Upbound Group (UPBD) Stock Price, News & Analysis

Company Overview

Upbound Group, Inc. leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. It also provides merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for traditional financing, the lease to-own transaction through staffed or unstaffed kiosks located in third-party retailer's locations, and other virtual options. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and company-owned stores and e-commerce platform through rentacenter.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc. in February 2023. Upbound Group, Inc. was founded in 1960 and is based in Plano, Texas.

Key Stats

• Today's Range: $22.70 to $23.30
• 50-Day Range: $20.43 to $27.35
• 52-Week Range: $19.65 to $36.00
• Volume: 474,897 shs
• Average Volume: 611,682 shs
• Market Capitalization: $1.32 billion
• P/E Ratio: 12.77
• Dividend Yield: 6.86%
• Price Target: $37.25
• Consensus Rating: Buy

Upbound Group Stock Analysis - MarketRank™

Upbound Group scored higher than 93% of companies evaluated by MarketBeat, and ranked 164th out of 939 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Buy

Consensus Rating

Upbound Group has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 4 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Upbound Group has a consensus price target of $37.25, representing about 63.9% upside from its current price of $22.73.

Amount of Analyst Coverage

Upbound Group has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 16.36%

Earnings Growth

Earnings for Upbound Group are expected to grow by 16.36% in the coming year, from $4.28 to $4.98 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Upbound Group is 12.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.15.

Price to Earnings Ratio vs. Sector

The P/E ratio of Upbound Group is 12.77, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 21.37.

Price to Book Value per Share Ratio

Upbound Group has a P/B Ratio of 1.98. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.62% of the float of Upbound Group has been sold short.

Short Interest Ratio / Days to Cover

Upbound Group has a short interest ratio ("days to cover") of 4.6.

Change versus previous month

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Upbound Group is a leading dividend payer. It pays a dividend yield of 6.82%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Upbound Group has been increasing its dividend for 5 years.

Dividend Coverage

The dividend payout ratio of Upbound Group is 87.64%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Upbound Group will have a dividend payout ratio of 31.33% next year. This indicates that Upbound Group will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

6.62% of the float of Upbound Group has been sold short.

Short Interest Ratio / Days to Cover

Upbound Group has a short interest ratio ("days to cover") of 4.6.

Change versus previous month

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 0.94

News Sentiment

Upbound Group has a news sentiment score of 0.94. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.84 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Upbound Group this week, compared to 5 articles on an average week.

Search Interest

35 people have searched for UPBD on MarketBeat in the last 30 days. This is an increase of 218% compared to the previous 30 days.

MarketBeat Follows

6 people have added Upbound Group to their MarketBeat watchlist in the last 30 days. This is an increase of 500% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Upbound Group insiders have sold 248.41% more of their company's stock than they have bought. Specifically, they have bought $43,449.00 in company stock and sold $151,380.00 in company stock.

Percentage Held by Insiders

Only 2.60% of the stock of Upbound Group is held by insiders.

Percentage Held by Institutions

90.30% of the stock of Upbound Group is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

UPBD Stock Analysis - Frequently Asked Questions

How have UPBD shares performed this year?

Upbound Group's stock was trading at $29.17 on January 1st, 2025. Since then, UPBD stock has decreased by 22.1% and is now trading at $22.73.

How were Upbound Group's earnings last quarter?

Upbound Group, Inc. (NASDAQ:UPBD) announced its quarterly earnings data on Thursday, July, 31st. The company reported $1.12 earnings per share for the quarter, topping the consensus estimate of $1.05 by $0.07. The firm's revenue for the quarter was up 7.5% compared to the same quarter last year.
Read the conference call transcript.

Who are Upbound Group's major shareholders?

Top institutional shareholders of Upbound Group include VIRGINIA RETIREMENT SYSTEMS ET Al (0.15%), New York State Teachers Retirement System (0.15%), Beacon Financial Group (0.13%) and New Century Financial Group LLC (0.08%). Insiders that own company stock include Fahmi Karam, Jeffrey J Brown, Tyler Montrone, Anthony J Blasquez, Ralph T Montrone and Transient C Taylor.
View institutional ownership trends.

How do I buy shares of Upbound Group?

Shares of UPBD stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Upbound Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Upbound Group investors own include American Water Works (AWK), Waste Connections (WCN), AUO (AUOTY), DiamondRock Hospitality (DRH), The RMR Group (RMR), Triple Flag Precious Metals (TFPM) and iShares Micro-Cap ETF (IWC).

Company Calendar

• Last Earnings: 7/31/2025
• Record date for 10/21 Dividend: 9/30/2025
• Ex-Dividend for 10/21 Dividend: 9/30/2025
• Dividend Payable: 10/21/2025
• Today: 10/24/2025
• Next Earnings (Estimated): 10/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: FIN - LEASING COS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:UPBD
• CIK: 933036
• Web: www.rentacenter.com
• Phone: (972) 801-1100
• Fax: 972-943-0113
• Employees: 11,970
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Upbound Group: $37.25
• High Price Target: $40.00
• Low Price Target: $35.00
• Potential Upside/Downside: +63.8%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.78
• Trailing P/E Ratio: 12.78
• Forward P/E Ratio: 5.31
• P/E Growth: N/A
• Net Income: $123.48 million
• Net Margins: 2.28%
• Pretax Margin: 3.50%
• Return on Equity: 36.26%
• Return on Assets: 8.31%

Debt

• Debt-to-Equity Ratio: 2.29
• Current Ratio: 3.11
• Quick Ratio: 0.83

Sales & Book Value

• Annual Sales: $4.48 billion
• Price / Sales: 0.29
• Cash Flow: $30.32 per share
• Price / Cash Flow: 0.75
• Book Value: $11.50 per share
• Price / Book: 1.98

Miscellaneous

• Outstanding Shares: 57,896,000
• Free Float: 56,391,000
• Market Cap: $1.32 billion
• Optionable: Optionable
• Beta: 1.77