Brown-Forman (BF.B) Competitors

Brown-Forman (NYSE:BF.B) and Brown Forman (NYSE:BF.A) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, media sentiment, institutional ownership and risk.

Is BF.B or BF.A a better dividend stock?

Brown-Forman pays an annual dividend of $0.90 per share and has a dividend yield of 3.2%. Brown Forman pays an annual dividend of $0.91 per share and has a dividend yield of 3.2%. Brown-Forman pays out 48.9% of its earnings in the form of a dividend. Brown Forman pays out 42.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Is BF.B or BF.A more profitable?

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	21.86%	23.19%	10.63%
Brown Forman	21.86%	23.19%	10.63%

Does the media prefer BF.B or BF.A?

In the previous week, Brown-Forman had 1 more articles in the media than Brown Forman. MarketBeat recorded 3 mentions for Brown-Forman and 2 mentions for Brown Forman. Brown-Forman's average media sentiment score of 0.21 beat Brown Forman's score of 0.00 indicating that Brown-Forman is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brown-Forman	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brown Forman	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk & volatility, BF.B or BF.A?

Brown-Forman has a beta of 0.55, indicating that its share price is 45% less volatile than the S&P 500. Comparatively, Brown Forman has a beta of 0.55, indicating that its share price is 45% less volatile than the S&P 500.

Do insiders & institutionals believe in BF.B or BF.A?

34.7% of Brown-Forman shares are owned by institutional investors. Comparatively, 3.8% of Brown Forman shares are owned by institutional investors. 2.7% of Brown-Forman shares are owned by insiders. Comparatively, 4.0% of Brown Forman shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has preferable earnings & valuation, BF.B or BF.A?

Brown Forman is trading at a lower price-to-earnings ratio than Brown-Forman, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$3.98B	3.30	$869M	$1.84	15.10
Brown Forman	$3.98B	3.34	$869M	$2.12	13.26

Do analysts recommend BF.B or BF.A?

Brown-Forman presently has a consensus target price of $41.39, suggesting a potential upside of 48.99%. Given Brown-Forman's stronger consensus rating and higher possible upside, analysts clearly believe Brown-Forman is more favorable than Brown Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	3 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.08
Brown Forman	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Brown-Forman beats Brown Forman on 8 of the 13 factors compared between the two stocks.