Amer Sports is a global sporting goods company headquartered in Helsinki, Finland, focused on the design, manufacture and marketing of high‐performance equipment and apparel for a variety of athletic pursuits. The company’s product portfolio spans winter sports, outdoor recreation, team sports and fitness, encompassing a range of premium brands. Amer Sports serves its customers through a combination of direct‐to‐consumer channels, including owned retail stores and e-commerce platforms, as well as a broad network of authorized dealers and distributors in key markets worldwide.
The company’s brand lineup includes Salomon for skiing and trail running, Atomic for alpine and Nordic skiing, Arc’teryx for outdoor apparel and climbing gear, Wilson for tennis, baseball and team sports equipment, Suunto for precision sports instruments and watches, Precor for commercial and home fitness machines, and Peak Performance for mountain‐inspired apparel. These brands address the needs of professional athletes, enthusiastic amateurs and recreational users, and are distributed across Europe, North America, Asia‐Pacific, Latin America and emerging markets in the Middle East and Africa.
Founded in 1950 as Amer-Tupakka by Finnish investors seeking to diversify into consumer goods, the company gradually refocused on sports equipment in the 1970s and expanded internationally through strategic acquisitions. Over the decades, Amer Sports has invested in research and development to advance materials, biomechanics and digital connectivity in its products. Since 2020, Chief Executive Officer Heikki Westerlund has led the company’s growth strategy, emphasizing innovation, sustainability and enhanced omnichannel capabilities. Amer Sports employs thousands of people globally and continues to leverage its expertise in engineering and brand development to pursue new market opportunities and support active lifestyles around the world.
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