Bally's (BALY) Stock Price, News & Analysis

Company Overview

Bally’s Corporation is an integrated entertainment company engaged in the ownership, development and operation of land‐based casinos, sports betting venues and online gaming platforms. The company leverages the iconic Bally’s brand under a long‐term license to provide gaming and hospitality services across multiple channels, including retail casinos, mobile sports wagering and interactive casino games.

The company’s portfolio spans gaming properties in key U.S. jurisdictions such as Rhode Island, Colorado, New Jersey, Mississippi, Iowa, Indiana, Pennsylvania and Nevada. In addition to its brick‐and‐mortar casinos, Bally’s offers a digital sports betting app (Bally Bet) and an online casino platform in states that permit regulated iGaming. The company also partners with technology providers to enhance its customer engagement and loyalty initiatives.

Bally’s Corporation emerged in late 2020 following a merger between Twin River Worldwide Holdings and a special purpose acquisition company, at which time it acquired the Bally’s brand from Caesars Entertainment. Headquartered in Providence, Rhode Island, the company has pursued an expansion strategy that includes strategic acquisitions, joint ventures and partnerships with professional sports leagues and media companies.

Under the leadership of Chairman Soo Kim and President & CEO George Papanier, Bally’s continues to focus on growth in regulated gaming markets, the development of omnichannel customer experiences and the integration of its land‐based and digital operations.

Key Stats

• Today's Range: $8.88 to $9.33
• 50-Day Range: $8.83 to $14.84
• 52-Week Range: $8.44 to $20.74
• Volume: 79,828 shs
• Average Volume: 77,142 shs
• Market Capitalization: $459.28 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $11.75
• Consensus Rating: Reduce

Bally's Stock Analysis - MarketRank™

Bally's scored higher than 40% of companies evaluated by MarketBeat, and ranked 333rd out of 489 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Reduce

Consensus Rating

Bally's has received a consensus rating of Reduce. The company's average rating score is 1.60, and is based on no strong buy ratings, no buy ratings, 3 hold ratings, and 2 sell ratings.

Upside Potential

Bally's has a consensus price target of $11.75, representing about 29.1% upside from its current price of $9.10.

Amount of Analyst Coverage

Bally's has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Bally's are expected to grow in the coming year, from ($9.36) to ($6.62) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Bally's is -1.34, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Bally's is -1.34, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Bally's has a P/B Ratio of 0.18. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.35% of the float of Bally's has been sold short.

Short Interest Ratio / Days to Cover

Bally's has a short interest ratio ("days to cover") of 24.82, which indicates bearish sentiment.

Change versus previous month

Short interest in Bally's has recently decreased by 0.25%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Bally's does not currently pay a dividend.

Dividend Growth

Bally's does not have a long track record of dividend growth.

News and Social Media

• Score: 1.3 / 5
• News Sentiment: 0.00

News Coverage This Week

MarketBeat has tracked 2 news articles for Bally's this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for BALY on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added Bally's to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Bally's insiders have not sold or bought any company stock.

Percentage Held by Insiders

69.30% of the stock of Bally's is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.41% of the stock of Bally's is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/14/2026
• Today: 9/01/2026
• Next Earnings (Estimated): 10/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Casinos & Gaming
• Current Symbol: NYSE:BALY
• CIK: 1747079
• Web: www.twinriverwwholdings.com
• Phone: (401) 475-8474
• Fax: N/A
• Employees: 11,700
• Year Founded: 1851

Price Target and Rating

• Average Price Target for Bally's: $11.75
• High Price Target: $17.00
• Low Price Target: $7.00
• Potential Upside/Downside: +29.1%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($6.80)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$701.10 million
• Net Margins: -25.83%
• Pretax Margin: -28.87%
• Return on Equity: -40.97%
• Return on Assets: -7.66%

Debt

• Debt-to-Equity Ratio: 2.06
• Current Ratio: 0.91
• Quick Ratio: 0.85

Sales & Book Value

• Annual Sales: $2.66 billion
• Price / Sales: 0.17
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $51.76 per share
• Price / Book: 0.18

Miscellaneous

• Outstanding Shares: 50,470,000
• Free Float: 15,494,000
• Market Cap: $459.28 million
• Optionable: Optionable
• Beta: 1.81