NASDAQ:YHC LQR House (YHC) Stock Price, News & Analysis $1.28 0.00 (0.00%) Closing price 10/1/2026 04:00 PM EasternExtended Trading$1.32 +0.04 (+3.13%) As of 08:28 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsInsider TradesNews and TrendsOwnershipSEC Filings About LQR House Stock (NASDAQ:YHC) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get LQR House alerts:Sign Up Key Stats Today's Range$1.25▼$1.3250-Day Range$1.23▼$2.1052-Week Range$1.21▼$119.00Volume36,464 shsAverage Volume84,682 shsMarket Capitalization$1.66 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview LQR House Inc. (NASDAQ: YHC) is a digital marketing and e-commerce company focused on the beverage alcohol industry. The company uses digital channels to help alcohol brands build awareness, reach consumers and expand their online presence. LQR House has operated an online marketplace for wine and spirits through its CWS platform, offering consumers access to alcoholic beverages where permitted by applicable laws. Its activities have also included brand development, digital advertising, content creation and other marketing services designed for beverage alcohol companies. The company was established to combine e-commerce with data-driven digital marketing in a highly regulated consumer products sector. Its operations and product availability depend on state and local alcohol regulations, shipping restrictions and licensing requirements.AI Generated. May Contain Errors. Read More LQR House Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks20th Percentile Overall ScoreYHC MarketRank™: LQR House scored higher than 20% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingLQR House has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageLQR House has only been the subject of 1 research reports in the past 90 days.Read more about LQR House's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of LQR House is -0.05, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of LQR House is -0.05, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioLQR House has a P/B Ratio of 0.01. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about LQR House's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.09% of the float of LQR House has been sold short.Short Interest Ratio / Days to CoverLQR House has a short interest ratio ("days to cover") of 0.49, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in LQR House has recently decreased by 12.01%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldLQR House does not currently pay a dividend.Dividend GrowthLQR House does not have a long track record of dividend growth. News and Social Media2.4 / 5News SentimentN/A News SentimentLQR House has a news sentiment score of 0.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.47 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 1 news article for LQR House this week, compared to 1 article on an average week. Company Ownership0.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, LQR House insiders have not sold or bought any company stock.Percentage Held by Insiders9.37% of the stock of LQR House is held by insiders.Percentage Held by InstitutionsLQR House has minimal institutional ownership at this time.Read more about LQR House's insider trading history. Receive YHC Stock News and Ratings via Email Sign-up to receive the latest news and ratings for LQR House and its competitors with MarketBeat's FREE daily newsletter. 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YHC Stock News HeadlinesHead to Head Analysis: Target (NYSE:TGT) & LQR House (NASDAQ:YHC)September 30 at 5:28 AM | americanbankingnews.comComparing Grocery Outlet (NASDAQ:GO) and LQR House (NASDAQ:YHC)September 21, 2026 | americanbankingnews.comFirst Look: Elon’s “Starphone”Rumors are swirling that Elon Musk is developing a new mobile device that could rival the iPhone. It's said to be thinner, longer-lasting on battery, and cheaper to produce, with the ability to work worldwide without relying on cell towers. Former Bloomberg reporter and SAC Capital trader Josh Baylin says the evidence is mounting. He notes the FCC recently gave Musk a green light connected to his mobile plans, adding fuel to speculation. Baylin previously called the smartphone boom in 2004 and predicted Apple would sell a billion phones when others expected a fraction of that.October 2 at 1:00 AM | Stansberry Research (Ad)LQR House approves 1-for-100 reverse stock splitJuly 9, 2026 | msn.comLQR House Inc. Announces 1-for-100 Reverse Stock SplitJuly 9, 2026 | businesswire.comLQR House Executes Major Equity Financing and Share DilutionJuly 2, 2026 | tipranks.comLQR House Signs Two-Year ByteDance Agreement Deploying AI Compute to Power Quantitative Research at Fusion Five Continents SecuritiesJune 30, 2026 | businesswire.comLQR House in Advanced Negotiations with ByteDance Across Its Artificial Intelligence VerticalJune 23, 2026 | businesswire.comSee More Headlines YHC Stock Analysis - Frequently Asked Questions How have YHC shares performed this year? LQR House's stock was trading at $90.00 on January 1st, 2026. Since then, YHC shares have decreased by 98.6% and is now trading at $1.28. How were LQR House's earnings last quarter? LQR House Inc. (NASDAQ:YHC) posted its earnings results on Wednesday, August, 19th. The company reported $12.54 earnings per share for the quarter. The firm had revenue of $0.35 million for the quarter. LQR House had a negative trailing twelve-month return on equity of 14.06% and a negative net margin of 1,588.72%. When did LQR House's stock split? LQR House's stock reverse split on the morning of Thursday, November 30th 2023.The 1-60 reverse split was announced on Thursday, November 30th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, November 30th 2023. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split. How do I buy shares of LQR House? Shares of YHC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Company Calendar Last Earnings8/19/2026Today10/02/2026Next Earnings (Estimated)12/02/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (3m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 YHC's financial health is in the Red zone, according to TradeSmith. YHC has been in this zone for over 3 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Consumer Staples Distribution & Retail Sub-IndustryConsumer Staples Merchandise Retail Current SymbolNASDAQ:YHC Previous SymbolNASDAQ:LQR CIK1843165 Webwww.lqrhouse.com Phone786-389-9771FaxN/AEmployees4Year FoundedN/AProfitability EPS (Trailing Twelve Months)($25.46) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$25.52 million Net Margins-1,588.72% Pretax Margin-1,587.40% Return on Equity-14.06% Return on Assets-10.42% Debt Debt-to-Equity Ratio0.44 Current Ratio0.96 Quick Ratio0.96 Sales & Book Value Annual Sales$1.57 million Price / Sales1.06 Cash FlowN/A Price / Cash FlowN/A Book Value$207.72 per share Price / Book0.01Miscellaneous Outstanding Shares1,300,000Free Float1,182,000Market Cap$1.66 million OptionableN/A Beta3.39 The Best Nuclear Energy Stocks to BuyNuclear energy is entering a new growth cycle as rising power demand, expanding data centers, and renewed policy support bring the sector back into focus. 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