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Apple (AAPL) Stock Price, News & Analysis

Apple logo
$205.17 +4.09 (+2.03%)
As of 04:00 PM Eastern

About Apple Stock (NASDAQ:AAPL)

Key Stats

Today's Range
$199.26
$207.39
50-Day Range
$193.16
$213.32
52-Week Range
$169.21
$260.10
Volume
91.26 million shs
Average Volume
53.51 million shs
Market Capitalization
$3.06 trillion
P/E Ratio
31.96
Dividend Yield
0.51%
Price Target
$234.39
Consensus Rating
Moderate Buy

Company Overview

Apple Inc. is a global technology company renowned for its design, development and sale of consumer electronics, software and services. The company’s primary hardware offerings include the iPhone smartphone, the Mac family of personal computers, the iPad line of tablets and the Apple Watch wearable device. Apple’s software ecosystem features the iOS, macOS, iPadOS and watchOS operating systems, while its services division provides digital content through the App Store, Apple Music, iCloud storage and Apple TV+ streaming offerings.

In addition to hardware and software, Apple’s services business has grown to include payment and financial services via Apple Pay, subscription-based content bundles known as Apple One, and enterprise solutions through partnerships with major corporations and educational institutions. The company also maintains a global retail footprint, operating hundreds of Apple Stores across North America, Europe, Asia and other regions, alongside its e-commerce platform that serves customers in over 100 countries.

Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple emerged from a Silicon Valley garage to become a leading innovator in personal computing with the launch of the Apple II in 1977 and the Macintosh in 1984. After overcoming financial challenges in the 1990s, the company was revitalized by Jobs’s return in 1997, leading to the introduction of iconic products such as the iPod in 2001 and the iPhone in 2007. This period of rapid innovation positioned Apple as a pioneer in mobile technology and digital media.

Under the leadership of CEO Tim Cook since 2011, Apple has expanded its focus on sustainability, supply chain responsibility and privacy-driven design. The company’s operations span the Americas, Europe, Greater China, Japan and the rest of the Asia-Pacific region, supported by strategic partnerships with component suppliers and carriers worldwide. Looking ahead, Apple continues to invest in research and development in areas such as augmented reality, healthcare technologies and artificial intelligence, aiming to shape the next generation of consumer electronics and digital services.

AI Generated. May Contain Errors.

Apple Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
95th Percentile Overall Score

AAPL MarketRank™: 

Apple scored higher than 95% of companies evaluated by MarketBeat, and ranked 41st out of 670 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.58, and is based on 18 buy ratings, 10 hold ratings, and 3 sell ratings.

  • Amount of Analyst Coverage

    Apple has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Apple's stock forecast and price target.
  • Earnings Growth

    Earnings for Apple are expected to grow by 12.64% in the coming year, from $7.28 to $8.20 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Apple is 32.17, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 24.90.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Apple is 32.17, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 35.85.

  • Price to Earnings Growth Ratio

    Apple has a PEG Ratio of 2.25. PEG Ratios above 1 indicate that a company could be overvalued.

  • Price to Book Value per Share Ratio

    Apple has a P/B Ratio of 54.78. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Apple's valuation and earnings.
  • Percentage of Shares Shorted

    0.67% of the float of Apple has been sold short.
  • Short Interest Ratio / Days to Cover

    Apple has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Apple has recently increased by 5.69%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Apple has a dividend yield of 0.52%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Apple has been increasing its dividend for 14 years.

  • Dividend Coverage

    The dividend payout ratio of Apple is 16.20%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Apple will have a dividend payout ratio of 12.68% next year. This indicates that Apple will be able to sustain or increase its dividend.

  • Read more about Apple's dividend.
  • Percentage of Shares Shorted

    0.67% of the float of Apple has been sold short.
  • Short Interest Ratio / Days to Cover

    Apple has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Apple has recently increased by 5.69%, indicating that investor sentiment is decreasing significantly.
  • News Sentiment

    Apple has a news sentiment score of 0.88. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.
  • News Coverage This Week

    MarketBeat has tracked 275 news articles for Apple this week, compared to 216 articles on an average week.
  • Search Interest

    Only 312 people have searched for AAPL on MarketBeat in the last 30 days. This is a decrease of -9% compared to the previous 30 days.
  • MarketBeat Follows

    Only 303 people have added Apple to their MarketBeat watchlist in the last 30 days. This is a decrease of -40% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $42,694,080.00 in company stock.

  • Percentage Held by Insiders

    Only 0.06% of the stock of Apple is held by insiders.

  • Percentage Held by Institutions

    67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Apple's insider trading history.
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AAPL Stock News Headlines

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S&P 500 All-Time Highs: 5 Catalysts Driving It Higher (AAPL)
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Apple: The Mag 7’s Dead Money Stock or AI Cash Cow in the Making?
Apple has been a dud in 2025. But, the firms dominance in the device market gives it time to catch up and cash in on a world of AI opportunity long-term.
The End of Elon Musk…?
The End of Elon Musk? Don't make him laugh. Jeff Brown has been hearing this same tired story for years, and he's been proven right time and time again. And now, while the media focuses on Tesla's "demise," he's uncovered an AI breakthrough that's about to make Elon's doubters eat their words yet again. According to his research, if you listen to the media and miss out on Elon's newest breakthrough, it's going to cost you the fortune of a lifetime.
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Skyworks Stock Down 16% in 2025, Poised for AI Edge Surge (AAPL)
Skyworks stock is down, but AI at the edge and a smartphone rebound could spark growth, with analysts eyeing 22% EPS gains and a PEG near 0.5...
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Should You Ditch Index Funds? Why High-Yield ETFs Might Be Better (AAPL)
Are index funds the best option for your portfolio? Learn whether high-yield ETFs offer better returns, higher dividends, and stronger diversification.
See More Headlines

AAPL Stock Analysis - Frequently Asked Questions

Apple's stock was trading at $250.42 on January 1st, 2025. Since then, AAPL stock has decreased by 17.5% and is now trading at $206.51.
View the best growth stocks for 2025 here
.

Apple Inc. (NASDAQ:AAPL) announced its earnings results on Thursday, May, 1st. The iPhone maker reported $1.65 EPS for the quarter, topping analysts' consensus estimates of $1.62 by $0.03. The company's revenue for the quarter was up 5.1% compared to the same quarter last year.
Read the conference call transcript
.

Shares of Apple split on Monday, August 31st 2020.The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were distributed to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

Apple's board approved a stock buyback program on Thursday, May 1st 2025, which allows the company to repurchase $100,000,000,000 in shares, according to EventVestor. This means that the company could reacquire up to 3.1% of its stock through open market purchases. Stock repurchase programs are usually a sign that the company's management believes its stock is undervalued.

The following companies are subsidiaries of Apple: Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and more.

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Broadcom (AVGO), SPDR S&P 500 ETF Trust (SPY), Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

Last Earnings
5/01/2025
Record date for 5/15 Dividend
5/12/2025
Ex-Dividend for 5/15 Dividend
5/12/2025
Dividend Payable
5/15/2025
Today
6/30/2025
Next Earnings (Estimated)
7/30/2025
Fiscal Year End
9/30/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
COMP - MICRO
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
Employees
164,000
Year Founded
1976

Price Target and Rating

Average Stock Price Target
$234.39
High Stock Price Target
$300.00
Low Stock Price Target
$170.00
Potential Upside/Downside
+17.1%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.58
Research Coverage
33 Analysts

Profitability

Trailing P/E Ratio
31.18
Forward P/E Ratio
27.50
P/E Growth
2.25
Net Income
$93.74 billion
Pretax Margin
31.72%

Debt

Sales & Book Value

Annual Sales
$391.04 billion
Cash Flow
$7.60 per share
Price / Cash Flow
26.33
Book Value
$3.77 per share
Price / Book
53.11

Miscellaneous

Outstanding Shares
14,935,830,000
Free Float
14,926,865,000
Market Cap
$2.99 trillion
Optionable
Optionable
Beta
1.22

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This page (NASDAQ:AAPL) was last updated on 6/30/2025 by MarketBeat.com Staff
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