XPEL (XPEL) Stock Price, News & Analysis

Company Overview

XPEL, Inc. is a leading manufacturer and distributor of advanced protective films and coatings for automotive, marine, aviation, and architectural applications. The company’s core products include paint protection film (PPF), window tinting film, and ceramic coatings designed to shield surfaces from scratches, environmental contaminants, and UV damage. XPEL’s flagship PPF, known for its self-healing properties, is engineered to maintain a vehicle’s factory finish by resisting swirl marks, stone chips, and acid rain.

Beyond automotive protection, XPEL has expanded its offerings to include protective films for electronics and architectural surfaces, providing solutions that enhance durability and prolong the life of high-value assets. Its ceramic coating portfolio complements the company’s film products by offering a hydrophobic barrier that repels water, reduces maintenance requirements, and adds a high-gloss finish. XPEL also develops customized solutions for original equipment manufacturers (OEMs), integrating film technologies directly into vehicle assembly lines.

Founded in 1997 by Marc Yoshida and headquartered in San Antonio, Texas, XPEL has grown from a regional operation into a global network of authorized dealers and installers. The company’s products are distributed through more than 700 service centers in North America, Europe, Asia, and Australia, serving both aftermarket retailers and professional installers. This franchised distribution model ensures consistent application standards and ongoing training for technicians.

XPEL’s leadership team combines industry expertise with a focus on innovation and customer service. Marc Yoshida remains closely involved as chairman, while Steve Gilmore, appointed president and chief executive officer, oversees global operations and strategic growth initiatives. Under their guidance, XPEL continues to invest in research and development, aiming to expand its product range and enter new markets in the protective coatings industry.

Key Stats

• Today's Range: $33.05 to $34.52
• 50-Day Range: $31.49 to $38.59
• 52-Week Range: $24.25 to $47.23
• Volume: 288,514 shs
• Average Volume: 155,739 shs
• Market Capitalization: $921.13 million
• P/E Ratio: 18.91
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

XPEL Stock Analysis - MarketRank™

XPEL scored higher than 27% of companies evaluated by MarketBeat, and ranked 70th out of 88 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for XPEL.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 17.92%

Earnings Growth

Earnings for XPEL are expected to grow by 17.92% in the coming year, from $1.73 to $2.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of XPEL is 18.91, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 281.37.

Price to Earnings Ratio vs. Sector

The P/E ratio of XPEL is 18.91, which means that it is trading at a more expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 18.22.

Price to Book Value per Share Ratio

XPEL has a P/B Ratio of 4.08. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.59% of the float of XPEL has been sold short.

Short Interest Ratio / Days to Cover

XPEL has a short interest ratio ("days to cover") of 11, which indicates bearish sentiment.

Change versus previous month

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

XPEL does not currently pay a dividend.

Dividend Growth

XPEL does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

8.59% of the float of XPEL has been sold short.

Short Interest Ratio / Days to Cover

XPEL has a short interest ratio ("days to cover") of 11, which indicates bearish sentiment.

Change versus previous month

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.96

News Sentiment

XPEL has a news sentiment score of 0.96. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.85 average news sentiment score of Auto/Tires/Trucks companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for XPEL this week, compared to 5 articles on an average week.

Search Interest

Only 3 people have searched for XPEL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

3 people have added XPEL to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, XPEL insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 9.50% of the stock of XPEL is held by insiders.

Percentage Held by Institutions

75.08% of the stock of XPEL is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

XPEL Stock Analysis - Frequently Asked Questions

How have XPEL shares performed this year?

XPEL's stock was trading at $39.94 at the beginning of the year. Since then, XPEL shares have decreased by 16.6% and is now trading at $33.29.

How were XPEL's earnings last quarter?

XPEL, Inc. (NASDAQ:XPEL) issued its quarterly earnings results on Wednesday, August, 6th. The company reported $0.59 earnings per share for the quarter, beating analysts' consensus estimates of $0.52 by $0.07. The business's revenue was up 13.5% compared to the same quarter last year.
Read the conference call transcript.

Is XPEL doing a stock buyback?

XPEL's Board of Directors approved a stock buyback program on Tuesday, May 6th 2025, which permits the company to buy back $50,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 5.4% of its stock through open market purchases. Stock repurchase programs are typically an indication that the company's board believes its shares are undervalued.

Who are XPEL's major shareholders?

XPEL's top institutional investors include Wasatch Advisors LP (14.27%), SCS Capital Management LLC (4.49%), Schwartz Investment Counsel Inc. (3.15%) and Geode Capital Management LLC (2.06%). Insiders that own company stock include Mark Adams, Ryan Pape, Richard K Crumly, Mike Klonne, Barry Wood, John F North and Mathieu Moreau.
View institutional ownership trends.

How do I buy shares of XPEL?

Shares of XPEL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of XPEL own?

Based on aggregate information from My MarketBeat watchlists, some other companies that XPEL investors own include American Water Works (AWK), Waste Connections (WCN), AU Optronics (AUOTY), DiamondRock Hospitality (DRH), Humana (HUM), The RMR Group (RMR) and Voyager Therapeutics (VYGR).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 9/17/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Auto/Tires/Trucks
• Industry: AUTO/TRUCK - ORIG
• Sub-Industry: Fabricated Products
• Current Symbol: NASDAQ:XPEL
• CIK: 1767258
• Web: www.xpel.com
• Phone: (210) 678-3700
• Fax: N/A
• Employees: 1,143
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): $1.76
• Trailing P/E Ratio: 18.91
• Forward P/E Ratio: 19.24
• P/E Growth: N/A
• Net Income: $45.49 million
• Net Margins: 10.84%
• Pretax Margin: 13.68%
• Return on Equity: 21.17%
• Return on Assets: 16.90%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.42
• Quick Ratio: 2.09

Sales & Book Value

• Annual Sales: $420.40 million
• Price / Sales: 2.19
• Cash Flow: $2.09 per share
• Price / Cash Flow: 15.90
• Book Value: $8.15 per share
• Price / Book: 4.08

Miscellaneous

• Outstanding Shares: 27,670,000
• Free Float: 25,044,000
• Market Cap: $921.13 million
• Optionable: Optionable
• Beta: 1.67