Wix.com (WIX) News Today

Wix.com Ltd. (NASDAQ:WIX) saw mixed analyst activity and corporate developments drive trading today. Investors weighed bullish upgrades and a strategic AI acquisition against a series of price‐target cuts and an EPS miss, resulting in volatility.

• Robert W. Baird upgraded WIX from “neutral” to “outperform” and set a $190.00 target.
• Wix acquired Hour One to enhance its generative AI capabilities, reinforcing its product innovation strategy.
• Q1 revenue grew 13% year-over-year to $473.7 million, topping consensus and drawing bullish comments on its pipeline and second-half growth plans.
• JMP Securities reaffirmed its “market outperform” rating with a $250.00 price target.
• Cantor Fitzgerald reissued its “overweight” rating and $200.00 target.
• Needham & Company maintained its “buy” rating and $250.00 objective.
• Piper Sandler cut its price target from $262.00 to $225.00, though it stayed “overweight.”
• Wells Fargo trimmed its target to $173.00 and moved to an “equal weight” stance.
• UBS lowered its target from $255.00 to $230.00, despite keeping a “buy” rating.
• Bank of America dropped its target from $270.00 to $230.00 and issued a more cautious forecast.
• Royal Bank of Canada reduced its target from $245.00 to $210.00, while retaining an “outperform” rating.
• Q1 EPS of $1.55 fell short of the $1.66 consensus, highlighting near-term margin pressure.