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Union Bankshares (UNB) Competitors

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$24.59 0.00 (0.00%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$24.44 -0.15 (-0.61%)
As of 08/14/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

UNB vs. CBK, FRBA, CBAN, BMRC, and CZNC

Should you buy Union Bankshares stock or one of its competitors? Union Bankshares's main competitors and comparable companies include Commercial Bancgroup (CBK), First Bank (FRBA), Colony Bankcorp (CBAN), Bank of Marin Bancorp (BMRC), and Citizens & Northern (CZNC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Union Bankshares compare to Commercial Bancgroup?

Commercial Bancgroup (NASDAQ:CBK) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.

Commercial Bancgroup has a net margin of 30.07% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat Commercial Bancgroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Commercial Bancgroup30.07% 14.06% 1.72%
Union Bankshares 13.50%14.70%0.76%

Commercial Bancgroup pays an annual dividend of $0.40 per share and has a dividend yield of 1.1%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.9%. Commercial Bancgroup pays out 13.7% of its earnings in the form of a dividend. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Commercial Bancgroup currently has a consensus price target of $39.50, suggesting a potential upside of 11.90%. Given Commercial Bancgroup's higher probable upside, analysts plainly believe Commercial Bancgroup is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Commercial Bancgroup
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Union Bankshares had 3 more articles in the media than Commercial Bancgroup. MarketBeat recorded 4 mentions for Union Bankshares and 1 mentions for Commercial Bancgroup. Commercial Bancgroup's average media sentiment score of 1.87 beat Union Bankshares' score of 0.86 indicating that Commercial Bancgroup is being referred to more favorably in the media.

Company Overall Sentiment
Commercial Bancgroup Very Positive
Union Bankshares Positive

14.8% of Union Bankshares shares are held by institutional investors. 36.2% of Commercial Bancgroup shares are held by insiders. Comparatively, 2.1% of Union Bankshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Commercial Bancgroup has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Commercial Bancgroup, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Commercial Bancgroup$131.53M3.68$37.20M$2.9212.09
Union Bankshares$86.06M1.41$11.08M$2.619.42

Summary

Commercial Bancgroup beats Union Bankshares on 12 of the 16 factors compared between the two stocks.

How does Union Bankshares compare to First Bank?

First Bank (NASDAQ:FRBA) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, institutional ownership, dividends, profitability, valuation, media sentiment and analyst recommendations.

First Bank has a net margin of 17.45% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat First Bank's return on equity.

Company Net Margins Return on Equity Return on Assets
First Bank17.45% 9.63% 1.07%
Union Bankshares 13.50%14.70%0.76%

First Bank pays an annual dividend of $0.36 per share and has a dividend yield of 1.9%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.9%. First Bank pays out 21.3% of its earnings in the form of a dividend. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

64.9% of First Bank shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

First Bank presently has a consensus target price of $19.67, suggesting a potential upside of 3.40%. Given First Bank's stronger consensus rating and higher possible upside, equities research analysts plainly believe First Bank is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Bank
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Union Bankshares had 2 more articles in the media than First Bank. MarketBeat recorded 4 mentions for Union Bankshares and 2 mentions for First Bank. First Bank's average media sentiment score of 0.94 beat Union Bankshares' score of 0.86 indicating that First Bank is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Bank
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Union Bankshares
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Bank has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than First Bank, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Bank$245.83M1.94$43.66M$1.6911.25
Union Bankshares$86.06M1.41$11.08M$2.619.42

First Bank has a beta of 0.53, indicating that its stock price is 47% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.3, indicating that its stock price is 70% less volatile than the broader market.

Summary

First Bank beats Union Bankshares on 13 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Colony Bankcorp?

Colony Bankcorp (NYSE:CBAN) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations, profitability and earnings.

Colony Bankcorp pays an annual dividend of $0.48 per share and has a dividend yield of 2.2%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.9%. Colony Bankcorp pays out 29.1% of its earnings in the form of a dividend. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Colony Bankcorp has raised its dividend for 7 consecutive years.

In the previous week, Union Bankshares had 4 more articles in the media than Colony Bankcorp. MarketBeat recorded 4 mentions for Union Bankshares and 0 mentions for Colony Bankcorp. Union Bankshares' average media sentiment score of 0.86 beat Colony Bankcorp's score of 0.00 indicating that Union Bankshares is being referred to more favorably in the news media.

Company Overall Sentiment
Colony Bankcorp Neutral
Union Bankshares Positive

Colony Bankcorp has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.3, suggesting that its stock price is 70% less volatile than the broader market.

50.4% of Colony Bankcorp shares are held by institutional investors. Comparatively, 14.8% of Union Bankshares shares are held by institutional investors. 3.9% of Colony Bankcorp shares are held by company insiders. Comparatively, 2.1% of Union Bankshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Colony Bankcorp currently has a consensus target price of $23.00, suggesting a potential upside of 3.50%. Given Colony Bankcorp's stronger consensus rating and higher possible upside, analysts plainly believe Colony Bankcorp is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Colony Bankcorp
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Colony Bankcorp has a net margin of 15.42% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat Colony Bankcorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Colony Bankcorp15.42% 10.40% 1.06%
Union Bankshares 13.50%14.70%0.76%

Colony Bankcorp has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Colony Bankcorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Colony Bankcorp$190.23M2.48$28.25M$1.6513.47
Union Bankshares$86.06M1.41$11.08M$2.619.42

Summary

Colony Bankcorp beats Union Bankshares on 15 of the 20 factors compared between the two stocks.

How does Union Bankshares compare to Bank of Marin Bancorp?

Union Bankshares (NASDAQ:UNB) and Bank of Marin Bancorp (NASDAQ:BMRC) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

Union Bankshares has a beta of 0.3, indicating that its share price is 70% less volatile than the broader market. Comparatively, Bank of Marin Bancorp has a beta of 0.79, indicating that its share price is 21% less volatile than the broader market.

14.8% of Union Bankshares shares are held by institutional investors. Comparatively, 52.3% of Bank of Marin Bancorp shares are held by institutional investors. 2.1% of Union Bankshares shares are held by insiders. Comparatively, 4.9% of Bank of Marin Bancorp shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Union Bankshares has higher earnings, but lower revenue than Bank of Marin Bancorp. Bank of Marin Bancorp is trading at a lower price-to-earnings ratio than Union Bankshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Union Bankshares$86.06M1.41$11.08M$2.619.42
Bank of Marin Bancorp$163.98M2.79-$35.67M-$0.91N/A

In the previous week, Union Bankshares had 3 more articles in the media than Bank of Marin Bancorp. MarketBeat recorded 4 mentions for Union Bankshares and 1 mentions for Bank of Marin Bancorp. Bank of Marin Bancorp's average media sentiment score of 1.89 beat Union Bankshares' score of 0.86 indicating that Bank of Marin Bancorp is being referred to more favorably in the news media.

Company Overall Sentiment
Union Bankshares Positive
Bank of Marin Bancorp Very Positive

Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.9%. Bank of Marin Bancorp pays an annual dividend of $1.00 per share and has a dividend yield of 3.5%. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Bank of Marin Bancorp pays out -109.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Union Bankshares has a net margin of 13.50% compared to Bank of Marin Bancorp's net margin of -7.98%. Union Bankshares' return on equity of 14.70% beat Bank of Marin Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Union Bankshares13.50% 14.70% 0.76%
Bank of Marin Bancorp -7.98%8.51%0.89%

Bank of Marin Bancorp has a consensus target price of $31.50, suggesting a potential upside of 11.35%. Given Bank of Marin Bancorp's stronger consensus rating and higher probable upside, analysts clearly believe Bank of Marin Bancorp is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Bank of Marin Bancorp
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

Bank of Marin Bancorp beats Union Bankshares on 11 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Citizens & Northern?

Citizens & Northern (NASDAQ:CZNC) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Union Bankshares has a net margin of 13.50% compared to Citizens & Northern's net margin of 13.28%. Union Bankshares' return on equity of 14.70% beat Citizens & Northern's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens & Northern13.28% 9.54% 1.04%
Union Bankshares 13.50%14.70%0.76%

Citizens & Northern currently has a consensus price target of $23.50, suggesting a potential downside of 9.55%. Given Citizens & Northern's stronger consensus rating and higher probable upside, equities analysts clearly believe Citizens & Northern is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens & Northern
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Citizens & Northern has a beta of 0.4, suggesting that its stock price is 60% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.3, suggesting that its stock price is 70% less volatile than the broader market.

Citizens & Northern has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Citizens & Northern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens & Northern$170.03M2.74$23.43M$1.4817.55
Union Bankshares$86.06M1.41$11.08M$2.619.42

In the previous week, Union Bankshares had 1 more articles in the media than Citizens & Northern. MarketBeat recorded 4 mentions for Union Bankshares and 3 mentions for Citizens & Northern. Citizens & Northern's average media sentiment score of 1.08 beat Union Bankshares' score of 0.86 indicating that Citizens & Northern is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens & Northern
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Union Bankshares
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

30.8% of Citizens & Northern shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 4.7% of Citizens & Northern shares are owned by insiders. Comparatively, 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Citizens & Northern pays an annual dividend of $1.12 per share and has a dividend yield of 4.3%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 5.9%. Citizens & Northern pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Union Bankshares is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Citizens & Northern beats Union Bankshares on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UNB vs. The Competition

MetricUnion BanksharesBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$121.62M$22.88B$13.88B$13.06B
Dividend Yield5.86%3.14%5.87%10.63%
P/E Ratio9.4227.7127.8321.68
Price / Sales1.419.50519.7493.83
Price / Cash8.5016.3530.4238.43
Price / Book1.391.412.866.52
Net Income$11.08M$2.58B$1.31B$346.94M
7 Day Performance4.42%1.05%0.77%1.08%
1 Month Performance-4.32%2.31%1.43%1.87%
1 Year Performance-9.93%27.82%12.06%20.79%

Union Bankshares Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UNB
Union Bankshares
2.2395 of 5 stars
$24.59
flat
N/A-9.9%$121.62M$86.06M9.42190
CBK
Commercial Bancgroup
3.3609 of 5 stars
$35.08
+1.1%
$39.50
+12.6%
N/A$475.01M$93.47M12.01298
FRBA
First Bank
4.1429 of 5 stars
$18.85
+0.5%
$19.67
+4.3%
+20.8%$474.39M$245.83M11.18240
CBAN
Colony Bankcorp
4.4061 of 5 stars
$22.17
+0.5%
$23.00
+3.7%
+35.3%$470.47M$151.63M13.44520
BMRC
Bank of Marin Bancorp
3.6987 of 5 stars
$28.78
+1.1%
$31.50
+9.5%
+24.7%$468.65M$60.61MN/A310

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This page (NASDAQ:UNB) was last updated on 8/16/2026 by MarketBeat.com Staff.
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