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Diageo (DEO) Competitors

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$86.73 -0.25 (-0.29%)
Closing price 10/9/2026 03:59 PM Eastern
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$86.73 0.00 (0.00%)
As of 10/9/2026 07:58 PM Eastern
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DEO vs. BF.A, BF.B, MGPI, WVVI, and AMSS

Should you buy Diageo stock or one of its competitors? Diageo's main competitors and comparable companies include Brown Forman (BF.A), Brown-Forman (BF.B), MGP Ingredients (MGPI), Willamette Valley Vineyards (WVVI), and Amass Brands (AMSS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "distillers & vintners" industry.

How does Diageo compare to Brown Forman?

Diageo (NYSE:DEO) and Brown Forman (NYSE:BF.A) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, media sentiment, risk, institutional ownership and dividends.

In the previous week, Diageo had 11 more articles in the media than Brown Forman. MarketBeat recorded 13 mentions for Diageo and 2 mentions for Brown Forman. Diageo's average media sentiment score of 0.28 beat Brown Forman's score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
2 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brown Forman
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo has higher revenue and earnings than Brown Forman.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.46$1.74BN/AN/A
Brown Forman$3.93B3.14$715M$1.5517.34

9.0% of Diageo shares are owned by institutional investors. Comparatively, 3.8% of Brown Forman shares are owned by institutional investors. 4.1% of Brown Forman shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Diageo currently has a consensus target price of $105.33, indicating a potential upside of 21.45%. Given Diageo's stronger consensus rating and higher probable upside, equities research analysts plainly believe Diageo is more favorable than Brown Forman.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Brown Forman
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Diageo has a beta of 0.57, suggesting that its share price is 43% less volatile than the broader market. Comparatively, Brown Forman has a beta of 0.31, suggesting that its share price is 69% less volatile than the broader market.

Brown Forman has a net margin of 18.42% compared to Diageo's net margin of 0.00%. Brown Forman's return on equity of 17.80% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Brown Forman 18.42%17.80%8.94%

Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. Brown Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Brown Forman pays out 59.4% of its earnings in the form of a dividend.

Summary

Diageo beats Brown Forman on 11 of the 17 factors compared between the two stocks.

How does Diageo compare to Brown-Forman?

Brown-Forman (NYSE:BF.B) and Diageo (NYSE:DEO) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation and profitability.

34.7% of Brown-Forman shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 2.7% of Brown-Forman shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Diageo had 11 more articles in the media than Brown-Forman. MarketBeat recorded 13 mentions for Diageo and 2 mentions for Brown-Forman. Diageo's average media sentiment score of 0.28 beat Brown-Forman's score of 0.00 indicating that Diageo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brown-Forman
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Diageo
2 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo has higher revenue and earnings than Brown-Forman.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brown-Forman$3.93B3.08$715M$1.5517.01
Diageo$19.64B2.46$1.74BN/AN/A

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.5%. Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. Brown-Forman pays out 59.4% of its earnings in the form of a dividend.

Brown-Forman presently has a consensus target price of $26.70, suggesting a potential upside of 1.28%. Diageo has a consensus target price of $105.33, suggesting a potential upside of 21.45%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Brown-Forman.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brown-Forman
3 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.70
Diageo
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

Brown-Forman has a net margin of 18.42% compared to Diageo's net margin of 0.00%. Brown-Forman's return on equity of 17.80% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
Brown-Forman18.42% 17.80% 8.94%
Diageo N/A N/A N/A

Brown-Forman has a beta of 0.32, suggesting that its stock price is 68% less volatile than the broader market. Comparatively, Diageo has a beta of 0.57, suggesting that its stock price is 43% less volatile than the broader market.

Summary

Diageo beats Brown-Forman on 10 of the 17 factors compared between the two stocks.

How does Diageo compare to MGP Ingredients?

MGP Ingredients (NASDAQ:MGPI) and Diageo (NYSE:DEO) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

In the previous week, Diageo had 6 more articles in the media than MGP Ingredients. MarketBeat recorded 13 mentions for Diageo and 7 mentions for MGP Ingredients. Diageo's average media sentiment score of 0.28 beat MGP Ingredients' score of 0.14 indicating that Diageo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MGP Ingredients
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Diageo
2 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

MGP Ingredients has a beta of 0.49, suggesting that its stock price is 51% less volatile than the broader market. Comparatively, Diageo has a beta of 0.57, suggesting that its stock price is 43% less volatile than the broader market.

MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 3.5%. Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.8%. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend.

MGP Ingredients presently has a consensus price target of $26.00, indicating a potential upside of 88.68%. Diageo has a consensus price target of $105.33, indicating a potential upside of 21.45%. Given MGP Ingredients' higher probable upside, equities research analysts plainly believe MGP Ingredients is more favorable than Diageo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Diageo
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

Diageo has a net margin of 0.00% compared to MGP Ingredients' net margin of -48.08%. MGP Ingredients' return on equity of 7.41% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
MGP Ingredients-48.08% 7.41% 4.32%
Diageo N/A N/A N/A

Diageo has higher revenue and earnings than MGP Ingredients.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MGP Ingredients$536.38M0.55-$107.81M-$11.26N/A
Diageo$19.64B2.46$1.74BN/AN/A

77.1% of MGP Ingredients shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 31.7% of MGP Ingredients shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Diageo beats MGP Ingredients on 10 of the 17 factors compared between the two stocks.

How does Diageo compare to Willamette Valley Vineyards?

Willamette Valley Vineyards (NASDAQ:WVVI) and Diageo (NYSE:DEO) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Diageo has a consensus target price of $105.33, suggesting a potential upside of 21.45%. Given Diageo's stronger consensus rating and higher possible upside, analysts clearly believe Diageo is more favorable than Willamette Valley Vineyards.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Willamette Valley Vineyards
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Diageo
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

In the previous week, Diageo had 6 more articles in the media than Willamette Valley Vineyards. MarketBeat recorded 13 mentions for Diageo and 7 mentions for Willamette Valley Vineyards. Willamette Valley Vineyards' average media sentiment score of 0.99 beat Diageo's score of 0.28 indicating that Willamette Valley Vineyards is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Willamette Valley Vineyards
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Diageo
2 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo has a net margin of 0.00% compared to Willamette Valley Vineyards' net margin of -5.93%. Diageo's return on equity of 0.00% beat Willamette Valley Vineyards' return on equity.

Company Net Margins Return on Equity Return on Assets
Willamette Valley Vineyards-5.93% -10.31% -2.11%
Diageo N/A N/A N/A

Willamette Valley Vineyards has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, Diageo has a beta of 0.57, meaning that its stock price is 43% less volatile than the broader market.

Diageo has higher revenue and earnings than Willamette Valley Vineyards.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Willamette Valley Vineyards$37.20M0.28-$920K-$0.92N/A
Diageo$19.64B2.46$1.74BN/AN/A

12.2% of Willamette Valley Vineyards shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 9.1% of Willamette Valley Vineyards shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Diageo beats Willamette Valley Vineyards on 12 of the 15 factors compared between the two stocks.

How does Diageo compare to Amass Brands?

Diageo (NYSE:DEO) and Amass Brands (NASDAQ:AMSS) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, dividends and earnings.

9.0% of Diageo shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Diageo had 9 more articles in the media than Amass Brands. MarketBeat recorded 13 mentions for Diageo and 4 mentions for Amass Brands. Diageo's average media sentiment score of 0.28 beat Amass Brands' score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
2 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amass Brands
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo presently has a consensus target price of $105.33, suggesting a potential upside of 21.45%. Amass Brands has a consensus target price of $7.00, suggesting a potential upside of 1,957.61%. Given Amass Brands' higher probable upside, analysts clearly believe Amass Brands is more favorable than Diageo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Amass Brands
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Amass Brands N/A N/A N/A

Diageo has higher revenue and earnings than Amass Brands.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.46$1.74BN/AN/A
Amass Brands$17.74M0.22-$14.58M-$1.56N/A

Summary

Diageo beats Amass Brands on 9 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DEO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DEO vs. The Competition

MetricDiageoBeverages IndustryConsumer Staples SectorNYSE Exchange
Market Cap$48.42B$23.10B$15.86B$22.94B
Dividend Yield1.75%2.70%3.31%3.72%
P/E RatioN/A16.1913.8828.60
Price / Sales2.4629.38265,659.2414.91
Price / Cash7.8617.6057.0437.72
Price / Book3.733.774.344.72
Net Income$1.74B$905.79M$844.17M$1.07B
7 Day Performance2.27%0.72%0.85%0.35%
1 Month Performance0.55%-3.04%-2.53%-2.94%
1 Year Performance-9.44%-5.60%9.74%9.25%

Diageo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DEO
Diageo
3.1416 of 5 stars
$86.73
-0.3%
$105.33
+21.4%
-9.1%$48.42B$19.64BN/A27,938
BF.A
Brown Forman
N/A$26.93
+0.5%
N/A-1.5%$12.29B$3.93B17.374,900
BF.B
Brown-Forman
1.784 of 5 stars
$26.37
+0.4%
$26.70
+1.2%
-3.8%$12.05B$3.92B17.014,900
MGPI
MGP Ingredients
4.2057 of 5 stars
$13.02
+2.0%
$26.00
+99.7%
-43.4%$273.46M$536.38MN/A617
WVVI
Willamette Valley Vineyards
1.5276 of 5 stars
$1.87
-6.5%
N/A-41.1%$9.96M$37.20MN/A299

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This page (NYSE:DEO) was last updated on 10/10/2026 by MarketBeat.com Staff.
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