eBay (EBAY) News Today

eBay Inc. (NASDAQ: EBAY) — shares are trading lower today amid mixed analyst moves and a steady flow of marketplace headlines. Below are the items most likely to influence investor sentiment.

• Positive Sentiment: Morgan Stanley raised its price target to $102 and kept an "overweight" rating, signaling stronger analyst conviction and potential upside relative to peers. Morgan Stanley Raises eBay Price Target
• Positive Sentiment: B. Riley lifted its target to $96 and maintained a "buy" rating, a modest endorsement that supports near-term bullish positioning. B. Riley Lifts Price Target
• Positive Sentiment: Zacks highlights eBay's earnings-surprise history and says the company has the ingredients to beat again — a catalyst for upside if guidance/consensus are outperformed next quarter. Will eBay Beat Estimates Again?
• Positive Sentiment: Fast Company profiles a seller scaling using eBay Seller Capital — evidence that eBay’s merchant financing product is gaining traction and could help GMV and seller growth. How a seller leveraged eBay Seller Capital
• Neutral Sentiment: Two consumer stories about rare 50p coins selling after bidding wars highlight intense marketplace demand for collectibles — a positive datapoint for engagement but unlikely to move fundamentals alone. 50p coin sells for 226 times 50p coin sells for £113
• Neutral Sentiment: Eurogamer promotion (site-level discount code) is routine marketing activity and has limited impact on stock fundamentals. eBay promo code
• Negative Sentiment: TD Cowen raised its target to $84 but kept a "hold" — that target sits materially below the current price and can act as a drag on sentiment. TD Cowen Issues Forecast
• Negative Sentiment: An outlier $65 price target reported by AmericanBankingNews/aggregators is strongly negative and could pressure sentiment if amplified by retail media. Price Target Raised to $65 (report)

Bottom line: analyst upgrades (especially Morgan Stanley) and positive earnings read-throughs support upside, while several lower price targets and mixed analyst stances help explain the softer intraday trading.