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Union Bankshares (UNB) Competitors

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$24.82 +1.03 (+4.33%)
Closing price 05/5/2026 04:00 PM Eastern
Extended Trading
$24.72 -0.10 (-0.39%)
As of 05/5/2026 04:11 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

UNB vs. COFS, PDLB, CBAN, FRBA, and BSVN

Should you be buying Union Bankshares stock or one of its competitors? The main competitors of Union Bankshares include ChoiceOne Financial Services (COFS), Ponce Financial Group (PDLB), Colony Bankcorp (CBAN), First Bank (FRBA), and Bank7 (BSVN). These companies are all part of the "banking" industry.

How does Union Bankshares compare to ChoiceOne Financial Services?

ChoiceOne Financial Services (NASDAQ:COFS) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, profitability, earnings, media sentiment, dividends, analyst recommendations and valuation.

19.9% of ChoiceOne Financial Services shares are held by institutional investors. Comparatively, 14.8% of Union Bankshares shares are held by institutional investors. 6.5% of ChoiceOne Financial Services shares are held by insiders. Comparatively, 2.1% of Union Bankshares shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

ChoiceOne Financial Services pays an annual dividend of $1.16 per share and has a dividend yield of 3.8%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.8%. ChoiceOne Financial Services pays out 31.4% of its earnings in the form of a dividend. Union Bankshares pays out 59.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ChoiceOne Financial Services has raised its dividend for 13 consecutive years.

In the previous week, ChoiceOne Financial Services had 1 more articles in the media than Union Bankshares. MarketBeat recorded 1 mentions for ChoiceOne Financial Services and 0 mentions for Union Bankshares. ChoiceOne Financial Services' average media sentiment score of 0.00 equaled Union Bankshares'average media sentiment score.

Company Overall Sentiment
ChoiceOne Financial Services Neutral
Union Bankshares Neutral

ChoiceOne Financial Services currently has a consensus target price of $34.00, indicating a potential upside of 10.21%. Given ChoiceOne Financial Services' stronger consensus rating and higher possible upside, analysts clearly believe ChoiceOne Financial Services is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ChoiceOne Financial Services
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

ChoiceOne Financial Services has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 0.33, indicating that its stock price is 67% less volatile than the S&P 500.

ChoiceOne Financial Services has a net margin of 23.07% compared to Union Bankshares' net margin of 12.75%. Union Bankshares' return on equity of 14.78% beat ChoiceOne Financial Services' return on equity.

Company Net Margins Return on Equity Return on Assets
ChoiceOne Financial Services23.07% 12.46% 1.29%
Union Bankshares 12.75%14.78%0.72%

ChoiceOne Financial Services has higher revenue and earnings than Union Bankshares. ChoiceOne Financial Services is trading at a lower price-to-earnings ratio than Union Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ChoiceOne Financial Services$227.62M2.03$28.18M$3.708.34
Union Bankshares$86.06M1.33$11.08M$2.4310.21

Summary

ChoiceOne Financial Services beats Union Bankshares on 15 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Ponce Financial Group?

Ponce Financial Group (NASDAQ:PDLB) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, media sentiment, analyst recommendations and dividends.

Ponce Financial Group has a net margin of 15.74% compared to Union Bankshares' net margin of 12.75%. Union Bankshares' return on equity of 14.78% beat Ponce Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Ponce Financial Group15.74% 10.26% 0.99%
Union Bankshares 12.75%14.78%0.72%

Ponce Financial Group has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Ponce Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ponce Financial Group$194.94M2.19$28.70M$1.3013.62
Union Bankshares$86.06M1.33$11.08M$2.4310.21

Ponce Financial Group has a beta of 0.67, suggesting that its stock price is 33% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500.

In the previous week, Ponce Financial Group's average media sentiment score of 0.00 equaled Union Bankshares'average media sentiment score.

Company Overall Sentiment
Ponce Financial Group Neutral
Union Bankshares Neutral

64.4% of Ponce Financial Group shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 6.7% of Ponce Financial Group shares are owned by insiders. Comparatively, 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ponce Financial Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
2 Strong Buy rating(s)
3.33
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Ponce Financial Group beats Union Bankshares on 11 of the 13 factors compared between the two stocks.

How does Union Bankshares compare to Colony Bankcorp?

Colony Bankcorp (NYSE:CBAN) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, media sentiment, analyst recommendations and dividends.

Colony Bankcorp has a net margin of 14.83% compared to Union Bankshares' net margin of 12.75%. Union Bankshares' return on equity of 14.78% beat Colony Bankcorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Colony Bankcorp14.83% 10.68% 1.04%
Union Bankshares 12.75%14.78%0.72%

Colony Bankcorp pays an annual dividend of $0.48 per share and has a dividend yield of 2.4%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.8%. Colony Bankcorp pays out 30.0% of its earnings in the form of a dividend. Union Bankshares pays out 59.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Colony Bankcorp has increased its dividend for 7 consecutive years.

Colony Bankcorp has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Colony Bankcorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Colony Bankcorp$190.23M2.19$28.25M$1.6012.30
Union Bankshares$86.06M1.33$11.08M$2.4310.21

Colony Bankcorp has a beta of 0.56, suggesting that its stock price is 44% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500.

In the previous week, Colony Bankcorp had 5 more articles in the media than Union Bankshares. MarketBeat recorded 5 mentions for Colony Bankcorp and 0 mentions for Union Bankshares. Colony Bankcorp's average media sentiment score of 1.54 beat Union Bankshares' score of 0.00 indicating that Colony Bankcorp is being referred to more favorably in the media.

Company Overall Sentiment
Colony Bankcorp Very Positive
Union Bankshares Neutral

50.4% of Colony Bankcorp shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 6.6% of Colony Bankcorp shares are owned by insiders. Comparatively, 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Colony Bankcorp currently has a consensus target price of $23.00, indicating a potential upside of 16.89%. Given Colony Bankcorp's stronger consensus rating and higher possible upside, equities research analysts clearly believe Colony Bankcorp is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Colony Bankcorp
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Colony Bankcorp beats Union Bankshares on 17 of the 20 factors compared between the two stocks.

How does Union Bankshares compare to First Bank?

First Bank (NASDAQ:FRBA) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, media sentiment, analyst recommendations and dividends.

64.9% of First Bank shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

First Bank has a net margin of 17.02% compared to Union Bankshares' net margin of 12.75%. Union Bankshares' return on equity of 14.78% beat First Bank's return on equity.

Company Net Margins Return on Equity Return on Assets
First Bank17.02% 9.69% 1.05%
Union Bankshares 12.75%14.78%0.72%

First Bank currently has a consensus target price of $17.50, indicating a potential upside of 16.98%. Given First Bank's stronger consensus rating and higher possible upside, equities research analysts clearly believe First Bank is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Bank
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

First Bank has higher revenue and earnings than Union Bankshares. First Bank is trading at a lower price-to-earnings ratio than Union Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Bank$245.83M1.53$43.66M$1.678.96
Union Bankshares$86.06M1.33$11.08M$2.4310.21

First Bank has a beta of 0.54, suggesting that its stock price is 46% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500.

First Bank pays an annual dividend of $0.36 per share and has a dividend yield of 2.4%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.8%. First Bank pays out 21.6% of its earnings in the form of a dividend. Union Bankshares pays out 59.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, First Bank had 5 more articles in the media than Union Bankshares. MarketBeat recorded 5 mentions for First Bank and 0 mentions for Union Bankshares. First Bank's average media sentiment score of 0.35 beat Union Bankshares' score of 0.00 indicating that First Bank is being referred to more favorably in the media.

Company Overall Sentiment
First Bank Neutral
Union Bankshares Neutral

Summary

First Bank beats Union Bankshares on 13 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Bank7?

Bank7 (NASDAQ:BSVN) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

Bank7 has higher revenue and earnings than Union Bankshares. Bank7 is trading at a lower price-to-earnings ratio than Union Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank7$137.26M3.01$43.07M$4.669.30
Union Bankshares$86.06M1.33$11.08M$2.4310.21

Bank7 has a net margin of 31.77% compared to Union Bankshares' net margin of 12.75%. Bank7's return on equity of 18.52% beat Union Bankshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Bank731.77% 18.52% 2.36%
Union Bankshares 12.75%14.78%0.72%

Bank7 presently has a consensus target price of $54.50, indicating a potential upside of 25.72%. Given Bank7's stronger consensus rating and higher possible upside, equities research analysts clearly believe Bank7 is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank7
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Bank7 has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 0.33, meaning that its share price is 67% less volatile than the S&P 500.

In the previous week, Bank7 had 1 more articles in the media than Union Bankshares. MarketBeat recorded 1 mentions for Bank7 and 0 mentions for Union Bankshares. Bank7's average media sentiment score of 1.91 beat Union Bankshares' score of 0.00 indicating that Bank7 is being referred to more favorably in the media.

Company Overall Sentiment
Bank7 Very Positive
Union Bankshares Neutral

23.5% of Bank7 shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 25.7% of Bank7 shares are owned by insiders. Comparatively, 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Bank7 pays an annual dividend of $1.08 per share and has a dividend yield of 2.5%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.8%. Bank7 pays out 23.2% of its earnings in the form of a dividend. Union Bankshares pays out 59.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank7 has raised its dividend for 5 consecutive years.

Summary

Bank7 beats Union Bankshares on 18 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UNB vs. The Competition

MetricUnion BanksharesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$109.77M$1.09B$13.34B$11.76B
Dividend Yield6.05%2.73%5.80%5.26%
P/E Ratio10.2116.8923.2727.07
Price / Sales1.332.29181.7473.40
Price / Cash8.2223.5620.2453.90
Price / Book1.411.173.436.69
Net Income$11.08M$75.56M$1.11B$332.64M
7 Day Performance-0.72%1.08%0.84%3.07%
1 Month Performance3.16%3.56%4.12%7.80%
1 Year Performance-26.72%25.10%13.82%41.57%

Union Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UNB
Union Bankshares
0.8582 of 5 stars
$24.82
+4.3%
N/A-27.6%$109.77M$86.06M10.21190
COFS
ChoiceOne Financial Services
4.2873 of 5 stars
$30.73
+1.9%
$34.00
+10.6%
+7.4%$450.95M$227.62M8.31380
PDLB
Ponce Financial Group
1.6828 of 5 stars
$17.76
+1.0%
N/A+32.4%$429.03M$114.27M13.66250
CBAN
Colony Bankcorp
4.8688 of 5 stars
$20.10
+0.7%
$23.00
+14.4%
N/A$425.78M$142.08M12.56520
FRBA
First Bank
4.305 of 5 stars
$15.41
-7.9%
$17.00
+10.3%
+2.5%$420.11M$147.20M9.23240

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This page (NASDAQ:UNB) was last updated on 5/6/2026 by MarketBeat.com Staff.
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