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Diageo (DEO) Competitors

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$96.88 +0.53 (+0.55%)
As of 11:45 AM Eastern
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DEO vs. BF.A, BF.B, MGPI, AMSS, and WVVI

Should you buy Diageo stock or one of its competitors? MarketBeat compares Diageo with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Diageo include Brown Forman (BF.A), Brown-Forman (BF.B), MGP Ingredients (MGPI), Amass Brands (AMSS), and Willamette Valley Vineyards (WVVI). These companies are all part of the "distillers & vintners" industry.

How does Diageo compare to Brown Forman?

Diageo (NYSE:DEO) and Brown Forman (NYSE:BF.A) are both large-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Brown Forman has a net margin of 18.20% compared to Diageo's net margin of 0.00%. Brown Forman's return on equity of 17.63% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Brown Forman 18.20%17.63%8.78%

Diageo has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market. Comparatively, Brown Forman has a beta of 0.32, meaning that its share price is 68% less volatile than the broader market.

Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.6%. Brown Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.2%. Brown Forman pays out 60.1% of its earnings in the form of a dividend.

Diageo has higher revenue and earnings than Brown Forman.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.74$1.74BN/AN/A
Brown Forman$3.93B3.34$715M$1.5318.69

In the previous week, Diageo had 23 more articles in the media than Brown Forman. MarketBeat recorded 25 mentions for Diageo and 2 mentions for Brown Forman. Diageo's average media sentiment score of 0.26 beat Brown Forman's score of -1.14 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
7 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Brown Forman
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative

9.0% of Diageo shares are held by institutional investors. Comparatively, 3.8% of Brown Forman shares are held by institutional investors. 4.1% of Brown Forman shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Diageo currently has a consensus target price of $106.25, indicating a potential upside of 9.74%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Brown Forman.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
2 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.33
Brown Forman
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Diageo beats Brown Forman on 10 of the 16 factors compared between the two stocks.

How does Diageo compare to Brown-Forman?

Brown-Forman (NYSE:BF.B) and Diageo (NYSE:DEO) are both large-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.

Brown-Forman pays an annual dividend of $0.92 per share and has a dividend yield of 3.3%. Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.6%. Brown-Forman pays out 60.1% of its earnings in the form of a dividend.

Brown-Forman has a net margin of 18.20% compared to Diageo's net margin of 0.00%. Brown-Forman's return on equity of 17.63% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
Brown-Forman18.20% 17.63% 8.78%
Diageo N/A N/A N/A

Brown-Forman currently has a consensus target price of $26.20, indicating a potential downside of 6.99%. Diageo has a consensus target price of $106.25, indicating a potential upside of 9.74%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Brown-Forman.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brown-Forman
3 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.70
Diageo
2 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.33

Diageo has higher revenue and earnings than Brown-Forman.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brown-Forman$3.93B3.29$715M$1.5318.41
Diageo$19.64B2.74$1.74BN/AN/A

In the previous week, Diageo had 23 more articles in the media than Brown-Forman. MarketBeat recorded 25 mentions for Diageo and 2 mentions for Brown-Forman. Diageo's average media sentiment score of 0.26 beat Brown-Forman's score of -1.53 indicating that Diageo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brown-Forman
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Very Negative
Diageo
7 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

34.7% of Brown-Forman shares are owned by institutional investors. Comparatively, 9.0% of Diageo shares are owned by institutional investors. 2.7% of Brown-Forman shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Brown-Forman has a beta of 0.34, meaning that its share price is 66% less volatile than the broader market. Comparatively, Diageo has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market.

Summary

Diageo beats Brown-Forman on 9 of the 16 factors compared between the two stocks.

How does Diageo compare to MGP Ingredients?

Diageo (NYSE:DEO) and MGP Ingredients (NASDAQ:MGPI) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Diageo pays an annual dividend of $1.52 per share and has a dividend yield of 1.6%. MGP Ingredients pays an annual dividend of $0.48 per share and has a dividend yield of 2.8%. MGP Ingredients pays out -4.3% of its earnings in the form of a dividend.

In the previous week, Diageo had 21 more articles in the media than MGP Ingredients. MarketBeat recorded 25 mentions for Diageo and 4 mentions for MGP Ingredients. MGP Ingredients' average media sentiment score of 1.08 beat Diageo's score of 0.26 indicating that MGP Ingredients is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
7 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
MGP Ingredients
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Diageo currently has a consensus price target of $106.25, suggesting a potential upside of 9.74%. MGP Ingredients has a consensus price target of $27.25, suggesting a potential upside of 59.74%. Given MGP Ingredients' higher probable upside, analysts plainly believe MGP Ingredients is more favorable than Diageo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
2 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.33
MGP Ingredients
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

9.0% of Diageo shares are held by institutional investors. Comparatively, 77.1% of MGP Ingredients shares are held by institutional investors. 31.7% of MGP Ingredients shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Diageo has higher revenue and earnings than MGP Ingredients.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.74$1.74BN/AN/A
MGP Ingredients$536.38M0.68-$107.81M-$11.26N/A

Diageo has a beta of 0.53, suggesting that its share price is 47% less volatile than the broader market. Comparatively, MGP Ingredients has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market.

Diageo has a net margin of 0.00% compared to MGP Ingredients' net margin of -48.08%. MGP Ingredients' return on equity of 7.41% beat Diageo's return on equity.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
MGP Ingredients -48.08%7.41%4.32%

Summary

MGP Ingredients beats Diageo on 8 of the 15 factors compared between the two stocks.

How does Diageo compare to Amass Brands?

Diageo (NYSE:DEO) and Amass Brands (NASDAQ:AMSS) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, valuation, analyst recommendations, profitability, media sentiment and earnings.

9.0% of Diageo shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Company Net Margins Return on Equity Return on Assets
DiageoN/A N/A N/A
Amass Brands N/A N/A N/A

In the previous week, Diageo had 24 more articles in the media than Amass Brands. MarketBeat recorded 25 mentions for Diageo and 1 mentions for Amass Brands. Diageo's average media sentiment score of 0.26 beat Amass Brands' score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
7 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Amass Brands
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo currently has a consensus price target of $106.25, indicating a potential upside of 9.74%. Amass Brands has a consensus price target of $7.00, indicating a potential upside of 526.68%. Given Amass Brands' stronger consensus rating and higher possible upside, analysts clearly believe Amass Brands is more favorable than Diageo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
2 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.33
Amass Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Diageo has higher revenue and earnings than Amass Brands.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo$19.64B2.74$1.74BN/AN/A
Amass BrandsN/AN/AN/AN/AN/A

Summary

Diageo beats Amass Brands on 5 of the 7 factors compared between the two stocks.

How does Diageo compare to Willamette Valley Vineyards?

Willamette Valley Vineyards (NASDAQ:WVVI) and Diageo (NYSE:DEO) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.

Diageo has a net margin of 0.00% compared to Willamette Valley Vineyards' net margin of -1.99%. Diageo's return on equity of 0.00% beat Willamette Valley Vineyards' return on equity.

Company Net Margins Return on Equity Return on Assets
Willamette Valley Vineyards-1.99% -3.30% -0.70%
Diageo N/A N/A N/A

12.2% of Willamette Valley Vineyards shares are held by institutional investors. Comparatively, 9.0% of Diageo shares are held by institutional investors. 9.1% of Willamette Valley Vineyards shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Diageo had 24 more articles in the media than Willamette Valley Vineyards. MarketBeat recorded 25 mentions for Diageo and 1 mentions for Willamette Valley Vineyards. Diageo's average media sentiment score of 0.26 beat Willamette Valley Vineyards' score of 0.00 indicating that Diageo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Willamette Valley Vineyards
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Diageo
7 Very Positive mention(s)
5 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Diageo has a consensus target price of $106.25, indicating a potential upside of 9.74%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Willamette Valley Vineyards.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Willamette Valley Vineyards
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Diageo
2 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.33

Diageo has higher revenue and earnings than Willamette Valley Vineyards.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Willamette Valley Vineyards$37.20M0.33-$920K-$0.61N/A
Diageo$19.64B2.74$1.74BN/AN/A

Willamette Valley Vineyards has a beta of 0.2, suggesting that its share price is 80% less volatile than the broader market. Comparatively, Diageo has a beta of 0.53, suggesting that its share price is 47% less volatile than the broader market.

Summary

Diageo beats Willamette Valley Vineyards on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DEO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DEO vs. The Competition

MetricDiageoBeverages IndustryConsumer Staples SectorNYSE Exchange
Market Cap$53.87B$22.90B$16.15B$24.20B
Dividend Yield1.58%2.63%3.20%3.69%
P/E RatioN/A16.9314.0529.10
Price / Sales2.7430.57264,297.0814.15
Price / Cash9.9717.9356.2219.37
Price / Book4.093.984.964.91
Net Income$1.74B$911.45M$838.30M$1.06B
7 Day Performance9.34%-0.42%0.38%1.35%
1 Month Performance18.11%-0.09%0.25%2.32%
1 Year Performance-11.49%-6.91%13.13%20.14%

Diageo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DEO
Diageo
2.4245 of 5 stars
$96.88
+0.6%
$106.25
+9.7%
-12.0%$53.98B$19.64BN/A29,860
BF.A
Brown Forman
N/A$29.20
0.0%
N/A-4.5%$13.41B$3.93B19.084,800
BF.B
Brown-Forman
1.1592 of 5 stars
$28.77
-0.2%
$26.00
-9.6%
-7.3%$13.18B$3.93B18.804,900
MGPI
MGP Ingredients
4.7193 of 5 stars
$17.70
-0.2%
$27.25
+54.0%
-36.0%$379.03M$536.38MN/A690
AMSS
Amass Brands
N/A$1.21
-2.4%
$7.00
+478.5%
N/A$13.82M$17.65MN/A25

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This page (NYSE:DEO) was last updated on 8/10/2026 by MarketBeat.com Staff.
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