Diageo (DEO) Stock Forecast & Price Target

Q: What analysts cover Diageo?

Diageo has been rated by research analysts at Loop Capital , TD Cowen , UBS Group , Weiss Ratings , and Zacks Research in the past 90 days.

$86.67 +0.36 (+0.42%)

Closing price 09/11/2026 03:58 PM Eastern

Extended Trading

$86.64 -0.02 (-0.03%)

As of 09/11/2026 07:30 PM Eastern

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Diageo - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 12 Analyst Ratings

Sell
1

Hold
5

Buy
6

Based on 12 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 1 has given a sell rating, 5 have given a hold rating, and 6 have given a buy rating for DEO.

Consensus Price Target

$106.25
22.59% Upside

According to the 12 analysts' twelve-month price targets for Diageo, the average price target is $106.25. The highest price target for DEO is $124.00, while the lowest price target for DEO is $93.00. The average price target represents a forecasted upside of 22.59% from the current price of $86.67.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DEO Analyst Ratings Over Time

Type	Current Forecast 9/13/25 to 9/13/26	1 Month Ago 8/14/25 to 8/14/26	3 Months Ago 6/15/25 to 6/15/26	1 Year Ago 9/13/24 to 9/13/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	6 Buy rating(s)	5 Buy rating(s)	3 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$106.25	$106.25	$116.50	$129.00
Forecasted Upside	22.59% Upside	11.28% Upside	45.07% Upside	26.76% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DEO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DEO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Diageo Stock vs. The Competition

Type	Diageo	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.42	2.22	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	22.59% Upside	144.05% Upside	16.41% Upside
News Sentiment Rating	Neutral News See Recent DEO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/27/2026	UBS Group 4 of 5 stars		Reiterated Rating	Neutral
8/25/2026	Zacks Research 5 of 5 stars		Upgrade	Strong Sell ➝ Hold
8/10/2026	TD Cowen 3 of 5 stars		Reiterated Rating	Buy
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (D)
6/18/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Pistacchi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$99.00	+25.74%
3/31/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/25/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Underperform ➝ Neutral
3/10/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
3/2/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/6/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform
Get the Latest News and Ratings for DEO and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Diageo and its competitors with MarketBeat's FREE daily newsletter.
12/29/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Stirling Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$124.00	+42.88%
12/11/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
9/26/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Pistacchi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$117.00 ➝ $109.00	+15.93%
8/7/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Neutral
5/12/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Underweight
4/2/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Lastra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
12/5/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 07:48 AM ET.

Should I Buy Diageo Stock? DEO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 9, 2026. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com.

Diageo
Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

Diageo plc is currently trading at $86.03, which is significantly below the consensus price target of $106.25 set by analysts as of August 17, 2026, suggesting substantial potential for capital appreciation if the stock reverts to its fair value estimate.
Recent analyst actions indicate a shift in sentiment, such as Zacks Research upgrading Diageo from a "strong sell" to a "hold" rating on August 27, 2026, and RBC Capital Markets backing the company's turnaround plan with an "Outperform" rating, citing credible strategies for improving returns despite market uncertainty.
The company offers a dividend yield of 1.70%, providing a steady income stream for investors, which is particularly attractive given the defensive nature of the alcoholic beverages sector and the company's long history of operations since 1886.
Diageo plc has a low beta of 0.54, indicating that its stock price tends to be less volatile than the overall market, making it a potentially stable holding for investors seeking to reduce portfolio risk during periods of economic uncertainty.
Short interest in Diageo plc has decreased month-over-month, with the latest data showing a 4.03% drop in shares shorted to 3,813,211 as of August 14, 2026, which may signal that short sellers are losing confidence in their bearish thesis or covering their positions.

Diageo
Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

Diageo plc is facing operational and legal challenges, including a halt to its £1.7 billion East African Breweries sale by a Kenyan court in September 2026, which could delay strategic divestitures and impact capital allocation plans.
Labor relations issues are emerging, with Diageo workers in Cameronbridge threatening to strike over job cuts in August 2026, which could disrupt production and increase operational costs, potentially affecting profitability and brand reputation.
The stock has experienced significant volatility and recent declines, including a gap down of 13.78% on February 25, 2026, and multiple 52-week lows in early 2026, indicating persistent downward pressure and investor skepticism about the company's near-term performance.
Institutional investors have been reducing their positions, as evidenced by CMH Wealth Management LLC selling 11,413 shares in September 2026 and other hedge funds like Tanager Wealth Management and Washington Trust Advisors also trimming their holdings in the second quarter of 2026, suggesting a lack of confidence among professional investors.
The company's valuation score is low at 1 out of 5, and its overall BTM score is 3 out of 5, indicating that while it may be undervalued, there are significant concerns about its financial health, sustainability, and ownership structure that could deter long-term investment.

DEO Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $106.25, with a high forecast of $124.00 and a low forecast of $93.00.

12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last twelve months. There is currently 1 sell rating, 5 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" DEO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DEO, but not buy additional shares or sell existing shares.

According to analysts, Diageo's stock has a predicted upside of 22.59% based on their 12-month stock forecasts.

Over the previous 90 days, Diageo's stock had 2 upgrades and 1 downgrade by analysts.

Diageo has been rated by research analysts at Loop Capital, TD Cowen, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Diageo more than other "consumer staples" companies. The consensus rating score for Diageo is 2.42 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how DEO compares to other companies.

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Brokerages With Diageo Recommendations

MarketBeat monitors more than a dozen sources for Diageo analyst ratings, with the most recent rating issued on 8/27/2026.

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Diageo (DEO) Stock Forecast & Price Target