Do analysts prefer BF.A or DEO?

Diageo has a consensus target price of $106.25, indicating a potential upside of 21.85%. Given Diageo's stronger consensus rating and higher probable upside, analysts clearly believe Diageo is more favorable than Brown Forman. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brown Forman 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Diageo 1 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.42

Which has preferable earnings & valuation, BF.A or DEO?

Diageo has higher revenue and earnings than Brown Forman. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brown Forman $3.92B 3.15 $715M $1.55 17.31 Diageo $19.64B 2.47 $1.74B N/A N/A

Does the media favor BF.A or DEO?

In the previous week, Brown Forman had 7 more articles in the media than Diageo. MarketBeat recorded 15 mentions for Brown Forman and 8 mentions for Diageo. Diageo's average media sentiment score of 0.41 beat Brown Forman's score of 0.11 indicating that Diageo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brown Forman 0 Very Positive mention(s) 3 Positive mention(s) 7 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Neutral Diageo 1 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has preferable valuation and earnings, BF.B or DEO?

Diageo has higher revenue and earnings than Brown-Forman. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brown-Forman $3.93B 3.09 $715M $1.55 17.05 Diageo $19.64B 2.47 $1.74B N/A N/A

Does the media prefer BF.B or DEO?

In the previous week, Diageo had 3 more articles in the media than Brown-Forman. MarketBeat recorded 8 mentions for Diageo and 5 mentions for Brown-Forman. Diageo's average media sentiment score of 0.41 beat Brown-Forman's score of 0.23 indicating that Diageo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brown-Forman 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral Diageo 1 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better valuation & earnings, MGPI or DEO?

Diageo has higher revenue and earnings than MGP Ingredients. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio MGP Ingredients $536.38M 0.65 -$107.81M -$11.26 N/A Diageo $19.64B 2.47 $1.74B N/A N/A

Does the media refer more to MGPI or DEO?

In the previous week, Diageo had 5 more articles in the media than MGP Ingredients. MarketBeat recorded 8 mentions for Diageo and 3 mentions for MGP Ingredients. MGP Ingredients' average media sentiment score of 1.09 beat Diageo's score of 0.41 indicating that MGP Ingredients is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment MGP Ingredients 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Diageo 1 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend WVVI or DEO?

Diageo has a consensus target price of $106.25, indicating a potential upside of 21.85%. Given Diageo's stronger consensus rating and higher possible upside, analysts clearly believe Diageo is more favorable than Willamette Valley Vineyards. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Willamette Valley Vineyards 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Diageo 1 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.42

Which has preferable earnings and valuation, WVVI or DEO?

Diageo has higher revenue and earnings than Willamette Valley Vineyards. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Willamette Valley Vineyards $37.75M 0.29 -$920K -$0.92 N/A Diageo $19.64B 2.47 $1.74B N/A N/A

Which has better earnings & valuation, DEO or AMSS?

Diageo has higher revenue and earnings than Amass Brands. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Diageo $19.64B 2.47 $1.74B N/A N/A Amass Brands $17.74M 0.50 N/A N/A N/A

Is DEO or AMSS more profitable?

Company Net Margins Return on Equity Return on Assets Diageo N/A N/A N/A Amass Brands N/A N/A N/A

Diageo (DEO) Competitors

$87.20 -2.00 (-2.24%)

Closing price 09/8/2026 03:59 PM Eastern

Extended Trading

$86.89 -0.30 (-0.35%)

As of 08:05 AM Eastern

Compare

DEO vs. BF.A, BF.B, MGPI, WVVI, and AMSS

Should you buy Diageo stock or one of its competitors? Diageo's main competitors and comparable companies include Brown Forman (BF.A), Brown-Forman (BF.B), MGP Ingredients (MGPI), Willamette Valley Vineyards (WVVI), and Amass Brands (AMSS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "distillers & vintners" industry.

How does Diageo compare to Brown Forman?

Brown Forman (NYSE:BF.A) and Diageo (NYSE:DEO) are both large-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Diageo has higher revenue and earnings than Brown Forman.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown Forman	$3.92B	3.15	$715M	$1.55	17.31
Diageo	$19.64B	2.47	$1.74B	N/A	N/A

In the previous week, Brown Forman had 7 more articles in the media than Diageo. MarketBeat recorded 15 mentions for Brown Forman and 8 mentions for Diageo. Diageo's average media sentiment score of 0.41 beat Brown Forman's score of 0.11 indicating that Diageo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brown Forman	0 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral
Diageo	1 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Brown Forman has a beta of 0.32, meaning that its share price is 68% less volatile than the broader market. Comparatively, Diageo has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

Brown Forman has a net margin of 18.42% compared to Diageo's net margin of 0.00%. Brown Forman's return on equity of 17.80% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown Forman	18.42%	17.80%	8.94%
Diageo	N/A	N/A	N/A

Brown Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.4%. Diageo pays an annual dividend of $2.32 per share and has a dividend yield of 2.7%. Brown Forman pays out 59.4% of its earnings in the form of a dividend.

3.8% of Brown Forman shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 4.1% of Brown Forman shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Diageo has a consensus target price of $106.25, indicating a potential upside of 21.85%. Given Diageo's stronger consensus rating and higher probable upside, analysts clearly believe Diageo is more favorable than Brown Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown Forman	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Diageo	1 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.42

Summary

Diageo beats Brown Forman on 9 of the 16 factors compared between the two stocks.

How does Diageo compare to Brown-Forman?

Brown-Forman (NYSE:BF.B) and Diageo (NYSE:DEO) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

Brown-Forman has a net margin of 18.42% compared to Diageo's net margin of 0.00%. Brown-Forman's return on equity of 17.80% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	18.42%	17.80%	8.94%
Diageo	N/A	N/A	N/A

Brown-Forman has a beta of 0.33, meaning that its share price is 67% less volatile than the broader market. Comparatively, Diageo has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

Diageo has higher revenue and earnings than Brown-Forman.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$3.93B	3.09	$715M	$1.55	17.05
Diageo	$19.64B	2.47	$1.74B	N/A	N/A

Brown-Forman presently has a consensus price target of $26.70, indicating a potential upside of 1.02%. Diageo has a consensus price target of $106.25, indicating a potential upside of 21.85%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	3 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.70
Diageo	1 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.42

34.7% of Brown-Forman shares are owned by institutional investors. Comparatively, 9.0% of Diageo shares are owned by institutional investors. 2.7% of Brown-Forman shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Diageo had 3 more articles in the media than Brown-Forman. MarketBeat recorded 8 mentions for Diageo and 5 mentions for Brown-Forman. Diageo's average media sentiment score of 0.41 beat Brown-Forman's score of 0.23 indicating that Diageo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brown-Forman	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Neutral
Diageo	1 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.5%. Diageo pays an annual dividend of $2.32 per share and has a dividend yield of 2.7%. Brown-Forman pays out 59.4% of its earnings in the form of a dividend.

Summary

Diageo beats Brown-Forman on 9 of the 16 factors compared between the two stocks.

How does Diageo compare to MGP Ingredients?

MGP Ingredients (NASDAQ:MGPI) and Diageo (NYSE:DEO) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, institutional ownership, valuation, risk, analyst recommendations and earnings.

MGP Ingredients has a beta of 0.45, meaning that its stock price is 55% less volatile than the broader market. Comparatively, Diageo has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

Diageo has higher revenue and earnings than MGP Ingredients.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MGP Ingredients	$536.38M	0.65	-$107.81M	-$11.26	N/A
Diageo	$19.64B	2.47	$1.74B	N/A	N/A

MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 3.0%. Diageo pays an annual dividend of $2.32 per share and has a dividend yield of 2.7%. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend.

Diageo has a net margin of 0.00% compared to MGP Ingredients' net margin of -48.08%. MGP Ingredients' return on equity of 7.41% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MGP Ingredients	-48.08%	7.41%	4.32%
Diageo	N/A	N/A	N/A

77.1% of MGP Ingredients shares are owned by institutional investors. Comparatively, 9.0% of Diageo shares are owned by institutional investors. 31.7% of MGP Ingredients shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

MGP Ingredients presently has a consensus price target of $27.25, indicating a potential upside of 68.11%. Diageo has a consensus price target of $106.25, indicating a potential upside of 21.85%. Given MGP Ingredients' higher possible upside, research analysts plainly believe MGP Ingredients is more favorable than Diageo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MGP Ingredients	1 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Diageo	1 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.42

In the previous week, Diageo had 5 more articles in the media than MGP Ingredients. MarketBeat recorded 8 mentions for Diageo and 3 mentions for MGP Ingredients. MGP Ingredients' average media sentiment score of 1.09 beat Diageo's score of 0.41 indicating that MGP Ingredients is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MGP Ingredients	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Diageo	1 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

MGP Ingredients and Diageo tied by winning 8 of the 16 factors compared between the two stocks.

How does Diageo compare to Willamette Valley Vineyards?

Willamette Valley Vineyards (NASDAQ:WVVI) and Diageo (NYSE:DEO) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

Diageo has a consensus target price of $106.25, indicating a potential upside of 21.85%. Given Diageo's stronger consensus rating and higher possible upside, analysts clearly believe Diageo is more favorable than Willamette Valley Vineyards.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Willamette Valley Vineyards	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Diageo	1 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.42

Diageo has higher revenue and earnings than Willamette Valley Vineyards.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Willamette Valley Vineyards	$37.75M	0.29	-$920K	-$0.92	N/A
Diageo	$19.64B	2.47	$1.74B	N/A	N/A

Willamette Valley Vineyards has a beta of 0.18, suggesting that its stock price is 82% less volatile than the broader market. Comparatively, Diageo has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market.

In the previous week, Diageo had 8 more articles in the media than Willamette Valley Vineyards. MarketBeat recorded 8 mentions for Diageo and 0 mentions for Willamette Valley Vineyards. Diageo's average media sentiment score of 0.41 beat Willamette Valley Vineyards' score of 0.00 indicating that Diageo is being referred to more favorably in the news media.

Company	Overall Sentiment
Willamette Valley Vineyards	Neutral
Diageo	Neutral

12.2% of Willamette Valley Vineyards shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 9.1% of Willamette Valley Vineyards shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Diageo has a net margin of 0.00% compared to Willamette Valley Vineyards' net margin of -5.93%. Diageo's return on equity of 0.00% beat Willamette Valley Vineyards' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Willamette Valley Vineyards	-5.93%	-10.31%	-2.11%
Diageo	N/A	N/A	N/A

Summary

Diageo beats Willamette Valley Vineyards on 12 of the 14 factors compared between the two stocks.

How does Diageo compare to Amass Brands?

Diageo (NYSE:DEO) and Amass Brands (NASDAQ:AMSS) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

9.0% of Diageo shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Diageo presently has a consensus price target of $106.25, indicating a potential upside of 21.85%. Amass Brands has a consensus price target of $7.00, indicating a potential upside of 819.84%. Given Amass Brands' higher probable upside, analysts clearly believe Amass Brands is more favorable than Diageo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Diageo	1 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.42
Amass Brands	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Diageo had 8 more articles in the media than Amass Brands. MarketBeat recorded 8 mentions for Diageo and 0 mentions for Amass Brands. Diageo's average media sentiment score of 0.41 beat Amass Brands' score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company	Overall Sentiment
Diageo	Neutral
Amass Brands	Neutral

Diageo has higher revenue and earnings than Amass Brands.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Diageo	$19.64B	2.47	$1.74B	N/A	N/A
Amass Brands	$17.74M	0.50	N/A	N/A	N/A

Company	Net Margins	Return on Equity	Return on Assets
Diageo	N/A	N/A	N/A
Amass Brands	N/A	N/A	N/A

Summary

Diageo beats Amass Brands on 7 of the 8 factors compared between the two stocks.

Get Diageo News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DEO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DEO vs. The Competition

Export

Metric	Diageo	Beverages Industry	Consumer Staples Sector	NYSE Exchange
Market Cap	$49.65B	$22.66B	$15.79B	$23.62B
Dividend Yield	1.70%	2.67%	3.22%	3.73%
P/E Ratio	N/A	16.95	13.38	29.07
Price / Sales	2.47	29.94	262,948.51	107.23
Price / Cash	8.06	17.66	57.22	33.53
Price / Book	3.75	3.94	4.77	4.79
Net Income	$1.74B	$906.50M	$835.37M	$1.07B
7 Day Performance	-4.28%	-1.05%	-0.66%	-0.02%
1 Month Performance	-9.37%	-1.43%	-0.70%	-1.40%
1 Year Performance	-16.93%	-7.35%	11.71%	12.56%

Diageo Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DEO Diageo	3.2096 of 5 stars	$87.20 -2.2%	$106.25 +21.9%	-18.1%	$49.65B	$19.64B	N/A	27,938
BF.A Brown Forman	N/A	$26.97 -1.0%	N/A	-4.2%	$12.50B	$3.93B	17.63	4,800	Earnings Report
BF.B Brown-Forman	1.9985 of 5 stars	$26.35 -0.8%	$26.30 -0.2%	-4.1%	$12.19B	$3.93B	17.22	4,900	Earnings Report
MGPI MGP Ingredients	4.173 of 5 stars	$16.47 -0.8%	$27.25 +65.5%	-42.9%	$355.69M	$500.01M	N/A	690	Positive News
WVVI Willamette Valley Vineyards	0.798 of 5 stars	$2.32 +4.5%	N/A	-56.0%	$11.06M	$37.20M	N/A	270	Gap Up

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:DEO) was last updated on 9/9/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Diageo (DEO) Competitors