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Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman logo
$28.87 +0.67 (+2.38%)
Closing price 09/5/2025 03:59 PM Eastern
Extended Trading
$28.38 -0.48 (-1.68%)
As of 09/5/2025 06:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 14 Analyst Ratings
Sell
2
Hold
9
Buy
3

Based on 14 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Hold." Out of the 14 analysts, 2 have given a sell rating, 9 have given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for BF.B.

Consensus Price Target

$40.25
39.42% Upside
According to the 14 analysts' twelve-month price targets for Brown-Forman, the average price target is $40.25. The highest price target for BF.B is $53.00, while the lowest price target for BF.B is $28.00. The average price target represents a forecasted upside of 39.42% from the current price of $28.87.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BF.B Analyst Ratings Over Time

TypeCurrent Forecast
9/8/24 to 9/8/25		1 Month Ago
8/9/24 to 8/9/25		3 Months Ago
6/10/24 to 6/10/25		1 Year Ago
9/9/23 to 9/8/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
2 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
1 Buy rating(s)
Hold
9 Hold rating(s)
9 Hold rating(s)
7 Hold rating(s)
2 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
3 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$40.25$40.25$41.39$62.13
Forecasted Upside39.42% Upside30.75% Upside49.07% Upside37.65% Upside
Consensus RatingHoldHoldHoldHold

BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Brown-Forman Stock vs. The Competition

TypeBrown-FormanConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.14
2.54
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside39.42% Upside115.98% Upside10.35% Upside
News Sentiment Rating
Negative News

See Recent BF.B News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
8/22/2025Barclays
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingOverweight
7/9/2025Redburn Atlantic
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C. Pitcher
Not Rated
UpgradeStrong Sell ➝ Hold
7/9/2025Rothschild & Co Redburn
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeSell ➝ Neutral$30.00+5.45%
6/6/2025BNP Paribas
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
K. Grundy
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
DowngradeStrong-Buy ➝ Hold
6/6/2025BNP Paribas Exane
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOutperform ➝ Neutral$28.00+2.73%
4/9/2025Roth Capital
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
W. Kirk
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
UpgradeHold ➝ Strong-Buy
4/9/2025Roth Mkm
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeNeutral ➝ Buy$38.00+20.95%
4/2/2025Berenberg Bank
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J. Lastra
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
Initiated CoverageHold$37.50+12.02%
3/6/2025Citigroup
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingNeutral
3/6/2025Morgan Stanley
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeEqual Weight ➝ Underweight$47.00 ➝ $32.00-11.12%
12/17/2024JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeNeutral ➝ Underweight$45.00 ➝ $43.00-1.60%
12/16/2024Truist Financial
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
W. Chappell
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
DowngradeBuy ➝ Hold$50.00 ➝ $45.00+0.04%
12/6/2024Needham & Company LLC
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
G. Pascarelli
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
Initiated CoverageHold
11/6/2024TD Cowen
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Hold$50.00 ➝ $48.00+9.74%
9/11/2023Sanford C. Bernstein
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeMarket Perform ➝ Outperform$73.00 ➝ $76.40+18.80%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 02:43 AM ET.


Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 7, 2025. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

  • The current stock price is around $75, reflecting a stable performance in the beverage industry.
  • Brown-Forman Co. has a diverse portfolio of well-known brands, including Jack Daniel's and Woodford Reserve, which helps mitigate risks associated with market fluctuations.
  • The company has shown consistent revenue growth, driven by strong demand for premium spirits and innovative product offerings.
  • Recent expansions into international markets have increased the company's global footprint, providing new revenue streams and growth opportunities.
  • Brown-Forman Co. has a strong commitment to sustainability, which resonates with socially conscious consumers and can enhance brand loyalty.

Brown-Forman
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

  • Increased competition in the alcoholic beverage market could pressure profit margins and market share.
  • Economic downturns can negatively impact consumer spending on premium products, which may affect sales.
  • Regulatory changes in the alcohol industry could impose additional costs or restrictions on operations.
  • Fluctuations in raw material prices, such as grains for whiskey production, can impact production costs and profitability.
  • Recent trends show a shift towards healthier lifestyles, which may reduce demand for alcoholic beverages in the long term.

BF.B Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $40.25, with a high forecast of $53.00 and a low forecast of $28.00.

14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last year. There are currently 2 sell ratings, 9 hold ratings, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" BF.B shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BF.B, but not buy additional shares or sell existing shares.

According to analysts, Brown-Forman's stock has a predicted upside of 39.42% based on their 12-month stock forecasts.

Over the previous 90 days, Brown-Forman's stock had 2 upgrades by analysts.

Brown-Forman has been rated by research analysts at Barclays, Redburn Atlantic, and Rothschild & Co Redburn in the past 90 days.

Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating for Brown-Forman is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how BF.B compares to other companies.

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This page (NYSE:BF.B) was last updated on 9/8/2025 by MarketBeat.com Staff
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