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Union Bankshares (UNB) Competitors

Union Bankshares logo
$23.78 0.00 (0.00%)
As of 09/4/2026 04:00 PM Eastern
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UNB vs. CBK, CZNC, PBFS, CBAN, and FRBA

Should you buy Union Bankshares stock or one of its competitors? Union Bankshares's main competitors and comparable companies include Commercial Bancgroup (CBK), Citizens & Northern (CZNC), Pioneer Bancorp (PBFS), Colony Bankcorp (CBAN), and First Bank (FRBA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does Union Bankshares compare to Commercial Bancgroup?

Union Bankshares (NASDAQ:UNB) and Commercial Bancgroup (NASDAQ:CBK) are both small-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, risk, media sentiment, valuation, earnings, profitability and institutional ownership.

Commercial Bancgroup has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Commercial Bancgroup, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Union Bankshares$86.06M1.37$11.08M$2.619.11
Commercial Bancgroup$131.53M3.62$37.20M$2.9211.92

14.8% of Union Bankshares shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by company insiders. Comparatively, 36.2% of Commercial Bancgroup shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Commercial Bancgroup has a net margin of 30.07% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat Commercial Bancgroup's return on equity.

Company Net Margins Return on Equity Return on Assets
Union Bankshares13.50% 14.70% 0.76%
Commercial Bancgroup 30.07%14.06%1.72%

In the previous week, Union Bankshares and Union Bankshares both had 1 articles in the media. Union Bankshares' average media sentiment score of 1.73 beat Commercial Bancgroup's score of 1.63 indicating that Union Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Union Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Commercial Bancgroup
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Commercial Bancgroup has a consensus price target of $39.50, indicating a potential upside of 13.51%. Given Commercial Bancgroup's higher probable upside, analysts plainly believe Commercial Bancgroup is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Commercial Bancgroup
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.1%. Commercial Bancgroup pays an annual dividend of $0.40 per share and has a dividend yield of 1.1%. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Commercial Bancgroup pays out 13.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Commercial Bancgroup beats Union Bankshares on 11 of the 15 factors compared between the two stocks.

How does Union Bankshares compare to Citizens & Northern?

Union Bankshares (NASDAQ:UNB) and Citizens & Northern (NASDAQ:CZNC) are both small-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.

Union Bankshares has a net margin of 13.50% compared to Citizens & Northern's net margin of 13.28%. Union Bankshares' return on equity of 14.70% beat Citizens & Northern's return on equity.

Company Net Margins Return on Equity Return on Assets
Union Bankshares13.50% 14.70% 0.76%
Citizens & Northern 13.28%9.54%1.04%

Union Bankshares has a beta of 0.3, indicating that its share price is 70% less volatile than the broader market. Comparatively, Citizens & Northern has a beta of 0.4, indicating that its share price is 60% less volatile than the broader market.

14.8% of Union Bankshares shares are owned by institutional investors. Comparatively, 30.8% of Citizens & Northern shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by insiders. Comparatively, 4.7% of Citizens & Northern shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.1%. Citizens & Northern pays an annual dividend of $1.12 per share and has a dividend yield of 4.3%. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Citizens & Northern pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Union Bankshares is clearly the better dividend stock, given its higher yield and lower payout ratio.

Citizens & Northern has a consensus price target of $23.50, indicating a potential downside of 10.00%. Given Citizens & Northern's stronger consensus rating and higher possible upside, analysts plainly believe Citizens & Northern is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Citizens & Northern
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Citizens & Northern has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Citizens & Northern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Union Bankshares$86.06M1.37$11.08M$2.619.11
Citizens & Northern$170.03M2.75$23.43M$1.4817.64

In the previous week, Citizens & Northern had 3 more articles in the media than Union Bankshares. MarketBeat recorded 4 mentions for Citizens & Northern and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 1.73 beat Citizens & Northern's score of 1.12 indicating that Union Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Union Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Citizens & Northern
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Citizens & Northern beats Union Bankshares on 12 of the 18 factors compared between the two stocks.

How does Union Bankshares compare to Pioneer Bancorp?

Union Bankshares (NASDAQ:UNB) and Pioneer Bancorp (NASDAQ:PBFS) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment.

14.8% of Union Bankshares shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by insiders. Comparatively, 2.8% of Pioneer Bancorp shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Union Bankshares has a beta of 0.3, meaning that its stock price is 70% less volatile than the broader market. Comparatively, Pioneer Bancorp has a beta of 0.4, meaning that its stock price is 60% less volatile than the broader market.

Pioneer Bancorp has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Pioneer Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Union Bankshares$86.06M1.37$11.08M$2.619.11
Pioneer Bancorp$104.65M4.40$13.41M$0.5434.33

In the previous week, Pioneer Bancorp had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for Pioneer Bancorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 1.73 beat Pioneer Bancorp's score of 1.70 indicating that Union Bankshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Union Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Pioneer Bancorp
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Union Bankshares has a net margin of 13.50% compared to Pioneer Bancorp's net margin of 0.00%. Union Bankshares' return on equity of 14.70% beat Pioneer Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Union Bankshares13.50% 14.70% 0.76%
Pioneer Bancorp N/A 4.05%0.58%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Pioneer Bancorp
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Pioneer Bancorp beats Union Bankshares on 9 of the 15 factors compared between the two stocks.

How does Union Bankshares compare to Colony Bankcorp?

Colony Bankcorp (NYSE:CBAN) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, risk, earnings, dividends, valuation, profitability and analyst recommendations.

Colony Bankcorp has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.3, suggesting that its stock price is 70% less volatile than the broader market.

In the previous week, Colony Bankcorp had 4 more articles in the media than Union Bankshares. MarketBeat recorded 5 mentions for Colony Bankcorp and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 1.73 beat Colony Bankcorp's score of 1.31 indicating that Union Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Colony Bankcorp
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Union Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Colony Bankcorp has a net margin of 15.42% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat Colony Bankcorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Colony Bankcorp15.42% 10.40% 1.06%
Union Bankshares 13.50%14.70%0.76%

50.4% of Colony Bankcorp shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 3.9% of Colony Bankcorp shares are owned by insiders. Comparatively, 2.1% of Union Bankshares shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Colony Bankcorp presently has a consensus target price of $23.00, indicating a potential upside of 6.14%. Given Colony Bankcorp's stronger consensus rating and higher possible upside, research analysts clearly believe Colony Bankcorp is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Colony Bankcorp
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.25
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Colony Bankcorp has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than Colony Bankcorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Colony Bankcorp$190.23M2.42$28.25M$1.6513.13
Union Bankshares$86.06M1.37$11.08M$2.619.11

Colony Bankcorp pays an annual dividend of $0.48 per share and has a dividend yield of 2.2%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.1%. Colony Bankcorp pays out 29.1% of its earnings in the form of a dividend. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Colony Bankcorp has raised its dividend for 7 consecutive years.

Summary

Colony Bankcorp beats Union Bankshares on 16 of the 20 factors compared between the two stocks.

How does Union Bankshares compare to First Bank?

First Bank (NASDAQ:FRBA) and Union Bankshares (NASDAQ:UNB) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.

First Bank has a net margin of 17.45% compared to Union Bankshares' net margin of 13.50%. Union Bankshares' return on equity of 14.70% beat First Bank's return on equity.

Company Net Margins Return on Equity Return on Assets
First Bank17.45% 9.57% 1.06%
Union Bankshares 13.50%14.70%0.76%

First Bank has a beta of 0.52, suggesting that its stock price is 48% less volatile than the broader market. Comparatively, Union Bankshares has a beta of 0.3, suggesting that its stock price is 70% less volatile than the broader market.

First Bank has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than First Bank, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Bank$245.83M1.87$43.66M$1.6910.86
Union Bankshares$86.06M1.37$11.08M$2.619.11

First Bank pays an annual dividend of $0.36 per share and has a dividend yield of 2.0%. Union Bankshares pays an annual dividend of $1.44 per share and has a dividend yield of 6.1%. First Bank pays out 21.3% of its earnings in the form of a dividend. Union Bankshares pays out 55.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

First Bank currently has a consensus price target of $19.67, indicating a potential upside of 7.18%. Given First Bank's stronger consensus rating and higher possible upside, analysts clearly believe First Bank is more favorable than Union Bankshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Bank
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Union Bankshares
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

64.9% of First Bank shares are owned by institutional investors. Comparatively, 14.8% of Union Bankshares shares are owned by institutional investors. 2.1% of Union Bankshares shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, First Bank had 1 more articles in the media than Union Bankshares. MarketBeat recorded 2 mentions for First Bank and 1 mentions for Union Bankshares. Union Bankshares' average media sentiment score of 1.73 beat First Bank's score of 1.10 indicating that Union Bankshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Bank
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Union Bankshares
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

First Bank beats Union Bankshares on 13 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UNB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UNB vs. The Competition

Export
MetricUnion BanksharesBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$117.61M$24.22B$14.24B$12.91B
Dividend Yield6.06%3.14%5.89%9.13%
P/E Ratio9.1127.3326.2425.43
Price / Sales1.379.49515.1195.06
Price / Cash8.2216.3730.8435.62
Price / Book1.351.402.806.39
Net Income$11.08M$2.58B$1.32B$358.69M
7 Day Performance0.85%1.56%4.03%0.22%
1 Month Performance0.98%1.16%1.55%-0.10%
1 Year Performance-8.04%24.38%11.15%14.04%

Union Bankshares Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UNB
Union Bankshares
2.6187 of 5 stars		$23.78
flat		N/A-8.0%$117.61M$86.06M9.11190
CBK
Commercial Bancgroup
3.092 of 5 stars		$34.17
+1.2%		$39.50
+15.6%		N/A$468.06M$131.53M11.70298
CZNC
Citizens & Northern
4.2521 of 5 stars		$25.82
+2.0%		$23.50
-9.0%		+29.4%$465.43M$140.31M17.53410
PBFS
Pioneer Bancorp
1.0154 of 5 stars		$18.46
+2.4%		N/A+40.1%$458.46M$101.99M34.18260
CBAN
Colony Bankcorp
4.3462 of 5 stars		$21.41
+2.1%		$23.00
+7.5%		+27.0%$454.85M$151.63M12.99520

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This page (NASDAQ:UNB) was last updated on 9/7/2026 by MarketBeat.com Staff.
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