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Wix.com (WIX) Competitors

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$48.22 +0.01 (+0.02%)
Closing price 04:00 PM Eastern
Extended Trading
$48.24 +0.02 (+0.03%)
As of 04:17 PM Eastern
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WIX vs. U, HUBS, DT, GDDY, and FIG

Should you buy Wix.com stock or one of its competitors? MarketBeat compares Wix.com with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Wix.com include Unity Software (U), HubSpot (HUBS), Dynatrace (DT), GoDaddy (GDDY), and Figma (FIG). These companies are all part of the "computer software" industry.

How does Wix.com compare to Unity Software?

Unity Software (NYSE:U) and Wix.com (NASDAQ:WIX) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

Unity Software has a beta of 2.06, meaning that its stock price is 106% more volatile than the broader market. Comparatively, Wix.com has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market.

Wix.com has higher revenue and earnings than Unity Software. Wix.com is trading at a lower price-to-earnings ratio than Unity Software, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Unity Software$1.85B6.70-$402.77M-$1.57N/A
Wix.com$1.99B1.41$50.65M-$0.78N/A

73.5% of Unity Software shares are owned by institutional investors. Comparatively, 81.5% of Wix.com shares are owned by institutional investors. 0.8% of Unity Software shares are owned by insiders. Comparatively, 6.2% of Wix.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Wix.com had 18 more articles in the media than Unity Software. MarketBeat recorded 26 mentions for Wix.com and 8 mentions for Unity Software. Unity Software's average media sentiment score of 0.92 beat Wix.com's score of 0.06 indicating that Unity Software is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Unity Software
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Wix.com
2 Very Positive mention(s)
3 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
3 Very Negative mention(s)
Neutral

Wix.com has a net margin of -1.97% compared to Unity Software's net margin of -34.99%. Unity Software's return on equity of -1.30% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Unity Software-34.99% -1.30% -0.61%
Wix.com -1.97%-33.28%2.84%

Unity Software currently has a consensus target price of $37.71, indicating a potential upside of 32.80%. Wix.com has a consensus target price of $98.45, indicating a potential upside of 104.17%. Given Wix.com's higher possible upside, analysts plainly believe Wix.com is more favorable than Unity Software.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unity Software
1 Sell rating(s)
8 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.59
Wix.com
2 Sell rating(s)
8 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

Wix.com beats Unity Software on 9 of the 16 factors compared between the two stocks.

How does Wix.com compare to HubSpot?

HubSpot (NYSE:HUBS) and Wix.com (NASDAQ:WIX) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

90.4% of HubSpot shares are held by institutional investors. Comparatively, 81.5% of Wix.com shares are held by institutional investors. 3.7% of HubSpot shares are held by insiders. Comparatively, 6.2% of Wix.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, HubSpot and HubSpot both had 26 articles in the media. HubSpot's average media sentiment score of 0.72 beat Wix.com's score of 0.06 indicating that HubSpot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
12 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
Wix.com
2 Very Positive mention(s)
3 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
3 Very Negative mention(s)
Neutral

HubSpot presently has a consensus target price of $311.00, indicating a potential upside of 58.01%. Wix.com has a consensus target price of $98.45, indicating a potential upside of 104.17%. Given Wix.com's higher probable upside, analysts clearly believe Wix.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
6 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.67
Wix.com
2 Sell rating(s)
8 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.50

HubSpot has a net margin of 3.04% compared to Wix.com's net margin of -1.97%. HubSpot's return on equity of 5.66% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Wix.com -1.97%-33.28%2.84%

HubSpot has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Wix.com has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market.

Wix.com has lower revenue, but higher earnings than HubSpot. Wix.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B3.22$45.91M$1.91103.05
Wix.com$1.99B1.41$50.65M-$0.78N/A

Summary

HubSpot beats Wix.com on 12 of the 16 factors compared between the two stocks.

How does Wix.com compare to Dynatrace?

Dynatrace (NYSE:DT) and Wix.com (NASDAQ:WIX) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

In the previous week, Wix.com had 22 more articles in the media than Dynatrace. MarketBeat recorded 26 mentions for Wix.com and 4 mentions for Dynatrace. Dynatrace's average media sentiment score of 0.67 beat Wix.com's score of 0.06 indicating that Dynatrace is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dynatrace
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wix.com
2 Very Positive mention(s)
3 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
3 Very Negative mention(s)
Neutral

Dynatrace has higher revenue and earnings than Wix.com. Wix.com is trading at a lower price-to-earnings ratio than Dynatrace, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dynatrace$2.02B5.88$162.67M$0.5475.45
Wix.com$1.99B1.41$50.65M-$0.78N/A

Dynatrace has a net margin of 8.06% compared to Wix.com's net margin of -1.97%. Dynatrace's return on equity of 10.37% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Dynatrace8.06% 10.37% 6.74%
Wix.com -1.97%-33.28%2.84%

Dynatrace currently has a consensus price target of $46.50, suggesting a potential upside of 14.12%. Wix.com has a consensus price target of $98.45, suggesting a potential upside of 104.17%. Given Wix.com's higher probable upside, analysts plainly believe Wix.com is more favorable than Dynatrace.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dynatrace
1 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.71
Wix.com
2 Sell rating(s)
8 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.50

Dynatrace has a beta of 0.75, suggesting that its share price is 25% less volatile than the broader market. Comparatively, Wix.com has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market.

94.3% of Dynatrace shares are held by institutional investors. Comparatively, 81.5% of Wix.com shares are held by institutional investors. 0.6% of Dynatrace shares are held by insiders. Comparatively, 6.2% of Wix.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Dynatrace beats Wix.com on 12 of the 17 factors compared between the two stocks.

How does Wix.com compare to GoDaddy?

GoDaddy (NYSE:GDDY) and Wix.com (NASDAQ:WIX) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends, media sentiment and valuation.

GoDaddy has higher revenue and earnings than Wix.com. Wix.com is trading at a lower price-to-earnings ratio than GoDaddy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoDaddy$4.95B2.18$875M$6.3212.93
Wix.com$1.99B1.41$50.65M-$0.78N/A

GoDaddy has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Wix.com has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market.

GoDaddy presently has a consensus target price of $120.57, indicating a potential upside of 47.58%. Wix.com has a consensus target price of $98.45, indicating a potential upside of 104.17%. Given Wix.com's higher possible upside, analysts clearly believe Wix.com is more favorable than GoDaddy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoDaddy
0 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.53
Wix.com
2 Sell rating(s)
8 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.50

90.3% of GoDaddy shares are held by institutional investors. Comparatively, 81.5% of Wix.com shares are held by institutional investors. 0.9% of GoDaddy shares are held by insiders. Comparatively, 6.2% of Wix.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

GoDaddy has a net margin of 17.32% compared to Wix.com's net margin of -1.97%. GoDaddy's return on equity of 366.90% beat Wix.com's return on equity.

Company Net Margins Return on Equity Return on Assets
GoDaddy17.32% 366.90% 10.73%
Wix.com -1.97%-33.28%2.84%

In the previous week, Wix.com had 2 more articles in the media than GoDaddy. MarketBeat recorded 26 mentions for Wix.com and 24 mentions for GoDaddy. GoDaddy's average media sentiment score of 0.93 beat Wix.com's score of 0.06 indicating that GoDaddy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
GoDaddy
15 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wix.com
2 Very Positive mention(s)
3 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
3 Very Negative mention(s)
Neutral

Summary

GoDaddy beats Wix.com on 11 of the 16 factors compared between the two stocks.

How does Wix.com compare to Figma?

Figma (NYSE:FIG) and Wix.com (NASDAQ:WIX) are both mid-cap computer software companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, institutional ownership, risk, profitability and earnings.

Wix.com has a net margin of -1.97% compared to Figma's net margin of -123.83%. Wix.com's return on equity of -33.28% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Figma-123.83% -98.51% -61.42%
Wix.com -1.97%-33.28%2.84%

Figma currently has a consensus price target of $38.63, indicating a potential upside of 88.12%. Wix.com has a consensus price target of $98.45, indicating a potential upside of 104.17%. Given Wix.com's stronger consensus rating and higher probable upside, analysts clearly believe Wix.com is more favorable than Figma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Figma
1 Sell rating(s)
10 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20
Wix.com
2 Sell rating(s)
8 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.50

Wix.com has higher revenue and earnings than Figma. Wix.com is trading at a lower price-to-earnings ratio than Figma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Figma$1.16B7.88-$1.25B-$3.43N/A
Wix.com$1.99B1.41$50.65M-$0.78N/A

81.5% of Wix.com shares are owned by institutional investors. 45.2% of Figma shares are owned by insiders. Comparatively, 6.2% of Wix.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Wix.com had 12 more articles in the media than Figma. MarketBeat recorded 26 mentions for Wix.com and 14 mentions for Figma. Figma's average media sentiment score of 0.18 beat Wix.com's score of 0.06 indicating that Figma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Figma
4 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Wix.com
2 Very Positive mention(s)
3 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
3 Very Negative mention(s)
Neutral

Summary

Wix.com beats Figma on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WIX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WIX vs. The Competition

MetricWix.comIT Services IndustryComputer SectorNASDAQ Exchange
Market Cap$2.81B$12.78B$38.51B$11.93B
Dividend YieldN/A2.34%3.13%5.58%
P/E Ratio-61.8245.9779.5623.75
Price / Sales1.418.73631.40116.49
Price / Cash12.0324.4848.7537.23
Price / Book-7.243.309.656.75
Net Income$50.65M$534.06M$1.07B$337.35M
7 Day Performance-15.51%-8.42%-4.15%-2.45%
1 Month Performance-39.82%-4.06%3.44%1.49%
1 Year Performance-68.68%-26.28%155.11%24.64%

Wix.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WIX
Wix.com
3.3149 of 5 stars
$48.22
+0.0%
$98.45
+104.2%
-68.3%$2.81B$1.99BN/A4,622
U
Unity Software
4.0708 of 5 stars
$32.15
+5.5%
$38.77
+20.6%
+14.9%$14.04B$1.85BN/A4,412
HUBS
HubSpot
4.4888 of 5 stars
$261.35
+18.5%
$311.00
+19.0%
-65.9%$13.39B$3.13B136.838,882
DT
Dynatrace
4.3172 of 5 stars
$44.48
+4.4%
$46.50
+4.6%
-23.8%$12.96B$2.02B82.365,600
GDDY
GoDaddy
4.8257 of 5 stars
$93.17
+8.6%
$120.57
+29.4%
-55.9%$12.34B$4.95B14.745,845

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This page (NASDAQ:WIX) was last updated on 6/9/2026 by MarketBeat.com Staff.
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