Vera Bradley (VRA) Stock Price, News & Analysis

Company Overview

Vera Bradley, Inc. is a lifestyle and accessories company best known for its colorful, patterned handbags and travel products. Its merchandise includes totes, crossbody bags, backpacks, wallets, accessories, luggage, apparel, home goods and gifts, with collections designed for everyday use, travel and personal style.

The company operates primarily through the Vera Bradley brand and Pura Vida, a lifestyle brand offering bracelets, jewelry, accessories and related products. Vera Bradley sells its products through company-operated stores, outlet locations, e-commerce websites and wholesale partners, including specialty retailers and department stores. Its products serve customers in the United States and are also available through international online and retail channels.

Vera Bradley was founded in 1982 by Patricia Miller and Barbara Baekgaard and is headquartered in Fort Wayne, Indiana. The company acquired a majority interest in Pura Vida in 2019, broadening its product offering and customer reach. Jacqueline Ardrey serves as the company’s president and chief executive officer.

Key Stats

• Today's Range: $4.00 to $4.29
• 50-Day Range: $3.04 to $4.29
• 52-Week Range: $1.39 to $4.58
• Volume: 253,072 shs
• Average Volume: 896,025 shs
• Market Capitalization: $115.90 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

Vera Bradley Stock Analysis - MarketRank™

Vera Bradley scored higher than 27% of companies evaluated by MarketBeat, and ranked 395th out of 474 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Reduce

Consensus Rating

Vera Bradley has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Vera Bradley has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Vera Bradley are expected to grow in the coming year, from ($0.28) to ($0.03) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Vera Bradley is -10.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Vera Bradley is -10.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Vera Bradley has a P/B Ratio of 0.88. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.83% of the float of Vera Bradley has been sold short.

Short Interest Ratio / Days to Cover

Vera Bradley has a short interest ratio ("days to cover") of 9.22.

Change versus previous month

Short interest in Vera Bradley has recently decreased by 3.17%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Vera Bradley does not currently pay a dividend.

Dividend Growth

Vera Bradley does not have a long track record of dividend growth.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.35

News Sentiment

Vera Bradley has a news sentiment score of 0.35. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.46 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Vera Bradley this week, compared to 3 articles on an average week.

Search Interest

4 people have searched for VRA on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added Vera Bradley to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.2 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Vera Bradley insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.30% of the stock of Vera Bradley is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

59.88% of the stock of Vera Bradley is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 9/15/2026
• Today: 9/23/2026
• Next Earnings (Estimated): 12/10/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NASDAQ:VRA
• CIK: 1495320
• Web: www.verabradley.com
• Phone: (260) 482-4673
• Fax: N/A
• Employees: 1,360
• Year Founded: 1982

Profitability

• EPS (Trailing Twelve Months): ($0.37)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$47.84 million
• Net Margins: -3.66%
• Pretax Margin: -3.68%
• Return on Equity: -3.80%
• Return on Assets: -2.11%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.44
• Quick Ratio: 1.10

Sales & Book Value

• Annual Sales: $274.49 million
• Price / Sales: 0.42
• Cash Flow: $0.39 per share
• Price / Cash Flow: 10.33
• Book Value: $4.61 per share
• Price / Book: 0.88

Miscellaneous

• Outstanding Shares: 28,689,000
• Free Float: 24,586,000
• Market Cap: $115.90 million
• Optionable: Optionable
• Beta: 1.59