union Bankshares' score of 0.91 indicating that Citizens & Northern is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Citizens & Northern	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Union Bankshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Citizens & Northern has a beta of 0.41, suggesting that its share price is 59% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.29, suggesting that its share price is 71% less volatile than the broader market.

30.8% of Citizens & Northern shares are held by institutional investors. Comparatively, 14.8% of Union Bankshares shares are held by institutional investors. 4.7% of Citizens & Northern shares are held by insiders. Comparatively, 2.1% of Union Bankshares shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Citizens & Northern currently has a consensus price target of $23.50, indicating a potential downside of 6.71%. Given Citizens & Northern's stronger consensus rating and higher possible upside, research analysts clearly believe Citizens & Northern is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens & Northern	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Union Bankshares	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Citizens & Northern has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Citizens & Northern, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens & Northern	$170.03M	2.66	$23.43M	$1.48	17.02
Union Bankshares	$86.06M	1.32	$11.08M	$2.61	8.81

Citizens & Northern pays an annual dividend of $1.12 per share and has a dividend yield of 4.4%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.3%. Citizens & Northern pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Union Bankshares is clearly the better dividend stock, given its higher yield and lower payout ratio.

Union Bankshares has a net margin of 13.50% compared to Citizens & Northern's net margin of 13.28%. Union Bankshares' return on equity of 14.70% beat Citizens & Northern's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens & Northern	13.28%	9.54%	1.04%
Union Bankshares	13.50%	14.70%	0.76%

Summary

Citizens & Northern beats Union Bankshares on 13 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Bank of Marin Bancorp?

Bank of Marin Bancorp (NASDAQ:BMRC) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, media sentiment, profitability, dividends, risk and analyst recommendations.

Union Bankshares has lower revenue, but higher earnings than Bank of Marin Bancorp. Bank of Marin Bancorp is trading at a lower price-to-earnings ratio than Union Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bank of Marin Bancorp	$163.98M	2.69	-$35.67M	-$0.91	N/A
Union Bankshares	$86.06M	1.32	$11.08M	$2.61	8.81

Bank of Marin Bancorp has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.29, suggesting that its stock price is 71% less volatile than the broader market.

Bank of Marin Bancorp currently has a consensus price target of $31.33, suggesting a potential upside of 14.94%. Given Bank of Marin Bancorp's stronger consensus rating and higher probable upside, equities analysts plainly believe Bank of Marin Bancorp is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bank of Marin Bancorp	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29
Union Bankshares	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Union Bankshares has a net margin of 13.50% compared to Bank of Marin Bancorp's net margin of -7.98%. Union Bankshares' return on equity of 14.70% beat Bank of Marin Bancorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bank of Marin Bancorp	-7.98%	8.51%	0.89%
Union Bankshares	13.50%	14.70%	0.76%

Bank of Marin Bancorp pays an annual dividend of $1.00 per share and has a dividend yield of 3.7%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.3%. Bank of Marin Bancorp pays out -109.9% of its earnings in the form of a dividend. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Bank of Marin Bancorp had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for Bank of Marin Bancorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat Bank of Marin Bancorp's score of 0.84 indicating that Union Bankshares is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bank of Marin Bancorp	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Union Bankshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

52.3% of Bank of Marin Bancorp shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 4.9% of Bank of Marin Bancorp shares are owned by company insiders. Comparatively, 2.1% of Union Bankshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Bank of Marin Bancorp beats Union Bankshares on 12 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to RBB Bancorp?

Union Bankshares (NASDAQ:UNB) and RBB Bancorp (NASDAQ:RBB) are both small-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, media sentiment, analyst recommendations and profitability.

RBB Bancorp has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than RBB Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Union Bankshares	$86.06M	1.32	$11.08M	$2.61	8.81
RBB Bancorp	$238M	1.86	$31.95M	$2.43	10.79

Union Bankshares has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market. Comparatively, RBB Bancorp has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market.

Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.3%. RBB Bancorp pays an annual dividend of $0.64 per share and has a dividend yield of 2.4%. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. RBB Bancorp pays out 26.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

RBB Bancorp has a consensus price target of $25.50, suggesting a potential downside of 2.75%. Given RBB Bancorp's stronger consensus rating and higher possible upside, analysts plainly believe RBB Bancorp is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Union Bankshares	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
RBB Bancorp	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

14.8% of Union Bankshares shares are held by institutional investors. Comparatively, 40.1% of RBB Bancorp shares are held by institutional investors. 2.1% of Union Bankshares shares are held by company insiders. Comparatively, 6.8% of RBB Bancorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

RBB Bancorp has a net margin of 17.26% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat RBB Bancorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Union Bankshares	13.50%	14.70%	0.76%
RBB Bancorp	17.26%	7.94%	0.99%

In the previous week, RBB Bancorp had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for RBB Bancorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat RBB Bancorp's score of 0.60 indicating that Union Bankshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Union Bankshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
RBB Bancorp	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

RBB Bancorp beats Union Bankshares on 14 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to First Bank?

Union Bankshares (NASDAQ:UNB) and First Bank (NASDAQ:FRBA) are both small-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

First Bank has a consensus target price of $19.67, suggesting a potential upside of 12.32%. Given First Bank's stronger consensus rating and higher probable upside, analysts clearly believe First Bank is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Union Bankshares	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
First Bank	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

14.8% of Union Bankshares shares are held by institutional investors. Comparatively, 64.9% of First Bank shares are held by institutional investors. 2.1% of Union Bankshares shares are held by insiders. Comparatively, 13.1% of First Bank shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

First Bank has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than First Bank, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Union Bankshares	$86.06M	1.32	$11.08M	$2.61	8.81
First Bank	$245.83M	1.79	$43.66M	$1.69	10.36

First Bank has a net margin of 17.45% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat First Bank's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Union Bankshares	13.50%	14.70%	0.76%
First Bank	17.45%	9.57%	1.06%

Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.3%. First Bank pays an annual dividend of $0.36 per share and has a dividend yield of 2.1%. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. First Bank pays out 21.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, First Bank had 4 more articles in the media than Union Bankshares. MarketBeat recorded 5 mentions for First Bank and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat First Bank's score of 0.90 indicating that Union Bankshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Union Bankshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Bank	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Union Bankshares has a beta of 0.29, indicating that its stock price is 71% less volatile than the broader market. Comparatively, First Bank has a beta of 0.57, indicating that its stock price is 43% less volatile than the broader market.

Summary

First Bank beats Union Bankshares on 14 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Colony Bankcorp?

Union Bankshares (NASDAQ:UNB) and Colony Bankcorp (NYSE:CBAN) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, analyst recommendations, valuation, media sentiment, institutional ownership, risk, earnings and dividends.

Colony Bankcorp has a net margin of 15.42% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat Colony Bankcorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Union Bankshares	13.50%	14.70%	0.76%
Colony Bankcorp	15.42%	10.40%	1.06%

In the previous week, Colony Bankcorp had 2 more articles in the media than Union Bankshares. MarketBeat recorded 3 mentions for Colony Bankcorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 0.91 beat Colony Bankcorp's score of 0.00 indicating that Union Bankshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Union Bankshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Colony Bankcorp	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Colony Bankcorp has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Colony Bankcorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Union Bankshares	$86.06M	1.32	$11.08M	$2.61	8.81
Colony Bankcorp	$190.23M	2.26	$28.25M	$1.65	12.28

14.8% of Union Bankshares shares are owned by institutional investors. Comparatively, 50.4% of Colony Bankcorp shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by insiders. Comparatively, 3.9% of Colony Bankcorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.3%. Colony Bankcorp pays an annual dividend of $0.48 per share and has a dividend yield of 2.4%. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Colony Bankcorp pays out 29.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Colony Bankcorp has raised its dividend for 7 consecutive years.

Colony Bankcorp has a consensus target price of $23.00, suggesting a potential upside of 13.52%. Given Colony Bankcorp's stronger consensus rating and higher possible upside, analysts plainly believe Colony Bankcorp is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Union Bankshares	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Colony Bankcorp	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Union Bankshares has a beta of 0.29, meaning that its share price is 71% less volatile than the broader market. Comparatively, Colony Bankcorp has a beta of 0.56, meaning that its share price is 44% less volatile than the broader market.

Summary

Colony Bankcorp beats Union Bankshares on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

UNB vs. The Competition

Export

Metric	Union Bankshares	Banks Industry	Finance Sector	NASDAQ Exchange
Market Cap	$113.75M	$22.63B	$13.30B	$13.06B
Dividend Yield	6.26%	3.12%	6.01%	14.40%
P/E Ratio	8.81	25.37	24.66	25.80
Price / Sales	1.32	9.01	494.88	105.36
Price / Cash	7.95	14.75	49.06	52.18
Price / Book	1.30	1.33	2.69	6.26
Net Income	$11.08M	$2.58B	$1.32B	$360.95M
7 Day Performance	-2.13%	-0.98%	-0.94%	-1.89%
1 Month Performance	-3.20%	-1.50%	1.21%	-3.43%
1 Year Performance	-6.84%	20.97%	7.87%	2.60%

Union Bankshares Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
UNB Union Bankshares	3.1276 of 5 stars	$23.00 flat	N/A	-7.1%	$113.75M	$86.06M	8.81	195
CZNC Citizens & Northern	3.5423 of 5 stars	$25.40 -1.1%	$23.50 -7.5%	+26.3%	$455.42M	$170.03M	17.16	460	News Coverage
BMRC Bank of Marin Bancorp	3.6629 of 5 stars	$28.01 +0.0%	$31.50 +12.5%	+11.5%	$453.55M	$163.98M	N/A	311	Analyst Forecast
RBB RBB Bancorp	2.3433 of 5 stars	$26.55 -0.9%	$25.50 -4.0%	+38.8%	$449.38M	$238M	10.93	369
FRBA First Bank	4.2631 of 5 stars	$17.63 -0.6%	$19.67 +11.6%	+5.8%	$442.39M	$245.83M	10.43	336	News Coverage

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This page (NASDAQ:UNB) was last updated on 10/1/2026 by MarketBeat.com Staff.

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Union Bankshares (UNB) Competitors

UNB vs. CZNC, BMRC, RBB, FRBA, and CBAN

How does Union Bankshares compare to Citizens & Northern?

Summary

How does Union Bankshares compare to Bank of Marin Bancorp?

Summary

How does Union Bankshares compare to RBB Bancorp?

Summary

How does Union Bankshares compare to First Bank?

Summary

How does Union Bankshares compare to Colony Bankcorp?

Summary

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Media Sentiment Over Time

UNB vs. The Competition

Union Bankshares Competitors List

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Union Bankshares (UNB) Competitors

UNB vs. CZNC, BMRC, RBB, FRBA, and CBAN

How does Union Bankshares compare to Citizens & Northern?

Does the media prefer CZNC or UNB?

Which has more risk and volatility, CZNC or UNB?

Do insiders & institutionals have more ownership in CZNC or UNB?

Do analysts recommend CZNC or UNB?

Which has higher valuation & earnings, CZNC or UNB?

Is CZNC or UNB a better dividend stock?

Is CZNC or UNB more profitable?

Summary

How does Union Bankshares compare to Bank of Marin Bancorp?

Which has preferable earnings and valuation, BMRC or UNB?

Which has more risk & volatility, BMRC or UNB?

Do analysts rate BMRC or UNB?

Is BMRC or UNB more profitable?

Is BMRC or UNB a better dividend stock?

Does the media favor BMRC or UNB?

Do insiders and institutionals have more ownership in BMRC or UNB?

Summary

How does Union Bankshares compare to RBB Bancorp?

Which has better valuation & earnings, UNB or RBB?

Which has more risk & volatility, UNB or RBB?

Is UNB or RBB a better dividend stock?

Do analysts prefer UNB or RBB?

Do insiders and institutionals believe in UNB or RBB?

Is UNB or RBB more profitable?

Does the media refer more to UNB or RBB?

Summary

How does Union Bankshares compare to First Bank?

Do analysts prefer UNB or FRBA?

Do institutionals & insiders believe in UNB or FRBA?

Which has preferable earnings & valuation, UNB or FRBA?

Is UNB or FRBA more profitable?

Is UNB or FRBA a better dividend stock?

Does the media prefer UNB or FRBA?

Which has more volatility & risk, UNB or FRBA?

Summary

How does Union Bankshares compare to Colony Bankcorp?

Is UNB or CBAN more profitable?

Does the media prefer UNB or CBAN?

Which has preferable earnings & valuation, UNB or CBAN?

Do insiders & institutionals have more ownership in UNB or CBAN?

Is UNB or CBAN a better dividend stock?

Do analysts recommend UNB or CBAN?

Which has more risk and volatility, UNB or CBAN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UNB vs. The Competition

Union Bankshares Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools