Do analysts prefer BF.A or BF.B?

Brown-Forman has a consensus target price of $26.20, suggesting a potential downside of 3.99%. Given Brown-Forman's stronger consensus rating and higher possible upside, analysts clearly believe Brown-Forman is more favorable than Brown Forman. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brown Forman 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Brown-Forman 3 Sell rating(s) 6 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.80

Which has higher earnings and valuation, BF.A or BF.B?

Brown-Forman is trading at a lower price-to-earnings ratio than Brown Forman, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brown Forman $3.93B 3.20 $715M $1.53 17.88 Brown-Forman $3.93B 3.19 $715M $1.53 17.84

Is BF.A or BF.B more profitable?

Company Net Margins Return on Equity Return on Assets Brown Forman 18.20% 17.63% 8.78% Brown-Forman 18.20% 17.63% 8.78%

Which has higher valuation & earnings, BF.B or DEO?

Diageo has higher revenue and earnings than Brown-Forman. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brown-Forman $3.93B 3.19 $715M $1.53 17.84 Diageo $20.25B 2.26 $2.35B N/A N/A

Brown-Forman (BF.B) Competitors

$27.29 +0.03 (+0.11%)

As of 03:58 PM Eastern

Compare

BF.B vs. BF.A, STZ, TAP, DEO, and CCU

Should you buy Brown-Forman stock or one of its competitors? MarketBeat compares Brown-Forman with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Brown-Forman include Brown Forman (BF.A), Constellation Brands (STZ), Molson Coors Beverage (TAP), Diageo (DEO), and Compania Cervecerias Unidas (CCU). These companies are all part of the "beverages - alcoh" industry.

How does Brown-Forman compare to Brown Forman?

Brown Forman (NYSE:BF.A) and Brown-Forman (NYSE:BF.B) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends.

Brown Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Brown Forman pays out 60.1% of its earnings in the form of a dividend. Brown-Forman pays out 60.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Brown-Forman has a consensus target price of $26.20, suggesting a potential downside of 3.99%. Given Brown-Forman's stronger consensus rating and higher possible upside, analysts clearly believe Brown-Forman is more favorable than Brown Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown Forman	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Brown-Forman	3 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.80

Brown Forman has a beta of 0.33, suggesting that its stock price is 67% less volatile than the broader market. Comparatively, Brown-Forman has a beta of 0.35, suggesting that its stock price is 65% less volatile than the broader market.

In the previous week, Brown Forman had 2 more articles in the media than Brown-Forman. MarketBeat recorded 2 mentions for Brown Forman and 0 mentions for Brown-Forman. Brown-Forman's average media sentiment score of 0.00 beat Brown Forman's score of -0.71 indicating that Brown-Forman is being referred to more favorably in the news media.

Company	Overall Sentiment
Brown Forman	Negative
Brown-Forman	Neutral

Company	Net Margins	Return on Equity	Return on Assets
Brown Forman	18.20%	17.63%	8.78%
Brown-Forman	18.20%	17.63%	8.78%

3.8% of Brown Forman shares are held by institutional investors. Comparatively, 34.7% of Brown-Forman shares are held by institutional investors. 4.0% of Brown Forman shares are held by company insiders. Comparatively, 2.7% of Brown-Forman shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Brown-Forman is trading at a lower price-to-earnings ratio than Brown Forman, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown Forman	$3.93B	3.20	$715M	$1.53	17.88
Brown-Forman	$3.93B	3.19	$715M	$1.53	17.84

Summary

Brown-Forman beats Brown Forman on 7 of the 11 factors compared between the two stocks.

How does Brown-Forman compare to Constellation Brands?

Brown-Forman (NYSE:BF.B) and Constellation Brands (NYSE:STZ) are both large-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

Brown-Forman presently has a consensus target price of $26.20, suggesting a potential downside of 3.99%. Constellation Brands has a consensus target price of $174.68, suggesting a potential upside of 21.66%. Given Constellation Brands' stronger consensus rating and higher probable upside, analysts plainly believe Constellation Brands is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	3 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.80
Constellation Brands	2 Sell rating(s)	7 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.55

Constellation Brands has higher revenue and earnings than Brown-Forman. Constellation Brands is trading at a lower price-to-earnings ratio than Brown-Forman, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$3.93B	3.19	$715M	$1.53	17.84
Constellation Brands	$9.76B	2.53	$1.69B	$9.59	14.97

Brown-Forman has a beta of 0.35, suggesting that its stock price is 65% less volatile than the broader market. Comparatively, Constellation Brands has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market.

In the previous week, Constellation Brands had 14 more articles in the media than Brown-Forman. MarketBeat recorded 14 mentions for Constellation Brands and 0 mentions for Brown-Forman. Constellation Brands' average media sentiment score of 1.04 beat Brown-Forman's score of 0.00 indicating that Constellation Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Brown-Forman	Neutral
Constellation Brands	Positive

34.7% of Brown-Forman shares are held by institutional investors. Comparatively, 77.3% of Constellation Brands shares are held by institutional investors. 2.7% of Brown-Forman shares are held by insiders. Comparatively, 12.2% of Constellation Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Brown-Forman has a net margin of 18.20% compared to Constellation Brands' net margin of 17.29%. Constellation Brands' return on equity of 26.18% beat Brown-Forman's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	18.20%	17.63%	8.78%
Constellation Brands	17.29%	26.18%	9.51%

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Constellation Brands pays an annual dividend of $4.12 per share and has a dividend yield of 2.9%. Brown-Forman pays out 60.1% of its earnings in the form of a dividend. Constellation Brands pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Constellation Brands has raised its dividend for 5 consecutive years.

Summary

Constellation Brands beats Brown-Forman on 16 of the 20 factors compared between the two stocks.

How does Brown-Forman compare to Molson Coors Beverage?

Brown-Forman (NYSE:BF.B) and Molson Coors Beverage (NYSE:TAP) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

In the previous week, Molson Coors Beverage had 4 more articles in the media than Brown-Forman. MarketBeat recorded 4 mentions for Molson Coors Beverage and 0 mentions for Brown-Forman. Molson Coors Beverage's average media sentiment score of 1.11 beat Brown-Forman's score of 0.00 indicating that Molson Coors Beverage is being referred to more favorably in the news media.

Company	Overall Sentiment
Brown-Forman	Neutral
Molson Coors Beverage	Positive

Brown-Forman presently has a consensus price target of $26.20, indicating a potential downside of 3.99%. Molson Coors Beverage has a consensus price target of $44.88, indicating a potential upside of 13.05%. Given Molson Coors Beverage's stronger consensus rating and higher probable upside, analysts clearly believe Molson Coors Beverage is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	3 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.80
Molson Coors Beverage	4 Sell rating(s)	11 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.00

Brown-Forman has a beta of 0.35, indicating that its stock price is 65% less volatile than the broader market. Comparatively, Molson Coors Beverage has a beta of 0.41, indicating that its stock price is 59% less volatile than the broader market.

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Molson Coors Beverage pays an annual dividend of $1.92 per share and has a dividend yield of 4.8%. Brown-Forman pays out 60.1% of its earnings in the form of a dividend. Molson Coors Beverage pays out -18.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Molson Coors Beverage has raised its dividend for 4 consecutive years. Molson Coors Beverage is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Brown-Forman has a net margin of 18.20% compared to Molson Coors Beverage's net margin of -16.14%. Brown-Forman's return on equity of 17.63% beat Molson Coors Beverage's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	18.20%	17.63%	8.78%
Molson Coors Beverage	-16.14%	9.79%	4.63%

34.7% of Brown-Forman shares are held by institutional investors. Comparatively, 78.5% of Molson Coors Beverage shares are held by institutional investors. 2.7% of Brown-Forman shares are held by insiders. Comparatively, 2.3% of Molson Coors Beverage shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Brown-Forman has higher earnings, but lower revenue than Molson Coors Beverage. Molson Coors Beverage is trading at a lower price-to-earnings ratio than Brown-Forman, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$3.93B	3.19	$715M	$1.53	17.84
Molson Coors Beverage	$13.04B	0.57	-$2.14B	-$10.64	N/A

Summary

Molson Coors Beverage beats Brown-Forman on 11 of the 19 factors compared between the two stocks.

How does Brown-Forman compare to Diageo?

Brown-Forman (NYSE:BF.B) and Diageo (NYSE:DEO) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

Brown-Forman has a beta of 0.35, indicating that its stock price is 65% less volatile than the broader market. Comparatively, Diageo has a beta of 0.54, indicating that its stock price is 46% less volatile than the broader market.

Brown-Forman has a net margin of 18.20% compared to Diageo's net margin of 0.00%. Brown-Forman's return on equity of 17.63% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	18.20%	17.63%	8.78%
Diageo	N/A	N/A	N/A

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. Brown-Forman pays out 60.1% of its earnings in the form of a dividend.

Brown-Forman currently has a consensus target price of $26.20, indicating a potential downside of 3.99%. Diageo has a consensus target price of $110.67, indicating a potential upside of 34.55%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	3 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.80
Diageo	1 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.33

34.7% of Brown-Forman shares are owned by institutional investors. Comparatively, 9.0% of Diageo shares are owned by institutional investors. 2.7% of Brown-Forman shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Diageo had 7 more articles in the media than Brown-Forman. MarketBeat recorded 7 mentions for Diageo and 0 mentions for Brown-Forman. Brown-Forman's average media sentiment score of 0.00 beat Diageo's score of -0.06 indicating that Brown-Forman is being referred to more favorably in the media.

Company	Overall Sentiment
Brown-Forman	Neutral
Diageo	Neutral

Diageo has higher revenue and earnings than Brown-Forman.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$3.93B	3.19	$715M	$1.53	17.84
Diageo	$20.25B	2.26	$2.35B	N/A	N/A

Summary

Brown-Forman and Diageo tied by winning 8 of the 16 factors compared between the two stocks.

How does Brown-Forman compare to Compania Cervecerias Unidas?

Brown-Forman (NYSE:BF.B) and Compania Cervecerias Unidas (NYSE:CCU) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Brown-Forman has a net margin of 18.20% compared to Compania Cervecerias Unidas' net margin of 4.14%. Brown-Forman's return on equity of 17.63% beat Compania Cervecerias Unidas' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	18.20%	17.63%	8.78%
Compania Cervecerias Unidas	4.14%	7.34%	3.33%

Brown-Forman has higher earnings, but lower revenue than Compania Cervecerias Unidas. Compania Cervecerias Unidas is trading at a lower price-to-earnings ratio than Brown-Forman, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$3.93B	3.19	$715M	$1.53	17.84
Compania Cervecerias Unidas	$2.91T	0.00	$128.87M	$0.68	16.79

Brown-Forman presently has a consensus price target of $26.20, indicating a potential downside of 3.99%. Compania Cervecerias Unidas has a consensus price target of $12.00, indicating a potential upside of 5.08%. Given Compania Cervecerias Unidas' higher possible upside, analysts clearly believe Compania Cervecerias Unidas is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	3 Sell rating(s)	6 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.80
Compania Cervecerias Unidas	2 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

34.7% of Brown-Forman shares are held by institutional investors. Comparatively, 24.1% of Compania Cervecerias Unidas shares are held by institutional investors. 2.7% of Brown-Forman shares are held by company insiders. Comparatively, 8.4% of Compania Cervecerias Unidas shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Compania Cervecerias Unidas had 2 more articles in the media than Brown-Forman. MarketBeat recorded 2 mentions for Compania Cervecerias Unidas and 0 mentions for Brown-Forman. Compania Cervecerias Unidas' average media sentiment score of 1.39 beat Brown-Forman's score of 0.00 indicating that Compania Cervecerias Unidas is being referred to more favorably in the news media.

Company	Overall Sentiment
Brown-Forman	Neutral
Compania Cervecerias Unidas	Positive

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Compania Cervecerias Unidas pays an annual dividend of $0.19 per share and has a dividend yield of 1.7%. Brown-Forman pays out 60.1% of its earnings in the form of a dividend. Compania Cervecerias Unidas pays out 27.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Brown-Forman has a beta of 0.35, indicating that its stock price is 65% less volatile than the broader market. Comparatively, Compania Cervecerias Unidas has a beta of 0.53, indicating that its stock price is 47% less volatile than the broader market.

Summary

Brown-Forman beats Compania Cervecerias Unidas on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BF.B and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BF.B vs. The Competition

Export

Metric	Brown-Forman	BEVERAGES Industry	Staples Sector	NYSE Exchange
Market Cap	$12.52B	$16.01B	$16.14B	$23.13B
Dividend Yield	3.47%	2.88%	3.50%	4.06%
P/E Ratio	17.84	11.44	25.58	31.08
Price / Sales	3.19	2.55	47.05	20.72
Price / Cash	13.01	10.20	13.22	18.65
Price / Book	3.12	1.71	5.79	4.65
Net Income	$715M	$721.78M	$678.29M	$1.07B
7 Day Performance	2.68%	-2.59%	-0.85%	-1.05%
1 Month Performance	4.17%	-1.66%	0.96%	0.18%
1 Year Performance	3.02%	-22.41%	-12.29%	24.24%

Brown-Forman Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BF.B Brown-Forman	1.9338 of 5 stars	$27.29 +0.1%	$26.20 -4.0%	+6.4%	$12.52B	$3.93B	17.84	4,900
BF.A Brown Forman	N/A	$27.33 -0.3%	N/A	+3.9%	$12.57B	$3.93B	17.86	4,800
STZ Constellation Brands	4.7339 of 5 stars	$148.06 -0.3%	$175.26 +18.4%	-12.8%	$25.57B	$9.76B	15.44	9,400	Positive News Upcoming Earnings Gap Up
TAP Molson Coors Beverage	3.0917 of 5 stars	$40.86 -1.7%	$44.88 +9.9%	-17.6%	$7.80B	$13.04B	N/A	16,200	Positive News
DEO Diageo	3.7284 of 5 stars	$80.31 -1.8%	$116.50 +45.1%	-20.9%	$45.53B	$20.25B	N/A	29,860

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This page (NYSE:BF.B) was last updated on 6/23/2026 by MarketBeat.com Staff.

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Brown-Forman (BF.B) Competitors

BF.B vs. BF.A, STZ, TAP, DEO, and CCU

How does Brown-Forman compare to Brown Forman?

Summary

How does Brown-Forman compare to Constellation Brands?

Summary

How does Brown-Forman compare to Molson Coors Beverage?

Summary

How does Brown-Forman compare to Diageo?

Summary

How does Brown-Forman compare to Compania Cervecerias Unidas?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BF.B vs. The Competition

Brown-Forman Competitors List

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Brown-Forman (BF.B) Competitors

BF.B vs. BF.A, STZ, TAP, DEO, and CCU

How does Brown-Forman compare to Brown Forman?

Is BF.A or BF.B a better dividend stock?

Do analysts prefer BF.A or BF.B?

Which has more risk and volatility, BF.A or BF.B?

Does the media prefer BF.A or BF.B?

Is BF.A or BF.B more profitable?

Do institutionals & insiders have more ownership in BF.A or BF.B?

Which has higher earnings and valuation, BF.A or BF.B?

Summary

How does Brown-Forman compare to Constellation Brands?

Do analysts recommend BF.B or STZ?

Which has preferable earnings and valuation, BF.B or STZ?

Which has more volatility & risk, BF.B or STZ?

Does the media refer more to BF.B or STZ?

Do institutionals and insiders hold more shares of BF.B or STZ?

Is BF.B or STZ more profitable?

Is BF.B or STZ a better dividend stock?

Summary

How does Brown-Forman compare to Molson Coors Beverage?

Does the media prefer BF.B or TAP?

Do analysts recommend BF.B or TAP?

Which has more volatility and risk, BF.B or TAP?

Is BF.B or TAP a better dividend stock?

Is BF.B or TAP more profitable?

Do institutionals & insiders have more ownership in BF.B or TAP?

Which has preferable valuation and earnings, BF.B or TAP?

Summary

How does Brown-Forman compare to Diageo?

Which has more risk & volatility, BF.B or DEO?

Is BF.B or DEO more profitable?

Is BF.B or DEO a better dividend stock?

Do analysts recommend BF.B or DEO?

Do insiders & institutionals believe in BF.B or DEO?

Does the media prefer BF.B or DEO?

Which has higher valuation & earnings, BF.B or DEO?

Summary

How does Brown-Forman compare to Compania Cervecerias Unidas?

Is BF.B or CCU more profitable?

Which has better earnings & valuation, BF.B or CCU?

Do analysts recommend BF.B or CCU?

Do institutionals and insiders hold more shares of BF.B or CCU?

Does the media favor BF.B or CCU?

Is BF.B or CCU a better dividend stock?

Which has more risk & volatility, BF.B or CCU?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BF.B vs. The Competition

Brown-Forman Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools