Urban Outfitters (URBN) News Today

Urban Outfitters, Inc. (NASDAQ:URBN) shares have decreased following a mix of strong quarterly results, cautious guidance and divergent analyst actions over the past week.

• Q1 earnings beat: On May 21, URBN reported record first-quarter sales of $1.88 billion (up 10.7% YoY) and net income of $108.3 million (EPS $1.16 vs. $0.81 consensus). All three major banners—Urban Outfitters, Anthropologie and Free People—posted double-digit revenue growth.
• Tariff headwinds & guidance: Management acknowledged higher import costs from tariffs and said it might “gently and sparingly” raise prices. Commentary on a more cautious second-quarter outlook and continued investment in Gen Z experiential initiatives weighed on sentiment.
• Analyst moves: Barclays upgraded the stock to “Overweight” and boosted its price target to $73 (from $59), implying ~22.5% upside. Conversely, Jefferies kept an “Underperform” stance despite lifting its target to $46, and the consensus among 11 analysts remains a “Hold.”
• Strategic highlights: Urban Outfitters is expanding in-store experiential concepts (e.g., Gen Z pop-ups with Nike) and deepening loyalty programs to drive long-term engagement but said near-term margin pressure persists.

Investors have pared back earlier enthusiasm, causing URBN to gap down as the solid top-line beat is balanced by a cautious outlook and mixed broker ratings.