Brown-Forman (BF.B) Stock Forecast & Price Target

$27.20 -0.06 (-0.22%)

As of 02:58 PM Eastern

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Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 10 Analyst Ratings

Sell
3

Hold
6

Buy
1

Based on 10 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, 6 have given a hold rating, and 1 has given a buy rating for BF.B.

Consensus Price Target

$26.20
-3.68% Downside

According to the 10 analysts' twelve-month price targets for Brown-Forman, the average price target is $26.20. The highest price target for BF.B is $30.00, while the lowest price target for BF.B is $20.00. The average price target represents a forecasted downside of -3.68% from the current price of $27.20.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BF.B Analyst Ratings Over Time

Type	Current Forecast 6/23/25 to 6/23/26	1 Month Ago 5/24/25 to 5/24/26	3 Months Ago 3/25/25 to 3/25/26	1 Year Ago 6/23/24 to 6/23/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)
Hold	6 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	6 Hold rating(s)
Sell	3 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$26.20	$26.71	$29.50	$40.56
Forecasted Upside	-3.68% Downside	1.97% Upside	25.56% Upside	53.12% Upside
Consensus Rating	Reduce	Reduce	Reduce	Reduce

BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Brown-Forman Stock vs. The Competition

Type	Brown-Forman	Consumer Staples Companies	Broader Market
Consensus Rating Score	1.80	2.09	2.52
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	-3.69% Downside	111.33% Upside	16.27% Upside
News Sentiment Rating	Neutral News See Recent BF.B News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/8/2026	Bank of America 4 of 5 stars		Upgrade	Underperform ➝ Neutral	$28.00	+6.81%
6/5/2026	BNP Paribas Exane 5 of 5 stars	Kevin Grundy Not Rated	Boost Target	Underperform	$19.00 ➝ $20.00	-23.50%
6/5/2026	Morgan Stanley 3 of 5 stars		Initiated Coverage	Underweight	$23.00	-12.03%
6/2/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Perform	$30.00	+20.37%
5/29/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$30.00 ➝ $28.00	+8.10%
5/20/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$31.00 ➝ $26.00	+0.57%
5/13/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nadine Sarwat Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$29.00 ➝ $29.00	+11.28%
4/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Drew Levine Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Neutral ➝ Underweight	$27.00 ➝ $23.00	-17.07%
3/16/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$30.00 ➝ $25.00	+8.34%
7/9/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Pitcher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold	$30.00	+5.97%
Get the Latest News and Ratings for BF.B and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Brown-Forman and its competitors with MarketBeat's FREE daily newsletter.
4/9/2025	Roth Mkm Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$38.00	+20.95%
4/2/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Lastra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold	$37.50	+12.02%
12/16/2024	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	W. Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $45.00	+0.04%
12/6/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gerald Pascarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold
11/6/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$50.00 ➝ $48.00	+9.74%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:14 PM ET.

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, June 17, 2026. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

The current stock price is around $75, reflecting a strong market position and investor confidence in the company's growth potential.
Brown-Forman Co. has a diverse portfolio of well-known brands, including Jack Daniel's and Woodford Reserve, which helps mitigate risks associated with market fluctuations.
The company has shown consistent revenue growth, driven by strong demand for premium spirits, indicating a robust business model.
Recent expansions into international markets have increased sales opportunities, particularly in regions with growing middle-class populations.
Brown-Forman Co. has a history of returning value to shareholders through dividends, making it an attractive option for income-focused investors.

Brown-Forman
Bear Case

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

Increased competition in the alcoholic beverage industry could pressure profit margins, as new entrants and established brands vie for market share.
Regulatory changes in key markets may impact sales and distribution, creating uncertainty for future earnings.
Fluctuations in raw material costs, such as grains and glass, could affect production expenses and overall profitability.
Economic downturns can lead to reduced consumer spending on premium products, which may negatively impact sales growth.
While the company has a strong brand portfolio, reliance on a few key products means that any decline in their popularity could significantly affect overall performance.

BF.B Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $26.20, with a high forecast of $30.00 and a low forecast of $20.00.

10 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last twelve months. There are currently 3 sell ratings, 6 hold ratings and 1 buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" BF.B shares.

According to analysts, Brown-Forman's stock has a predicted downside of -3.68% based on their 12-month stock forecasts.

Over the previous 90 days, Brown-Forman's stock had 3 upgrades and 1 downgrade by analysts.

Brown-Forman has been rated by research analysts at Bank of America, Barclays, BNP Paribas Exane, Citigroup, JPMorgan Chase & Co., Morgan Stanley, Royal Bank Of Canada, and Sanford C. Bernstein in the past 90 days.

Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating for Brown-Forman is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BF.B compares to other companies.

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This page (NYSE:BF.B) was last updated on 6/23/2026 by MarketBeat.com Staff.

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Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BF.B Analyst Ratings Over Time

BF.B Analyst Recommendations By Month

BF.B Price Targets by Month

Brown-Forman Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

Brown-Forman
Bull Case

Brown-Forman
Bear Case

BF.B Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

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Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BF.B Analyst Ratings Over Time

BF.B Analyst Recommendations By Month

BF.B Price Targets by Month

Brown-Forman Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

Brown-Forman Bull Case

Brown-Forman Bear Case

BF.B Forecast - Frequently Asked Questions

What is Brown-Forman's forecast for 2026?

Should I buy or sell Brown-Forman stock right now?

Does Brown-Forman's stock price have much downside?

Has Brown-Forman been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Brown-Forman?

Do Wall Street analysts like Brown-Forman more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Brown-Forman
Bull Case

Brown-Forman
Bear Case