Vera Bradley Stock Forecast, Price & News

+0.53 (+4.98 %)
(As of 04/21/2021 12:00 AM ET)
Today's Range
Now: $11.17
50-Day Range
MA: $10.73
52-Week Range
Now: $11.17
Volume209,936 shs
Average Volume306,355 shs
Market Capitalization$373.23 million
P/E Ratio85.93
Dividend YieldN/A
Vera Bradley, Inc. designs, produces, markets and retails accessories for women. Its products include handbags, accessories and travel and leisure items. The company operates through the following segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States;; the Vera Bradley online outlet site; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect segment consists of sales of Vera Bradley products to retail locations, which are located in the United States; sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenues generated through the Pura Vida websites, and, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. It also offers accessories, which includes wallets, wristlets, eyeglass cases, cosmetics cases, and paper and gift products. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.
Vera Bradley logo

Industry, Sector and Symbol

Industry Leather & leather products
Sub-IndustryApparel Accessories & Luxury Goods
Current SymbolNASDAQ:VRA
Phone(877) 708-8372
Year FoundedN/A



Sales & Book Value

Annual Sales$495.21 million
Cash Flow$3.75 per share
Book Value$9.03 per share


Net Income$16.05 million


Market Cap$373.23 million
Next Earnings Date6/2/2021 (Estimated)


Vera Bradley (NASDAQ:VRA) Given "Market Perform" Rating at Cowen
March 29, 2021 |
Vera Bradley (VRA) is Overbought: Is A Drop Coming?
March 17, 2021 |
Price Over Earnings Overview: Vera Bradley
March 11, 2021 |
Vera Bradley Q4 2021 Earnings Preview
March 11, 2021 |
Vera Bradley: Fiscal Q4 Earnings Snapshot
March 10, 2021 |
A Preview Of Vera Bradley's Earnings
March 9, 2021 |
See More Headlines


Overall MarketRank

1.14 out of 5 stars

Retail/Wholesale Sector

132nd out of 383 stocks

Leather & Leather Products Industry

3rd out of 5 stocks

Analyst Opinion: 1.0Community Rank: 2.0Dividend Strength: 0.0Insider Behavior: 0.8Valuation: 1.9 5 -4 -3 -2 -1 -
+0.53 (+4.98 %)
(As of 04/21/2021 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

Receive VRA News and Ratings via Email

Sign-up to receive the latest news and ratings for VRA and its competitors with MarketBeat's FREE daily newsletter.

speech bubbles
speech bubbles

Vera Bradley (NASDAQ:VRA) Frequently Asked Questions

Is Vera Bradley a buy right now?

2 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Vera Bradley in the last year. There are currently 2 hold ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" Vera Bradley stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in VRA, but not buy additional shares or sell existing shares.
View analyst ratings for Vera Bradley
or view top-rated stocks.

What stocks does MarketBeat like better than Vera Bradley?

Wall Street analysts have given Vera Bradley a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Vera Bradley wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

Are investors shorting Vera Bradley?

Vera Bradley saw a decline in short interest in March. As of March 15th, there was short interest totaling 864,500 shares, a decline of 23.5% from the February 28th total of 1,130,000 shares. Based on an average trading volume of 330,500 shares, the days-to-cover ratio is presently 2.6 days. Approximately 3.6% of the shares of the stock are sold short.
View Vera Bradley's Short Interest

When is Vera Bradley's next earnings date?

Vera Bradley is scheduled to release its next quarterly earnings announcement on Wednesday, June 2nd 2021.
View our earnings forecast for Vera Bradley

How were Vera Bradley's earnings last quarter?

Vera Bradley, Inc. (NASDAQ:VRA) released its earnings results on Tuesday, March, 9th. The textile maker reported $0.31 EPS for the quarter, missing the Zacks' consensus estimate of $0.39 by $0.08. The textile maker earned $142.40 million during the quarter, compared to analysts' expectations of $152.38 million. Vera Bradley had a net margin of 0.92% and a trailing twelve-month return on equity of 7.43%. The firm's quarterly revenue was down 9.2% on a year-over-year basis. During the same period in the prior year, the firm earned $0.42 EPS.
View Vera Bradley's earnings history

How has Vera Bradley's stock price been impacted by Coronavirus?

Vera Bradley's stock was trading at $5.81 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization (WHO). Since then, VRA stock has increased by 92.3% and is now trading at $11.17.
View which stocks have been most impacted by COVID-19

What guidance has Vera Bradley issued on next quarter's earnings?

Vera Bradley updated its FY 2022 Pre-Market earnings guidance on Wednesday, March, 10th. The company provided earnings per share (EPS) guidance of 0.80-0.90 for the period, compared to the Thomson Reuters consensus EPS estimate of $0.95. The company issued revenue guidance of $550-575 million, compared to the consensus revenue estimate of $533.49 million.

What price target have analysts set for VRA?

2 brokers have issued 12 month target prices for Vera Bradley's stock. Their forecasts range from $12.00 to $12.00. On average, they expect Vera Bradley's share price to reach $12.00 in the next year. This suggests a possible upside of 7.4% from the stock's current price.
View analysts' price targets for Vera Bradley
or view top-rated stocks among Wall Street analysts.

Who are Vera Bradley's key executives?

Vera Bradley's management team includes the following people:
  • Robert T. Wallstrom, President, Chief Executive Officer & Director
  • Pamela Sours, Senior Vice President-Operations
  • John Enwright, Chief Financial Officer & Executive Vice President
  • Mark C. Dely, Secretary, Chief Administrative & Legal Officer
  • Steve Bohman, Vice President-Global Production

What is Robert Wallstrom's approval rating as Vera Bradley's CEO?

151 employees have rated Vera Bradley CEO Robert Wallstrom on Robert Wallstrom has an approval rating of 89% among Vera Bradley's employees.

Who are some of Vera Bradley's key competitors?

What other stocks do shareholders of Vera Bradley own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Vera Bradley investors own include Advanced Micro Devices (AMD), Micron Technology (MU), Enterprise Products Partners (EPD), Carnival Co. & (CCL), AT&T (T), Verizon Communications (VZ), Antares Pharma (ATRS), Eaton (ETN), Gilead Sciences (GILD) and QUALCOMM (QCOM).

What is Vera Bradley's stock symbol?

Vera Bradley trades on the NASDAQ under the ticker symbol "VRA."

Who are Vera Bradley's major shareholders?

Vera Bradley's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Dalton Greiner Hartman Maher & Co. (0.17%), Pacer Advisors Inc. (0.13%) and State of Alaska Department of Revenue (0.04%). Company insiders that own Vera Bradley stock include Anne Marie Ray, B Baekgaard 2009 Gran Barbara, Bradley Baekgaard Fami Barbara, Edward M Schmults, James Bradley Byrne, Joan B Hall, John Enwright, Mark C Dely, Matthew Mcevoy, Michael C Ray, P Michael Miller, Patricia R Miller, Robert J Hall, Robert Wallstrom and Thomas Farrell Byrne II.
View institutional ownership trends for Vera Bradley

Which major investors are selling Vera Bradley stock?

VRA stock was sold by a variety of institutional investors in the last quarter, including Dalton Greiner Hartman Maher & Co., and State of Alaska Department of Revenue. Company insiders that have sold Vera Bradley company stock in the last year include Mark C Dely, P Michael Miller, Patricia R Miller, and Robert J Hall.
View insider buying and selling activity for Vera Bradley
or view top insider-selling stocks.

Which major investors are buying Vera Bradley stock?

VRA stock was purchased by a variety of institutional investors in the last quarter, including Pacer Advisors Inc.. Company insiders that have bought Vera Bradley stock in the last two years include John Enwright, Matthew Mcevoy, P Michael Miller, and Robert Wallstrom.
View insider buying and selling activity for Vera Bradley
or or view top insider-buying stocks.

How do I buy shares of Vera Bradley?

Shares of VRA can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Vera Bradley's stock price today?

One share of VRA stock can currently be purchased for approximately $11.17.

How much money does Vera Bradley make?

Vera Bradley has a market capitalization of $373.23 million and generates $495.21 million in revenue each year. The textile maker earns $16.05 million in net income (profit) each year or $0.82 on an earnings per share basis.

How many employees does Vera Bradley have?

Vera Bradley employs 2,700 workers across the globe.

What is Vera Bradley's official website?

The official website for Vera Bradley is

Where are Vera Bradley's headquarters?

Vera Bradley is headquartered at 12420 STONEBRIDGE ROAD, ROANOKE IN, 46783.

How can I contact Vera Bradley?

Vera Bradley's mailing address is 12420 STONEBRIDGE ROAD, ROANOKE IN, 46783. The textile maker can be reached via phone at (877) 708-8372 or via email at [email protected]

This page was last updated on 4/21/2021 by Staff
MarketBeat - Stock Market News and Research Tools logo

MarketBeat empowers individual investors to make better trading decisions by providing real-time financial data and objective market analysis. Whether you’re looking for analyst ratings, corporate buybacks, dividends, earnings, economic reports, financials, insider trades, IPOs, SEC filings or stock splits, MarketBeat has the objective information you need to analyze any stock. Learn more.

MarketBeat is accredited by the Better Business Bureau

© American Consumer News, LLC dba MarketBeat® 2010-2021. All rights reserved.
326 E 8th St #105, Sioux Falls, SD 57103 | U.S. Based Support Team at [email protected] | (844) 978-6257
MarketBeat does not provide personalized financial advice and does not issue recommendations or offers to buy stock or sell any security. Learn more.

Our Accessibility Statement | Terms of Service | Do Not Sell My Information

© 2021 Market data provided is at least 10-minutes delayed and hosted by Barchart Solutions. Information is provided 'as-is' and solely for informational purposes, not for trading purposes or advice, and is delayed. To see all exchange delays and terms of use please see disclaimer. Fundamental company data provided by Zacks Investment Research. As a bonus to opt-ing into our email newsletters, you will also get a free subscription to the Liberty Through Wealth e-newsletter. You can opt out at any time.