Brown-Forman (BF.B) Stock Forecast & Price Target

$33.96 -0.27 (-0.79%)

Closing price 05/23/2025 03:59 PM Eastern

Extended Trading

$34.40 +0.44 (+1.30%)

As of 05/23/2025 08:00 PM Eastern

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 12 Analyst Ratings

Sell
3

Hold
5

Buy
4

Based on 12 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 3 have given a sell rating, 5 have given a hold rating, 3 have given a buy rating, and 1 has given a strong buy rating for BF.B.

Consensus Price Target

$43.06
26.80% Upside

According to the 12 analysts' twelve-month price targets for Brown-Forman, the average price target is $43.06. The highest price target for BF.B is $53.00, while the lowest price target for BF.B is $32.00. The average price target represents a forecasted upside of 26.80% from the current price of $33.96.

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BF.B Analyst Ratings Over Time

Type	Current Forecast 5/24/24 to 5/24/25	1 Month Ago 4/24/24 to 4/24/25	3 Months Ago 2/24/24 to 2/23/25	1 Year Ago 5/25/23 to 5/24/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	3 Buy rating(s)	2 Buy rating(s)	1 Buy rating(s)
Hold	5 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$43.06	$43.06	$48.17	$65.93
Forecasted Upside	26.80% Upside	24.39% Upside	50.36% Upside	44.09% Upside
Consensus Rating	Hold	Hold	Hold	Hold

BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Brown-Forman Stock vs. The Competition

Type	Brown-Forman	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.17	2.54	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	26.80% Upside	52.12% Upside	16.40% Upside
News Sentiment Rating	Neutral News See Recent BF.B News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/9/2025	Roth Capital 2 of 5 stars	W. Kirk Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/9/2025	Roth Mkm 1 of 5 stars		Upgrade	Neutral ➝ Buy	$38.00	+20.95%
4/2/2025	Berenberg Bank 2 of 5 stars	J. Lastra Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold	$37.50	+12.02%
3/7/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight
3/6/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral
3/6/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Equal Weight ➝ Underweight	$47.00 ➝ $32.00	-11.12%
12/17/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Underweight	$45.00 ➝ $43.00	-1.60%
12/16/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Chappell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $45.00	+0.04%
12/6/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Pascarelli Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold
11/25/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$48.00	+16.03%
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11/6/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$50.00 ➝ $48.00	+9.74%
8/30/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Pitcher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell
9/11/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Market Perform ➝ Outperform	$73.00 ➝ $76.40	+18.80%
8/31/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$68.00 ➝ $67.00	+1.09%
8/21/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$65.00 ➝ $66.00	-2.74%
6/8/2023	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ In-Line	$60.00 ➝ $68.00	+3.93%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:49 PM ET.

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, May 20, 2025. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

The current stock price is around $75, reflecting a strong market position and investor confidence in the company's growth potential.
Brown-Forman Co. has a diverse portfolio of well-known brands, including Jack Daniel's and Woodford Reserve, which helps mitigate risks associated with market fluctuations.
The company has shown consistent revenue growth, driven by strong demand for premium spirits and innovative product offerings.
Brown-Forman Co. has a solid international presence, with operations in key markets such as the United States, Germany, and Australia, providing opportunities for expansion and increased sales.
Recent trends indicate a growing consumer preference for high-quality alcoholic beverages, positioning Brown-Forman Co. to capitalize on this shift in market demand.

Brown-Forman
Bear Case

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

Increased competition in the beverage industry could pressure profit margins, as new entrants and established brands vie for market share.
Economic downturns can negatively impact consumer spending on premium products, which may affect sales for Brown-Forman Co.
Fluctuations in raw material prices, such as grains for whiskey production, can lead to increased production costs and impact profitability.
Regulatory changes in the alcohol industry could pose challenges, potentially affecting distribution and marketing strategies.
While the company has a strong brand portfolio, reliance on a few key products may expose it to risks if consumer preferences shift significantly.

BF.B Forecast - Frequently Asked Questions

: According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $43.06, with a high forecast of $53.00 and a low forecast of $32.00.
: 12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last year. There are currently 3 sell ratings, 5 hold ratings, 3 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" BF.B shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BF.B, but not buy additional shares or sell existing shares.
: According to analysts, Brown-Forman's stock has a predicted upside of 26.80% based on their 12-month stock forecasts.
: Over the previous 90 days, Brown-Forman's stock had 2 upgrades and 1 downgrade by analysts.
: Brown-Forman has been rated by research analysts at Barclays, Berenberg Bank, Citigroup, Morgan Stanley, Roth Capital, and Roth Mkm in the past 90 days.
: Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating for Brown-Forman is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how BF.B compares to other companies.

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This page (NYSE:BF.B) was last updated on 5/24/2025 by MarketBeat.com Staff

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Brown-Forman (BF.B) Stock Forecast & Price Target